Thursday, May 8th, 2014 by

Releasing in-store and online this Saturday, May 10th, 2014.

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[Photo credit: @ryagra]

Aloha kākou!

Our Spring 2014 D2 “Legacy” Collection continues this weekend with the following releases, based off memorable designs from our past.


“White Wash” Aloha Snapback
Released in 2008, the original “White Wash” Kamehameha 59FIFTY became a highly popular fan favorite. The production and material were unique, and the concept behind the hat hit home as a direct reference to the vast body of water that surrounds us and all the beautiful beaches we have here in Hawaiʻi. For our Legacy Collection, we created an Aloha snapback that pays homage to the “White Wash” Kamehameha while keeping its own identity. We’re using the same cotton canvas base, but this time we’ve switched it for an olive stone color with a very muted distressed wash for a subtle nod to the original. The inside stays true to the 2008 version with the “Tools of the Trade” satin lining, this time in honey dew with matching sweatband and undervisor. The side New Era logo is embroidered in honey dew as well, while the Aloha logo, side crown, back crest, and eyelets are stitched in white.
**IN-STORE EXCLUSIVE: For the purists out there that are seeking the look of the original “White Wash,” we will be releasing a very limited amount of bleach-distressed hats, hand-done by our FITTED team. Only 25 of these hats were made, and they will be an in-store exclusive.








Thursday, June 13th, 2013 by


Aloha kākou!

For this week’s Moʻolelo / #tbt, we’re featuring our White Wash which we released back in December of 2008 along with our tribute tee to the legendary Keith Haring. The hat incorporated washed grey cotton canvas which emulated the look of white wash as it splashes on the rocks (white on grey). It also featured grey eyelets which give all New Era hats more breathable room, topped off with teal stitching on the Kamehameha logo, New Era and crest hits plus teal satin which lined the inside with our Tools of the Trade print. Nostalgia.