ALL BLACK KAMEHAMEHA x GRAY V-NECK

Thursday, February 3rd, 2011 by

Releasing Saturday, Feb. 5th

Aloha kakou!

Yet another clean, astute pack for the grown and sexy. All black Kamehameha and gray v-neck with gray crest on bottom left and gray crown on the back. It’s been hot as all hell, so this is the perfect get up!

PURPLE V-NECK x GRAY MINI-CREST TEE

Monday, January 10th, 2011 by

Releasing tomorrow, Jan 11th

Aloha kakou!

Tomorrow’s release contains two, grown up tees: a purple v-neck with a white crest on the bottom left in raised embroidery and a white crown on the back (raised embroidery). Next up is a plain, gray tee with a tonal crest on the bottom left and tonal gray crown on the back. Super clean; get your grown-man on!

NOW AVAILABLE ONLINE: WTCF LOGO x ISOLATION (SALMON) V-NECK (MENS)

Wednesday, June 30th, 2010 by

Available now

ISOLATION V-NECK x HANAHOU x MORNING DAY NIGHT LINEN PACK

Thursday, June 17th, 2010 by

Releasing Saturday, June 19th

Aloha kakou.

We’ve got a pretty big and significant release lined up for this Saturday, including an 3 cap and logo tee combo linen pack, a white v-neck and tanktop, all of them ready to set off your summer in the right direction. First, let’s start off with the linen pack (Morning Day Night) which includes 3 caps: a salmon-red Pride representing the brightest star in our Universe, the beautiful, life-sustaining Sun which we soak up on the daily; a greenish-blue Aloha (New Era) representing the vast green / blue Pacific Ocean which covers 68,634,000 square miles (also represents the blue skies above); and a grayish-purple Kamehameha, a representation of the nightlife that stirs when the Sun goes down and our planet’s sister satellite (the Moon) shows itself. A hat for the 3 major times that cover our lives within a 24 hour period. To go along with the three caps, we have a white logo tee which employs all three colors used in the three caps to balance out the cipher.

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ALAKA’I x PRIDE OF THE PACIFIC V-NECK

Monday, June 7th, 2010 by

Releasing tomorrow, Tuesday, June 8th.

Aloha kakou!

The Alaka’i Wilderness Preserve, located on the island of Kaua’i, is also known as the Alaka’i Swamp, although it’s not a swamp by true definition. For those who are interested in hiking this beautiful trail, it can be accessed via the the Pihea Vista trail, located on the the Pu’u o Kila lookout on Waimea Canyon. This release represents the lush forest of Kaua’i and all other forests and jungles found throughout our ‘aina. Our Alaka’i tanktop features a lush, green jungle print on the front and back, backed with black. This next v-neck tee features an inside out Polynesian print that runs throughout the entire shirt. Limited to 50 pieces each, act fast!

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ISOLATION V-NECK x KAMEHAMEHA

Wednesday, December 9th, 2009 by

Releasing tomorrow, Thursday, December 10th.

For tomorrow’s release, we’re debuting our first v-neck tee, properly titled Isolation. The v-neck, printed on black, features single, individual spaced-out trilocks that 1. represent the stars that light up at night over the vast stretch of Pacific Ocean, used to circumnavigate the greatest body of sea by our Hawaiian ancestors. 2., it also represents a metaphor of how isolated an island we are from the nearest piece of mainland, yet despite the expansive distance, we’re always continuously carving out our own niches and reinventing ourselves. With this v-neck is a custom Kamehameha featuring a teal brim and red Kamehameha logo. Limited amounts in the Kamehameha, so please respond quickly.

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