Monday, April 13th, 2009 by FITTED
Aloha.
Survival. In these economic hardships, it’s not just ours, but any business’ modus operandi. In a financial decline such as the current one we’re all stuck in, it’s seriously survival of the fittest. Small businesses need to be able to stay alive & flourish, in turn keeping the economy a bit more stable. The tables have turned slightly, it’s now where the small fish eat the big fish. As vicious as this may sound, it’s all too true. That’s why we at FITTED stress the Support & Buy Local strategy so much. We decided to revisit this vintage slogan & design from our early seasons. “Survival Of The FITTED.” It’s a bold statement, and one that we stand behind 100%. On a heather gray tee is Survival of The FITTED printed across the chest in white, orange and green. The back sees a crown with a white & green stroke. Hit the jump for even more pics.
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Tags: Mens, Mobb Deep, Recession, Small Businesses, Survival, Tees
Posted in Updates
Thursday, April 9th, 2009 by FITTED
Aloha.
Pull up a chair & have a seat. Pay close attention. Class is in session. Let’s briefly discuss the Hawaiian Renaissance (also known as the Hawaiian Cultural Renaissance) which was an reawakening or revival, if you will, of our contrasting Hawaiian cultural character and distinctiveness during the early ‘70s. Contemporary Hawaiian music artists such as Gabby “Pops” Pahinui (of Sons Of Hawaii fame) helped play an integral role in this cultural movement / resurgence. With this renaissance, there was a reasserted curiosity and interest in pidgin, Hawaiian language, Hula, Hawaiian studies & traditional Hawaiian arts. Before this enlightening cultural rejuvenation, there was the Merrie Monarch Festival (which they still run to this day) established by George Na’ope. The Merrie Monarch Festival helped resurrect the artistry, history, study and practice of archaic hula. Hit the jump for more (detailed) pics.
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Tags: Culture, Gabby Pahinui, Hawaiian, Homegrown, Mens, New Era, Tees, Womens
Posted in Updates
Tuesday, April 7th, 2009 by FITTED
Aloha. (TUES 4.6.09)
In any conversation that pops up about classic rock-n-roll and / or guitarists, Jimi Hendrix’s name should always pop up, in some shape or form. Hendrix was not just a superior guitarist, but an excellent singer and songwriter. He played a significant role in popularizing the wah-wah pedal in mainstream rock “which he often used to deliver an exaggerated pitch in his solos, particularly with high bends and use of legato based around the pentatonic scale.” (google that for the definition of this technical jargon). Hendrix was influenced by heavy hitters in music, such as Muddy Waters, BB King, Curtis Mayfield and Albert King, thus giving him his unique blend of jazz, R&B, blues and classic rock-n-roll. Besides being inducted into the Rock N Roll Hall Of Fame, famed music publication Rolling Stone named him #1 in their Top 100 Guitarists Of All Time.
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Tags: Electric Ladyland, Jimi Hendrix, Mens, Tees
Posted in Updates
Tuesday, April 7th, 2009 by FITTED
Aloha Kakou.
Another month, another day. Keeping it stepping; the work day it never ends. Quick heads up, we’ve got a new release this Saturday. We’ve been running our tri-lock patterns here and there, making it pretty recognizable now. This release is no different (crew favorite), well there’s a slight twist to it. Printed on a black tee, both sides features the tri-lock pattern remixed into a circle with a colorful palette with teal, orange, yellow, and white. Just remember, keep those squares out of your winner’s circle! See you all at the next release.
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Tags: Mens, Tees
Posted in Updates
Tuesday, April 7th, 2009 by FITTED
Aloha.
Our elders. They’re our infinite guiding light of wisdom & knowledge acquired from previous generations and passed on to the youth. Our elders have experienced and gone through the same adversities and achievements that us younger generations may have recently gone through, or perhaps not even come across yet.
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Tags: Generations, Mens, New Era, Tees
Posted in Updates
Tuesday, April 7th, 2009 by FITTED
Aloha.
By now many of you know where most of our inspiration for designing comes from. We’re perpetually surrounded by these guiding lights of motivation, influence, artistry, vision and originality – yet we’re so absorbed in it day-to-day that we unconsciously do not acknowledge it. With this release, the ingenuity reaches from within our zealousness of music. This release’s attributes are pulled from the funk music collective the Parliament Funk Band which was governed by the great George Clinton. For those uneducated in the genre of “funk music,” the Parliament (P-Funk) were also known as The Funkadelics which featured the same members, but recorded for different record labels. The Parliament-Funkadelics played a heavy role in the direction that funk music took, even setting the tone for other Parliament spinoff bands.
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Tags: Funk, Funkadelics, Mens, Parliament, Tees
Posted in Updates
Tuesday, April 7th, 2009 by FITTED
Aloha.
Although skateboarding had it’s humble beginnings in the ‘70s, it became a little more fashionable and picked up it’s mass appeal in the ‘80s. This is when it started picking up as a sort of lifestyle, and more skaters were inclined to hit certain street spots versus the slopes of backyard pools, concrete skateparks and banks. Flat ground became more prevalent with certain key revitalizations & innovations such as urethane wheels, different board sizes & shapes as well as truck sizes. This generation of skaters had a more care free, do-it-yourself outlook on things, which made an easier progression in street and vert tricks. Skaters such as Steve Caballero, The Gonz, Mike Vallely, Natas Kaupas and Tony Hawk kept reinventing the game in both street and vert skating.
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Tags: 1980s, K-Street, Kona Street, Mens, Skateboarding, Tees
Posted in Updates
Monday, April 6th, 2009 by FITTED
Vision. Visual perception. Eye sight. It just might be one of the most important out of our 5 (traditional) senses that we take for granted on a day to day basis. Vision helps us to interpret objects in our immediate surroundings. One could say it’s akin to photography, in the sense that we take mental snapshots of our existing environment and assimilate and process that into visual information. Call it the Tao of human senses; with a slight twist of Yin and Yang.
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Tags: Mens, Tees
Posted in Updates
