H PRIDE SNAPBACK AND BRAND NEW TANK

Monday, November 11th, 2013 by

Releasing Tuesday, November 11th, 2013.

Aloha kākou!

New release for tomorrow featuring an “H Pride” snap back in black with a brown visor, green underbill, red button, and a gold embroidered logo. Also introducing for the very first time is our “Day Tripper” Tee; A new “Aloha Served Daily” graphic in white on a black tank top. First come, first served!

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ALOHA TANKTOP (MINT) x KAMEHAMEHA RED RIP-STOP NYLON NEW ERA SNAPBACK

Thursday, September 5th, 2013 by

Available in-store and online Sept. 7th.

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Aloha kākou!

We got a fresh drop for you guys this Saturday; a back-to-school pack. Brand new Aloha tanktop in mint with tonal “Aloha” with black stroke (New Era crown hit on the back). Coinciding with the tank is an all red rip-stop nylon Kamehameha with tonal red stitching and red snap.

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AVAILABLE IN-STORE AND ONLINE: SONS OF ALOHA TANKTOP

Tuesday, June 25th, 2013 by

Available now! Online and in-store.

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Aloha kākou!

Just arrived yesterday is our Sons of Aloha black tank top, also a part of our First Wave of Summer. 100% cotton.

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NUI ʻAHI (ALL OVER) TANKTOP

Monday, June 17th, 2013 by

Available in-store and online now.

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Aloha kākou!

‘Ahi is a term usually used worldwide which refers to two species of tuna: the prized yellowfin and bigeye, with the average weight reaching around the 200 lb. range, with some reportedly weighing in at nearly 400 lbs. In Hawaiʻi, ʻahi can be fished year round due to the species being fished sustainably, or in other words, not being over fished. Just like most species of fish, ʻahi travel in schools, sometimes traveling with smaller yellowfin and skipjack tuna. One theory put forth on why fish travel in schools is a greater sense of protection when moving in larger numbers, making it easier to track the movement patterns of the others in the school, and thus making it harder for predators to single out an individual; appearing as one giant entity instead of one or two isolated fish. Traveling in schools also makes it easier for the fish to hunt and find food. Our release for today is called Nui ʻAhi which roughly translates to “a group,” in this instance a school of ʻAhi. The tank is printed on turquoise heather with an all-over print of ʻahi in grey (hence: school of ʻahi) with a black crown hit on the back. The tank is made of 100% cotton, pre-shrunk and made in the U.S.A. Scoop one up and tuck it in for your Summer days.

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‘H’ PRIDE BLK/WHITE SNAPBACK x ALVA ALOHA TEE & TANK

Monday, June 10th, 2013 by

Will be available in-store and online Tuesday, June 11th.

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Aloha kākou!

‘H’ Pride New Era snapback made of 100% wool, Pride logo in white stitching, black breathable eyelets, white stitching on the crest and red snap. One size fits all. FITTED is also a strong supporter of local skateboarding and we’ve brought back our Alva Aloha graphic in a pocket tee, all black; however this time we’ve added the claw marks as seen on the OG logo utilizing red, gold and green. The front side of the tee features a pocket with “Aloha” in white script. 100% cotton and pre-shrunk tees.

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Being that it’s Summer, we have also have an option of the Alva Aloha in a black tanktop with the graphic in white with red, gold and green claw marks on the front, white crown hit on the back. 100% cotton.

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ENDANGERED SPECIES x KAMEHAMEHA CAMO / NEON NEW ERA SNAPBACK

Thursday, May 30th, 2013 by

Releasing Saturday, June 1st.

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Aloha kākou!

Although the 2010 Census reports state that the Native Hawaiian and Other Pacific Islander (NHPI) population has increased 35% from 2000 to 2010, here in the islands, the Kanaka Maoli make up only 9.0% of the population of Hawaiʻi. The expression “Hawaiian Endangered Species” still holds true today, and not only includes the native Hawaiian population but the Hawaiian monkseal, the green sea and hawksbill turtles, the crested honeycreeper, Hawaiian hawk, nene goose and along with over 200 plant species. It is our kuleana as Kanaka Maoli and locals to remind ourselves of the dwindling populations and educate the next generations so we can do our part to help conserve our people and the delicate inhabitants of our Hawaiʻi nei, and at the least, keep a balance. To help with this, we brought back our Hawaiian Endangered Species graphic on a yellow tanktop with a black ‘H’ print on the front and ‘Hawaiian Endangered Species” on the back in red, white and black. We’re also releasing a camouflage Kamehameha with a neon green Kamehameha logo and crest and black snap.

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ALVA ALOHA TANKTOP

Monday, May 20th, 2013 by

Releasing Tuesday May 21st.

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Aloha kākou!

Brand new tanktop dropping tomorrow which is an acknowledgment to skate legend and architect of Alva Skateboards, Tony Alva. As most of you know, FITTED is a strong supporter of skate culture not just in Hawaiʻi, but worldwide. The tank is printed on gray, features an Aloha print which is printed in both forward and reverse in white and neon in an Alva-esque font and a white crown hit on the back.

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ALOHA ISLAND CAMO (POW WOW TANK TOP) NOW AVAILABLE ONLINE!

Monday, February 11th, 2013 by

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Available to purchase online now!

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HOʻOMANO TEE x TANK TOP

Monday, January 7th, 2013 by

Releasing Tuesday, Jan. 8th.

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New release tomorrow: Hoʻomano tee and tank top. The t-shirt is all black with the word “MANO” printed on front featuring a shark print fill; back features a triangle with FITTED crown sitting inside. Weʻre also releasing a tank top featuring the same design, printed on white.

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CHEERS x GLASSY WOMENS TANK

Tuesday, November 13th, 2012 by

Available now.

Aloha kākou!

New release for today, available now both online and in-stores. Black tee with seafoam and salmon Chee-Hu in the legendary Cheers font, with tonal crown on the back (100% pre-shrunk cotton). We’re also releasing a women’s Glassy 50% polyester, 25% cotton & 25% rayon racerback tanktop.