ONLINE EXCLUSIVE: ALOHA MEANS HELLO & GOODBYE

Wednesday, September 19th, 2012 by

Available now

No explanation needed!

FITTED x PAIʻEA PROJECTS: KEPANIWAI PACK

Wednesday, September 5th, 2012 by

Releasing Saturday, Sept. 8th

The Bitter Water of Battle

The Paiʻea Projects x Fitted Kepaniwai Pack was inspired by one of the most-bitter battles recorded in Hawaiian History. It is said that this was the most pivotal assault for Kamehameha the Great while conquering Maui. In 1790, Kamehameha (aka Paiʻea) led a brutal campaign to take over the Valley Isle while its ruling Mōʻī (King), Kahekili, was conquering O’ahu. As a result, Maui was under the rule of Kahekili’s son, Kalanikūpule, and left vulnerable to invaders. Kamehameha and his peleleu (armada of canoes) landed on the shores of Kahului, Maui with approximately 1200 warriors.

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SLAPS WIND BLACK (NEW ERA SNAPBACK) [ONLINE EXCLUSIVE]

Friday, August 31st, 2012 by

Releasing Saturday, Sept. 1st. Online exclusive.

Quick update for Saturday’s release: Slaps Wind New Era snapback: all black with white snap, neon green New Era logo. Available tomorrow at 11 AM, online only!

DUNKXCHANGE x FITTED: IN FLIGHT (SHIRT & SNAPBACK)

Friday, August 24th, 2012 by

T-Shirt releasing Saturday, August 25th, Snapback releasing Sunday, August 26th.

Aloha kakou!

With the annual DunkXchange going down Sunday (August 26th) at Loft In Space, we’ve teamed up with them to produce an exclusive t-shirt and snapback combo. While the shirt won’t be available at the DXC (created by FITTED for FITTED, releasing Saturday, Aug. 25th), the exclusive snapback will be available at the DXC event for VIP and at FITTED for purchase on Sunday, August 26th. The snap features all black upper with white brim, Aloha Served Daily / The Pacific Standard in white stitching on the left side, and DXC in white stitching on the back. Extremely limited, so act FAST! Crooks HI collaborated with Good Wood NYC on the bracelet, while In4mation created the shirt, and Yamamoto Industries created the iPhone case.

SCRABBLE x KAMEHAMEHA TEAL SNAPBACK x MUA NEW ERA

Monday, August 20th, 2012 by

Releasing Tuesday, August 21st.

Aloha kakou!

Hope everybody had a great weekend! Back to business as usual. For tomorrow’s release, we’ve brought back something from one of our earliest seasons, our Scrabble tee which we ran back in 2006. All black tee with an all over print of different colored letters and which spell out FITTED and a white crown on the back. Those who’ve been customers of ours for the past four or five years will definitely recognize this one! We’re also releasing a teal Kamehameha New Era snapback with white snap, Kamehameha logo, crest and New Era hit. Lastly, a Mua in jalapeno duck canvas with white, yellow, orange and black Mua and black underbill.

CREW LOVE x 2 SLAPS WIND NEW ERA SNAPBACK

Thursday, August 16th, 2012 by

Releasing Saturday, August 18th

Aloha kakou!

New release for Saturday: Gray Crew Love tee with our Pride ‘H’ and ’04 – 12 graphic on the front and white crest, Crew 116 HNL on the back. Also releasing two Slaps Wind snapbacks: black with gold, red and brown flag; and a navy blue with gold and white flag. Both caps have white snaps and FITTED crests. See y’all Saturday! Aloha.

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HORSE & CARRIAGE x KAM-O x ‘H’ PRIDE NAVY / ORANGE NEW ERA SNAPBACK

Monday, August 6th, 2012 by

Releasing Tuesday, August 7th.

Aloha kakou!

New release for Tuesday, August 7th. Two new snapback colorways, one Pride and one Kamehameha. The Pride is all navy upper and brim (green underbrim) and orange ‘H’, button, white snapback, New Era logo and eyelets. The Kamehameha is all camouflage (hence “Kam-o”) and orange Kamehameha logo, button, New Era logo, white snapback and crest. New shirt also dropping: Horse & Carriage with a new FITTED seal in orange on a brown shirt, and the same seal on the front.

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ESCAPE TO PARADISE SNAPBACK x NIHO TANK TOP

Thursday, August 2nd, 2012 by

Releasing Saturday, August 4th. Please note: Due to the printing process, shirts may have abnormal inconsistencies, we cannot guarantee that garment is 100% flawless.

Aloha kakou!

This Saturday we’ll be releasing an all black Escape to Paradise snapback, along with a new black tank top called Niho which roughly translates to “tooth”. The tank top features an all over print of white simplified shark’s teeth / trilocks with white break lines. The tank top also features a purple stitched crest on the front chest and crown on the back. We shot this at Kaniakapupu in Nuʻuanu. During King Kamehameha’s reign, this lush area served as his little sanctuary during the summer, and because it was the King’s own piece of land, it was considered kapu to tread upon. Legend tells that there were once a heiau that stood on the grounds, and it was also this same place that “Pai‘ea himself rested his weary warriors during his conquest of O‘ahu.”

FITTED x HILIFE NEW ERA SNAPBACK x TEE

Tuesday, July 31st, 2012 by

Releasing Wed. August 1st

Aloha kakou!

For tomorrow’s release, we’ve teamed up with our Kona Street brethren at HiLife for a custom New Era snapback x t-shirt combo. HiLife’s philosophy holds true to what we at FITTED represent and stand for, so it was a no brainer to put our collective minds together on this project. As with FITTED, HiLife’s roots are firmly planted here in the ʻaina and their designs revolve around true Hawaiian lifestyle, not chasing the latest “trending topic.” The Aloha Spirit originated in Hawaiʻi, but that doesn’t mean it ends here; it extends everywhere and it’s apparent with the spread of a shaka and a smile.

The pack includes a FITTED x HiLife New Era snapback, with HiLife’s island tree branding in white stitching on the front, and FITTED crest and crown also in white stitching. The t-shirt (black tee) combines our Aloha Served Daily with HiLife’s island tree in white on the back, and HiLife branding in white. Releasing in-stores and online tomorrow at 11 AM.

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