SPRING 2014 D1 “WATER IS LIFE” PRODUCT SHOTS

Friday, February 14th, 2014 by

Releasing in-store and online this Saturday, February 15th.

Using Mt. Wai‘ale‘ale as our source of inspiration, we present the product shots and descriptions for the entire Spring Delivery One collection, entitled “Water is Life.”

 

“Wai‘ale‘ale” Aloha Snapback
As one of the cornerstones of this collection, this Aloha snapback utilizes nylon ripstop material covered in our new Wai‘ale‘ale pattern, based on the vibrant and flourishing rainforest of Mt. Wai‘ale‘ale on the island of Kaua‘i. It also features white embroidery on front and back, black embroidery on the sides, and white snap enclosure with red crest snap tag, as well as a red top button and undervisor.

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“Rain Camo” Kamehameha Snapback
Our first ever Kamehameha hat with a two-tone logo, featuring black on red embroidery. Based on a green crown, it also features 3M reflective rain camo on a red visor. Also includes black eyelets, top button, and side embroidery. White back embroidery, white snap enclosure and a black crest snap tag finish the look.

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SPRING 2014 D1 “WATER IS LIFE”

Tuesday, February 11th, 2014 by

Releasing in-store and online this Saturday, February 15th.

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“Mōhala i ka wai ka maka o ka pua” (Unfolded by the water are the faces of flowers).

Starting off with this powerful quote, we build upon its principle meaning: Water is needed to sustain life. It plays a crucial part in the growth and prosperity of all living things. In Hawai‘i, we’re surrounded by it, we use it for nourishment and entertainment, and we ultimately embrace it.

Hawai‘i is also home to one of the wettest spots in the world. Mt. Waiʻaleʻale, also known as the Heart of Kaua‘i, averages about 450 inches of rainfall annually. Its precipitation supplies numerous waterfalls, sending down rushing streams on all sides to feed the only navigable rivers in the state. Mt. Waiʻaleʻale is by far one of Hawai‘i’s most vibrant tropical rainforests, and as such provides the foundation for our Spring 2014 Delivery One capsule: “Water is Life.”

Stay tuned for product shots of all the pieces in the collection.

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