Monday, August 24th, 2009 by

Releasing Tuesday, August 25th.



We’re revisiting another classic once again, giving praise to the honorable, late-great Duke Kahanamoku who’s considered a legendary figure amongst other highly recognizable Hawaii figures. Printed on an all yellow tank top is our graphic we ran on our previous Duke Kahanmoku tribute tee which features a crest on the back, Hawaiian flags resting in the center and a crown topping it off. Standing alongside is a custom Kansas City Royals dipped in green with yellow brim and white KC. Another perfect summer cool-out get up brought to you by your Fitted ohana.



Thursday, August 20th, 2009 by

[Click picture to watch live stream!]

Beginning this Friday 8/21 at 9am Hawaiian time the live webcast of the quarter finals and finals from the contest at Ala Moana Bowls will commence. Please log on (with above link) and support the Fitted boys Kekoa, Keanu and Zeke. Mahalo!


Tuesday, August 18th, 2009 by

Words By: Daniel Ikaika Ito


[Respected by both sides of the island, ISA World Junior Champ Keanu Asing will represent for Town. Photo: Edwards]

When you look at the results of the Red Bull Rivals voting and the Fitted surf team riders, you can almost hear Jay-Z’s latest single, “Run This Town,” in the background.

“Feel it comin’ in the air
And the screams from everywhere
I’m addicted to the care
It’s a dangerous love affair
Can’t be scared when it goes down
Got a problem, tell me now
Only thing that’s on my mind
Is who’s gonna run this town tonight…
Is who’s gonna run this town tonight…
We gonna run this town”

That’s because the popularity of the Fitted ‘Ohana – Keanu Asing, Kekoa Cazimero and Ezekiel Lau – was demonstrated with the peer poll results. Keanu Asing was the only surfer to be voted onto both teams, but is choosing to surf for the South Shore with Cazimero and Lau.



Monday, June 8th, 2009 by


We’d like to take some time out here to congratulate Ezekiel Lau for clutching the 2009 Quiksilver King Of The Groms which was held at his home break Kewalo’s yesterday with some nice 6 – 8 foot faces. Says Lau, “It feels good to finally win because I haven’t won over here in forever.” His prize? $600 cash and a trip to France. ‘Ata boy ‘Zek!


Monday, May 11th, 2009 by


Releasing tomorrow, May 12th. We all know North Shore has some of the best country scenery, besides the East and West side; and everyone knows that we have the best surfing, bar none. It’s a testament to the real, untouched Hawai’i and definitely not as nearly over developed as it is in town. Almost everywhere you look, you can reach out & touch a piece of the old Hawai’i: from the historical scenery in old Haleiwa to the plantation fields sprawled across the many acres that covers the North Shore. Hidden amongst the many surf and trinket shops are some of the most amazing eateries. One of these being Storto’s Deli located at 66-215 Kamehameha Hwy. Many of their sandwiches correlate with the many major surf breaks scattered across the North Shore, which is why it holds such a deep seeded history in the surfing community ’til this day. Plus, the sandwiches are like no other. Don’t believe us? Try it out for yourself, and if you don’t plan on driving out to that side of the island any time soon, they’re opening their first town location this Friday in Kaimuki at 3184 Waialae Ave. Read the Advertiser’s article right here.



Monday, May 11th, 2009 by

[flashvideo file=”video/ALOHA.flv” /]

Many of you know of our surf team rider Kekoa Cazimero, son of the infamous Hurricane. The wunderkind has won numerous surfing contests and has a sick sponsorship lineup: FITTED, Hurley, Audi (yes, Audi!), Da Kine, HIC, Reef, Monster Energy Drinks and Hard Rock Cafe. If you ever see the kid at Sandy’s, tell him “What up!” and throw ’em a shaka. Or two. Cheee pono! FYI: We’re releasing a special project with Kekoa, something you truly won’t want to miss out on. We’ll be leaking pictures in the coming days, so please keep it locked!



Monday, April 13th, 2009 by

Check out this four-part video series of the Verizon Wireless Hawaii Junior Surf Team, which includes two of our team riders, Keanu Asing and Ezekiel Lau. Shout out to Rainos & the boys!

Part 1