FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK, WTCF GROWN LOGO TEE, & ROCKERS TEE

Monday, February 20th, 2017 by

Releasing exclusively in-store and online this Tuesday, February 21 at 11am HST.

FITSTRIKE

Aloha kākou!

This Tuesday, we’ll be releasing a FITSTRIKE Kamehameha snapback along with a WTCF Grown Logo tee and Rockers tee. The Kamehameha snapback features a white crown, denim visor and top button, navy undervisor and snap enclosure, and light grey embroidery. The WTCF Grown Logo tee features white print on a charcoal tee, while our Rockers classic from 2012 receives a well-deserved update with a white and grey print on a navy tee.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & WTCF TEE

Sunday, October 16th, 2016 by

Releasing exclusively in-store and online this Tuesday, October 18 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a new FITSTRIKE Kamehameha snapback and Who The Crown Fits tee releasing on Tuesday. The Kamehameha snapback features a royal blue crown with a white visor, top button, and snap enclosure. The embroideries on the front, side, and back are all stitched in light grey. The matching Who The Crown Fits tee features our classic logo (front) and crown (back) printed in white on a light grey tee.

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FITSTRIKE RELEASE: H PRIDE SNAPBACK, DE LA MER TEE, & WTCF TEE

Sunday, October 9th, 2016 by

Releasing exclusively in-store and online this Tuesday, October 11 at 11am HST.

FITSTRIKE

Aloha kākou!

We will be releasing a new FITSTRIKE H Pride snapback this Tuesday, featuring a clean and simple black and white color scheme, but with a brilliant pop of teal on the undervisor. Releasing alongside the H Pride snapback are two white tees—one featuring our revived classic De La Mer design printed in greyscale, and the other featuring our always classic Who The Crown Fits design printed in teal.

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FITSTRIKE RELEASE: H PRIDE SNAPBACK & WTCF TEE

Monday, October 3rd, 2016 by

Releasing exclusively in-store and online this Tuesday, October 4 at 11am HST.

FITSTRIKE

Aloha kākou!

Tomorrow we’ll be releasing a new FITSTRIKE H Pride snapback, featuring a red crown along with a grey visor, top button, and snap enclosure. The front H Pride logo, side New Era logo, and back crest are all white. We’ll also be releasing a new Who The Crown Fits tee featuring grey print on a black tee.

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FITSTRIKE RELEASE: MUA SNAPBACK, ASD BLOCK TEE, & WTCF TEE

Monday, August 22nd, 2016 by

Releasing exclusively in-store and online this Tuesday, August 23 at 11am HST.

FITSTRIKE

Aloha kākou!

This Tuesday we’ll be releasing a brand new Mua snapback under our FITSTRIKE program. This clean Mua features a black crown and visor with a splash of woodland camouflage on the undervisor. The front Mua logo is stitched in white and bold pink, with a white New Era logo on the left side and a pink crest and white snap enclosure on the back. We’re also releasing two new tees to go along with the FITSTRIKE Mua—our new ASD Block tee features a white ASD block logo on the left chest and a white crown on the back printed on a light pink tee, while our newest colorway in the Who The Crown Fits design showcases olive print on a pink tee.

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SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, August 20th, 2015 by

Releasing in-store and online at FittedHawaii.com this Saturday, August 22nd.

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Model: Kelsie Megan (@kmwml)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ʻIliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

Koa Tree Camo Aloha Snapback
In almost direct contrast to our shop-exclusive ʻIliahi Tree Camo Aloha snapback, this snapback features a white mesh crown with a full black neoprene visor. The front Aloha embroidery is sublimated with our Koa Tree Camo pattern, while the top button, side logos and back crest stand out in a cerulean blue. Around the back we have a black snap enclosure.

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Koa Tree Camo Who The Crown Fits Tee – Black
Our standard logo tee featuring a Koa Tree Camo fill, along with a white outline and a small white crown on the back.

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Vamp Keiki Tee – Blue
A design from earlier this season inspired by one of the finest ukulele crafters in Hawaii. This time it’s printed on a blue tee for the keiki and toddlers.

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SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Friday, April 10th, 2015 by

Releasing in-store, online, and at select stockists this Saturday, April 11th. Please note that the ʻIliahi Tree Camo Aloha snapback will ONLY be available through our select stockists.

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Photos: Chris Fujimori (@cfujifilms)
Model: Kelsie Megan (@kelsiemegann)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

ʻIliahi Tree Camo Aloha Snapback
One of the cleaner, all-around hats from the collection. Featuring a burgundy crown with a black visor, along with our new ʻIliahi Tree Camo sublimated on a polyester poplin undervisor and top button. White embroidery is seen all around, which matches the white eyelets and snap enclosure. Due to the limited quantities produced and the large number of stockist fulfillments, we will not be releasing this hat in our flagship store or online. Please check with our stockists regarding their own release information.

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Le Fitted Tee – Military Green
Inspired by the art of Alphonse Mucha, whose style became the trademark for the Art Nouveau movement. Many artists within the movement focused on design reform to bring higher quality and improved standards to design and other goods, and we took their emphasis on quality and translated that to the historical value of the koa and ‘iliahi commodities to Hawai‘i.

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ʻIliahi Tree Camo Who The Crown Fits Tee – Black
Our standard logo tee with ʻIliahi Tree Camo fill and white outline, along with an infrared crown on the back.

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HAWAIIAN DIET COLLECTION (FINAL COURSE)

Friday, March 27th, 2015 by

Releasing in-store, online,* and at select stockists this Saturday, March 28th. *Please note that the Hungy Time Bucket will not be available online.

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Aloha kākou!

This Saturday we’re bringing you the sixth and final course of our Hawaiian Diet collection. Based on the foods we ate as youngsters and still enjoy to this day, the collection features our new Hungy Time pattern and other designs that conjure up memories of our childhood. As we bring out the last course, we’d also like to thank you all for sitting down and eating with us over the past several weeks. We hope we satisfied your Hungy Time cravings!

 

Hungy Time Bucket
A polyester poplin bucket featuring a full sublimation print of our Hungy Time pattern. It also features a new trilock tag on the side seam, with our FITTED crest stitched on top and our ‘io morale patch (from Holiday ‘13) stitched underneath along with “ASD,” “04,” and “116.” The Hungy Time Bucket will only be available in-store and at select stockists.

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Hungy Time 5-Panel Camp
Features the Hungy Time pattern printed on polyester poplin 5-panel hat with our Pacific Standard label stitched on the front. Also features white side crown and back crest embroidery along with a black clip enclosure.

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Hungy Time Aloha Tee – Navy
Our Aloha tee with a Hungy Time fill, outlined in white. It also features a brown crown on the back.

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Enjoy Aloha Daily Long Sleeve Tee – Black
Featuring our Enjoy Aloha Daily box logo repeated down both sleeves. “Honolulu – Hawaii” is seen on the front along with our Pantone color, motto, name, and crest logo. A white crown is printed on the back.

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Who The Crown Fits Tee – Red
Our classic logo tee printed in white on a red tee. It also features a white crown on the back.

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HAWAIIAN DIET COLLECTION (FOURTH COURSE)

Thursday, March 5th, 2015 by

Releasing in-store, online, and at select stockists this Saturday, March 7th.

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Aloha kākou!

This Saturday we’re bringing you the fourth course of our Hawaiian Diet collection. Based on the foods we ate as youngsters and still enjoy to this day, the collection features our new Hungy Time pattern and other designs that conjure up memories of our childhood. We hope you’re still hungry…

 

Hungy Time Kamehameha Snapback
A waxed linen snapback featuring a red crown along with a cream visor and top button. The front embroidery and back snap enclosure are both white, while the eyelets, side embroidery, back embroidery, and visor stitching are all a complementary slate blue color. The inner satin lining features our Hungy Time pattern.

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Hungy Time Mua Strapback
This clean Mua strapback features a crown and visor made of white Tyvek, which is a thin, durable, weather-resistant material normally used in construction for protecting drywall. The front Mua logo contains a mix of white, gray, and black, while the side embroideries are black and the back crest is black/white. A premium leather strap is seen around the back, while the Hungy Time pattern is showcased on the inner satin lining.

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Sweet & Sour Tee – Red
An ode to a popular li hing mui distributor from back in the day, before the Jades and Enjoys of this era. Yick Lung was the go-to for crack seed in all the stores—all we had to do was look out for their iconic yellow label with “Superior Quality” across the top! This tee features a large yellow label design appearing on a red tee to represent the red li hing mui in the jar. It also features a small crown on the back.

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Serving Daily Tee – White
This is our twist on one of our favorite sodas growing up. Diamond Head Soda, the famed 10¢ soda at Kahaluʻu Fire Station that had to be procured in the short minutes between the end-of-school bell and the school bus departing time. Its sugary sweetness is perfect for balancing out the salty flavors in many of our favorite foods. It’s also a popular ingredient in a dessert that’s a staple on Maui, making some of the best guri guri known to man. This design pays homage to that signature can with “Serving Daily” written across the block graphic. A small crown is seen on the back.

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Who The Crown Fits Tee – Slate Blue
Our classic logo design printed in white on a slate blue tee, matching well with the Hungy Time Kamehameha snapback.

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HAWAIIAN DIET COLLECTION (THIRD COURSE)

Thursday, February 26th, 2015 by

Releasing in-store, online, and at select stockists this Saturday, February 28th.

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Aloha kākou!

This Saturday we’re bringing you the third course of our Hawaiian Diet collection. Based on the foods we ate as youngsters and still enjoy to this day, the collection features our new Hungy Time pattern and other designs that conjure up memories of our childhood. We hope you’re still hungry…

 

Cheehuu Snapback
A full waxed linen snapback, featuring teal on the crown and visor which is contrasted by the red undervisor, top button, and eyelets. The white embroidery and back snap enclosure complete the look.

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Hungy Time Kamehameha Strapback
A Kamehameha snapback featuring burlap covering the entire hat in cream along with tonal embroidery, resulting in a super clean and simple look. It also features a premium, genuine leather strap with brass buckle and eyelets, as well as a tuck-in pocket to store the excess strap. The finishing touch is the Hungy Time pattern printed on the inner lining.

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By The Bottle Tee – White
We reached into our archives to pull out this design, a twist on a popular local condiment that’s a staple in every home in Hawaii, that iconic bottle of shoyu, which we pour on almost any dish that’s in need of extra flavor. The design is printed in black and red on a white tee.

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Hungy Time Who The Crown Fits Tee – Black
Our classic logo tee featuring a Hungy Time pattern fill on both the front logo and crown on the back.

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Enjoy Aloha Daily Hoodie – Heather Gray
A heather gray hoodie featuring our new flipped Coca-Cola box logo on the front, along with a white crown on the upper back.

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