SPRING 2016 DELIVERY “HUI”

Thursday, March 24th, 2016 by

Releasing exclusively in-store and online this Saturday, March 26th at 11am HST.

JC

JC

JC
Model: @blakone (JC’s Dad)

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Jose Caban III

AKA: JC

Title/Position: Wholesale/Warehouse Assistant

Favorite place in Hawaii? Ewa Beach

One thing you can’t live without? Skateboard/Family

What are you doing when you aren’t working? Skating or spending time with family/friends

Favorite FITTED hat? Hoʻomālama Mua

What inspires you? Everyone and everything

HOʻOMĀLAMA MUA SNAPBACK
By Jose Caban III

For my first hat, I have created a Mua snapback based on a colorway inspired by my family members and the passion that they share in hunting, paddling, and fishing.

Within my family I have two uncles, Ala and Mana, who live on the West Side of Oʻahu and share a passion for hunting. It’s a good way for them to bond and spend some quality time together. They have been hunting wild boars for quite some years now and have inspired me to create a hat for them when they are out on their journey hunting in the valley. I used woodland camouflage on the entire crown and visor to cloak them within the forest, while the black undervisor helps eliminate distracting colors near their eyes when worn forward.

And as much as it is built for hunters on the land, I also created this hat for those who have a deep love for the ocean. My ʻohana has been paddling for many years, not only as a recreational activity but even as a competitive sport all around the globe—like the Molokaʻi Channel Race from Molokaʻi to Oʻahu, which my father Jose has completed seven times and crossed five times. The hi-vis yellow stitching on the Mua logo and the back crest was strategically chosen for those in my ʻohana who paddle canoes and fish on their kayaks, because when they are out on the open water, they’ll be highly visible to anyone near and far. This provides a sense of security, knowing people are aware of their presence and can spot them in a time of need. The white eyelets, New Era logo, and back snap enclosure are inspired by the clouds above both land and sea, watching over everything below.

This hat was made with its specific print and colorway as an item that can help to ensure my ʻohana’s safety and safe return whether they are out hunting on land or paddling out in the ocean, which is why I gave this Mua the name “Hoʻomālama,” defined as the action of caring for, attending to, protecting, or being loyal to someone or something.

 

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We’ll also be releasing a matching Who The Crown Fits 2 tee on the same day, featuring hi-vis yellow front and back designs printed on a black tee.

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SPRING 2016 DELIVERY “HUI”

Thursday, March 10th, 2016 by

Releasing exclusively in-store and online this Saturday, March 12th at 11am HST.

MARY

MARY

MARY

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Mary-Anne T. McMillin

AKA: Mary, Murrzzz, Murreh Girl, @miss_prettygirl

Title/Position: Shop Girl

Favorite place in Hawaii? Two places: Waimea Bay, Oʻahu. Kapaʻa, Kauaʻi.

One thing you can’t live without? Family including my dog Allie

What are you doing when you aren’t working? Teaching, coaching, shopping, eating, schooling or spending time with my family or my boyfriend

Favorite FITTED hat? Black Day Tripper Snapback

What inspires you? Education & a child’s Imagination

KE KIAʻĀINA KAMEHAMEHA SNAPBACK
By Mary-Anne T. McMillin

Dedicated to my 2015 Farrington High School Junior Varsity Cheerleading Competition Squad.

As soon as I heard that FITTED was allowing us to design hats of our own, I was stoked and automatically thought of Farrington High School, where I graduated from. I knew that I had to make a maroon and white hat to represent my old high school and my current cheerleaders. Maroon faux leather with a white Kamehameha, undervisor, button, and snap is what I went for. It is named Ke Kiaʻāina Kamehameha because Ke Kiaʻāina means The Governor in Hawaiian and the Governor is our school mascot.

I started cheerleading during my sophomore year in high school, eventually becoming the captain of the Varsity team as a senior. After graduating high school, I worked as an assistant coach for the JV team for a couple of years with my old head coach, Brandy. Today, I am one of the head coaches of the JV team, with the help of Kara (our other head coach), Aljay, Jonah, and Dylan, all of whom are former Farrington High School cheerleaders. We also have a new coach from the mainland named Holly who helps out with our team as well. Although I’ve been around cheerleading for a while and should know what I’m doing, I can never do it all on my own—I will always have the other coaches to count on for help and vice versa.

High School cheerleading is broken down into two parts: Sideline Cheerleading and Competitive Cheerleading. Competitive High School Cheerleading happens every year for a few months. Cheerleaders work hard for a 2-minute-and-30-second routine that consists of many aspects to represent how skilled and creative they are. There are only four competitions per year: Preseason, Easterns/Westerns, OIA, and State Competitions. That is, if you are lucky to make it through each one. This past year, we as coaches had to choose cheerleaders from our team with skills that could prove valuable in competition. We chose nine junior varsity cheerleaders consisting of six girls and three boys as our squad for the season.

As competition season went by, we saw these girls and boys work incredibly hard for what they wanted. They persisted and made history for the Farrington JV cheer team twice—by placing first during our Easterns competition and placing second at our OIA competition, thus earning them a spot to perform as an exhibition performance at the State Competition. The nine competitors did an amazing job this past season, so I thought it would be great to give them recognition in some way. Although some may think they’re just JV cheerleaders and that the Varsity level is harder, they are still competitive athletes and they represented our team and Farrington High School in the greatest way possible. I’d like to thank the cheerleaders and all of the other coaches for all the hard work they put into another amazing season. Now onto the next season…Good luck Govs!!

#FarringtonGSquad #NoFearAllCheer #OneTeamOneFamily

 

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We’ll also be releasing a new colorway of our Who The Crown Fits 2 tee, printed in maroon on a sand colored tee. The perfect compliment to the Ke Kiaʻāina Kamehameha snapback.

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SPRING 2016 DELIVERY “HUI”

Sunday, February 28th, 2016 by

Releasing exclusively in-store and online this Tuesday, March 1st at 11am HST.

haylee

haylee

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Haylee Watson

AKA: hele_wats

Title/Position: Shop Girl

Favorite place in Hawaii? Waipoli Rd., Kula, Maui

One thing you can’t live without? THREE things I canʻt live without. Family, friends and bread.

What are you doing when you aren’t working? Creating and thinking about the future.

Favorite FITTED hat? H Pride and 5 panels

What inspires you? “He ʻaʻaliʻi ku makani mai au; ʻaʻohe makani nana e kulaʻi.” The ʻaʻaliʻi bush can stand the worst of gales, twisting and bending but seldom breaking off or falling over.

BLUE ROOM SLAPS WIND SNAPBACK
By Haylee Watson

When I get a chance to visit ʻIolani Palace I always end up lingering in the “Blue Room.” It’s my favorite room in the entire palace. The colors, the paintings, the architecture are all very stunning and elegant. It’s crazy to think that almost all the original pieces within the room are still intact. In the Blue Room there are many portraits of the aliʻi. This room is also where the palace would entertain guests. Most of the dignitaries who visited the Palace spent majority of their leisurely time in the Blue Room. It is equally amazing to think that ʻIolani Palace had electricity before the White House.

Although the history of ʻIolani Palace is awe-striking and many dignitaries visited the palace, there is one event in the history of the palace that will live forever in infamy. On January 17, 1893, the overthrow and imprisonment of Queen Liliʻuokalani occurred. This event was met with much discourse and discontent. On January 16, 1895, Liliʻuokalani was imprisoned in the palace under the impression she had constructed the Kaua Kuloko (Counter Revolution in Hawaiʻi) which occurred a few days earlier and was led by Robert William Wilcox. She became imprisoned and confined to one of the upper rooms of the palace. There were petitions in opposition of the attempted annexation which would occur later. This was known as the Kūʻē Petition, which garnered over 40,000 signatures. This perhaps inspired the Leka Hoʻōle o Liliʻuokalani (Liliʻuokalani Letter of Protest) which was crafted in the Blue Room. It was eventually shown to the U.S. House of Representatives protesting the U.S. assertion of ownership of Hawaiʻi on December 19, 1898. It was a direct opposition to the supposed annexation of the Hawaiian Kingdom.

I chose to pay homage to the room, the palace, and the Hae Hawaiʻi—the flag that slaps the wind proudly and independently above any other. The blue, gold, and white colors on this hat resemble the Blue Room within the palace, along with the rich history and artistry which provide the foundation of the palace.

 

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Along with the Blue Room Slaps Wind, we’ll be releasing a new WTCF 2 tee featuring gold print on a white tee.

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UMI A OLA

Friday, October 16th, 2015 by

Releasing in-store and online this Saturday, October 17th at 11am HST.
**The red FITTED + Champion Umi A Ola Satin Jacket will be releasing online only.**

blog lifestyle

blog lifestyle

Aloha kākou!

We continue celebrating our ten-year anniversary with our Umi A Ola collection, in which we aim to showcase our growth and dedication to our craft through use of premium materials and rich, timeless aesthetics. Also in line with our ten year anniversary, we’ve developed a new core branding package that helps mark this pivotal moment in our brand’s existence. As we usher in the next phase of our journey, we want to mahalo everyone for their continued support. We humbly and truthfully feel that the ten (umi) years before us and the ten years ahead give us life (ola).

UMI A OLA PATTERNS
For the Umi A Ola collection, we unveiled two new patterns that would help accentuate our long-standing history as well as reveal a new beginning for ourselves. The Woven X pattern contains a stylized roman numeral X (10) and is inspired by makaloa and lauhala—materials used by master craftsmen for weaving. The deeper meaning behind the idea of weaving is the sense of togetherness, ʻohana, and community. Strong bonds woven together over time that can’t easily be broken. The Hulu pattern focuses on the ‘ahu ‘ula concept we mentioned in our first Umi A Ola post. It contains stylized yellow and red feathers seen on various ʻahu ʻula, and it represents a new start as we peel back our yellow feathers and show the red feathers underneath—our koko (blood).

 

Mahalo Snapback – Red/Gold or Black/Gold
The very first New Era 59FIFTYs produced by FITTED back in 2006 consisted of two designs, the Kamehameha and H Pride. The Kamehameha design came in two colorways, red/gold and black/gold. These have become largely revered over the years due to their rarity and their special place in our history as being the very first Kamehameha hats produced. At our 5 year mark, we decided to re-release these colorways—along with the green/orange that appeared on the H Pride—but swapped with new front logos that we’ve become known for. For our 10 year anniversary, we’re bringing back the original colorways yet again, but this time we wanted to use the Mahalo logo on all of them, as it’s perhaps our most meaningful design and we’d like to use it to mahalo everyone for their support over the years. On the inside we’re showcasing our new Hulu pattern to represent our growth and the start of another 10 years.

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FITTED + Champion Umi A Ola Satin Jacket – Red or Black
For our momentous 10 year anniversary, we partnered with Champion to bring you a co-branded lightweight satin zip-up jacket, made up of 100% nylon outer and 100% polyester mesh lining. It features a large Champion “C” logo appliqué on the wearer’s left chest, along with our Umi A Ola embroidered patch on the right chest. A Hawaiian flag patch is stitched to the right sleeve, with a maile lei design printed below on both sleeves. A small reflective Champion “C” logo is embroidered on the bottom of the left sleeve. The back features various FITTED logos and 10 year marks down the center, with Champion’s logo at the top. NOTE: The red FITTED + Champion Umi A Ola Satin Jacket will be an online exclusive.

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10 Shakas Tee – Red or Black
This new design celebrates 10 years with two shakas interlocking to create an X shape, surrounded by our branding, all eight Hawaiian Islands, and a declaration of “A Decade Strong, 2005–2015.” It features a large 10 Shakas design on the back with a smaller version on the upper left chest. It also features the 10 Year patch on the bottom left.

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Umi A Ola WTCF 2 Women’s Racerback Tank – Red / Women’s Tee – White
Our updated logo is featured on these women’s tanks and tees, with the woven X logo on the upper back.

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Mahalo 59FIFTY Keychain – Red/Gold or Black/Gold
To coincide with the release of the Mahalo snapbacks, we will also be releasing miniature versions as 59FIFTY keychains, complete with New Era taping and our new red FITTED tags on the inside.

keychain

keychain

UMI A OLA

Friday, October 9th, 2015 by

Releasing in-store and online this Saturday, October 10th at 11am HST.

blog image

Aloha kākou!

We continue celebrating our ten-year anniversary with our Umi A Ola collection, in which we aim to showcase our growth and dedication to our craft through use of premium materials and rich, timeless aesthetics. Also in line with our ten year anniversary, we’ve developed a new core branding package that helps mark this pivotal moment in our brand’s existence. As we usher in the next phase of our journey, we want to mahalo everyone for their continued support. We humbly and truthfully feel that the ten (umi) years before us and the ten years ahead give us life (ola).

 

Umi A Ola Kamehameha Strapback
The standout feature on this Kamehameha is the chenille appliqué treatment on the front logo, which resonates with the classic, regal look of letterman jackets. The crown is a light blue chambray, with white eyelets, side New Era logo, and back X logo. The Umi A Ola patch is displayed prominently on the right side. Gray wool is used on the top button and visor, while the back strap is made of brown leather with a brass buckle. The inner satin lining features the new woven X pattern.

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WTCF 2 Tee – Navy or Red
Our new Who The Crown Fits tee, using the new branding and releasing in navy and red.

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Aloha X Women’s Tank Top – Heather Navy or Red
A unique mash-up of our woven X logo and a heart to create the “O” shape in “ALOHA.”
The back features our traditional crown on the upper back.

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Kū 8GB USB Drive
A follow up to our black Kū USB Drive from 2012’s Black Friday celebration. Featuring the statue of Kūkaʻilimoku, the god of war, on the front with 2005, 2015, and FITTED branding on the back. This time around the USB drive is red, much like the feathered Kū statue on display at Bishop Museum, which is said to be King Kamehameha’s god image.

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Umi A Ola Lanyard
A new lanyard for our Umi A Ola collection, featuring our new branding on one side and woven X pattern on the other.

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UMI A OLA

Saturday, October 3rd, 2015 by


Edited by: Skillet (@envol_skillet)

Aloha kākou!

Today at 11am HST, we will open our physical and online stores to reveal a completely new look, and with it a brand new sense of growth and maturity as we dedicate the entire month of October to our milestone celebration…

TEN YEARS.

In this fast-paced and ever-evolving industry, a decade can seem like a pipe dream. It’s always a goal to stand the test of time, but to actually come this far is truly a humbling experience. With our roots now firmly planted, we look forward to the future while embracing the past, using this collection to showcase our growing dedication to our craft and to show our appreciation for everyone’s support throughout the years. The ten (umi) years before us and the ten years ahead of us give us life (ola). This is UMI A OLA.

To coincide with our Umi A Ola collection and signify an evolution between the past ten years and the future, we developed a new core branding package that highlights our growth in both knowledge and aesthetic execution. We will be sharing the moʻolelo behind each aspect of the new branding over the course of the month, starting with color:

ʻULA ʻULA
In the first step to our rebranding, we bid farewell to our iconic 116 Yellow and introduced a more intimate color that we all share beneath the surface—ʻula ʻula or red, our koko (blood). The original yellow was used in part to honor our Great Moi, Kalani Pai‘ea Wohi o Kaleikini Keali‘ikui Kamehameha o ‘Iolani i Kaiwikapu Kau‘i Ka Liholiho Kunuiakea. King Kamehameha wanted his enemies to know who they were in battle with, so he adorned his ʻahu ʻula (feather cloak) and mahiʻole (feather helmet) with bright yellow hulu (feathers). However, regardless of the black or yellow hulu showcased on the outside, all ʻahu ʻula worn by aliʻi had red hulu underneath as a base layer woven into the netting, because It was believed that your koko should touch the inside and outside of your skin. With this new beginning, we shed our yellow hulu and embrace our koko underneath.

Please stay tuned as we uncover more of our collection, along with trips down memory lane from members of the team.

 

Releasing today at 11am HST, in-store and online.

A10ha Strapback
We’re starting off the Umi A Ola collection with an ode to the past 10 years, flipping our Aloha logo and adding a “10” within the letterforms. The A10la logo is comprised of two leather patches, one in blue and one in brown, stitched to the front of the hat in gold. The brown leather carries over to the back with a premium strap and buckle. The hat itself is constructed with a soft poly/viscose fabric, featuring two shades of blue on the crown, undervisor, and top button, with black showing up on the visor. The crown embroidery on the right side is replaced with our new Umi A Ola patch, featuring a maile wreath surrounding our new crest logo and Umi A Ola written on a ribbon underneath. The back features our new woven 10 Year mark stitched in white, which correlates to the new woven pattern seen on the inner satin liner. Also seen on the inside is our new red FITTED label.

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WTCF 2 Tee – Black or Heather Gray / Women’s Tee – Black / Women’s Tank Top – Heather Gray
An updated version of our original Who The Crown Fits tee, with our new logo proudly displayed in white, along with our 10 year mark on the upper back also in white. The standard tees include our new 10 year crest tag sewn on the bottom right, and all tees now include the new labels on the inside.

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FITTED + Zippo Lighters – Gold, Red, Black/Gold, or Vintage Silver 1941 Replica
We teamed up with Zippo to bring you four exclusive lighters in limited quantities. The gold, red, and black/gold versions are built in their classic windproof style, while the silver version is crafted as a 1941 replica adorned with vintage logos on the casing and box.

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