NIUHI CAMO

Friday, June 28th, 2013 by

Releasing Saturday, June 29th.

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Aloha kākou!

Besides the release of our Beet Root Mua snap dropping tomorrow, we’ll also be releasing our Niuhi Camo tee which is a cut and sew piece. This is another part of the first wave of our Summer line, with more pieces to follow soon. Niuhi is a name used for any brutally ferocious, man-eating mano (or shark) and can be attributed to the great white or tiger shark (or any shark over 10 feet in length), although in most instances it was used for the great white which featured the triangular teeth popularly known in Hawaiian culture. Despite the predacious nature of these savage sharks, they were also known as ʻaumakua (or protective spirit) to many ancient Hawaiians, and on the other hand, were treated as a source of food and tool weaponry for others, with the shark’s teeth being highly prized and used for ancient Hawaiian weapons. Other elder Hawaiian chiefs believed that eating the eyeballs of niuhi helped give them insight into the future while other chiefs took up the sport of catching niuhi, which as one can imagine, is inevitably a dangerous sport where special techniques were used.

We took this concept and used it in our newest cut and sew piece which features a white body with sublimated blue/green camouflage on the sleeves (the camo print is comprised of triangles/tri-locks, which is modeled off of the teeth of the niuhi), similar to the vast territorial waters in which the niuhi rules over, with a black milspec label on the front, bottom left.

back shot 2

back crown hit

sleeve detail

Model: @ria_christina
Hair & Makeup by: @baileenakaahiki

HOʻOMANO TEE x TANK TOP

Monday, January 7th, 2013 by

Releasing Tuesday, Jan. 8th.

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New release tomorrow: Hoʻomano tee and tank top. The t-shirt is all black with the word “MANO” printed on front featuring a shark print fill; back features a triangle with FITTED crown sitting inside. Weʻre also releasing a tank top featuring the same design, printed on white.

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LOCALS KNOW x ACUTE WOMENS TANK x MUA x KAMEHAMEHA x SLAPS WIND x PRIDE FITTEDS

Thursday, October 25th, 2012 by

Releasing Saturday, Oct. 27th.

Aloha kakou!

Here’s the update for Saturday’s release. Four brand new black on black New Era fitteds: Kamehameha, Mua, Slaps Wind and ‘H’ Pride, entirely blacked out. We’re also releasing a new tee called Locals Know printed on a black tee with yellow and white print and yellow FITTED crest on the front. Lastly, a brand new women’s tanktop called Acute on a heather gray body with yellow, teal and orange print. Check it out and see you guys this Saturday!

Mahalo

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NOW AVAILABLE: TRILOCK TEE x RED/BLK MUA NEW ERA FITTED

Tuesday, September 25th, 2012 by

Available for sale online and in-stores now.

Aloha kakou!

New release now available in-stores and online now. Red tee with black trilocks on the front, and black crown hit on the back. We’re also releasing a red Mua with black stitching (Mua logo), black brim, New Era logo and crest on the back.

ALWAYS SUNNY x SINGLE SPEED

Friday, January 13th, 2012 by

Releasing Saturday, Jan. 14th

Aloha kakou!

For those who consume copious amounts of television, tomorrow’s t-shirt release should be instantly recognizable. It’s Always Sunny In Philadelphia is the influence, and so is the nearly-365-days of Sun that we soak up in Hawai’i. “Dayman, fighter of the Nightman!” (word to Charlie Day). The second piece in tomorrow’s release is our black Single Speed tanktop which features Air Max 95 neon yellow, white and gray reflective patterns. Shout out to all the fixies! See you all at the shop!

Air Max 95 neon yellow, white gray and reflective…

MUA x HELL YEAH

Monday, September 20th, 2010 by

Available tomorrow, Sept. 21

Brand new custom Mua in black, teal, purple, and silver. Excellent color combos. Very limited; you know what to do. Releasing along side is another shirt dug up from our vaults, Hell Yeah in white with colors that tie back to the featured Mua.

LUCKY WE LIVE HAWAI’I x CHAMBRAY KAMEHAMEHA

Monday, September 13th, 2010 by

Available in stores now.

WE GOT ALOHA x SF GIANTS

Monday, May 10th, 2010 by

Releasing tomorrow, May 11th

Head’s Up: All hats are limited to 30 pieces!

Aloha kakou!

With tomorrow’s release, we’re saluting American Jazz Alto Saxophonist Jackie McLean as well acknowledging A Tribe Called Quest’s legendary We Got The Jazz. The graphic is inspired by Jackie McLean’s It’s Time album, while the verbage, is inspired by We Got The Jazz, think, We Got Aloha.

The tee features Jazz notes in teal with Aloha Served Daily in white; the bottom of the graphic features the names of all eight of our islands. Back side features the crown in teal. The cap is a San Francisco Giants MLB draped in black, silver SF logo and teal brim. The ideal summer outfit!

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