Thursday, May 2nd, 2013 by FITTED
Releasing Saturday, May 4th.

Aloha kākou!
Nice little pack dropping this Saturday. We’ve revisited two of our tees for Spring, both of which were originally released in 2011. For the two shirts, we’ve brought back our Cabernet tee as well as our Ramble On tee, our ode to Robert Plant and Led Zeppelin. The latter is printed on all white with black print of FITTED HNL, Homegrown, trilocks, FITTED crest and Aloha Served Daily; black crown hit on the back. The former (Cabernet) is printed on charcoal heather gray with 2004 BLEND printed in white and teal; Premier Cru Superieure / Aloha Served Daily logo printed in white on the back. Our two hats that compliment the two shirts are both New Era snapbacks: black Slaps Wind and black Mua with a gradient that transitions from tiffany blue to sea glass. The significance of our Mua is the meaning behind the name, which simple translates to “move forward”, as in no matter the weather, always keep it moving! Our Slaps Wind hat is our way of standing up for all Hawaiians and our original flag, as it’s slowly raised in the air, the Hawaiian flag proudly slaps around in the wind.



Tags: FITTED, FITTED Hawaii, Hawaiian Streetwear, Mens, New Era, snapback
Posted in Updates
Thursday, April 25th, 2013 by FITTED

Aloha kākou!
This week’s Moʻolelo / #tbt is our Mahalo snapback which was never commercially released in-store or online. This specific hat was mailed out around Christmas a few years ago as a gift to our most loyal customers, family and friends who were with us since near day one, and stuck with us through thick-and-thin, stood in some of our most insane lines and continuously spent large amounts of money both in our shop and on our online store. This hat was our way of saying Mahalo for the many years of support and tied in all the main colors we used on our very first hat releases.
Tags: Hawaiian Streetwear, Mahalo, New Era, snapback
Posted in Updates
Friday, March 8th, 2013 by FITTED
Available for sale tomorrow. PLEASE NOTE: Black Pow Wow x MEGS tee is an ONLINE EXCLUSIVE! Pow Wow Snapbacks will be available online and in-store. All other product will be available in-store!

Aloha kākou!
For those who may have missed out on it the first time around, weʻll be releasing a very limited edition run of the Pow Wow x FITTED pack tomorrow morning at 11 AM. We cannot stress enough how limited these are! Included in this pack are our special Aloha Pow Wow snapback which features our FITTED island camo pattern in green and black with pink Aloha stitching, button, New Era hits and Pow Wow stitching on the back; available IN-STORE AND ONLINE. The black FITTED x MEGS x Pow Wow tee is an ONLINE EXCLUSIVE as we mentioned up top, while the Aloha island camo tee (white) and Aloha island camo tank (black) will be in-store only. See you all tomorrow!
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Tags: FITTED, Pow Wow, snapback, Tanktops, Tees
Posted in Updates
Tuesday, February 19th, 2013 by FITTED
Releasing Wed., Feb. 20th.

Aloha kākou!
Hope you all had a great day off for Presidentʻs Day yesterday. Back to our regularly scheduled program: Tomorrow, weʻre releasing a brand new ʻAina snapback: all black cap with green leafs stitched on the brim, a black rope that runs along the front of the cap and white Hawaii stitching and eyelets. Green underbrim and button, white snap. Also releasing: a maroon Aloha New Era fitted with white stitching, white FITTED crest on the back and green underbrim.

Tags: Aloha, Hawaiian Streetwear, Mens, New Era, snapback, ʻAina
Posted in Updates
Saturday, February 9th, 2013 by FITTED

Aloha kākou!
The fourth annual assembly of like-minded contemporary artists known as Pow Wow Hawaiʻi is upon us, and weʻve teamed up with them to collaborate on a special project that features a custom fitted snapback, two t-shirts and a tank top. Letʻs break it down real quick: Weʻre releasing a custom island camo snapback with pink Aloha scrip, black brim and pink underbrim with Pow Wow Hawaiʻi stitched on the back in pink. Weʻll also be releasing a white Aloha tee with the same island camo fill as seen on the hat, FITTED crown and Pow Wow Hawaiʻi on the back, a black tank top with pink Aloha and island camo fill (not pictured), and a white Pow Wow Hawaiʻi t-shirt with black and white shaka fill on the front. Please note, the black Pow Wow / shaka tee you see in the photos is a Pow Wow exclusive. The rest of this pack will be available for sale in-store and online at 11 AM. Mahalo to Pow Wow Hawaiʻi.
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Tags: FITTED, Hawaiian Streetwear, Island Camo, Mens, New Era, Pow Wow Hawaii, Shaka, snapback
Posted in Updates
Friday, January 25th, 2013 by FITTED
Available in-store and online now!

Aloha kākou!
We have two new New Era customs available in-store and online now! First up, an all black Chee-Hu snapback with white stitching, orange button and green underbrim. The other is a gray melton wool Kamehameha fitted with white Chee-Hu stitching, indigo denim brim with gold stitching and red underbrim with gold stitching.


Tags: Hawaiian Streetwear, Mens, New Era, snapback
Posted in Updates
Friday, December 14th, 2012 by FITTED
Available in-store only, excluding the Brigante strapback and Mua orange / trilock camo snapback. Releasing Saturday, Dec. 15th.

Aloha kakou!
Our Holiday delivery two has shipped out to all of our wholesale accounts. Our mainland ʻohana should be able to start purchasing from any of our select authorized stockists. In this release, we’re offering a new orange and trilock camouflage Mua snapback, Brigante strapback (maroon with brown leather strap), Kamehameha New Era fitted (black) with our Thief’s Theme pattern printed on the underbrim, a Thief’s Theme black crewneck, a maroon Aloha Means Hello & Goodbye long sleeve, black Reign or Shine tee, olive drab FITTED logo tee with trilock camo fill, a Native tanktop in white with trilock camo fill and a black Native tee with our trilock camo fill. Please note, the only two hats that will be available online are the Brigante & Mua strap/snapbacks.


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Tags: Aloha, Aloha Means Hello & Goodbye, FITTED, Hawaiian Sttreetwear, Mens, New Era, snapback, Strapback
Posted in Updates