FITSTRIKE RELEASE: MUA SNAPBACK & WTCF TEE

Monday, May 23rd, 2022 by

Releasing exclusively in-store and online this Tuesday, May 24 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

Tuesday’s FITSTRIKE release consists of a new private label Mua snapback and Who The Crown Fits tee. The made-in-USA custom Mua snapback features a clean triple black colorway with a pop of kelly green on the undervisor. The WTCF tee features a bright pink print on a black base.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & DAY TRIPPER TEE

Friday, May 20th, 2022 by

Releasing exclusively in-store and online this Saturday, May 21 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

FITSTRIKE

Model: @_derek_wong_

Aloha kākou!

We’re releasing a new private label Kamehameha snapback and Day Tripper tee this Saturday under our FITSTRIKE program. The Kamehameha snapback features a navy base with gray undervisor, white eyelets and snap closure, and a red top button. The front and side logos are stitched in white while the back crest is stitched in red and white. The red Day Tripper tee features white print on the front and back.

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FITSTRIKE RELEASE: MUA SNAPBACK & SONS OF ALOHA TEE

Friday, May 13th, 2022 by

Releasing exclusively in-store and online this Saturday, May 14 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

FITSTRIKE

Aloha kākou!

This Saturday, we’re releasing a new Mua snapback and bringing back a fan favorite tee. The Mua snapback features a red base with woodland camouflage undervisor, gray eyelets, and a white snap closure. The front logo is stitched in white, black, and shades of gray, while the side logo is stitched in white and the back crest is stitched in white and gray. The popular Sons of Aloha tee returns in red with black print.

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FITSTRIKE RELEASE: BRIGANTE SNAPBACK & SWEET LEHUA TEE

Monday, April 18th, 2022 by

Releasing exclusively in-store and online this Tuesday, April 19 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

We have a new FITSTRIKE Brigante snapback and Sweet Lehua tee releasing this Tuesday. The Brigante snapback is constructed from duck cotton canvas in black and features a woodland camouflage undervisor, white snap closure and white eyelets. The front logo is stitched in light pink, yellow, and orange, while the side New Era logo is stitched in light pink and the back crest is stitched in orange and yellow. The brand new Sweet Lehua design features a retro sunset gradient text graphic on the back with white text underneath and a small white text graphic on the front left chest, printed on a black tee.

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FITSTRIKE RELEASE: MUA SNAPBACK & PUNCHY TEE

Friday, April 15th, 2022 by

Releasing exclusively in-store and online this Saturday, April 16 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

This Saturday, we’re releasing a new Mua snapback and Punchy tee under our FITSTRIKE program. The Mua snapback features a gray crown with navy top button and visor, along with white snap closure, navy and white front and back logos, and white side logo. The matching Punchy tee features silver print on a white tee.

IMPORTANT NOTE ABOUT THE UH ISLAND DAY SPRING GAME POP-UP:
Hui! E Kalamai kākou, unfortunately we will not be able to pop up tomorrow at T.C. Ching Athletics Complex. However, our hope is that you will all still consider joining us in our support for University of Hawaiʻi Rainbow Warriors football and Coach Timmy Chang as we make it official!! Spring Game Football!! Let’s support the boys and join along for the new era of Hawaiʻi sports!!!

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & BRIGANTE TEES

Friday, April 8th, 2022 by

Releasing exclusively in-store and online this Saturday, April 9 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

Saturday’s FITSTRIKE release consists of a new Kamehameha snapback and two Brigante tees. The Kamehameha showcases a regal colorway, with metallic gold embroidery and purple accents atop a black base, finished off with a white snap closure. The two Brigante tees feature the same sunset gradient print on a white or black tee.

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FITSTRIKE RELEASE: VANGUARD SNAPBACK & SLIDE TEE

Friday, April 1st, 2022 by

Releasing exclusively in-store and online this Saturday, April 2 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

We have a new FITSTRIKE Vanguard snapback releasing this Saturday, along with a new Slide tee. The Vanguard snapback features woodland camouflage front panels and top button, white trucker mesh side and back panels, black visor and snap closure, white eyelets, and green undervisor. The front logo is stitched in red, yellow, and brown, while the side logo is stitched in black and the back logo is stitched in red and yellow. The Slide tee features white and olive print on a heather gray tee.

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FITSTRIKE RELEASE: CHEEHUU STRAPBACK & ALOHA CRUZ TEE

Monday, March 28th, 2022 by

Releasing exclusively in-store and online this Tuesday, March 29 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

We’re releasing a new Cheehuu unstructured strapback and Aloha Cruz tee under our FITSTRIKE program. The Cheehuu strapback features a cardinal base with white embroidery, while the Aloha Cruz tee features a cardinal, orange, yellow, and black print on a white base.

FITTED + PAIʻEA PROJECTS: PUʻUKOHOLĀ 2.0 COLLECTION

Saturday, March 26th, 2022 by

Releasing in-store and online today, March 26 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Music and Model: @olapakauwila.wilz
Cinematographer: @lukeaguinaldo
Editor: @ahardflipproduction
Director: @ka_ito
Producer: @ponosher
Art: @kema808

Words by Pai‘ea Projects

In the days of our ali‘i, Kōnane was used to test battle strategies. This Hawaiian two-player game was played on a rectangular board with black and white pieces similar to chess. Kōnane was an intellectual training for a warrior, which measured their ability to strategize an attack, foresee their opponentsʻ next move, and plan their defenses. Pai‘ea learned from some of the best at Kōnane: Kekuhaupi‘o (his guardian) was revered as a Kōnane master and Kahekili (some believed to be his father) notably used Kōnane to illustrate his battle plan to his chiefs.

“Because your next move gotta be your best move.” – Kauwila. “Konane.” Lehua. Daniel Kauwila Mahi, 2020.

One of Pai‘ea’s most important moves to uniting the Hawaiian Islands was activating Kūka‘ilimoku (snatcher of lands) by constructing Pu‘ukoholā. This heiau was 250 feet long, 100 feet wide, with surrounding walls 12 feet thick, rising up 8 feet in height on the upper side, and 20 feet on the lower side. This maneuver elevated Pai‘ea in the chiefly ranks, granting him the mana to defeat his rivals in battle and conquering the islands.

“If you’re plottin’ your next move, I suggest you move into the pō so remote that you lose control to be in tune with the moon, plot your ʻaha now, the time is comin’ soon.” – Kauwila. “Konane.” Lehua. Daniel Kauwila Mahi, 2020.

The Pu‘ukoholā 2.0 collection celebrates the epic architectural achievement of the heiau. The vertical red stripes of the basketball jersey and basketball shorts tell the story of the ‘aha‘ula: Pai‘ea’s council of ali‘i and the red chord that guided Kamehameha to make his next move his best move after the completion of Pu‘ukoholā., and the right leg features the signature FITTED Kamehameha and the Pai‘ea Projects silhouette.

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FITSTRIKE RELEASE: H PRIDE 59FIFTY, LOOSE JUICE TEE, & BRIGANTE TEE

Monday, March 21st, 2022 by

Releasing exclusively in-store and online this Tuesday, March 22 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

Tuesday’s FITSTRIKE release is comprised of a new H Pride 59FIFTY, Loose Juice tee, and Brigante tee. The H Pride 59FIFTY features a cilantro base with white embroidery all around, while the Loose Juice tee features a multi-colored retro print on a white base, and the Brigante tee features a sunset gradient print on the back and a white print on the front of a heather gray tee.

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