FITSTRIKE RELEASE: SLAPS WIND SNAPBACK & ONE NATION LONG-SLEEVE TEE

Monday, January 8th, 2018 by

Releasing exclusively in-store and online this Tuesday, January 9 at 11am HST.

SLAPS WIND

Aloha kākou!

We have a new Slaps Wind snapback releasing this Tuesday under our FITSTRIKE program. The Slap Wind’s khaki crown is contrasted nicely against the denim visor and top button, as well as the traditional flag colors outlined in gold. It also features a white snap enclosure, red and white back stitching, tonal side stitching, and a bold red undervisor. The Slaps Wind is accompanied by a matching One Nation long-sleeve tee in navy with white and khaki print.

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FITSTRIKE RELEASE: SLAPS WIND STRAPBACK & WTCF HOODIE

Monday, January 1st, 2018 by

Releasing exclusively in-store and online this Tuesday, January 2 at 10am HST.

SLAPS WIND

Aloha kākou!

This Tuesday, we’re releasing a new Slaps Wind 9TWENTY curved visor strapback with woodland camouflage as the base, white side New Era logo, and black crest on the back. Releasing alongside the Slaps Wind strapback is a new Who The Crown Fits hoodie in a clean black, gold, and white colorway.

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FITSTRIKE RELEASE: SLAPS WIND 59FIFTY, ISLANDERS TEE, & WTCF TEE

Monday, October 9th, 2017 by

Releasing exclusively in-store and online this Tuesday, October 10 at 11am HST.

SLAPS WIND

Aloha kākou!

Tuesday’s FITSTRIKE release consists of a new Slaps Wind 59FIFTY and two matching tees. The Slaps Wind features a black crown along with a red visor and top button. The flag embroidery is stitched in traditional colors and outlined in gold, while the side New Era is stitched in tonal black and the back crest is stitched in red and white. The first tee is a silver Islanders tee with black, red, and white print, while the second is a red Who The Crown Fits tee featuring white and black print.

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FITSTRIKE RELEASE: SLAPS WIND SNAPBACK & LOGO LABEL POCKET TEES

Sunday, September 3rd, 2017 by

Releasing exclusively in-store and online this Tuesday, September 5 at 11am HST.

SLAPS WIND

Aloha kākou!

Tuesday’s FITSTRIKE release consists of a Slaps Wind snapback and four Logo Label Pocket tees in colors that together make up the traditional colors of the Hawaiian flag—red, white, and navy blue. The Slaps Wind snapback features a red crown, woodland camouflage visor and top button, black eyelets, tonal red front and side stitching, olive and black crest stitching, and a red snap enclosure. The four Logo Label Pocket tees are comprised of two white tees and two navy tees, each bearing a yellow or black logo label stitched to the front pocket.

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FITSTRIKE RELEASE: SLAPS WIND SNAPBACK, ONE SPEED TEE, & WTCF TEE & TANK TOP

Sunday, July 23rd, 2017 by

Releasing exclusively in-store and online this Tuesday, July 25 at 11am HST.

SLAPS WIND

Aloha kākou!

Tuesday’s FITSTRIKE release is comprised of a Slaps Wind snapback, two tees, and a tank top. The Slaps Wind features an all-white crown—including the embroideries and snap enclosure—with a woodland camouflage visor and top button. The One Speed tee features a black and white design printed on a hot pink tee, and we also have an Island Camo-filled Who The Crown Fits design, outlined in white with a large white crown on the back, printed on a dark green tee and a white tank top.

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FITSTRIKE RELEASE: SLAPS WIND SNAPBACK, TRILOCKS TEE, & WTCF TEE

Monday, June 19th, 2017 by

Releasing exclusively in-store and online this Tuesday, June 20 at 11am HST.

SLAPS WIND

Aloha kākou!

Tuesday’s FITSTRIKE release consists of a Slaps Wind snapback and two tees. The mint Slaps Wind features a light-colored Hawaiian flag stitched on the front, using off-white and pastel blue and red, outlined in light grey. It also features an off-white side New Era logo, an off-white and light grey back crest, and a white snap enclosure. We’re also releasing a white Trilocks tee and a silver Who The Crown Fits tee, both printed in teal.

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FITSTRIKE RELEASE: SLAPS WIND SNAPBACK & HELLO & GOODBYE GROWN TEE

Thursday, April 20th, 2017 by

Releasing exclusively in-store and online this Saturday, April 22 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a new FITSTRIKE Slaps Wind snapback releasing this Saturday, along with a brand new tee featuring a “grown” version of a classic design. The Slaps Wind snapback features a full urban camo base with a green undervisor and a white snap enclosure. Traditional flag colors are seen on the front embroidery outlined in gold, while the New Era logo and eyelets are stitched in black and the back crest is stitched in red and black. Following the design cues of our WTCF Grown tee, the new Hello & Goodbye Grown tee becomes a modern revival of our popular Hello & Goodbye design, shrinking the front design to the left chest and the back design to the upper center. This Hello & Goodbye Grown tee features white and reflective silver printed on a black tee.

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FITSTRIKE RELEASE: SLAPS WIND 59FIFTY

Sunday, March 26th, 2017 by

Releasing exclusively in-store and online this Tuesday, March 28 at 11am HST.

FITSTRIKE

Aloha kākou!

This Tuesday we’ll be releasing a FITSTRIKE Slaps Wind 59FIFTY, featuring a heather grey base with a black visor and top button. The Slaps Wind logo is stitched in hot pink, light pink, white, and black, while the side New Era logo is stitched in hot pink and the back crest is stitched in black and hot pink.

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SPRING 2016 DELIVERY “HUI”

Sunday, April 10th, 2016 by

Releasing exclusively in-store and online this Tuesday, April 12th at 11am HST.

KAUWILA

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Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Daniel Kauwila Mahi

AKA: Uwila, Wilz

Title/Position: Cultural Advisor

Favorite place in Hawaii? Nā Wai ʻEhā/Honolulu

One thing you can’t live without? My ʻĀina

What are you doing when you aren’t working? School, and prepping to be a dad!

Favorite FITTED hat? All Paiʻea Projects Collaborations/Lauhala Slaps Wind

What inspires you? Kūpuna/Moʻolelo/FITTED

ʻULA SLAPS WIND 59FIFTY
By Kauwila Mahi

In Hawaiʻi, it is hard to evade falling in love with being outdoors. Our lush forests, our deep shimmering oceans, our many waterfalls and rivers, our ability to watch the sun rise from one end of the island and to set on the other…all unparalleled anywhere else in the world. Being enveloped in these places allows for the opportunity to energize ourselves. Knowing the story of these places does the same as well. For many, being in and around nature helps cleanse the mind, body, and soul. All of these things lend to the creative process especially in Hawaiʻi.

One place many people draw inspiration from is our volcanoes in Hawaiʻi. One volcano in particular, the Kīlauea Volcano, always called to me. Kīlauea has gone on to inspire many people—designers, architects, photographers, singers, chanters, ʻōlapa, and many, many more. Kīlauea is a sacred place to many, because it serves as a visual manifestation of birthing the islands. Being able to visualize this as where you come from is unbelievable and it has the ability to change and challenge everything. By viewing and seeing lava, I can literally say I know where I come from, and my potential for growth.

A lot of people have an identity crisis at some point in their lives, where they feel disconnected from their environment. I found that for myself, being an urban native in the hub of urbanization in Hawaiʻi, I sometimes felt disconnected from my environment and from nature. That is until I realized that nature is everywhere, waiting to be discovered. This clash of cultures shaped and molded me to be confrontational culturally to many people.

Although I seldom have the opportunity to head to Kīlauea, I found a symbolic active volcano on Oʻahu, the State Capital Building, which was modeled after the volcanoes throughout Hawaiʻi. For me this place always represented a space for growth, rebirth, and change. The political chambers function like that of a volcano, the intensity of which oppression was met with a sea of red shirts in protests. The aspiration of young and old to be in and around this volcano to overflow change in the middle of this urban hub. The pit in the middle of the volcano is where this sea of red meets, and is open to all the elements. All of these things inspire me, and has inspired others, to seek to build a new life, through change and politics.

The name of this hat is ʻUla Slaps Wind to represent the colors of the volcanoes which inspired me. The metallic red flag and red top button represent the red shimmer of lava as it coasts down mountain sides. The white eyelets and flag outline, along with the yellow undervisor, New Era logo, and back crest all represent the brightly glowing undercurrent of lava as it flows. The black crown represents the hardening of lava as it lays to rest from instilling change, creating the foundation of new ʻāina.

 

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We’ll also be releasing our new All In design printed on a black tee to coincide with the ʻUla 59FIFTY. This new tee features “Fitted” on the front and “All in the Ohana” written large on the back, as a nod to the local comedy classic of the same name starring the great Andy Bumatai. The lettering on the front and back is filled with our 10-year X pattern, and the back also features a FITTED block logo and our 10-year logo.

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RAPPER PASSPORT LOUIS ROCKS A SLAPS WIND ON ‘SWAY IN THE MORNING’

Friday, April 8th, 2016 by

Rising Illinois-raised artist Passport Louis was a recent guest on Sway Calloway’s Sway In the Morning show — along with fellow upstart rappers Token and Ca$h Sinatra. While there, Louis, who considers Slick Rick, Nas, Rakim & Q-Tip as some of his major influences, used the legendary Sirius XM show as a stepping platform to up the ante on his profile.

Watch his brief interview and freestyle session above — proudly rocking our Slaps Wind FITTED.