FITTED HAWAII

Releasing exclusively in-store and online this Tuesday, July 7 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

Tomorrow we have a new Vanguard snapback and new tee design releasing under our FITSTRIKE program. The Vanguard snapback features a black base with hits of purple, pink, peach and white on the front embroidery, while the side logo and eyelets are white and the back crest is stitched in white and purple. It’s finished off with a purple undervisor, pink top button and white snap enclosure. The new Quality Control design is printed in matching colors on a black tee.

Releasing exclusively in-store and online this Tuesday, June 30 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

This Tuesday, we’re releasing a new summer-ready Kamehameha snapback and Aloha Ball tee under our FITSTRIKE program. The Kamehameha snapback sports a clean stone-colored cotton canvas base, with a subtle tan Kamehameha logo adorning the front. It also features a teal side New Era logo, a teal and tan back crest and a clear frosted snap enclosure. The matching Aloha Ball tee features cool colors printed on a celadon base.

Releasing exclusively in-store and online this Saturday, June 27 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

We have something for everyone in Saturday’s FITSTRIKE release, which features a fiery red-to-yellow gradient Mua on three different New Era silhouettes—the original 59FIFTY fitted, 9FIFTY snapback, and 9TWENTY curved visor strapback. All three feature a black base, woodland camouflage undervisor, and red side and back embroidery. The snapback version also features a white snap enclosure. Along with the hats, we’re bringing back our No Aku Birds design, inspired by the neon lights of the old Aku Bone Lounge and Grill, on a black tee and black tank top.

Releasing exclusively in-store and online this Tuesday, June 23 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

After a long hiatus, we’re releasing a new Native snapback this Tuesday under our FITSTRIKE program, and this one doesn’t hold back—from the woodland camouflage front panels, top button and visor to the red trucker mesh on the sides and back. The front logo is stitched in white while the side New Era logo and back crest are both stitched in black and white, and a white snap enclosure finishes the look. Alongside the Native snapback, we’re releasing a new tee entitled Enchanted, which takes its inspiration from Tahiti Drink, the popular tropical cocktail drink that’s been made famous in Tahiti for over 30 years. This new design shows up on a heather grey tee and white tank top.

Releasing exclusively in-store and online this Tuesday, June 16 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

Tuesday’s FITSTRIKE offerings include a new Nihi snapback and brand new tee design entitled “Intersections.” The Nihi snapback features a cotton canvas base in grey, along with a lava red logo on the front, dark grey eyelets and side logo, dark grey and lava red crest on the back and grey snap enclosure. The Intersections tee comes in silver and features a multicolored print on the back displaying large block letters with intersecting lines spelling out FITTED, with Aloha Served Daily and our coordinates in the upper right corner and our Glitch logo on the front left chest.

Releasing exclusively in-store and online this Saturday, June 13 at 11am HST.
PLEASE NOTE: The Vanguard snapback will be in-store only.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

We have two new snapbacks and a new Champion short releasing this Saturday under our FITSTRIKE program. First up is an in-store exclusive Vanguard New Era 9FIFTY snapback, featuring white embroidery and snap enclosure on a stone base. Next is a Mua snapback utilizing a Yupoong Classic silhouette in black, with red, yellow, green, blue and white Mua on the front, white crown on the side and white crest on the back, along with a black snap enclosure. Releasing alongside the both snapbacks is a new Champion athletic short in three colors—black, dark green and grey—all showcasing our Mānoa Mist design and small Champion patch on the front, while the back features a large crown and two crossed swords.

Releasing exclusively online this Thursday, June 11 at 11am HST.

Aloha kākou!

Moʻolelo by Kauwila

In celebration of Kamehameha Day we dedicate this hat and moʻolelo.

Kamehameha I has many monikers which appear in moʻolelo and mele (songs). One of those names is “Amamalua” which could be interpreted as “The Double Sacrifice.” Amamalua is a traditional ceremony to “shake up the system.” Kamehameha I with some guidance from his kahuna made the surreptitious move to sacrifice Imakakoloa at the same time as Kiwalao (who had higher rank) was offering up a pig. This is the first human sacrifice Kamehameha I made and activated Ku who would later become his war-god. The Amamalua was one of the key ceremonies that activated his forceful uniting of the Hawaiian Islands. When the sacrificing was completed, the body of Imakakakoloa was returned to Kiwalao. In this way, the ceremony and Kamehameha became named Amamalua. In this telling of the moʻolelo of Kamehameha, the nights that the Amamalua ceremony are used are omitted. This portion of Ka Moʻolelo Hawaii (The History of Hawaii) was published months after the coup d’état of Queen Liliuokalani in the Hawaiian Kingdom.

In the moʻolelo of Makalei which takes place in Kawainui, Oahuakakuhihewa, the ceremony is celestialized. The ceremony pops up in a chant done by Haumea for her grandson Kahinihiniula, the younger brother of Kamapuaa. Haumea is sprinkling special water into the eyes of Kahinihiniula so that he could see and understand star practices while looking down into a ipu (gourd) Kiloʻopua of Lono. The mele suggests, the ceremony is done on two nights of the “kauila kapu”, a kapu for Ku and for Hua to whom Hoʻohokulani’s kapu is broken.

To read more about these Moʻolelo in ʻŌlelo Hawaiʻi check out these Newspaper Articles:

Kamehameha I:

Ka Nupepa Kuokoa, Volume VI, Number 7, 16 February 1867
Nupepa Puka La Kuokoa, Volume I, Number 160, 31 October 1893, Pg. 1.

Makalei:

Ka Nupepa Kuokoa, Volume LXII, Number 20, 17 May 1923, Pg.3.
Ka Nupepa Kuokoa, Volume LXII, Number 21, 24 May 1923, Pg. 7.

To celebrate Kamehameha Day, weʻre releasing a black Kamehameha 9FIFTY snapback featuring black trucker mesh around the sides and back, along with white embroidery on the front, black and white embroidery on the side and back, and a white snap enclosure to finish the look.

Releasing exclusively in-store and online this Tuesday, June 9 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

Exodus, its lyrics written decades in the past could not be more fitting for the now. As we proceed through all that is going on the world, many of us seek leadership to remedy the issues that seem to be mounting by the day. Instead of looking without for the answers, we must look within.

If one seeks change, do not proceed blindly. Understanding and comprehension of what one seeks to achieve is essential, for not knowing the path and destination does not allow one to move with intention.

Change will not happen overnight. Ultimately, the decisions and actions we make now will be passed down to the generations to come. Be a leader amongst those around you. Do not simply shake the leaves hope for the best. Plant the seed, which will set firm roots, that will one day bear the fruit that will nurture the future.

This Tuesday, we’re releasing a new tee design inspired by the uplifting and uniting words of Bob Marley and the Wailers’ anthem, Exodus. The front features our small Glitch logo on the wearer’s left chest, while the back features the entire lyric sheet of Exodus typed out and stylized through layout to really show movement through the flow of the words. The back also features our geographical coordinates and a small crown near the top. Both black and white versions of the tee feature shades of grey print.

Releasing exclusively in-store and online this Saturday, June 6 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

This Saturday, we’re releasing an assortment of beanies as well as three Who The Crown Fits tees. We’ve utilized the Mua and Cheehuu logos, with both stitched in white and appearing on black, dark green, olive, slate, navy and heather grey cuffed beanies. The Who The Crown Fits design shows up in white on guava, mint, and purple tees.

Releasing exclusively in-store and online this Tuesday, June 2 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.
 

Aloha kākou!

For tomorrow’s release, we’re bringing back a design that we hold very close to our hearts, and one that’s never been more true than in the past week. KILLHATE. We wanted to remind everyone of the power of ALOHA and the inherent message within this design: “When love is given, love should be returned; anger is the thing that gives no life.”

Click here to read Ola’s full statement.

The Killhate design returns on a black tee with red and gold print. Alongside the Killhate tee are two Who The Crown Fits tees and two Who The Crown Fits tank tops, all printed in white on either a black or red base.