FOLLOW THE LEADER ZIP-UP x INTELLIGENT DESIGN x HONOLULU’S FINEST NEW ERA

Thursday, February 2nd, 2012 by

Releasing Saturday, Feb. 4th.

Aloha kakou!

Big release come this Saturday, seen? First up, we’ve brought back our Honolulu’s Finest New Era in all red with white stitching. Honolulu in Old English font on the front, crown hit on the left, crest on the back. Next up, a new tee: Intelligent Design. Inspired by Bahaus, the legendary school of design in Germany, this t-shirt, just like the school, educates via theoretic subjects and highlights design experiments. Our design showcases a few things we pride ourselves in and study to further self-enlighten, including seeking Knowledge of Self, cosmology, nature, color theory and mastery of tools. Lastly, a navy blue zip-up hoodie: Follow the Leader. An ode to the GOD MC, Rakim Allah as well as our way of expressing how we, as an isolated island smack dab in the middle of the Pacific, are unique in our own way. This uniqueness can be a yin or a yang, sometimes we may be looked upon as an outcaste, and at other times, a leader. Hurry, hurry, step right up, and keep following!