SPRING 2014 D2 “LEGACY” (NINTH RELEASE)

Thursday, May 22nd, 2014 by

Releasing in-store and online this Saturday, May 24th, 2014.

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[Photo credit: @ryagra]

Aloha kākou!

Our Spring 2014 D2 “Legacy” Collection continues this weekend with the following releases, based off memorable designs from our past.

 

“Pride of the Pacific” Cheehuu Snapback
The use of geometric shapes played a large role in Polynesian culture and story-telling; so with our “Pride of the Pacific” pattern, we strived to represent the simplistic beauty of the shapes used to retain our past. Utilizing our classic pattern from 2010, we’ve created this unique Cheehuu snapback for our Legacy collection. It features a black cotton/linen base with white embroidery all around, along with a white snap enclosure. The visor is wrapped in our “Pride of the Pacific” pattern in black and white, reverse printed for a subtle and clean look.

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“Aloha Means Hello” Tee – Honey Dew
Features our iconic “Aloha Means Hello” design on a honey dew tee, sporting a silver fill and white outline.

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“Survival of the FITTED” Tee – Black
With our Legacy collection, we thought it would be the perfect time to bring back one of our oldest designs, dating back to 2006. Inspired by the Darwinistic phrase “survival of the fittest” and designed with a nod to Mobb Deep (who released a record called “Survival of the Fittest” on their classic album “The Infamous”). Coming up on our 10th year in this business, the phrase we proudly displayed on one of our oldest tees still rings true to this day. This time around, we’re releasing the design on a black tee in honey dew with white drop shadow. Our classic large crown sits high on the back, also in honey dew.

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