HOLIDAY 2013 D1 PT1 “WE DON’T FLY HALF FAST”

Friday, November 22nd, 2013 by

Releasing in-store and online this Saturday, November 23, 2013.

We Don't Fly Half Fast

Aloha kākou!

Hawaiians were always taught to look at things from all perspectives. While the ‘io (hawk) is in flight, it maintains a watchful eye over all that occurs. A hunter with impeccable vision and prestige, he shall forever be an aliʻi of the sky. This is precisely why the ‘io adorns the morale patch of our military inspired airborne collection. Our squadron creed “We Don’t Fly Half Fast” embodies our commitment to excellence in all that we do with zero hesitation. We don’t fly half fast, we fly FULL SPEED.

The 1st wave of our D1 collection consists of 7 t-shirts for men, and 1 for the ladies. All garments feature our special mil-spec label.

“Fly or Fall” Raglan Tee – Black/White (60% Cotton, 40% Polyester)
Featuring our new ‘io morale patch graphic over the heart, with our “AIRBORNE ASD-116″ squadron moniker above.

front

back

close-up

Click for more images

(more…)

SUMMER 13 “RAINBOW COUNTRY,” HATS

Monday, July 15th, 2013 by

Releasing Saturday, July 20th. Please note: only a select handful of Summer ’13 D. 1 hats will be available for purchase online.

1

Aloha kākou!

For our Summer collection, we travel to Rainbow Country. From the mountain to the ocean, this is Hawaiian lifestyle at it’s best. Narrated through a series of graphics that tells the story of a Summer’s Day, taking you from Sunrise to Sunset. Gear up and break out your favorite Bob Marley disc, or better yet, load up Mr. Marley’s Soul Rebel CD and play “Rainbow Country” obnoxiously loud. Fill up the cooler with your beverages of choice and hit the road. If there’s one thing Hawaiʻi knows how to do, it’s how to take advantage of the season in these HI Times. Again, please note: only a select handful of Summer 2013 D. 1 hats will be available for purchase online. On top of the release that many of our ʻohana has been waiting for, we will be taking it back a few years when the entire FITTED team used to gather at the shop and hang out. We’ll be breaking out the grill and having a pāʻina in our parking lot. Come by and hang out, and we’d suggest to come out before opening time (11 AM HST) due to the very limited numbers in the hats. First come, first served, absolutely no holds. We will be taking phone orders after noon, so please be patient and we will try and get to all of you in a timely fashion. We expect it to be pretty busy. See you all Saturday!

2

3

4

5

6

7

8

7

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

PRE-SUMMER 13′ CAPSULE COLLECTION

Friday, June 14th, 2013 by

Releasing Saturday, June 15th. In-store and online.

COVER

Aloha kākou!

Our Summer D1 & D2 release which we previewed yesterday is right around the corner, but before we drop the official Summer line, we’ll be releasing our Pre-Summer 13ʻ capsule collection tomorrow at 11 AM HST. The capsule consists of a wide variety of womens tees, raglans and tanks. Nine to be exact, with some very familiar graphics, including our “Glassy” design (featured in a tee, racerback tank and raglan), “Native” (racerback tank and tee), “Aloha Means Love” which is a brand new design (racerback tank, tee and raglan), “Aloha Summer” and “Aloha Means Hello & Goodbye.” Please note, all racerback tanks and tees are made of 50% combed cotton and 50% polyester, while the women’s raglan tees are 100% combed cotton.

ALL WOMENS TEES BELOW

_MG_0272

_MG_0282

_MG_0292

_MG_0308

_MG_0319

_MG_0327

_MG_0384

_MG_0386

_MG_0420

_MG_0470

ALL MENS TEES BELOW

_MG_0697

_MG_0751

_MG_0753

_MG_0778

_MG_0794

_MG_0815

_MG_0860

_MG_0349

_MG_0357

_MG_0520

_MG_0536

_MG_0578

Available this Saturday, in-store (FITTED), online with select items being offered at Blue Hawaii Surf.

Hair By: Holly Tomita
Makeup By: Bailee Nakaahiki
Model: Kaimiahu

ALOHA SERVED NIGHTLY (VALENTINE’S DAY PACK, MENS & WOMENS)

Monday, February 11th, 2013 by

Releasing Tuesday, Feb. 12th.

IMG_2792

Aloha kākou!

Valentine’s Day is a few days away, and as we do every year, we’re releasing a special pack for the occasion. Pictured above (left side) is the men’s tee which features Aloha Served Nighly (as in “Love Served Nightly”) on the back, and a red “V” or “heart” made out of trilocks. The model above (right side) is wearing the women’s style, a deep v-neck featuring the same pattern. Please note, the two hats pictured above will be releasing next week. See you tomorrow!

CHEERS x GLASSY WOMENS TANK

Tuesday, November 13th, 2012 by

Available now.

Aloha kākou!

New release for today, available now both online and in-stores. Black tee with seafoam and salmon Chee-Hu in the legendary Cheers font, with tonal crown on the back (100% pre-shrunk cotton). We’re also releasing a women’s Glassy 50% polyester, 25% cotton & 25% rayon racerback tanktop.

HOLOHOLO PACK

Monday, November 5th, 2012 by

Releasing Tuesday, Nov. 6th.

Aloha kākou!

Here’s our latest Tuesday release, with a matching men’s and women’s tee dubbed Holoholo which roughly translates to “Go outside for pleasure” (surf, sail, walk, run) Both tees are printed on black; men’s 100% cotton and women’s 50% polyester, 25% cotton & 25% rayon racerback tanktop.

LOCALS KNOW x ACUTE WOMENS TANK x MUA x KAMEHAMEHA x SLAPS WIND x PRIDE FITTEDS

Thursday, October 25th, 2012 by

Releasing Saturday, Oct. 27th.

Aloha kakou!

Here’s the update for Saturday’s release. Four brand new black on black New Era fitteds: Kamehameha, Mua, Slaps Wind and ‘H’ Pride, entirely blacked out. We’re also releasing a new tee called Locals Know printed on a black tee with yellow and white print and yellow FITTED crest on the front. Lastly, a brand new women’s tanktop called Acute on a heather gray body with yellow, teal and orange print. Check it out and see you guys this Saturday!

Mahalo

(more…)

BRIGANTE SNAPBACK x ESCAPE TO PARADISE (MENS & WOMENS) x ALAKAI TANKTOP

Thursday, July 12th, 2012 by

Releasing Saturday, July 14th. Due to the printing process, shirts may have abnormal inconsistencies, we cannot guarantee that garment is 100% flawless”

Aloha kakou!

Update for Saturday’s release: New colors in our Aloha Served Daily snapback: all teal upper with black brim and white stitching on crown, New Era and shaka hit (sits above the snap). White snap and green & white FITTED tag, black brim, green underbrim. We’re also release a black as well as red Alakai tank top, a new Escape to Paradise mens tee and a womens Escape to Paradise tanktop, which utilizes a racerback style tank.

(more…)

MISSFITTED (WOMEN’S TEE)

Friday, March 23rd, 2012 by

Releasing Saturday, March 24th

Aloha kakou!

Something new for the misfit ladies this time. Black tee with teal lettering and white shaka. While you’re down at the shop, don’t forget to snatch a few cheap tees at our >Saturday Snatch & Grab sale!