FITTED + PROJECT ALOHA & FITTED + BLUE HAWAII SURF + VANS RESTOCK

Thursday, March 19th, 2015 by

Releasing this Saturday, March 21st. FITTED + Project Aloha items will be available in-store, online, and at Blue Hawaii Surf. FITTED + Blue Hawaii Surf + Vans restock will be online and at Blue Hawaii Surf only. Please note that no Waiʻaleʻale pairs will be sold at our flagship store.

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WAIʻALEʻALE ʻAʻAMA HYBRID WALK SHORT

Thursday, October 2nd, 2014 by

Releasing this Saturday, October 4th, at FITTED (in-store and online) and Blue Hawaii Surf.

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Aloha kākou!

The final piece from our Waiʻaleʻale collection is set to drop this Saturday, and it marks a new milestone for us as our very first cut and sew bottom. Engineered from our own specifications, we’ve built this hybrid walk short with premium materials and scrutinized over every last detail. This custom silhouette is named ʻAʻama, inspired by the crabs you see along most rocky shorelines in Hawaii. The ʻaʻama lives both in and around the water, which perfectly mimics the functionality of our hybrid walk short, combining the look and style of an outdoor walk short but built with the ocean in mind.

The material used is a lightweight polyester/spandex blend, featuring 4-way stretch for maximum flexibility and comfort. For everyday use, we kept the standard four pockets (two front and two back) but we also added a mesh lining within the pockets for water and sand drainage as it transitions into the ocean. The back right pocket also features an elastic key loop, commonly found on boardshorts. Belt loops were added to keep the walk short functionality, and we’ve also added a drawstring waistline, which pulls from around the waist similar to sweatpant drawstrings, rather than the eyelet lacing style of traditional boardshorts. It also features a waterproof reverse zipper and velcro closure system. Small details are seen throughout, like the drawstring aglets which feature a black and white trilock print, metallic silver logo and custom care instructions on the inner waistline, and our Mil-Spec patch on the right seam.

The Waiʻaleʻale ʻAʻama Hybrid Walk Short will be available this Saturday exclusively at FITTED (in-store and online) and at Blue Hawaii Surf.

(Photos: Christina Shayne)

Please note, the Waiʻaleʻale ʻAʻama Hybrid Walk Short fits true to size but we recommend getting one size larger with the option of using the adjustable drawstring for a more personalized fit.

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WAI‘ALE‘ALE AHU LAʻI WINDBREAKER & ALOHA TEE

Tuesday, August 26th, 2014 by

Releasing this Thursday, August 28th, at FITTED (in-store and online) and Blue Hawaii Surf.

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WAI‘ALE‘ALE ALOHA HOODIE & TEE

Thursday, August 21st, 2014 by

Releasing this Saturday, August 23rd, at FITTED (in-store and online) and Blue Hawaii Surf.

Aloha kākou!

Along with the Waiʻaleʻale Vans Era Pro releasing on Saturday, we will also be releasing a special Blue Hawaii Surf co-branded pullover hoodie and tee at the same time. The heather gray pullover hoodie features the Aloha script on the front filled with the Waiʻaleʻale pattern, outlined in white. The back features a small white crown with the Blue Hawaii Surf logo underneath. The white tee features the same front design, this time outlined in black, along with a black crown and Blue Hawaii Surf logo on the back.

The FITTED + Blue Hawaii Surf Waiʻaleʻale Aloha hoodie and tee will release alongside the Vans Era Pro this Saturday exclusively at FITTED (in-store and online) and at Blue Hawaii Surf.

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FITTED + BLUE HAWAII SURF + VANS WAIʻALEʻALE ERA PRO

Thursday, August 21st, 2014 by

Releasing this Saturday, August 23rd, at FITTED (in-store and online) and Blue Hawaii Surf.

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WAI‘ALE‘ALE ALOHA SNAPBACK & SKATE DECK

Monday, August 11th, 2014 by

Releasing this Tuesday, August 12th. See below for release locations.

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Aloha kākou!

Starting tomorrow and going on throughout the month of August, we will be releasing pieces from our newest Waiʻaleʻale Collection, on which we were fortunate enough to team up with some of our great friends within the industry. The entire collection revolves around our much loved Waiʻaleʻale pattern, as an extension of our Spring Delivery 1 Collection from earlier this year.

For the first release from this collection, we teamed up with our friends at Blue Hawaii Surf on a special Waiʻaleʻale Aloha snapback. It features a full micro-ripstop crown and visor in black, along with raised Aloha embroidery on the front, fully sublimated with our Waiʻaleʻale pattern. It also features a white New Era logo on the left, tonal crown on the right, and a black/white crest on the back. A white snap enclosure is seen on the back, along with a special Blue Hawaii Surf logo tag. The FITTED + Blue Hawaii Surf Waiʻaleʻale Aloha Snapback will be released exclusively at FITTED (in-store and online) and at both Blue Hawaii Surf locations (Ala Moana and Pearlridge).

We also teamed up with Chinatown’s own APB on a special skate deck, featuring our Waiʻaleʻale pattern covering the entire underside with a large white Aloha logo in the center. It also features both brand logos small and to the right. The FITTED + APB Waiʻaleʻale Aloha Skate Deck will be released exclusively at FITTED (in-store only) and at APB.

Please stay tuned throughout August for more offerings from this special Waiʻaleʻale collection.

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SPRING 2014 D1 “WATER IS LIFE” PRODUCT SHOTS

Friday, February 14th, 2014 by

Releasing in-store and online this Saturday, February 15th.

Using Mt. Wai‘ale‘ale as our source of inspiration, we present the product shots and descriptions for the entire Spring Delivery One collection, entitled “Water is Life.”

 

“Wai‘ale‘ale” Aloha Snapback
As one of the cornerstones of this collection, this Aloha snapback utilizes nylon ripstop material covered in our new Wai‘ale‘ale pattern, based on the vibrant and flourishing rainforest of Mt. Wai‘ale‘ale on the island of Kaua‘i. It also features white embroidery on front and back, black embroidery on the sides, and white snap enclosure with red crest snap tag, as well as a red top button and undervisor.

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“Rain Camo” Kamehameha Snapback
Our first ever Kamehameha hat with a two-tone logo, featuring black on red embroidery. Based on a green crown, it also features 3M reflective rain camo on a red visor. Also includes black eyelets, top button, and side embroidery. White back embroidery, white snap enclosure and a black crest snap tag finish the look.

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SPRING 2014 D1 VIDEO LOOK BOOK

Thursday, February 13th, 2014 by

Photographer/Videographer : Andrew Tran / Shaneika Aguilar

Hair & Make Up : Bailee Nakaahiki / Holly Tomita

Female Models : Megan Atwood / Ocean Hay / Haylee Hoku

Male Models : Kainoa Haas / Kyle Oswalt / Christian Pendleton / Mitchel Viernes

Special thanks to Blaine, RS, Rusty, Rylen, Waikane Store and Waikane Fruit Stand

(Product shots featured soon.)

SPRING 2014 D1 “WATER IS LIFE”

Tuesday, February 11th, 2014 by

Releasing in-store and online this Saturday, February 15th.

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“Mōhala i ka wai ka maka o ka pua” (Unfolded by the water are the faces of flowers).

Starting off with this powerful quote, we build upon its principle meaning: Water is needed to sustain life. It plays a crucial part in the growth and prosperity of all living things. In Hawai‘i, we’re surrounded by it, we use it for nourishment and entertainment, and we ultimately embrace it.

Hawai‘i is also home to one of the wettest spots in the world. Mt. Waiʻaleʻale, also known as the Heart of Kaua‘i, averages about 450 inches of rainfall annually. Its precipitation supplies numerous waterfalls, sending down rushing streams on all sides to feed the only navigable rivers in the state. Mt. Waiʻaleʻale is by far one of Hawai‘i’s most vibrant tropical rainforests, and as such provides the foundation for our Spring 2014 Delivery One capsule: “Water is Life.”

Stay tuned for product shots of all the pieces in the collection.

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