NAVY KAMEHAMEHA SURF TEAM SNAPBACK & NAVY “ALOHA SERVED DAILY” TEE

Thursday, January 16th, 2014 by

Releasing in-store and online this Saturday, January 18th, 2014.

Aloha kākou!

This Saturday we’re releasing a new Kamehameha snapback specially designed for the Kamehameha Schools Surf Team, featuring white embroidery and top button on a deep navy base. A gray undervisor and white snap enclosure finish off the look. To go with the hat we’re also releasing our classic “Aloha Served Daily” tee in navy with white print.

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NATIVE OLIVE GREEN

Monday, June 17th, 2013 by

Releasing Tuesday, June 18th. In-store and online.

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Aloha kākou!

New release tomorrow: Native tee printed on olive green, white Native print on front and white crown print on back. 100% cotton, pre-shrunk.

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HELLAFITTED (HELLAFLUSH x FITTED)

Friday, May 17th, 2013 by

Releasing Saturday, May 18th.

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Aloha kākou!

Tomorrow, along with our regular release, we’re dropping our collaboration with HellaFlush whom will also be at the Slammed Society event at Ke’ehi Lagoon. on Sunday The event goes down at 12 pm. You’ll be able to purchase them at our shop as well as online.

Keehi Lagoon Memorial
2685 N Nimitz Highway
Honolulu, HI 96819
Staging Roll-in: 9AM
Please arrive on time, but not earlier than 9AM.
Roads may be closed due to another event.
Gates open to the public at 12PM

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1UP x ‘H’ PRIDE NEW ERA FITTED

Friday, March 15th, 2013 by

Available tomorrow in-store and online.

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Aloha kākou!

Releasing tomorrow, an ode to the days when video games were good and rocking quarters in the ear was cool. This time a classic of our own, the FITTED logo tee, gets a retro arcade treatment on a black tee. Introducing the “1-Up,” a tribute to the timeless recreation of blasting weird insect/alien hybrid enemies into deep space oblivion. Printed on black, the 8-bit game’s pixelated aliens spell out FITTED with 116 on the top right and 1UP on the top left. Back features a white crown hit. Along with the tee is a royal blue ‘H’ Pride with white stitching, New Era, crown and crest hits.

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ALOHA SERVED NIGHTLY (VALENTINE’S DAY PACK, MENS & WOMENS)

Monday, February 11th, 2013 by

Releasing Tuesday, Feb. 12th.

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Aloha kākou!

Valentine’s Day is a few days away, and as we do every year, we’re releasing a special pack for the occasion. Pictured above (left side) is the men’s tee which features Aloha Served Nighly (as in “Love Served Nightly”) on the back, and a red “V” or “heart” made out of trilocks. The model above (right side) is wearing the women’s style, a deep v-neck featuring the same pattern. Please note, the two hats pictured above will be releasing next week. See you tomorrow!

5 BRAND NEW TEES AVAIALBLE NOW!

Wednesday, January 30th, 2013 by

Available in-store and online now!

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Aloha kākou!

Another day, another release update! Today these five new tees have arrived at our warehouse: First up is a gray version of our recently released Apex tee; ʻIlima tee in black with white and yellow print; Coconut Grove (an ode to Miami in the 80s and Scarface) on black tee with bright neon colors; our Henrock tee in a white and black raglan body and our Third Dimension tanktop (black with orange print).

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APEX TEE (TEXAS ORANGE)

Tuesday, January 29th, 2013 by

Available in-store and online now.

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Aloha kākou!

Brand new tee just arrived at our warehouse. The t-shirt, printed on Texas Orange, features a giant triangle comprised of smaller trilocks with some of our more iconic graphics, including the nene goose, Mua, ASD, ʻHʻ Pride and more.

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SONS OF ALOHA 2.0

Wednesday, January 23rd, 2013 by

Available for sale in-store and online now.

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Aloha kākou!

New update for today, with another new release. We’ve brought back yet ANOTHER fan favorite, our Sons of Aloha tee. Although slightly different this time (see photo below), we’ve given our Grim Reaper a mahiole, an Ahu’ula, a lei o manō (sharks tooth weapon) and a spear (ihe).

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HOʻOMANA x UH BLK/SILVER (NEW ERA SNAPBACK)

Monday, October 15th, 2012 by

Releasing Tuesday, Oct. 16th.

Aloha kakou!

New release for Tuesday. All black Hoʻomana tee with Islanders printed in white on the front pocket and a graphic of a warrior in white and FITTED Islanders on the back. A throwback of sorts to some of the designs of the late 80s, early 90s. Coinciding with the release is an all black UH New Era snapback white logo and snap.

POLITICS AS USUAL x KAMEHAMEHA (BLK / RED) HERRINGBONE NEW ERA

Thursday, March 29th, 2012 by

Releasing Saturday, March 31st

Aloha kakou!

New release for Saturday, March 31st: New Kamehameha New Era in all black herringbone with red Kamehameha red logo, black crown and crest and red sweatband. Releasing alongside is a new tee: Politics As Usual. Black tee with white lettering and red box, perfect match with the hat!

Politics As Usual…..