Releasing exclusively in-store and online this Saturday, May 18 at 11am HST. Aloha kākou! This Saturday, we’re bringing back our popular Lēʻahi patch on a 9FIFTY snapback and Golfer snapback, along with a new Aloha tee. The Lēʻahi 9FIFTY snapback features a black base with red undervisor, red top button, white snap closure, Lēʻahi patch on the front, red New Era logo on the left, white crown on the right, and red and white crest on the back. The Lēʻahi Golfer snapback features a black base with white rope across the front panels, white snap closure, Lēʻahi patch on the front, and white stitching on the sides and back. The Aloha tee arrives in red with white print. ...
Releasing exclusively in-store and online this Tuesday, May 14 at 11am HST.
Aloha kākou!
We have a set of H Pride Grown hats releasing this Tuesday under our FITSTRIKE program, alongside a new Heraldry long-sleeve tee. The H Pride Grown 59FIFTY, snapback, and strapback all feature a unique patchwork construction of denim and corduroy, in a mix of navy colors. They all also feature white embroidery and white eyelets, while the snapback also adds a white snap closure. The Heraldry long-sleeve tee features a clean white-on-white colorway.
Releasing exclusively in-store and online this Saturday, May 11 at 11am HST. Aloha kākou! Releasing under our FITSTRIKE program, we will introduce a new tee called "Taken Mirage" inspired by infamous '80s artist Patrick Nagel and his iconic style. His artwork and illustrations are expressed by ladies with bold lines, sleek shapes, and striking colors, and it mirrors the vivacious spirit and aesthetic richness of the strength of women and femininity (hence why we've seen these figures at the corner nail and hair salons). While looking at Hawaii's beauty distinguished by our beaches, lush greenery, and majestic peaks, which are all nicely balanced in their composition, there's a level of similitude between the works of Nagel and Hawaii. Both Nagel's...
Releasing exclusively in-store and online this Tuesday, May 7 at 11am HST. Aloha kākou! Tuesday’s FITSTRIKE release consists of a pair of Slaps Wind hats and a new Kill Them With Aloha tee. The Slaps Wind snapback features a unique split color-blocking, with black on the wearer’s left and woodland camouflage on the wearer’s right side, along with a black visor and black top button. The front hae Hawaiʻi is stitched in traditional colors and outlined in yellow, while the side logo is stitched in yellow and the back logo is stitched in yellow and black. The Slaps Wind strapback features a full woodland camouflage base with the same embroidery as the snapback. The matching KTWA tee features yellow and...
Releasing exclusively in-store and online this Saturday, May 4 at 11am HST.
Aloha kākou!
We’re releasing a new Nihi set and Contractors tee this Saturday under our FITSTRIKE program. The Nihi snapback features black diamond tech mesh on the front panels and visor, while the back panels are made of black trucker mesh. It also features a white snap closure and white embroidery all around. The Nihi strapback features black diamond tech mesh fabric with white embroidery, and the Contractors tee features yellow and black print on a purple tee.
