LOCALLY OWNED x MUA (MELTON WOOL) x JE TʻAIME (WOMENʻS V-NECK)

Wednesday, August 17th, 2011 by FITTED

Releasing Saturday, August 20th

Aloha kakou!

Once again, weʻve brought back yet another fan favorite influenced by an iconic graphic from the 80s, our Locally Owned tee. The first time we ran with this, it was seen on an all black zip-up hoody. This time around weʻve translated it into an all black tee, albeit in the same featured colors: red, white and black. Up next we have a gray melton wool Mua with black brim, white Mua and red New Era and top button hits, white crest on the back. And finally, for the ladies, weʻve got an all black v-neck dubbed Je Tʻaime which translates from French into English, I Love You. The graphic features a white heart made out of a trilock pattern with Je Tʻaime in red script, with our trademark logo for womenʻs tees on the back in red. See yʻall Thursday!

Tags: , , , ,
Posted in Updates

MARQUESAS PACK

Friday, December 3rd, 2010 by FITTED

Releasing tomorrow, Dec. 4th

Aloha kakou!

Tomorrow we unveil our Marquesas pack, and it’s a heater! Let’s get straight to business: we have a brown and teal New Era snapback inspired by prints one would have found in the Pacific crafted from polyester. You truly have to see it in person to catch the full effect of this cap. Trust us, you won’t be disappointed. Next, we have something for the ladies: an all gray women’s v-neck with our Kalakoa print on the neck in tonal gray. Next on deck is a Kalakoa crewneck, just in time for this rainy weekend: all gray with tonal Kalakoa print on both sides. Last but not least is a custom SF Giants cap in maroon red. These all go on sale in stores and online tomorrow at 11 AM.

Tags: , ,
Posted in Updates

WICKED WAHINE

Thursday, July 15th, 2010 by FITTED

Releasing Saturday, July 17th

Photo credit: Pai’ea Projects

This release is for those ladies / wahines who KNOW they’re bad. Like the-swag-of-Nikki-Minaj, body-of-a-goddess-Amber-Rose, intelligence-and-grace-of-Aaliyah BAD. That chick who is confident enough in herself that she doesn’t wear make-up most of the time and can make even Obama’s head swivel. She get’s hers by any means necessary. This one’s for you!

(more…)

Tags: , ,
Posted in Updates

STANDING 8 (WOMENS)

Monday, June 14th, 2010 by FITTED

Releasing tomorrow, June 15th

Another one for the ladies, reflecting the same design found on our men’s version of our Standing 8 tee. Adding this to your wardrobe will complete your cipher. In the words of Drizzy Drake, “Nail done, hair done, everything did.” Hit the jump for more photos.

(more…)

Tags: , ,
Posted in Updates

GLASSY x STANDING 8

Monday, June 14th, 2010 by FITTED

Releasing tomorrow, June 15th

Aloha kakou!

Tomorrow’s release revolves around the incredible colors assimilated within our immediate environment and found in Hawai’i's natural backdrop. From the glassy water that surrounds the cluster of the Hawaiian islands, the different hues of water, the crispy, golden Sun and lush green foliage, jungles, and forests. These colors are reflected in these two shirts releasing tomorrow: first up is our Glassy tee which represents the perfect day at the beach: perfect sets, beautiful blue sky with not a cloud in sight. The next tee is our Standing 8, which represents all eight islands that make up the immediate Hawaiian archipelago, as well as the colors that represent each island. Super limited amounts, so please head down as soon as you can!

(more…)

Tags: , , ,
Posted in Updates

WOMEN’S V-NECK

Monday, May 31st, 2010 by FITTED

Releasing tomorrow, Tuesday, June 1st.

Ladies, relax yourself and let your conscious be free. Get your mind & body right with our women’s v-neck to battle the upcoming heat! Super light to keep you cool with a hint of that Fitted touch you’ve grown to love, already!

Tags: ,
Posted in Updates

F-OUTTA HERE (WOMEN’S TEE)

Friday, April 16th, 2010 by FITTED

Releasing tomorrow, April 17th.

Aloha kakou!

Ladies, this one’s for you! This women’s tee is adaptable to any surrounding you may find yourself at; at the bar, the beach, or holed up at the crib. It’s everywear. Limited to 30 pieces, come through tomorrow, or make your man come down to get it for you.

Mahalo for your continued support! Big shout out to Paul and Maia.

Tags: ,
Posted in Updates

HOME GROWN

Thursday, April 9th, 2009 by FITTED

homegrown-hat_crest-tee-blog-hat

Aloha.

Pull up a chair & have a seat. Pay close attention. Class is in session. Let’s briefly discuss the Hawaiian Renaissance (also known as the Hawaiian Cultural Renaissance) which was an reawakening or revival, if you will, of our contrasting Hawaiian cultural character and distinctiveness during the early ‘70s. Contemporary Hawaiian music artists such as Gabby “Pops” Pahinui (of Sons Of Hawaii fame) helped play an integral role in this cultural movement / resurgence. With this renaissance, there was a reasserted curiosity and interest in pidgin, Hawaiian language, Hula, Hawaiian studies & traditional Hawaiian arts. Before this enlightening cultural rejuvenation, there was the Merrie Monarch Festival (which they still run to this day) established by George Na’ope. The Merrie Monarch Festival helped resurrect the artistry, history, study and practice of archaic hula. Hit the jump for more (detailed) pics.

(more…)

Tags: , , , , , , ,
Posted in Updates

« Older Entries