FITSTRIKE RELEASE: MUA 59FIFTY & GONZO TEES

Friday, March 27th, 2020 by

Releasing exclusively online this Saturday, March 28 at 11am HST.
Please note our Kona Street location is closed for the time being, and all stock has been moved online.

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Aloha kākou!

Saturday’s FITSTRIKE release consists of a new Mua 59FIFTY and a brand new tee design. The Mua features a red base with yellow embroidery on the side and back, while the front embroidery features white and red-to-yellow gradient stitching. The new Gonzo tee is inspired by the late eclectic author, Hunter S. Thompson, who is most known for popularizing the unique style of journalism known as “gonzo journalism,” as well as being the author of “Fear and Loathing in Las Vegas.” This particular design is based on his book, “The Curse of Lono,” in which he describes his experiences in Hawaiʻi in 1980—one being a fishing trip where he catches a large marlin and beats it to death with a Samoan war club. Printed on either a black or white tee, the photo of Thompson with the marlin and club adorns the front. The logo on the back of the tee is inspired by the Gonzo Fist logo, the symbol of the entire gonzo journalism movement.

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FITSTRIKE RELEASE: BRIGANTE SNAPBACK & MAUI WOWIE TEE / STORE CLOSURE

Monday, March 23rd, 2020 by

Releasing exclusively online this Tuesday, March 24 at 11am HST.
Please note our Kona Street location is closed for the time being.

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Aloha kākou!

We have a new FITSTRIKE Brigante snapback and brand new tee design entitled Maui Wowie releasing this Tuesday. The Brigante features a tiger camouflage pattern covering the front two panels and visor, with the side and back panels made of white trucker mesh. The front logo, eyelets, and snap enclosure are white, while the side logo and back crest are black and white, and the top button is finished in black. The new Maui Wowie tee mixes a vintage advertisement poster look with the potent Valley Isle supply of sativa, printed on a military green tee.

 

STORE CLOSURE
Due to the recent Stay-at-Home announcement by our local government to help slow down the spread of COVID-19 in our community, we have officially closed our Kona Street flagship location for the time being, and moved our entire stock online. The safety of our customers and staff is our top priority, and we thank you for your understanding. Our online store will continue to remain open for you all and our weekly releases will now be online-only exclusives. Please stay safe, stay healthy, and stay home! Mahalo!

 

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NAVIGATORS OF THE UNKNOWN FALL 2013 PRODUCT SHOTS

Friday, October 25th, 2013 by

Releasing Saturday, October 26th. In-store, online and at these fine retailers.

Aloha kākou!

Update: Releasing this Saturday is FALL 2013 wholesale line “Navigators of the Unknown.” Here are the detailed images of all of our product from the fall look book.

 

FITTED “Logo” Tee – Black – Military Green / Infrared

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VINTAGE VINTAGE VINTAGE

Friday, October 11th, 2013 by

Releasing Saturday, Oct. 12th.

Aloha kākou!
We couldn’t be more STOKED to drop this weeks Saturday release. We have been waiting forever to get these hats made and we think they came out dope! When we first found the fabric, we knew we had to do something awesome with it, so we decided to make one of a kind snap backs and 5 panel campers for you guys. These hats are made out of VINTAGE dead stock 1970 print fabric and made in the U.S.A. Each hat was carefully hand sewn meaning they are all unique and different. These hats will be sold in store ONLY and super LIMITED to 20 pieces each so make sure to come early and grab yours! no phone orders. no holds. First come first serve!

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KAMEHAMEHA HAT AND NEW SHIRT RELEASE

Monday, September 30th, 2013 by

Releasing Tuesday, October 1st.

Aloha kākou!

AHUPUA’A is a land division usually extending from the mountains to the sea. The word itself is very literal. It was called this because the boundary was marked by a heap (ahu) of stoned surmounted by an image of a pig (pua’a), or because a tribute was laid on the altar as tax to the chief. This tuesdayʻs shirt release was inspired by Ahupuaʻa. Here at fitted we strongly believe in traditions. Just like the old ahupua’a, everyone has a job to do to make sure there is balance in the system. If it wasnʻt for all of us working together we wouldnʻt be a cohesive brand. Visually, it shows the mountains, “FITTED” representing the land division and it extending to the ocean. This graphic is on a black tee printed with red, white, and aqua. This weeks new era snapback is made of 100% wool on black cap and black embroidery for our Kamehameha logo. ONE SIZE FITS ALL.

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GREY KAMEHAMEHA SNAPBACK X SALMON MUA TANK

Friday, September 20th, 2013 by

Releasing Saturday, Sept. 21, in-store and online.

As we took a little sneak peek into Stephen Suzuki(IG:prototypical808) world, and I stress the sneak peek. What we want to know is, Where do you take your Crown? Whether it be a fitted, snapback, strapback, or a 5panel. To each his own crown. If you have an Instagram, Show us and the rest of the Instagram world by tagging #FittedHICrown. Special thanks to KxJKinis for allowing me to be on the set of your shoot.

Aloha kākou!
Donʻt forget to pick up tomorrowʻs Saturday release. We are dropping our grey Kamehameha snapback featuring our FITTED crown and made with a special polyester blend material. To match, our MUA tank in salmon heather with royal blue print.

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SUMMER 13 RAINBOW COUNTRY DELIVERY 2: DETAILED SHOTS

Thursday, August 22nd, 2013 by

Releasing Saturday, August 24th. In-store, online and at these fine retailers

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Aloha kākou!

Quick update: Here are the detailed images of all of our product dropping as a part of our Summer Delivery 2 this Saturday.

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SUMMER 13 “RAINBOW COUNTRY,” HATS

Monday, July 15th, 2013 by

Releasing Saturday, July 20th. Please note: only a select handful of Summer ’13 D. 1 hats will be available for purchase online.

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Aloha kākou!

For our Summer collection, we travel to Rainbow Country. From the mountain to the ocean, this is Hawaiian lifestyle at it’s best. Narrated through a series of graphics that tells the story of a Summer’s Day, taking you from Sunrise to Sunset. Gear up and break out your favorite Bob Marley disc, or better yet, load up Mr. Marley’s Soul Rebel CD and play “Rainbow Country” obnoxiously loud. Fill up the cooler with your beverages of choice and hit the road. If there’s one thing Hawaiʻi knows how to do, it’s how to take advantage of the season in these HI Times. Again, please note: only a select handful of Summer 2013 D. 1 hats will be available for purchase online. On top of the release that many of our ʻohana has been waiting for, we will be taking it back a few years when the entire FITTED team used to gather at the shop and hang out. We’ll be breaking out the grill and having a pāʻina in our parking lot. Come by and hang out, and we’d suggest to come out before opening time (11 AM HST) due to the very limited numbers in the hats. First come, first served, absolutely no holds. We will be taking phone orders after noon, so please be patient and we will try and get to all of you in a timely fashion. We expect it to be pretty busy. See you all Saturday!

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ENDANGERED SPECIES x KAMEHAMEHA CAMO / NEON NEW ERA SNAPBACK

Thursday, May 30th, 2013 by

Releasing Saturday, June 1st.

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Aloha kākou!

Although the 2010 Census reports state that the Native Hawaiian and Other Pacific Islander (NHPI) population has increased 35% from 2000 to 2010, here in the islands, the Kanaka Maoli make up only 9.0% of the population of Hawaiʻi. The expression “Hawaiian Endangered Species” still holds true today, and not only includes the native Hawaiian population but the Hawaiian monkseal, the green sea and hawksbill turtles, the crested honeycreeper, Hawaiian hawk, nene goose and along with over 200 plant species. It is our kuleana as Kanaka Maoli and locals to remind ourselves of the dwindling populations and educate the next generations so we can do our part to help conserve our people and the delicate inhabitants of our Hawaiʻi nei, and at the least, keep a balance. To help with this, we brought back our Hawaiian Endangered Species graphic on a yellow tanktop with a black ‘H’ print on the front and ‘Hawaiian Endangered Species” on the back in red, white and black. We’re also releasing a camouflage Kamehameha with a neon green Kamehameha logo and crest and black snap.

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DUNKXCHANGE x FITTED

Friday, April 26th, 2013 by

Releasing Saturday, April 27th.

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Aloha kākou!

We’re proud to announce our official collaboration with DunkXchange for this year’s sneaker convention which goes down tomorrow at Blaisdell. We have two caps: a strapback and a 5-panel camper strap, both feature a suede brim and strap and feature the DXC logo on the front and crest on the back. This run of hats are extremely limited and rare. Although these hats won’t be featured in the VIP pack, you will be able to purchase it exclusively at the DunkXchange event as well at FITTED. This hat is also a nod to our friends over at KICKSHI who smashed it with their Hawaii dunks.

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