FITSTRIKE RELEASE: SLAPS WIND 59FIFTY, NIHI SNAPBACK, ISLANDERS TEE, & ENDANGERED SPECIES TEE

Monday, August 6th, 2018 by

Releasing exclusively in-store and online this Tuesday, August 7 at 11am HST.

FITSTRIKES

Aloha kākou!

Tuesday’s FITSTRIKE release includes a new Slaps Wind 59FIFTY and Nihi snapback, along with a new colorway for our Islanders tee and a brand new version of our Endangered Species tee.

The Slaps Wind keeps it real clean with a full tonal grey make up, while the Nihi shows up with sleek metallic black pearl embroidery on an olive 100% nylon base, and also features black eyelets, top button, and snap enclosure. The Islanders tee brings back the beloved woodland camouflage fill with white outline, and adds a pop of yellow around it.

The newly revamped Endangered Species tee requires a deeper and thought-out moʻolelo, as told by Ola:

The ideology behind this tee provokes an interesting discussion, which we think often leads to a systemic inferiority complex. Allow me break it down—the difference between “pre-“ and “post-contact” as we know it today requires an understanding of the “pre-contact” version of Hawaiʻi. “Pre-” by all accounts reflects a utopian-esque society, free of most modern diseases and free of monetary precedence—or to better sum it up, a “want” vs. “need” mindset that often clouds a clear view of goodwill, the idea of giving without the anticipation of receiving (come to my house and I’ll feed you first, even if it’s my last bowl of luau stew). The graph displayed on the front of the tee depicts the timeline dating from pre-contact to post-contact, with yellow representing the native Hawaiian population and reflective black representing foreign population increasing over time. The decline of native Hawaiian population came sharp after the first contact with the outside world in 1778, with diseases such as small pox, cholera, and the flue introduced with horrendous results. Equivalent to a bubble filled with pure and pristine water as the utopian-esque society, and a sudden breach in the bubble causing a vacuum of toxins to seep in. The toll it took was evident, with future generations changed forever. But we must remain resilient in the face of imminent change, and we must prove to our ancestors that we can handle this challenge. Protect all of our resources, because they are not for us. They are for the future generations to enjoy all the good we have been blessed with.

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

FRONT

BACK

FITSTRIKE RELEASE: SLAPS WIND 59FIFTY & STRAPBACK & HYPNOTIC TEES

Tuesday, July 24th, 2018 by

Releasing exclusively in-store and online this Tuesday, July 24 at 11am HST.

SLAPS WIND

Aloha kākou!

Today’s FITSTRIKE release consists of a matching Slaps Wind set and a new tee design dubbed Hypnotic. The Slaps Wind 59FIFTY and matching 9TWENTY curved visor strapback feature a woodland camouflage base, traditional flag colors on the front, and finished off with yellow accents. The new Hypnotic tee showcases a rotating frame of FITTED crests, expanding out from the center, with the new glitch logo underneath and a crown on the back. It’s printed in white on a black tee as well as black on a yellow tee.

FRONT

BACK

LEFT

RIGHT

BOTTOM

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

FRONT

BACK

FITSTRIKE RELEASE: SLAPS WIND SNAPBACK & POLYNESIAN PALACE TEE

Thursday, June 28th, 2018 by

Releasing exclusively in-store and online this Saturday, June 30 at 11am HST.

SLAPS WIND

Aloha kākou!

Saturday’s FITSTRIKE release consists of a matching Slaps Wind snapback and a new tee dubbed Polynesian Palace. The Slaps Wind snapback features an all-black base with full red flag embroidery on the front, tonal black New Era logo on the side, red crest on the back, and a black snap enclosure underneath. The new Polynesian Palace tee features a regal logo design on the back with a compact version on the front, printed in red on a black tee.

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

FITSTRIKE RELEASE: SLAPS WIND STRAPBACK & FISH & POI TEE

Monday, June 4th, 2018 by

Releasing exclusively in-store and online this Tuesday, June 5 at 11am HST.

SLAPS WIND

Aloha kākou!

Tomorrow’s FITSTRIKE release consists of a Slaps Wind 9TWENTY curved visor strapback, featuring a grey base, traditional flag colors stitched on the front, tonal New Era on the side, and white crest on the back. Releasing alongside the Slaps Wind strapback is a white Fish & Poi tee featuring shades of teal in the pattern fill, with a small teal crown on the back.

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

FITSTRIKE RELEASE: SLAPS WIND STRAPBACK & OUT OF MANY TEE

Monday, May 7th, 2018 by

Releasing exclusively in-store and online this Tuesday, May 8 at 11am HST.

SLAPS WIND

Aloha kākou!

We have a new Slaps Wind 9TWENTY curved visor strapback releasing tomorrow under our FITSTRIKE program. The strapback features an all-red base with traditional flag embroidery on the front and white embroidery on the left and back. Releasing alongside the strapback is a military-inspired insignia tee dubbed “Out of Many,” which we first released on Black Friday many years ago. This time around, the colors are white and red on a black tee.

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

FITSTRIKE RELEASE: SLAPS WIND SNAPBACK, ALOHA REPEAT TANK TOP, & WTCF HOODIE

Monday, February 26th, 2018 by

Releasing exclusively in-store and online this Tuesday, February 27 at 11am HST.

SLAPS WIND

Aloha kākou!

Tuesday’s FITSTRIKE offerings include a Slaps Wind snapback, an Aloha Repeat tee, and a Who The Crown Fits hoodie. The Slaps Wind snapback is dipped in all black and features trucker mesh for a breathability. The Aloha Repeat tank top features shades of blue and black printed on a heather grey base, and the WTCF hoodie features a black and white print on a unique washed pigment-dyed blue base.

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

FRONT

BACK

FITSTRIKE RELEASE: SLAPS WIND SNAPBACK & ONE NATION LONG-SLEEVE TEE

Monday, January 8th, 2018 by

Releasing exclusively in-store and online this Tuesday, January 9 at 11am HST.

SLAPS WIND

Aloha kākou!

We have a new Slaps Wind snapback releasing this Tuesday under our FITSTRIKE program. The Slap Wind’s khaki crown is contrasted nicely against the denim visor and top button, as well as the traditional flag colors outlined in gold. It also features a white snap enclosure, red and white back stitching, tonal side stitching, and a bold red undervisor. The Slaps Wind is accompanied by a matching One Nation long-sleeve tee in navy with white and khaki print.

FRONT

BACK

LEFT

RIGHT

BOTTOM

FRONT

BACK

FITSTRIKE RELEASE: SLAPS WIND STRAPBACK & WTCF HOODIE

Monday, January 1st, 2018 by

Releasing exclusively in-store and online this Tuesday, January 2 at 10am HST.

SLAPS WIND

Aloha kākou!

This Tuesday, we’re releasing a new Slaps Wind 9TWENTY curved visor strapback with woodland camouflage as the base, white side New Era logo, and black crest on the back. Releasing alongside the Slaps Wind strapback is a new Who The Crown Fits hoodie in a clean black, gold, and white colorway.

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

FITSTRIKE RELEASE: SLAPS WIND 59FIFTY, ISLANDERS TEE, & WTCF TEE

Monday, October 9th, 2017 by

Releasing exclusively in-store and online this Tuesday, October 10 at 11am HST.

SLAPS WIND

Aloha kākou!

Tuesday’s FITSTRIKE release consists of a new Slaps Wind 59FIFTY and two matching tees. The Slaps Wind features a black crown along with a red visor and top button. The flag embroidery is stitched in traditional colors and outlined in gold, while the side New Era is stitched in tonal black and the back crest is stitched in red and white. The first tee is a silver Islanders tee with black, red, and white print, while the second is a red Who The Crown Fits tee featuring white and black print.

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

FRONT

BACK

FITSTRIKE RELEASE: SLAPS WIND SNAPBACK & LOGO LABEL POCKET TEES

Sunday, September 3rd, 2017 by

Releasing exclusively in-store and online this Tuesday, September 5 at 11am HST.

SLAPS WIND

Aloha kākou!

Tuesday’s FITSTRIKE release consists of a Slaps Wind snapback and four Logo Label Pocket tees in colors that together make up the traditional colors of the Hawaiian flag—red, white, and navy blue. The Slaps Wind snapback features a red crown, woodland camouflage visor and top button, black eyelets, tonal red front and side stitching, olive and black crest stitching, and a red snap enclosure. The four Logo Label Pocket tees are comprised of two white tees and two navy tees, each bearing a yellow or black logo label stitched to the front pocket.

FRONT

BACK

LEFT

RIGHT

BOTTOM

FRONT

DETAIL

FRONT

DETAIL

BACK

FRONT

DETAIL

FRONT

DETAIL

BACK