Available in-stores and online now.
For all the authentic skate heads, this ones for y’all. Respect to Sal Barbier.


Available in-stores and online now.

New Quintin snapbacks in. Last time we had these, they were gone in a day. These are extremely limited so act accordingly. Details about these caps are below:
The Ludwig Van X QUINTIN “Scout Series” is the newest offering from Ludwig Van and Quintin Co. This time, a cache of decades-old US Military fabrics including WWII-era Army twill, Vietnam-era Mitchell camouflage, and vintage Duck Canvas make this current collaboration one for the ages. The 6-panel cap includes vintage Japanese broadcloth lining, a leather embossed patch, selvage denim stash pocket inside, and light-weight nylon fabric on the under side of the bill. This is a truly looks as good on the inside as it does on the outside!





Releasing tomorrow, January 10th
Aloha kakou!
Yep, new release tomorrow. We just took a small break, but your favorite Hawai’i ohana can’t stop, won’t stop. First up, we have a khaki cotton Kamehameha snapback with white Kamehameha logo, white crest and snap and black New Era logo, with tonal crown on the side. This hat is fire, you have to see it in the physical. Super clean. Next up is our tee, The F: a gray tee with red F and a white stripe, white crown on the back. This tee pays homage to the God MC, Rakim Allah and his head-nodding masterpiece with Eric B, The R.




Releasing tomorrow, Dec. 20th

Aloha kakou!
Tomorrow we are finally releasing the winning cap design submitted by Jameson Domingo, who currently resides in Las Vegas, but originally hails from the islands. We had Jameson stop by the office and build on his yellowfin / ahi inspired snapback, and what was birthed was a very dope, one-of-a-kind snapback that reflects the highly prized fish. You can read Jameson’s reasoning behind choosing the ahi for his custom cap here, and check out the original blueprint to the hat (Jameson’s original submission) right here. Below is a video Jameson submitted of him opening up and seeing the hat in physical for the first time. Can you say, speechless? Haha.
Along with the Ahi snapback, we’re releasing an all black keiki sized Kamehameha with white Aloha embroidery and white snap, an all black Aloha snapback (adult sized) with red underbrim, yellow snap and green button. Finally, we have a FITTED black longsleeve tee with FITTED in white on both sleeves, white tri-locks and white crown on the back.



Available now
Aloha kakou and Happy Holidays! We laid a huge release on y’all about a week back. And today, we present to you another big release, including Toddler and Youth size tees. For our toddler tees, we have sizes 2T – 4T. Check down bottom for photos and more info.

Aloha Toddlers

Dreamer Toddler

Fasi Youth

Aloha Youth

Midnight Special Chee-Hu Snapback

Backside of Midnight Special Chee-Hu Snapback

The Midnight Special Tee Front

The Midnight Special Tee Back

Never Die Tee Front

Never Die Tee Front Close-Up

Never Die Tee Back Close-Up
Releasing Saturday, Dec. 3rd

Aloha kakou!
Details for this Saturday’s release: We have a brand new hat we’re introducing to the world called Pohaku which features the letter ‘H’ (for Hawaiʻi, obviously) stitched in woven-like gray, white and black threading. Pohaku literally translates to rock, stone or mineral. Two ways of looking at it: one, being that Hawaiʻi sits a top the Pacific Ocean made out of lava rock, and the islands having the nickname, “The Rock” (sure you’ve heard the term, “I need a short vacation off this rock”. Two, a cornerstone of what we strive to achieve is education, which is an arduous and difficult balancing act at times, being that we sometimes have conflicting personal issues on certain subjects. This new snapback also features a new embroidery technique we’re experiencing with; you could almost call it 3D embroidering. Something new and innovative we wanted to try out. Along with our Pohaku snapback is an all black long sleeve tee that reads Hana Hou in white script and a new tee dubbed Ramble On which pays respect to legendary rock band Led Zepplin.



Releasing tomorrow, Nov. 15th

Aloha kakou!
For tomorrow’s release, we’ve teamed up with another local brand, HRDLCK to present a shirt with a sense of humor. We all tend to take life too seriously at times, and while by no means should we always keep our guard down, life is too short to be stressing constantly. HRDLCK’s motto is: “HRDLCK is all about Blood, Surf & Beers. Work hard & enjoy life, no matter what.” We couldn’t agree more. The t-shirt features a back printed graphic of signs you may see on a regular basis, and some that are so outrageous, it borders on hilarious. Despite it all, they should all be heeded. For example, there are certain well known beach breaks across the island that have signs displayed adamantly warning you to watch out for treacherous waves, slippery rocks or box jellyfish. A lot of us take these signs for granted. And when yo do fail to recognize them, and you get taken out by a random wave washing over the rocks; well, that’s hardluck! If you step on wana while walking across bare reef, aye, that’s hardluck! The front of the tee features a FITTED x HRDLCK graphic in white. We’re also releasing a camouflage UH snapback with gold UH logo. Come through and cop. If you miss out on this one, tough shit hardluck!


Releasing Saturday, Oct. 15th

Aloha kakou!
New, dope release for this Saturday. This time we’ve pulled inspiration from the Israeli Defense Forces; from their legendary Merkava IV tank to be exact. Introduced in 1982 during the Lebanon conflict, it is armed with a “IMI 120 mm smoothbore gun and two 7.62 machine guns for anti-infantry defense.” If you follow military history and technology closely, you know that the Israelis have some of the most forward-thinking, sophisticated weaponry and technology (next to the US, of course). The colors are the main inspiration, a dark olive-green shade. For our logo tee, we took these rugged colors and used Birds of Paradise in the logo’s design. For our Mua, we used a rip-stop nylon in the same pantone with different shades of browns, blacks and greens. Super hard and super illy!


