FITTED HAWAII

Releasing exclusively in-store and online this Saturday, August 14 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

We have a premium Līhau Mua snapback releasing this Saturday, complete with black neoprene front panels and visor, along with a red nylon ripstop undervisor and top button. The trucker mesh showcases the original Līhau pattern, with the colors translating to the Mua embroidery on the front. The left crown, right New Era logo, front eyelets, back Cheehuu logo, and snap closure are all white, while a black and red back crest tag finishes the look. The matching Mua tee sees the same color blocking from the snapback, printed on a black tee.

Releasing exclusively in-store and online this Tuesday, August 10 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

This Tuesday, we’re releasing another private label snapback utilizing premium 100% cotton ripstop construction cloaked in digi-camo. The front, side and back embroideries are all white, matching the white snap closure. A new Kill Them With Aloha tee is also releasing, featuring neon green and tonal black print on a black tee.

Releasing exclusively in-store and online this Saturday, August 7 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

Tomorrowʻs release brings back one of our most popular and original patterns, the Kālā pattern, and covers another one of our private label hats, this time around a 5-panel camper. The camper features 100% cotton ripstop construction, with the colorful Kālā pattern over black background and white crown and crest embroidery on the side and back, respectively. the 5-panel camper also features a black clasp closure in the back. A matching Heraldry tee and tank top are releasing as well, with the Kālā pattern filling the large back crest and black print everywhere else, on both a white tee and white tank top.

Momoe Aku I Mua
Move forward with determination

We hope this message finds you and your ʻohana healthy. As you may have noticed, we have been testing a new hat style. Over the past two years, we have been developing a partnership with a USA-based manufacturer to design and offer headwear under the specs and quality we feel are on point. We can control most details from start to finish and offer our customers a viable option when buying and collecting our product. The timing could not have been any better; last year, when COVID-19 shut down all operations. The team scrambled to keep the lights on and fill the proverbial shelves with products and projects to keep the dream alive! The initial blow of shuttering subsided for a short while until it was apparent that all sectors of every market, from supply chain to sale, was affected! Our most significant partner, New Era Cap, has informed us that everyone will see production hiccups through 2021. As unfortunate as that sounds, we are no stranger to resiliency. As the world combats this virus, it is essential to work together and show Aloha where we can! Momoe Aku I Mua (Move forward with determination)! As our ancestors stood at the water’s edge, not knowing the perils and triumphs that await, it is this optimism that fuels! We will be formally launching this new manaʻo nui in due time. As our community has proved its pili towards FITTED, we will reciprocate.

From our ʻohana to yours, stay safe and healthy.
Aloha I kekahi e kekahi, Malamā aina, Malama pono
Mahalo, Mahalo, Mahalo

FITTED

Releasing exclusively in-store and online this Tuesday, August 3 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

Tuesday’s FITSTRIKE release features the next batch of our very own private label snapback, uniquely made to our high standards using quality materials and constructed right here in the United States. Using 100% cotton ripstop construction, we present a burgundy Aloha snapback and black Mua snapback, both with all-white embroidery and finished with a white snap closure. Along with the two private label snapbacks, we’re also releasing a new burgundy Island tee with white print on the front and back.

Releasing exclusively in-store and online this Saturday, July 31 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

This Saturday, we’re excited to release the first batch of a special proprietary silhouette we’ve been working on for quite some time. After many hours of R&D, we’ve finalized our own private label snapback, specially crafted right here in the great U.S. of A., and built to our exact specifications and stringent standards. Both the H Pride and Mua snapback feature high quality 100% cotton ripstop material, with the H Pride in sleek black and the Mua in digi-camo. Both snapbacks were made in limited quantities. White embroidery is featured on both, along with a white snap closure. Releasing alongside our private label snapbacks is a new Brigante tee featuring various shades of gray printed on a white tee.

Releasing exclusively in-store and online this Tuesday, July 27 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

We’re releasing a set of Kamehameha hats and a new Ala Moana Maiden tee this Tuesday under our FITSTRIKE program. Both the Kamehameha 59FIFTY and Kamehameha strapback feature a navy base with woodland camouflage undervisor and light gray embroidery all around. The 59FIFTY features a classic white inner sweatband while the strapback features a black sweatband, and the strapback also adds a woodland camouflage strap closure. The matching Ala Moana Maiden tee features light gray print on a navy tee.

Releasing exclusively in-store and online this Saturday, July 24 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

As we continue to celebrate our 15 year milestone, we’re taking the patchwork Kamehameha we released several weeks ago and dipping the entire thing in midnight black for a subdued, stealth look, releasing this Saturday. Crafted entirely of premium 100% nylon honeycomb, this triple black edition features the same pattern make-up of the previous Kamehameha, with our Līhau print on the wearer’s right side of the crown, then going clockwise from a top-down view, we have our Trilock Digi Camo, Thief’s Theme, Ua, Island Camo, and Waiʻaleʻale patterns. For the visor, we have our Kālā pattern up top and our Trilocks pattern down under. Releasing alongside the Kamehameha is an all-black Brigante tee to match.

Releasing exclusively in-store and online this Tuesday, July 20 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

For Tuesday’s FITSTRIKE release, we’re bringing back a design we used only once before, called Kōlea, originally created as part of a capsule for a fictional local sports team. The kōlea (pacific golden plover) are known for resilience and persistence, making the grueling journey from Hawaiʻi to the Arctic circle every year. The Kōlea design returns on a black snapback which also features a woodland camouflage undervisor and white snap closure. The front logo is stitched in yellow, black, and white, while the side logo is stitched in yellow and the back logo is stitched in yellow and black. Weʻre also releasing a new tee design called South Shore Siren, inspired by classic surfing designs, printed on an orange tee.

Releasing exclusively in-store and online this Saturday, July 17 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

This Saturday, we’re releasing a set of 5-panel campers and a new Kill Them With Aloha tee. All three campers feature 100% cotton ripstop construction in black, khaki, and olive, with a Lēʻahi patch on the front, tonal eyelets on the sides, tonal crown on the back, and black clip enclosure. The KTWA tee features olive green print on a sand tee.

Releasing exclusively in-store and online this Tuesday, July 13 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

We’re taking a trip to Mānoa for Tuesday’s FITSTRIKE release, with a WESN 59FIFTY and WESN snapback both sporting a retro Murakami look, from the vintage white base to the kelly green and orange accents all around. The snapback version also adds a kelly green snap closure. The accompanying brand new tee design is called Campus Tour and features a collegiate-style multicolored print on a kelly green tee.

Please note: Due to the limited quantities of both hats, customers will need to choose between one WESN 59FIFTY or one WESN snapback when making their purchase in-store.