WICKED WAHINE

Thursday, July 15th, 2010 by FITTED

Releasing Saturday, July 17th

Photo credit: Pai’ea Projects

This release is for those ladies / wahines who KNOW they’re bad. Like the-swag-of-Nikki-Minaj, body-of-a-goddess-Amber-Rose, intelligence-and-grace-of-Aaliyah BAD. That chick who is confident enough in herself that she doesn’t wear make-up most of the time and can make even Obama’s head swivel. She get’s hers by any means necessary. This one’s for you!

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STANDING 8 (WOMENS)

Monday, June 14th, 2010 by FITTED

Releasing tomorrow, June 15th

Another one for the ladies, reflecting the same design found on our men’s version of our Standing 8 tee. Adding this to your wardrobe will complete your cipher. In the words of Drizzy Drake, “Nail done, hair done, everything did.” Hit the jump for more photos.

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GLASSY x STANDING 8

Monday, June 14th, 2010 by FITTED

Releasing tomorrow, June 15th

Aloha kakou!

Tomorrow’s release revolves around the incredible colors assimilated within our immediate environment and found in Hawai’i's natural backdrop. From the glassy water that surrounds the cluster of the Hawaiian islands, the different hues of water, the crispy, golden Sun and lush green foliage, jungles, and forests. These colors are reflected in these two shirts releasing tomorrow: first up is our Glassy tee which represents the perfect day at the beach: perfect sets, beautiful blue sky with not a cloud in sight. The next tee is our Standing 8, which represents all eight islands that make up the immediate Hawaiian archipelago, as well as the colors that represent each island. Super limited amounts, so please head down as soon as you can!

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WOMEN’S V-NECK

Monday, May 31st, 2010 by FITTED

Releasing tomorrow, Tuesday, June 1st.

Ladies, relax yourself and let your conscious be free. Get your mind & body right with our women’s v-neck to battle the upcoming heat! Super light to keep you cool with a hint of that Fitted touch you’ve grown to love, already!

F-OUTTA HERE (WOMEN’S TEE)

Friday, April 16th, 2010 by FITTED

Releasing tomorrow, April 17th.

Aloha kakou!

Ladies, this one’s for you! This women’s tee is adaptable to any surrounding you may find yourself at; at the bar, the beach, or holed up at the crib. It’s everywear. Limited to 30 pieces, come through tomorrow, or make your man come down to get it for you.

Mahalo for your continued support! Big shout out to Paul and Maia.

HOME GROWN

Thursday, April 9th, 2009 by FITTED

homegrown-hat_crest-tee-blog-hat

Aloha.

Pull up a chair & have a seat. Pay close attention. Class is in session. Let’s briefly discuss the Hawaiian Renaissance (also known as the Hawaiian Cultural Renaissance) which was an reawakening or revival, if you will, of our contrasting Hawaiian cultural character and distinctiveness during the early ‘70s. Contemporary Hawaiian music artists such as Gabby “Pops” Pahinui (of Sons Of Hawaii fame) helped play an integral role in this cultural movement / resurgence. With this renaissance, there was a reasserted curiosity and interest in pidgin, Hawaiian language, Hula, Hawaiian studies & traditional Hawaiian arts. Before this enlightening cultural rejuvenation, there was the Merrie Monarch Festival (which they still run to this day) established by George Na’ope. The Merrie Monarch Festival helped resurrect the artistry, history, study and practice of archaic hula. Hit the jump for more (detailed) pics.

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LONG KISSES

Monday, April 6th, 2009 by FITTED

long-kiss-goodnight-tee1

About a month ago we released our first ever women’s tees (the Bangles, logo tee and Tri-lock) which had a really great response. We’re back yet again with a new design specifically for you. Dubbed “The Long Kiss Goodnight,” this original design draws inspiration from the 1996 superior thriller film of the same name which starred Samuel L. Jackson & Geena Davis. One could also reference the song with the same name from Biggie’s quintessential LP, “Life After Death.” Printed on black, this design is hand drawn in red with a white stroke and a pair of lips. It gives a dark, sinister feel yet still holds an alluring, seductive appeal that you can’t deny. Swag up ladies!

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LOVE LOVE

Monday, April 6th, 2009 by FITTED

aloha-hat-blog1

Aloha.

February 14th marks the day of baked cupcakes. Sweet cupcakes, if you catch our drift. A 24 hour period when Cupid puts your better half in a romantical* chokehold; a time when you may find yourself digging deep into your pockets or bank account to buy your significant other confectionery (assorted chocolates / candy), flowers or a simple greeting card. It’s a day of mushy, sappy, pulpy feelings of cavernous emotion; unless you just happen to be unaccompanied by a main squeeze, then it’s usually just another day consisting of possibly finding someone to cupcake it up with (No Stalkers!).

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