FITTED HAWAII

Releasing exclusively in-store and online this Tuesday, December 22 at 10am HST.
Please abide by the new safety guidelines while shopping in-store.

Photo: @calweezy_

Aloha kākou!

For tomorrow’s release, we have two snapbacks, a curved visor strapback and a couple of tees, all under our FITSTRIKE program. The Vanguard snapback pays homage to one of the favorites from our earlier years—the Kona Street Hooligans Mua from 2011. This Vanguard relives the same color blocking from the original, starting with the black base, orange undervisor and white top button, through to the front Vanguard in white, orange and shades of green. The side New Era on this Vanguard is stitched in white while the back crest is stitched in white and black, and it’s finished off with a white snap enclosure. The Slaps Wind snapback features a woodland camouflage base with a front flag stitched in red, white and black, surrounded by gold, along with black eyelets, black New Era logo, black and yellow back crest and a white snap enclosure. The H Pride curved visor strapback features a clean black and white color scheme which is perfect for an everyday staple. Also releasing is a new Original Aloha tee in green with white and orange print, as well as a new Vanguard tee in heather gray with colors tying back to the Vanguard snapback.

Releasing exclusively in-store and online this Thursday, December 17 at 10am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

We’ve worked with our friend and master craftsman Takehiko Hanafusa on another round of PASS [NUKU] Adjustable Shoulder/Waist Bags, handcrafted in Japan through Takehiko’s TAKES HANDS label. This time around, it’s presented in dark khaki and olive drab color blocking.

The PASS [NUKU] Adjustable Shoulder/Waist Bag falls under our premium, all-season TROPTECH™ line, utilizing high-quality fabrics and durable handcrafted construction. The name PASS is derived from a mountain pass, which is a navigable route through a mountain range or over a ridge. We have added the Hawaiian translation NUKU, passageway or trail, for further description.

The PASS [NUKU] bags are extremely limited and made from the highest quality materials with precise detail. Due to the limited nature of these pieces, please note there will be no holds or discounts. Mahalo for your understanding.

Details as follows:

Durable Shell Fabric
• Dark khaki and olive drab X-Pac™ Ripstop Polyester, Hydro State waterproof construction technology, and 200 denier nylon fabric face provide an ideal balance of weight and durability.
• Fabric made in the USA.
• Front FITTED label stitched on bottom right.

Bottom Shock Cording
• Silver 3M reflective cording stretches to hold an extra sweater, jacket, or packable umbrella.

YKK AquaGuard® Zippers
• High quality, water-repellent zippers created by laminating the reverse side of a coil zipper.

Breathable Back Panel/Pouch
• Highly breathable spacer mesh back panel provides breathable comfort to keep you cool during hot weather.

Versatile Side Panels
• Nylon webbing with spaced stitching provides additional points to add carabiners and other accessories.
• Takehiko Hanafusa’s signature TAKES HANDS eye logo stitched on wearer’s right side.

Releasing exclusively in-store and online this Tuesday, December 15 at 10am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

We’re releasing a new FITSTRIKE Mua 59FIFTY, Vanguard snapback, Mua tee, and a brand new tee design called Hawt Cakes tomorrow. The Mua snapback features a black base with a Mua logo stitched in primary colors with silver and white, as well as a side New Era logo and back crest stitched in white. The Vanguard snapback features a black base with a teal undervisor, teal top button, and white snap enclosure. The front Vanguard logo is stitched in white, pink, black, and metallic pewter, while the side New Era logo is stitched in metallic pewter and the back crest is stitched in black and pink. The Mua tee directly matches the Mua 59FIFTY with its primary colors, silver, and white print on a black tee. The brand new Hawt Cakes design will be familiar to everyone that grew up eating Haw Flakes, a unique Asian snack from the local corner store, with our FITTED twist of course. Printed in white and teal on a black tee to match the Vanguard snapback.

Releasing exclusively in-store and online this Saturday, December 12 at 10am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

This Saturday, we’re releasing a new Kamehameha 59FIFTY alongside a Mua family set and two Heraldry tees, all under our FITSTRIKE program. The Kamehameha 59FIFTY features a black base with metallic black pearl stitching on the front and back and tonal black stitching on the side. The Mua snapback, keiki Mua snapback, and Mua strapback all feature black bases with teal undervisor, along with teal, orange, yellow and white stitching on the front and white stitching on the side. The back crest is stitched in teal and white on the adult snapback and strapback, and stitched in white on the keiki snapback. Both snapbacks also feature a white snap enclosure. The turquoise Heraldry tee and yellow Heraldry tees feature white print on the front and back.

Releasing exclusively in-store and online this Tuesday, December 8 at 10am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

Tuesday’s FITSTRIKE release consists of an H Pride 59FIFTY and H Pride curved visor strapback, which both feature dark navy bases with contrasting white embroidery all around. Releasing alongside the two hats is a brand new tee design entitled Mokoliʻi. This new design is actually based on our Lēʻahi design, but instead showcasing Mokoliʻi, more commonly known as Chinaman’s Hat. It’s surrounded by the words FITTED and Hoʻolaupoko, Oahu, which is the area of the island youʻll find this great view. It also features a crest and logotype on the front, printed on either a white tee or white tank top.

Releasing exclusively in-store and online this Saturday, December 5 at 10am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

We have a new Vanguard set and two new The Secret long-sleeve tees releasing this Saturday under our FITSTRIKE program. The Vanguard 59FIFTY and Vanguard snapback both feature black bases with white eyelets and red top buttons. On both, the front Vanguard logo is stitched in red, white, and metallic dark grey, while the side New Era logo is stitched in red and the back crest is stitched in red and black. The snapback version also adds a red snap enclosure. We’re also bringing back our The Secret design in black, red, and white on a rock or shadow long-sleeve tee.

And just another reminder that we’ve started our extended holiday hours tomorrow to help accommodate all your shopping needs. See below for our new hours and our holiday schedule.

MON–SAT: 10am–8pm
SUN: 10am–6pm

Christmas Eve: 10am–4pm
Christmas Day: Closed
New Year’s Eve: 10pm–4pm
New Year’s Day: 11am–7pm

Releasing exclusively in-store and online this Tuesday, December 1 at 10am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

This Tuesday, we’re releasing a new FITSTRIKE Mua snapback and TropTech Pursuit tee. The Mua features a white crown with black visor, grey undervisor, black snap enclosure and black top button. The front logo is stitched in black and a gradient of lime green to blue, while the side logo is stitched in teal and the back logo is stitched in blue and lime green. The TropTech Pursuit tee features a multicolored print on a seafoam tee.

We’re also starting our extended holiday hours tomorrow to help accommodate all your shopping needs! See the flyer above for our new hours and our holiday schedule.

Releasing exclusively in-store and online this Monday, November 30 at 11am HST.
Please see below for a breakdown of in-store and online releases.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

For this year’s special Cyber Monday release, we’re releasing four hats and four tees as online exclusives, with another two hats as in-store exclusives. The online exclusive hats center around a pair which we also dug deep into the archives for, to the very first Mua we’ve ever done back in 2009 in a colorway paying homage to Les Murakami and the UH Rainbow Warriors, however this time around we’re introducing it as a snapback and as a keiki snapback for the little ones. Next is a navy 100% nylon ripstop Kamehameha snapback with orange, green and white accents. Our last online exclusive hat is a Vanguard snapback in the same red, black and white colorway we used on a Mua back in 2010 which people now refer to as the “Shoyu Mua” because it dropped alongside our By the Bottle tee at the time. The online exclusive tees include a green Mua tee with Murakami color blocking, an orange Heraldry tee with white print, a black Vanguard tee with red, black and white print, and a black Kamehameha tee with gold print. Our in-store exclusives include two clean daily Kamehameha staples, one being a red and white trucker mesh snapback and the other being a navy and white trucker mesh snapback.

ONLINE-ONLY:

IN-STORE ONLY:

Releasing exclusively in-store and online this Saturday, November 28 at 11am HST.

Photo: Dustin Saito (@zumin_in_da_808)

Aloha kākou!

MAHALO MAHALO MAHALO to everyone who shopped both online and in-store, and for being so understanding with the changes we had to make for this year’s Black Friday event. We’ll continue our big sales week with our next release tomorrow at 11am HST, both in-store and online.

For Small Business Saturday, we’re going the opposite of small and coming out with a HUGE release for you all. We dug deep into our archives and brought back one of our most sought-after releases from 2011, the Merkava Mua. We’ve kept the design intact for the most part, but made a few slight changes to keep the original, well, original. With that in mind, we’re dubbing this one Merkava Mua 2.0. The base of this Mua is an olive 100% nylon ripstop, with black 100% nylon ripstop on the undervisor. The front logo is stitched in black, brown and shades of green, and also features black eyelets, black New Era logo on the side, black Cheehuu logo on the back, black crest tag, and white snap enclosure to finish the look. The Merkava Mua 2.0 snapback is accompanied by a Heraldry tee in black and Brigante tee in white, featuring the Merkava pattern fill on both.

Releasing exclusively in-store and online this Friday, November 27 at 11am HST.
Please see below for a breakdown of in-store and online releases.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou and Happy Thanksgiving!

We’re grateful for each and every one of you, and while we would love to keep true to our annual all-out Black Friday events that we’re known for, this year has been a different beast so we needed to handle this year different as well. Instead of opening at 12am with a plethora of product, we’re opening at our normal 11am time instead, and we’re also switching to a mostly online-exclusive model with a few in-store exclusives, to keep most of the focus online.

For Black Friday, in addition to the huge sale we have going on, we’re also continuing the celebration of our 15th anniversary, with our “Arc of Fifteen” collection of apparel to go along with a variety of fitteds and snapbacks.

Arc of Fifteen is a celebration of perseverance and resolve. But as this year’s theme would have it, an extra serving of perseverance was needed. The celebration of our 15th year of business has reaffirmed what we are truly grateful for. Health, Family and this Community.

Although we cannot physically gather as we normally do every year, we would like to extend our Aloha to everyone and hope you will still join us virtually and socially distanced at the shop.

Happy Thanksgiving to you and yours!

Mahalo Mahalo Mahalo!

Releasing both in-store and online: Aloha snapback, Seminal Arc tee (black), Arc of Fifteen tee (black) and Arc of Fifteen long-sleeve tee (black)

Releasing in-store ONLY: Kamehameha snapback and Keiki Kamehameha snapback

Releasing online ONLY: Mua 59FIFTY, Keiki Mua snapback, Vanguard snapback, Brigante snapback, Kamehameha snapback, H Pride snapback, Nihi snapback, Arc of Fifteen tee (red or yellow) and Seminal Arc tee (white)