SAT RELEASE: HOLIDAY 2012 D. 2

Friday, December 14th, 2012 by

Available in-store only, excluding the Brigante strapback and Mua orange / trilock camo snapback. Releasing Saturday, Dec. 15th.

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Aloha kakou!

Our Holiday delivery two has shipped out to all of our wholesale accounts. Our mainland ʻohana should be able to start purchasing from any of our select authorized stockists. In this release, we’re offering a new orange and trilock camouflage Mua snapback, Brigante strapback (maroon with brown leather strap), Kamehameha New Era fitted (black) with our Thief’s Theme pattern printed on the underbrim, a Thief’s Theme black crewneck, a maroon Aloha Means Hello & Goodbye long sleeve, black Reign or Shine tee, olive drab FITTED logo tee with trilock camo fill, a Native tanktop in white with trilock camo fill and a black Native tee with our trilock camo fill. Please note, the only two hats that will be available online are the Brigante & Mua strap/snapbacks.

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HI SCRIPT TRILOCK DIGI CAMO STRAPBACK

Monday, December 10th, 2012 by

Available in-store and online now.

Aloha kākou!

New release available both in-store and online now. All over custom trilock digi camouflage strapback with black New Era, crest and crown hits and a black faux leather strap. The front features all black Hawaiʻi script stitching. This is one ill hat if we may say so ourselves.

SAT RELEASE: HOLIDAY 2012 D. 1

Friday, November 30th, 2012 by

Available in-store only, excluding the Pacifica strapback and Chee-Hu New Era fitted. Releasing Saturday, Dec. 1st.

Aloha kakou!

Our Holiday delivery one has shipped out to all of our wholesale accounts. Our mainland ʻohana should be able to start purchasing from any of our select authorized stockists. In this release, we’re offering a new Islanders raglan tee, a khaki Chee-Hu New Era fitted, Aeron tee, Aloha New Era snapback, Ashy to Classy tee (navy blue), ASD logo longsleeve, Locally owned tee (red), Hukilau (black) crewneck, Pacifica (gray) pullover and Pacifica strapback.

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MERKAVA 5 PANEL STRAPBACK x HULU TEE

Friday, November 16th, 2012 by

Releasing Saturday, Nov. 17th.

Aloha kākou!

New release for this Saturday. First off, a brand new Merkava 5 panel strapback with an all over print of Birds of Paradise, smooth leather brim and strap with brass buckle in green cotton canvas. Also features brass eyelets and Aloha Served Daily label on the left; green New Era and crown stitching and white crown stitching. Also releasing an all black Hulu (feather) tee with white crest on the front and trilocks with feathers protruding from the sides, also printed in white.

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LĒʻAHI PACK

Thursday, October 18th, 2012 by

Releasing Saturday, Oct. 20th.

Aloha kākou!

Saturday’s release, is our Lēʻahi pack, the Hawaiian word for Diamond Head. In Hawaiian mythology, it is said that the goddess Pele fled to Oʻahu where she bore holes / fire pits into the Earth, including the renowned and picturesque Diamond Head. This now extinct volcano cone is estimated to be roughly 150,000 years old. The Hawaiian name (Lēʻahi) is said to be a variation of the word “Lae” and “ʻahi”. “According to legend, it was Hi‘iaka who compared the lae (brow) of the ‘ahi fish to the mountain.” [via Hawaiian Encyclopedia]. The pack features a red tee with a FITTED seal that features the Hawaiian flag, the legendary Diamond Head backdrop and FITTED, Honolulu, Hawaiʻi. The cap is an indigo denim with brown leather strapback and buckle, white New Era, crest and crown stitching and the Lēʻahi graphic stitched on the front.

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ALOHA STRAPBACK NEW ERA x ASD BLOCKS

Friday, June 22nd, 2012 by

Available tomorrow, June 23rd.


Photos by Pai’ea Projects

Aloha kakou!

We’re very proud to introduce our first strapback New Era to the World. Our new Aloha strapback features a grey melton wool upper with white Aloha embroidery and a red brim with a brown leather strap, this hat is extra slick. White embroidery on the FITTED crest and tonal New Era logo. We’re also releasing a matching grey ASD Blocks tee with Aloha Served Daily in white and tonal block letters, white crown hit on the back. In light of National Go Skateboarding Day yesterday, we’d like to take some time out and give a big shout out to FITTED Team Rider Nate Nahina, who took home first place at the APB contest at A’ala this past Saturday. Check out Nate’s profile video after the jump, with the rest of the product shots.

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