Snapback | FITTED HAWAII

FITTED x HRDLCK x CAMO UH SNAPBACK

Monday, November 14th, 2011 by FITTED

Releasing tomorrow, Nov. 15th

Aloha kakou!

For tomorrow’s release, we’ve teamed up with another local brand, HRDLCK to present a shirt with a sense of humor. We all tend to take life too seriously at times, and while by no means should we always keep our guard down, life is too short to be stressing constantly. HRDLCK’s motto is: “HRDLCK is all about Blood, Surf & Beers. Work hard & enjoy life, no matter what.” We couldn’t agree more. The t-shirt features a back printed graphic of signs you may see on a regular basis, and some that are so outrageous, it borders on hilarious. Despite it all, they should all be heeded. For example, there are certain well known beach breaks across the island that have signs displayed adamantly warning you to watch out for treacherous waves, slippery rocks or box jellyfish. A lot of us take these signs for granted. And when yo do fail to recognize them, and you get taken out by a random wave washing over the rocks; well, that’s hardluck! If you step on wana while walking across bare reef, aye, that’s hardluck! The front of the tee features a FITTED x HRDLCK graphic in white. We’re also releasing a camouflage UH snapback with gold UH logo. Come through and cop. If you miss out on this one, ~~tough shit~~ hardluck!

[facebooksimplelike]

Tags: HRDLCK, snapback, UH
Posted in Updates

MERKAVA MUA (SNAPBACK) x FITTED LOGO TEE

Wednesday, October 12th, 2011 by FITTED

Releasing Saturday, Oct. 15th

Aloha kakou!

New, dope release for this Saturday. This time we’ve pulled inspiration from the Israeli Defense Forces; from their legendary Merkava IV tank to be exact. Introduced in 1982 during the Lebanon conflict, it is armed with a “IMI 120 mm smoothbore gun and two 7.62 machine guns for anti-infantry defense.” If you follow military history and technology closely, you know that the Israelis have some of the most forward-thinking, sophisticated weaponry and technology (next to the US, of course). The colors are the main inspiration, a dark olive-green shade. For our logo tee, we took these rugged colors and used Birds of Paradise in the logo’s design. For our Mua, we used a rip-stop nylon in the same pantone with different shades of browns, blacks and greens. Super hard and super illy!

Tags: FITTED Logo, Mens, Merkava IV, snapback
Posted in Updates

‘AINA SNAPBACK x TRON TEE

Wednesday, April 6th, 2011 by FITTED

Releasing Saturday, April 9th

Aloha kakou!

This Saturday we’re unveiling our second run of our ‘Aina snpaback. The first time around we ran it in an all black nylon tape, this time around, we’ve kept the classic black on black colors however we’ve used satin this time. Hawai’i embroidered on the front in raised stitching with black braided cord that runs around the hat. The tee that’s releasing along with this snapback is dubbed Tron and it’s pretty apparent where the inspiration is derived from. The letters (in teal and reflective gray) spell out FITTED, HNL, HAWAII.

Tags: 'Aina, snapback, TRON
Posted in Updates

LAWELAWE PACK

Wednesday, March 9th, 2011 by FITTED

Releasing Saturday, March 12th
Photos: Paiea Projects
Big thanks to Kamea Gallery

Aloha kakou!

This Saturday we unveil a brand new pack dubbed Lawelawe, combining a black pocket tee and a snapback. Lawelawe is defined as to perform, and although it can be used in various different contexts, the context we’re using it in is to perform in the sense of entertainment; more specifically to perform hula. It’s our way of showing appreciation to an artform that is helping to keep Hawaiian culture thriving, and one artform that they can never take away from us. The cap is a black snapback with a mixed pattern of graphics from red and white hibiscus flowers to hula girls and ASD. The underbrim is white with yellow sweatband, and white snap. The t-shirt is an all black pocket tee with the same graphic of the hula girl on the pocket and a green crown on the back.

Tags: Hula, Lawelawe, New Era, Perform, snapback
Posted in Updates

PALEKANA x ‘AINA SNAPBACK

Thursday, October 14th, 2010 by FITTED

Releasing Saturday, Oct. 16th

Aloha kakou!

We’ve drawn up plans for our assault for Saturday’s release, however we’re not able to fully disclose all the details; we’d have to kill you. What we can tell you is we’re releasing a new snapback New Era and t-shirt accompanying it. The snapback, aptly designated ‘Aina is all black ripstop nylon (think Black Ops) and features HAWAII in raised embroidery, black braided cord (rope, a throwback to the chinstrap it was used as) and tonal laureate (leaves) on the brim. Our accompanying t-shirt has been dubbed Palekana which means security or to secure. In a nutshell, we ride or die for Aloha and our culture and are protectors of any outsiders who dare to even attempt to exploit this. Detect. Attack. Destroy. Hats and tees are limited, per normal.

Tags: 'Aina, Palekana, snapback, T-shirts
Posted in Updates

NOW AVAILABLE ONLINE: ALOHA SNAPBACK

Saturday, May 8th, 2010 by FITTED

Tags: Aloha, Phillies, snapback
Posted in Updates

LOGO TEE x ALOHA SNAP

Wednesday, May 5th, 2010 by FITTED

Releasing Saturday, May 8th.

FYI: This release will be releasing simultaneously in-store and online, Saturday, May 8th at 11 AM.

Aloha kakou!

If you’ve been keeping up with major league baseball, and more specifically, the Philadelphia Phillies, you may have noticed that local boy Shane Victorino has been heavily killing it on the ball field. Victorino went 2-for-5 with a home run, a double, three RBI, and a run scored in Saturday’s win over the Mets. This Saturday’s is a homage of sorts to Victorino and the Phillies. Featuring a white logo tee with FITTED with colors that tie back to the Phillie’s colors (cardinal, white and blue). The tee is accompanied by an Aloha snapback which also pulls colors from the Philadelphia team, with a white Aloha and teal brim and top button.

(more…)

Tags: Aloha, Logo, snapback, Tee
Posted in Updates

ISLANDERS x ALOHA ORANGE SNAPBACK

Thursday, March 25th, 2010 by FITTED

Releasing Saturday, March 27th

Aloha. This Saturday’s release features yet another classic pairing: our Islanders tee and an orange Aloha snapback. The Islanders tee is done in the style of a raglan sleeve jersey; two tones. The sleeves are black and the rest of the tee, white with an orange and black Islanders logo on the front. The backside, also in orange and black, features FITTED and the number 50. Releasing alongside is an all black Aloha snapback with an orange Aloha stitching with a white stroke, topped off with an orange button and white snap.

(more…)

Tags: Aloha, Islanders, Raglan Sleeve, snapback
Posted in Updates