NOW AVAILABLE IN-STORES & ONLINE: PRIDE & KAMEHAMEHA NEW ERAS

Friday, July 27th, 2012 by

Available now.

SUPPORT LOCAL MUSIC PACK

Thursday, July 26th, 2012 by

Releasing Saturday, July 28th.

Long before the first visitors arrived in Hawaiʻi, the original people of the ʻaina had a rich history in traditional Hawaiian folk music, comprised mostly of mele (chanting) along with ceremonial dancing (hula). In the ancient days, these types of performing arts were mainly used for religious events, entertainment and even honoring the ruling chiefs. Certain (oli) or chants sometimes contained kaona (or hidden meanings) and many of the performers of these oli used vocal inflections, sometimes to reflect a certain mood (akin to slam poetry) which arouses different emotions as well. When the first missionaries arrived in the islands, they brought with them their European music influences, including new instruments such as the guitar. Portuguese immigrants brought with them a “rajao”, a 5-to-6 stringed instrument which was, in a sense, the precursor to the ʻukulele.

These days, the integration of various imported music cultures gave birth to contemporary Hawaiian music, infused with blues, soul, country, jazz, reggae and even Hip-Hop. Despite the heavy influence of outside music genres, the music still embodies the pure, positive messages of Hawaiian culture, educating the values of old Hawaiʻi neʻi in the process. It’s important to preserve and support all local music, as it is with Hawaiian customs and practices, in order to save the best part for the keiki. To celebrate local music and musicians, we’ve put together a special Support Local Music pack which includes a photo tee and snapback. The front of the t-shirt features various photos of instruments in black and white, with Support Local Music written on the back. The Local is instilled with the Hawaiian flag. The mesh snapback features the same photos on the top and bottom of the brim, with Support Local Music in white raised stitching on the front, along with a top white button, crown and crest.

Shot at the iconic Waikiki Shell. Shout out to Reid Taira, drummer of Hawaii’s own Humble Soul. You can follow him on Instagram (@Rydem) as well.

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AVAILABLE IN-STORES & ONLINE NOW: 2 KAMEHAMEHA NEW ERAS & MANGO RD. TANK

Wednesday, July 25th, 2012 by

Available for sale NOW!

Aloha kakou!

Quick release update: Now in-stores, two new Kamehameha New Era fitteds (one jalapeno, the other navy / khaki) along with a black tank top with a green triangle and FITTED in red, with a purple face. An homage of sorts to Mango Records.

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PORTLOCK TANKTOP RED

Friday, July 20th, 2012 by

Releasing tomorrow, July 21st.

New colorway in our Portlock tanktop. All over white print of the Honolulu horizon.

IN-STORES ONLY: MISC NEW ERAS

Wednesday, July 18th, 2012 by

Available in-stores only now.

BRIGANTE SNAPBACK x ESCAPE TO PARADISE (MENS & WOMENS) x ALAKAI TANKTOP

Thursday, July 12th, 2012 by

Releasing Saturday, July 14th. Due to the printing process, shirts may have abnormal inconsistencies, we cannot guarantee that garment is 100% flawless”

Aloha kakou!

Update for Saturday’s release: New colors in our Aloha Served Daily snapback: all teal upper with black brim and white stitching on crown, New Era and shaka hit (sits above the snap). White snap and green & white FITTED tag, black brim, green underbrim. We’re also release a black as well as red Alakai tank top, a new Escape to Paradise mens tee and a womens Escape to Paradise tanktop, which utilizes a racerback style tank.

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NOW AVAILABLE IN-STORES ONLY: NEW NFL SNAPBACKS

Wednesday, July 11th, 2012 by

Come through and scoop one or two up! In-store only

MURAKAMI MUA NEW ERA FITTED x 2 NATIVE TEES

Monday, July 9th, 2012 by

Releasing Tuesday, July 10th

Aloha kakou!

Quick update for tomorrow’s release: Brought back a classic by the true definition of the word: Our Les Murakami UH inspired Mua, in green, white with red, yellow, green, blue and black – along with two matching Native tees: green and white & black and white. Both tees have a white crown hit on the back. See you tomorrow!

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NATIVE ISLAND CAMO SNAPBACK x LOCAL 116 TANK & TEE

Friday, July 6th, 2012 by

Releasing Saturday, July 7th

Aloha kakou!

Hope you all had a safe and wonderful 4th of July. New release for tomorrow: Native foam and mesh New Era snapback with our island camo print all over and black snap. Also releasing a new tank and tee: Tank is white with Local 116 design on the back and hit on the front chest (same for the black tee as well).

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