SONS OF ALOHA x H PRIDE METALLIC SILVER NEW ERA SNAPBACK

Monday, July 8th, 2013 by

Releasing Tuesday, June 9th.

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Aloha kākou!

The true essence of “Aloha” is much more than a simple “Hello,” “Goodbye,” or “I love you.” Aloha is a lifestyle that is portrayed in the way we walk, how we talk, interact with others and how we behave. If we dig even deeper, there is a story that tells the tale of Hāloa, son of Papa and Wākea (Earth Mother and Sky Father), whom was born prematurely and unfortunately passed away at birth. After the child was buried, a shoot grew in its place, which Wākea named Hāloa, the first taro (kalo) plant. The word Hāloa can be looked at as a respelling of the word “Aloha” and is translated as “far reaching,” “long breath” or “waving stem,” while kalo was a staple food in the Hawaiian diet. In the way that kalo sustains us, so does Aloha; not just nutritionally but medicinally. And as with all plants, kalo provides us with oxygen. Simply put, the gift of LIFE.

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ASD AIR FRESHNER x SONS OF ALOHA LIGHTERS

Monday, July 1st, 2013 by

Releasing tomorrow in-store and online.

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Aloha kākou!

We’re releasing some brand new accessories which is a continuation of the first wave of our Summer D1 which include a new scent for our Aloha Served Daily air freshners (alani/lemi or orange/lemon) as well as some pretty slick BIC lighters emblazoned with our Sons of Aloha print. $5 for lighters or air freshners. Keep it locked here at FITTED as we continue to roll out more from our Summer line!

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AVAILABLE IN-STORE AND ONLINE: SONS OF ALOHA TANKTOP

Tuesday, June 25th, 2013 by

Available now! Online and in-store.

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Aloha kākou!

Just arrived yesterday is our Sons of Aloha black tank top, also a part of our First Wave of Summer. 100% cotton.

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SONS OF ALOHA 2.0

Wednesday, January 23rd, 2013 by

Available for sale in-store and online now.

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Aloha kākou!

New update for today, with another new release. We’ve brought back yet ANOTHER fan favorite, our Sons of Aloha tee. Although slightly different this time (see photo below), we’ve given our Grim Reaper a mahiole, an Ahu’ula, a lei o manō (sharks tooth weapon) and a spear (ihe).

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SONS OF ALOHA x CALIFORNIA ANGELS

Monday, November 1st, 2010 by

Releasing Tuesday, Nov. 2nd

Aloha kakou!

This Saturday we unveil our Sons of Aloha pack which is inspired FX’s Sons of Anarchy with our Hawaiian twist added to it. Think of this as a post-Halloween celebration. The reaper on the backside represents the anarchy that the Europeons brought with them when illegally over throwing our government. The front features Fist City Original in white. Coinciding with this release is a throwback California Angels custom New Era.