UMI A OLA

Friday, October 16th, 2015 by

Releasing in-store and online this Saturday, October 17th at 11am HST.
**The red FITTED + Champion Umi A Ola Satin Jacket will be releasing online only.**

blog lifestyle

blog lifestyle

Aloha kākou!

We continue celebrating our ten-year anniversary with our Umi A Ola collection, in which we aim to showcase our growth and dedication to our craft through use of premium materials and rich, timeless aesthetics. Also in line with our ten year anniversary, we’ve developed a new core branding package that helps mark this pivotal moment in our brand’s existence. As we usher in the next phase of our journey, we want to mahalo everyone for their continued support. We humbly and truthfully feel that the ten (umi) years before us and the ten years ahead give us life (ola).

UMI A OLA PATTERNS
For the Umi A Ola collection, we unveiled two new patterns that would help accentuate our long-standing history as well as reveal a new beginning for ourselves. The Woven X pattern contains a stylized roman numeral X (10) and is inspired by makaloa and lauhala—materials used by master craftsmen for weaving. The deeper meaning behind the idea of weaving is the sense of togetherness, ʻohana, and community. Strong bonds woven together over time that can’t easily be broken. The Hulu pattern focuses on the ‘ahu ‘ula concept we mentioned in our first Umi A Ola post. It contains stylized yellow and red feathers seen on various ʻahu ʻula, and it represents a new start as we peel back our yellow feathers and show the red feathers underneath—our koko (blood).

 

Mahalo Snapback – Red/Gold or Black/Gold
The very first New Era 59FIFTYs produced by FITTED back in 2006 consisted of two designs, the Kamehameha and H Pride. The Kamehameha design came in two colorways, red/gold and black/gold. These have become largely revered over the years due to their rarity and their special place in our history as being the very first Kamehameha hats produced. At our 5 year mark, we decided to re-release these colorways—along with the green/orange that appeared on the H Pride—but swapped with new front logos that we’ve become known for. For our 10 year anniversary, we’re bringing back the original colorways yet again, but this time we wanted to use the Mahalo logo on all of them, as it’s perhaps our most meaningful design and we’d like to use it to mahalo everyone for their support over the years. On the inside we’re showcasing our new Hulu pattern to represent our growth and the start of another 10 years.

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FITTED + Champion Umi A Ola Satin Jacket – Red or Black
For our momentous 10 year anniversary, we partnered with Champion to bring you a co-branded lightweight satin zip-up jacket, made up of 100% nylon outer and 100% polyester mesh lining. It features a large Champion “C” logo appliqué on the wearer’s left chest, along with our Umi A Ola embroidered patch on the right chest. A Hawaiian flag patch is stitched to the right sleeve, with a maile lei design printed below on both sleeves. A small reflective Champion “C” logo is embroidered on the bottom of the left sleeve. The back features various FITTED logos and 10 year marks down the center, with Champion’s logo at the top. NOTE: The red FITTED + Champion Umi A Ola Satin Jacket will be an online exclusive.

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10 Shakas Tee – Red or Black
This new design celebrates 10 years with two shakas interlocking to create an X shape, surrounded by our branding, all eight Hawaiian Islands, and a declaration of “A Decade Strong, 2005–2015.” It features a large 10 Shakas design on the back with a smaller version on the upper left chest. It also features the 10 Year patch on the bottom left.

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Umi A Ola WTCF 2 Women’s Racerback Tank – Red / Women’s Tee – White
Our updated logo is featured on these women’s tanks and tees, with the woven X logo on the upper back.

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Mahalo 59FIFTY Keychain – Red/Gold or Black/Gold
To coincide with the release of the Mahalo snapbacks, we will also be releasing miniature versions as 59FIFTY keychains, complete with New Era taping and our new red FITTED tags on the inside.

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CYBER MONDAY 2014

Sunday, November 30th, 2014 by

Releasing online only this Monday, December 1st, at 12:00am HST.

NAPOMAHINA

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Aloha kākou!

Mahalo to everyone for coming down and celebrating with us on Black Friday! It was another memorable event and we are extremely honored and humbled at the turn out every single year. To keep the momentum going, we’ve got a great Cyber Monday double-header for you at our online store.

Starting at 12:00am HST on Monday, December 1st, we will be offering FREE shipping on all online orders when you use the promo code NAPOMAHINA, good for one day only. Also dropping online only at midnight, we have a woven Aloha 59FIFTY—a special release just for Cyber Monday. Featuring a fully woven polyester crown and visor in black, with tonal front Aloha, back crest, and side New Era and crown embroidery. The undervisor is black while the inner satin lining features a print of the Hawaiʻi State Seal.

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OLD SOLE, NEW TRICKS: XII

Wednesday, August 21st, 2013 by

OSNT7
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OLD SOLE, NEW TRICKS: IX

Wednesday, July 31st, 2013 by

OSNT7

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