SNAKE EYES x SURVIVAL OF THE FITTED

Wednesday, March 10th, 2010 by FITTED

Releasing Saturday, March 13th

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Snake: Besides this being the worst reptile to see on a plane, it’s also one of the worst things to have surrounding you, street-talk wise. You know the street definition: backstabbers, double-crossers, snitches, Judas-complexion, turncoat, snakes-in-the-grass. Although youre FITTED ohana is strictly about the ALOHA, and the extension of that ALOHA, we do have to keep ourselves safe, cutting the grass to expose those snake eyes. We see y’all!

This Saturday’s release features both a new t-shirt and hoody; the shirt features the line “I’m being watched by snake eyes, surrounded by crash dummies and empty minds” from Prodigy’s Genesis (you can listen above), topped off with a gray crown on the back. The hoody (purple) revisits one of our quintessential pieces, Survival of the Fitted featured on the front in black with white stroking; backside features the crown in black/white. You can view the entire lyrics of the above song here.

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ONLY THE STRONG SURVIVE

Monday, April 13th, 2009 by FITTED

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Aloha.

Survival. In these economic hardships, it’s not just ours, but any business’ modus operandi. In a financial decline such as the current one we’re all stuck in, it’s seriously survival of the fittest. Small businesses need to be able to stay alive & flourish, in turn keeping the economy a bit more stable. The tables have turned slightly, it’s now where the small fish eat the big fish. As vicious as this may sound, it’s all too true. That’s why we at FITTED stress the Support & Buy Local strategy so much. We decided to revisit this vintage slogan & design from our early seasons. “Survival Of The FITTED.” It’s a bold statement, and one that we stand behind 100%. On a heather gray tee is Survival of The FITTED printed across the chest in white, orange and green. The back sees a crown with a white & green stroke. Hit the jump for even more pics.

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