FITSTRIKE RELEASE: KULĀIWI SNAPBACK

Monday, April 14th, 2014 by

Releasing in-store and online this Tuesday, April 15th.

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Aloha kākou!

Tomorrow’s FITSTRIKE release consists of a Kulāiwi snapback in all black with a green undervisor, featuring “honolulu” embroidered in gold across the front. The back crest and side New Era logo are embroidered in tonal black, while the snap enclosure is contrasted in white. Only 50 pieces were produced.

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NAVY KAMEHAMEHA & “NATIVE” TEE

Thursday, January 9th, 2014 by

Releasing in-store and online this Saturday, January 11th, 2014.

Aloha kākou!

This Saturday, we’re releasing a new Kamehameha snapback, with a deep navy crown and undervisor, tan visor, and red Kamehameha embroidery and snap enclosure. Also releasing with the hat is a new Native tee in heather gray with guava fill and white outline.

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BLACK FRIDAY 2013 “PŌ PAUʻOLE”

Tuesday, November 26th, 2013 by

Releasing in-store on Black Friday, November 29, 2013. We will open at midnight and we will close when everything is sold.

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Black Friday has always been an important day for us. We strive to create an event that you—our ‘ohana—will enjoy coming to and leaving from. For us itʻs not just a sale, but a great experience.

Last year we embraced the dark with our ‘Ele‘ele Ambush in the Night collection. This year we wanted to explore the dark a little deeper, through the teachings of our Hawaiian ancestors. While cultures around the world have their own beliefs on the creation of life, ancient Hawaiians used the Kumulipo (creation) chant to tell their story. They believed that the creation of life happened in 16 wā, or eras—the first 8 wā in darkness, and the second 8 wā in light.

The belief that essence preceded existence is the basis of our Black Friday collection, aptly titled “Pō Pau‘ole,” which roughly translates to “never-ending darkness.” It is our respectful nod to the Kumulipo chant and our way of sharing the story of creation with you.

Using five snapbacks as our canvas, we’ve commissioned our good friend Shawn Kaho‘olemanaʻs incredible natural photos to help paint the picture of Pō Pauʻole and creation in an amazing visual narrative.

Shawn is one of our oldest friends here at FITTED. We really respect and love what he is doing now, and to be able to work with him and showcase his amazing work is truly an honor.

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We asked him to tell us a little more about himself, and here are his words:

“O aloha mai kakou. O Shawn Kahoʻolemana Naone koʻu inoa a he Hawaiʻi. Noho au i Palehua aka no Aliapaʻakai mai au. My name is Shawn Kahoʻolemana Naone and I am Hawaiian. I live in Makakilo but was raised in Salt Lake. I am a student with two concurrent majors, one in Native Hawaiian Studies and one in Social Work.  I went through many years of life with minimal curiosity on what it meant to be kanaka ʻoiwi (Native Hawaiian), in fact I never realized that I had a kuleana (responsibility) to learn and share what my kupuna had practiced and lived so many hundreds of years ago. I lived with this huikau (confusion) for many years until I discovered the value of my culture, the Hawaiian culture. This huikau I feel is one of the main reasons Native Hawaiians are the leaders in the demographic of the incarcerated, the homeless, the substance abusers, and the diasporic.

“I started to document my journey of what I learned in and out of the classroom, and at the same time I got to share my culture to those who were in the same boat as I. My philosophy on photography is a complex one but then again, aren’t all Hawaiians living in this ever changing modern day and age. The word for picture is kiʻi, but it also means image, picture, statue, tiki, likeness (as in art imitating life or more importantly vice versa), and also it means to fetch, to acquire, and obtain. So it is my paradox as well my opportunity to be pono in my art by taking a picture without actually talking but observing and giving a response to what I see. I try to makawalu others by showing the multiple angles of a certain object, and how it’s juxtaposition affects everything around it and that we are all connected. There are many ways of seeing one thing.”

Below are the five pieces of the Pōpauʻole narrative, using descriptions based on Shawnʻs own writings. Each hat will be on sale for $39.99.

 

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FLYIN’ HAWAIIAN

Wednesday, November 13th, 2013 by

Available In-store Now.

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Aloha kākou!

This drop is for all you Boston Red Sox fans out there! We are releasing a classic Boston Red Sox hat from New Era’s Cooperstown Collection. This hat has a classic six panel design with the team colors all around and a nicely embroidered logo. Perfect way to support Hawaii’s very own Shane Victorino on his second World Series Championship and Gold Glove Award!

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H PRIDE SNAPBACK AND BRAND NEW TANK

Monday, November 11th, 2013 by

Releasing Tuesday, November 11th, 2013.

Aloha kākou!

New release for tomorrow featuring an “H Pride” snap back in black with a brown visor, green underbill, red button, and a gold embroidered logo. Also introducing for the very first time is our “Day Tripper” Tee; A new “Aloha Served Daily” graphic in white on a black tank top. First come, first served!

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KAMEHAMEHA SNAP BACK

Friday, November 8th, 2013 by

Releasing Saturday, November 9th, 2013.

Aloha kākou!

We also are dropping a brand new Kamehameha snapback in camo, with a black visor and logo in carmine embroidery.

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GREY TEAL KAMEHAMEHA

Monday, November 4th, 2013 by

Releasing Tuesday, November 5th, 2013.

Aloha kākou!

For tomorrows release we have a brand new Kamehameha made out of 100% polyester in grey with maroon embroidery, a teal visor and button. Come this Tuesday and grab yours!

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TEAL MUA SNAP BACK WITH WOODLAND CAMO BILL

Friday, November 1st, 2013 by

Releasing Saturday, November 2nd, 2013.

Aloha kākou!

To kick off November, we are releasing a brand new Mua snapback with a teal crown, Woodland camo visor, and a color-matched front logo. Great gift for yourself or a loved one as the holiday shopping begins!

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NAVY BLUE MUA

Monday, October 28th, 2013 by

Releasing Tuesday, October 29th.

Aloha kākou!

This Tuesday we will be releasing a new MUA snapback featuring a navy blue crown, charcoal grey visor, and a red to white gradient logo. Mahalo to everyone that came out to the shop on Saturday! We hope to see you guys tomorrow!

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MANOA MIST TEE AND NEW H PRIDE SNAP BACK

Monday, October 21st, 2013 by

Releasing Tuesday, October 22nd.

Aloha kākou!

This week we have an updated throwback for Tuesdays release. We’re bringing back the “Manoa Mist” on a grey tee with a vintage Hawaiʻi look and rainbow graphic. This tee would go perfectly with any of our Les Murakami inspired University of Hawaiʻi caps. Also dropping is an H pride hat in yellow and black. Be sure to stop by and grab a set! See you guys at the shop!

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