Thursday, August 29th, 2013 by

Aloha kākou!

Today’s Moʻolelo / #tbt is our official FITTED slippers which we released back in 2011. Every pair featured all black with printed tonal trilocks and FITTED with our crest in white on the straps.


Thursday, August 8th, 2013 by

Ku’i A Lua

Aloha kākou!

Today’s Moʻolelo / #tbt is a throwback from Jan. 2009 as a part of our Kuʻi A Lua pack. Kuʻi A Lua roughly translates to “The Art Of Lua Fighting”, where Lua is the ancient art / practice of “a type of hand-to-hand fighting in which the fighters broke bones.” Weapons were scarcely used in this type of warfare, just straight up 1-on-1 scrapping with a more ferocious fringe, although a much more conventional variety of combat. Kuʻi A Lua was also the divine deity (God) who versified, educated and trained the select few who practiced this style of fighting; so you see, this ‘gift of jab’ has been passed down by the Gods.


Thursday, August 1st, 2013 by



Today’s Moʻolelo / #tbt is a throwback to April of 2009 when we unveiled our online exclusive: our Tools of the Trade coaches jacket. The jacket featured an outer shell of blue nylon taffeta, lined with 100% polyester brushed tricot and also featured our Tools of the Trade print which we originally used in our earliest days (2008ish).


Thursday, July 18th, 2013 by


Today’s Moʻolelo / #tbt is FITTED Team Rider Kekoa Cazimero’s signature FITTED hat which was released back in May of 2009 as a part of his “Homebreak” pack. The Kaiser High School graduate / valedictorian and Sandy Beach / Bowls alumni had a big part in designing his custom “Aliʻi” Kamehameha New Era FITTED with some help from world renowned photographer Zak Noyle. Caked in black denim, the brim features detailed teal and pink stitching which wraps around the entire brim with a teal Kamehameha logo and underside, white eyelets and topped off with a pink button, crest and crown. The inside of this beauty is lined with satin and features a collage of the surroundings near his favorite homebreak, Sandy’s, including some really dope murals that encompass the walls of the bathroom. (Photos courtesy Zak Noyle).


Thursday, July 11th, 2013 by



For today’s Moʻolelo / #tbt, we travel to Spring of 2011 when we released our Ua (rain) pack which consisted of the beautiful snapback pictured above and our Ua t-shirt. Ua (rain) brings fresh water which in turn brings us nutrients which is needed to sustain life. This same rain yields water which provides a steady flow of wai (fresh water) into our wailele (waterfalls) and loko wai (fresh water lakes) and luawai (fresh water reservoirs). As you know, during the days when our ancestors were not being disturbed by outsiders, the land was divided into boundaries (known as ahupua’a) which extended from the uplands (mountains) to the sea. The ua provided water that flowed from top to bottom and helped to sustain mea kanu (crops) and holoholona (animals) – and this cycle in turn sustained life for our ancestors. In other places around the World, water is used to provide energy, ie. hydroelectricpower. Unfortunately, it also plays heavy in socio-econimc development which can be seen in third world, poverty-stricken countries. According to certain reports, there are nearly “120 million people around the world who unfortunately lack access to clean drinking water, and nearly 300 million people do not have adequate [water] sanitation.” These money-hungry, poverty-mongers have a lot to do with the global management of water which is actually the cause of the so-called water crisis.

“Ua ka ua, ola ka nohona o ka ʻāina kula.” “The rain pours, life comes to the plains.”


Thursday, June 27th, 2013 by




Today’s Moʻolelo / #tbt is our collaboration we did with our good friends over at Leilow: our Beachcomber pack. The Beachcomber pack features our collective Beachcomber New Era, a fusion of Jules’ bugged out artistic visions with FITTED’s more traditional methods, all with a modern approach. The cap features a print of black and white woven patterns with gray tones, while the inside features a silk lining of a map of the Hawaiian Islands which invokes a nostalgic warmth, citing the days of Don Ho, the Beachcomber and the lounge music era; incorporating both Leilow and FITTED’s logos. The underside of the visor features an embroidered hula girl, just an added extra touch that separates us from the rest. Coinciding with the cap is a white t-shirt with the same print found on the inside of the cap on the back, and the same hula girl on the front.


Thursday, June 13th, 2013 by


Aloha kākou!

For this week’s Moʻolelo / #tbt, we’re featuring our White Wash which we released back in December of 2008 along with our tribute tee to the legendary Keith Haring. The hat incorporated washed grey cotton canvas which emulated the look of white wash as it splashes on the rocks (white on grey). It also featured grey eyelets which give all New Era hats more breathable room, topped off with teal stitching on the Kamehameha logo, New Era and crest hits plus teal satin which lined the inside with our Tools of the Trade print. Nostalgia.


Thursday, June 6th, 2013 by


Aloha kākou!

For this week’s Moʻolelo / #tbt we take a few steps back to August of 2011 when we originally released our Island Love tee which took lyrics from Peter Moon Band’s song of the same name. “Juice from the Mango, Milk from the Coconut, Bud from the Cannabis… I can’t smoke enough!” Cue that song up in your iTunes, light up a spliff Backwoods and zone out to some classic, contemporary Hawaiian music.


Thursday, May 23rd, 2013 by


Aloha kākou!

For this week’s Moʻolelo / #tbt, we take it back to December of 2010 when we collaborated with Hawaiian Sun for an amazing pack that consisted of the New Era pictured above, a t-shirt and a custom, reusable plastic cup, emblazoned with FITTED, crests and Hawaiian Sun logo all-over prints. It was an honor to work with them as all locals know, it’s a part of childhood nostalgia, from keiki time all the way to our adulthood.

“Hawaiian Sun: Simply put, the name represents par excellence that is tantamount to a pack of Lunchables to a first grader. Hawaiian Sun evokes vivid memories of any local keiki’s childhood, wrapped neatly in tin foil and left to cool in the freezer overnight; all set for the following day’s home lunch or field trip, so when it was time for lunch, the juice would be nice & slushy. The average local family buys at least 3 – 4 cases of the infamous fruit juices and are not only limited to the keiki; every trip to the beach, tailgate party, or lu’au will have Hawaiian Sun on ice, ready to go. Add to the fact that there is not a flavor out of their entire production that is second-rate.”


Thursday, May 16th, 2013 by

Screen Shot 2013-05-16 at 11.49.10 AM

Aloha kākou!

This week’s Moʻolelo / #tbt is a brief look into when we first opened our doors nearly 8 years ago now. We’re humbled and very thankful to you all for supporting us over the years. You have been by our side since the jump and witnessed our growth, and grew with us, stuck with us through thick and thin. We try not to beat a dead horse but we cannot stress enough how important your support is; you all are considered ohana and without you there really would be no “us.” We’ll have a more in-depth post about this as our 8 Year Anniversary approaches. For now, we’d like to say: MAHALO NUI LOA!