SUMMER 13 “RAINBOW COUNTRY,” HATS

Monday, July 15th, 2013 by

Releasing Saturday, July 20th. Please note: only a select handful of Summer ’13 D. 1 hats will be available for purchase online.

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Aloha kākou!

For our Summer collection, we travel to Rainbow Country. From the mountain to the ocean, this is Hawaiian lifestyle at it’s best. Narrated through a series of graphics that tells the story of a Summer’s Day, taking you from Sunrise to Sunset. Gear up and break out your favorite Bob Marley disc, or better yet, load up Mr. Marley’s Soul Rebel CD and play “Rainbow Country” obnoxiously loud. Fill up the cooler with your beverages of choice and hit the road. If there’s one thing Hawaiʻi knows how to do, it’s how to take advantage of the season in these HI Times. Again, please note: only a select handful of Summer 2013 D. 1 hats will be available for purchase online. On top of the release that many of our ʻohana has been waiting for, we will be taking it back a few years when the entire FITTED team used to gather at the shop and hang out. We’ll be breaking out the grill and having a pāʻina in our parking lot. Come by and hang out, and we’d suggest to come out before opening time (11 AM HST) due to the very limited numbers in the hats. First come, first served, absolutely no holds. We will be taking phone orders after noon, so please be patient and we will try and get to all of you in a timely fashion. We expect it to be pretty busy. See you all Saturday!

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ENDANGERED SPECIES x KAMEHAMEHA CAMO / NEON NEW ERA SNAPBACK

Thursday, May 30th, 2013 by

Releasing Saturday, June 1st.

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Aloha kākou!

Although the 2010 Census reports state that the Native Hawaiian and Other Pacific Islander (NHPI) population has increased 35% from 2000 to 2010, here in the islands, the Kanaka Maoli make up only 9.0% of the population of Hawaiʻi. The expression “Hawaiian Endangered Species” still holds true today, and not only includes the native Hawaiian population but the Hawaiian monkseal, the green sea and hawksbill turtles, the crested honeycreeper, Hawaiian hawk, nene goose and along with over 200 plant species. It is our kuleana as Kanaka Maoli and locals to remind ourselves of the dwindling populations and educate the next generations so we can do our part to help conserve our people and the delicate inhabitants of our Hawaiʻi nei, and at the least, keep a balance. To help with this, we brought back our Hawaiian Endangered Species graphic on a yellow tanktop with a black ‘H’ print on the front and ‘Hawaiian Endangered Species” on the back in red, white and black. We’re also releasing a camouflage Kamehameha with a neon green Kamehameha logo and crest and black snap.

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DUNKXCHANGE x FITTED

Friday, April 26th, 2013 by

Releasing Saturday, April 27th.

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Aloha kākou!

We’re proud to announce our official collaboration with DunkXchange for this year’s sneaker convention which goes down tomorrow at Blaisdell. We have two caps: a strapback and a 5-panel camper strap, both feature a suede brim and strap and feature the DXC logo on the front and crest on the back. This run of hats are extremely limited and rare. Although these hats won’t be featured in the VIP pack, you will be able to purchase it exclusively at the DunkXchange event as well at FITTED. This hat is also a nod to our friends over at KICKSHI who smashed it with their Hawaii dunks.

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H PRIDE BLK/GOLD NEW ERA SNAPBACK

Friday, April 12th, 2013 by

Releasing tomorrow, April 13th.

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Aloha kākou!

We’re releasing a brand new, blacked out H Pride New Era snapback with tonal H and gold underbrim with black snap. Stay tuned in the next few days for the release details of our Aloha Got Soul x FITTED project!

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SPRING 2013 D. 2

Friday, March 29th, 2013 by

Available Sat, March 30th at 11 AM. Please note that most t-shirts will be released in-store only, with the exception of 3 designs; all caps will be available in-store and online.

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Aloha kākou!

This past week with the Team at FITTED, which includes Ezekiel Lau, were invited to Kaipoʻi’s hale where we had a chance to kuʻiʻai with him and Davin. There, we learned about the different varieties of hāloa, as well as how to malama. Hāloa: it feeds us and our ‘ohana, and in turn we Aloha the hāloa; a metaphor for the cycle of life. Itʻs up to us as a society to protect this gift that has been with us for centuries and to keep it in itʻs natural state. “Pupukahi i holomua.” Unite to move forward.

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MOʻOLELO: PANTANAMA

Thursday, March 28th, 2013 by

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Aloha!

Today’s Moʻolelo / #tbt was originally released in 2009. This was our first ever snapback, and although it sold a little slowly, our customers eventually warmed up to it. This was at a time when no one was really doing snapbacks; these days they’re the new craze (once again) and we can’t seem to keep them on our shelves. The hat saw heavy inspiration from the tropical rain forests one might see in South America (Brazil, Colombia, Chile, Peru, etc.). Each hat was unique, in that the fabric cut used differentiates, so no hat was alike. Rich with greens, red, blue and yellow the cap sees parrots, green shrubbery and tropical leaves & plants. The inside featured a satin lining of blue & white tri-lock patterns.

SPRING 2013 D. 1

Tuesday, February 26th, 2013 by

Available today at 11 AM. Please note that all t-shirts will be released in-store only; all caps will be available in-store and online. Photos by Aaron Yoshino

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The Pacific Standard tee, Pacific Standard 116 Gold Beanie

Aloha kākou!

We’re unveiling and releasing our Spring D. 1 pack today. For our mainland residents, you can either purchase online (caps, beanies only), phone order or purchase from any of our wholesale accounts listed here. Again, please note that all t-shirts will be released in-store only; all caps will be available in-store and online. On to the product… (descriptions are under their respective photos).

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SIX NEW CUSTOM SNAPBACKS!

Friday, January 18th, 2013 by

Available for sale in-store and online now!

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Aloha kākou!

We just received 6 new custom New Era snapbacks in today: Slaps Wind (all red with white flag stitching), Kamehameha (all black with blue stitching), ‘H’ Pride (all khaki with black stitching), ‘H’ Pride (all black with orange stitching and camouflage underbrim), Kamehameha (all brown with orange stitching) and Kamehameha (all woodland camo with black stitching).

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DECEMBER / HOLIDAY RELEASE

Tuesday, December 18th, 2012 by

Available in-store and online now! Please note, some items may not be available online.

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Slaps Wind velcro. Feeling sovereign? Make a statement and take the flag off and flip it upside down.

Aloha kakou! Itʻs almost Christmas. Man, how time flies! Feels like only a few months ago we were planning 2011′s holiday release. Now we’re already planning on moving into 2013. We’d like to thank all of you for your continued support over the past 7 years. Just another reason why we don’t really consider you all “just a customer.” Over the years, you’ve grown with us. You’ve witnessed our humble growth, and vice versa. With that said, we know the 25th is just around the corner, so we’ve prepared a huge Holiday release to end the year with a BIG BANG (Oh, hi End of the World conspiracy theorists!). Without further ado, we present FITTED’s Holiday 2012 release, with enough pieces to please everyone. Special shout out to Keola’s son, Kaleo. Just a few years ago, he was a little young’n hanging out at the store, and over the years we’ve watched him grow into a young, handsome man – and such a good, humble kid! Mele Kalikimaka me ka Hauʻoli Makahiki Hou

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FITTED’S FOR THE KEIKI RELEASE

Saturday, December 8th, 2012 by

Releasing today at 11 AM. Tees and hats available in-store, we’ll only have the snapbacks available online.

Aloha kākou!

New release today: This one is strictly for the keiki! There are four different tees in this drop: Aloha Served Daily in gray, (sizes 2T – Youth Large), Home Grown Keiki in yellow (2T – 4T), Dreamer in red (2T – 4T) and Duck Tales in blue (2T – 4T); along with a navy blue Kamehameha snapback for youth and a red Aloha snapback also for youth. Big shout out to the keiki who participated in this shoot: Banks Boogie, Hailey, Zyah, Nyjah and Koda! FITTED is for the KEIKI!

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