FITSTRIKE RELEASE: SLAPS WIND 59FIFTY, ISLANDERS TEE, & WTCF TEE

Monday, October 9th, 2017 by

Releasing exclusively in-store and online this Tuesday, October 10 at 11am HST.

SLAPS WIND

Aloha kākou!

Tuesday’s FITSTRIKE release consists of a new Slaps Wind 59FIFTY and two matching tees. The Slaps Wind features a black crown along with a red visor and top button. The flag embroidery is stitched in traditional colors and outlined in gold, while the side New Era is stitched in tonal black and the back crest is stitched in red and white. The first tee is a silver Islanders tee with black, red, and white print, while the second is a red Who The Crown Fits tee featuring white and black print.

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FITSTRIKE RELEASE: SLAPS WIND SNAPBACK & LOGO LABEL POCKET TEES

Sunday, September 3rd, 2017 by

Releasing exclusively in-store and online this Tuesday, September 5 at 11am HST.

SLAPS WIND

Aloha kākou!

Tuesday’s FITSTRIKE release consists of a Slaps Wind snapback and four Logo Label Pocket tees in colors that together make up the traditional colors of the Hawaiian flag—red, white, and navy blue. The Slaps Wind snapback features a red crown, woodland camouflage visor and top button, black eyelets, tonal red front and side stitching, olive and black crest stitching, and a red snap enclosure. The four Logo Label Pocket tees are comprised of two white tees and two navy tees, each bearing a yellow or black logo label stitched to the front pocket.

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FITSTRIKE RELEASE: SLAPS WIND SNAPBACK, ONE SPEED TEE, & WTCF TEE & TANK TOP

Sunday, July 23rd, 2017 by

Releasing exclusively in-store and online this Tuesday, July 25 at 11am HST.

SLAPS WIND

Aloha kākou!

Tuesday’s FITSTRIKE release is comprised of a Slaps Wind snapback, two tees, and a tank top. The Slaps Wind features an all-white crown—including the embroideries and snap enclosure—with a woodland camouflage visor and top button. The One Speed tee features a black and white design printed on a hot pink tee, and we also have an Island Camo-filled Who The Crown Fits design, outlined in white with a large white crown on the back, printed on a dark green tee and a white tank top.

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FITSTRIKE RELEASE: SLAPS WIND SNAPBACK, TRILOCKS TEE, & WTCF TEE

Monday, June 19th, 2017 by

Releasing exclusively in-store and online this Tuesday, June 20 at 11am HST.

SLAPS WIND

Aloha kākou!

Tuesday’s FITSTRIKE release consists of a Slaps Wind snapback and two tees. The mint Slaps Wind features a light-colored Hawaiian flag stitched on the front, using off-white and pastel blue and red, outlined in light grey. It also features an off-white side New Era logo, an off-white and light grey back crest, and a white snap enclosure. We’re also releasing a white Trilocks tee and a silver Who The Crown Fits tee, both printed in teal.

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FITSTRIKE RELEASE: SLAPS WIND SNAPBACK & HELLO & GOODBYE GROWN TEE

Thursday, April 20th, 2017 by

Releasing exclusively in-store and online this Saturday, April 22 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a new FITSTRIKE Slaps Wind snapback releasing this Saturday, along with a brand new tee featuring a “grown” version of a classic design. The Slaps Wind snapback features a full urban camo base with a green undervisor and a white snap enclosure. Traditional flag colors are seen on the front embroidery outlined in gold, while the New Era logo and eyelets are stitched in black and the back crest is stitched in red and black. Following the design cues of our WTCF Grown tee, the new Hello & Goodbye Grown tee becomes a modern revival of our popular Hello & Goodbye design, shrinking the front design to the left chest and the back design to the upper center. This Hello & Goodbye Grown tee features white and reflective silver printed on a black tee.

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FITSTRIKE RELEASE: SLAPS WIND 59FIFTY

Sunday, March 26th, 2017 by

Releasing exclusively in-store and online this Tuesday, March 28 at 11am HST.

FITSTRIKE

Aloha kākou!

This Tuesday we’ll be releasing a FITSTRIKE Slaps Wind 59FIFTY, featuring a heather grey base with a black visor and top button. The Slaps Wind logo is stitched in hot pink, light pink, white, and black, while the side New Era logo is stitched in hot pink and the back crest is stitched in black and hot pink.

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SPRING 2016 DELIVERY “HUI”

Sunday, April 10th, 2016 by

Releasing exclusively in-store and online this Tuesday, April 12th at 11am HST.

KAUWILA

KAUWILA

BACK

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Daniel Kauwila Mahi

AKA: Uwila, Wilz

Title/Position: Cultural Advisor

Favorite place in Hawaii? Nā Wai ʻEhā/Honolulu

One thing you can’t live without? My ʻĀina

What are you doing when you aren’t working? School, and prepping to be a dad!

Favorite FITTED hat? All Paiʻea Projects Collaborations/Lauhala Slaps Wind

What inspires you? Kūpuna/Moʻolelo/FITTED

ʻULA SLAPS WIND 59FIFTY
By Kauwila Mahi

In Hawaiʻi, it is hard to evade falling in love with being outdoors. Our lush forests, our deep shimmering oceans, our many waterfalls and rivers, our ability to watch the sun rise from one end of the island and to set on the other…all unparalleled anywhere else in the world. Being enveloped in these places allows for the opportunity to energize ourselves. Knowing the story of these places does the same as well. For many, being in and around nature helps cleanse the mind, body, and soul. All of these things lend to the creative process especially in Hawaiʻi.

One place many people draw inspiration from is our volcanoes in Hawaiʻi. One volcano in particular, the Kīlauea Volcano, always called to me. Kīlauea has gone on to inspire many people—designers, architects, photographers, singers, chanters, ʻōlapa, and many, many more. Kīlauea is a sacred place to many, because it serves as a visual manifestation of birthing the islands. Being able to visualize this as where you come from is unbelievable and it has the ability to change and challenge everything. By viewing and seeing lava, I can literally say I know where I come from, and my potential for growth.

A lot of people have an identity crisis at some point in their lives, where they feel disconnected from their environment. I found that for myself, being an urban native in the hub of urbanization in Hawaiʻi, I sometimes felt disconnected from my environment and from nature. That is until I realized that nature is everywhere, waiting to be discovered. This clash of cultures shaped and molded me to be confrontational culturally to many people.

Although I seldom have the opportunity to head to Kīlauea, I found a symbolic active volcano on Oʻahu, the State Capital Building, which was modeled after the volcanoes throughout Hawaiʻi. For me this place always represented a space for growth, rebirth, and change. The political chambers function like that of a volcano, the intensity of which oppression was met with a sea of red shirts in protests. The aspiration of young and old to be in and around this volcano to overflow change in the middle of this urban hub. The pit in the middle of the volcano is where this sea of red meets, and is open to all the elements. All of these things inspire me, and has inspired others, to seek to build a new life, through change and politics.

The name of this hat is ʻUla Slaps Wind to represent the colors of the volcanoes which inspired me. The metallic red flag and red top button represent the red shimmer of lava as it coasts down mountain sides. The white eyelets and flag outline, along with the yellow undervisor, New Era logo, and back crest all represent the brightly glowing undercurrent of lava as it flows. The black crown represents the hardening of lava as it lays to rest from instilling change, creating the foundation of new ʻāina.

 

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We’ll also be releasing our new All In design printed on a black tee to coincide with the ʻUla 59FIFTY. This new tee features “Fitted” on the front and “All in the Ohana” written large on the back, as a nod to the local comedy classic of the same name starring the great Andy Bumatai. The lettering on the front and back is filled with our 10-year X pattern, and the back also features a FITTED block logo and our 10-year logo.

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RAPPER PASSPORT LOUIS ROCKS A SLAPS WIND ON ‘SWAY IN THE MORNING’

Friday, April 8th, 2016 by

Rising Illinois-raised artist Passport Louis was a recent guest on Sway Calloway’s Sway In the Morning show — along with fellow upstart rappers Token and Ca$h Sinatra. While there, Louis, who considers Slick Rick, Nas, Rakim & Q-Tip as some of his major influences, used the legendary Sirius XM show as a stepping platform to up the ante on his profile.

Watch his brief interview and freestyle session above — proudly rocking our Slaps Wind FITTED.

SPRING 2016 DELIVERY “HUI”

Thursday, April 7th, 2016 by

Releasing exclusively in-store and online this Saturday, April 9th at 11am HST.

KAUWILA

KAUWILA

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Daniel Kauwila Mahi

AKA: Uwila, Wilz

Title/Position: Cultural Advisor

Favorite place in Hawaii? Nā Wai ʻEhā/Honolulu

One thing you can’t live without? My ʻĀina

What are you doing when you aren’t working? School, and prepping to be a dad!

Favorite FITTED hat? All Paiʻea Projects Collaborations/Lauhala Slaps Wind

What inspires you? Kūpuna/Moʻolelo/FITTED

TUAHINE SLAPS WIND 59FIFTY
By Kauwila Mahi

When my mom gave birth to me, she had just entered college at University of Hawaiʻi and began taking Hawaiian Language and Hawaiian Studies classes. When I was young, she started me at Pūnana Leo ʻo Kawaihaʻo, a Hawaiian-Language-only preschool. After leaving Pūnana Leo, I attended a Hawaiian Immersion School nestled in the back of Palolo Valley, called Kula Kaiapuni o Ānuenue. My household grew up speaking primarily in ʻŌlelo Hawaiʻi (Hawaiian), so I often had a hard time speaking to people outside of my household because I didn’t know much English, or even Pidgin. As the years passed, my family began to speak less and less ‘Ōlelo Hawaiʻi because we had left for California, everyone except my mother.

Although, she didn’t have a lot of time to raise me by herself between working late putting food on the table, she made time to take me to and from school. We lived with my grandfather, and grandmother as well. My grandmother couldn’t speak much Hawaiian, and my grandfather resented the Hawaiian Language because he was often punished, through detention, or beatings for speaking ʻŌlelo Hawaiʻi in school even though he grew up with ʻŌlelo Hawaiʻi as well. Every time my mother was around me, she only spoke in ʻŌlelo Hawaiʻi. I slowly learned English while in California, but it was almost pointless because all of my classmates spoke primarily in Spanish, Vietnamese, or Chinese which made me feel like an outcast. Throughout the years, I never forgot the effort my mom put into keeping me fluent in ʻŌlelo Hawaiʻi despite all of this.

Life sometimes just has a way of making you believe in some higher cause. After almost flunking out of high school, I made the decision to move back to Hawaiʻi (with the moral support of my mom) by myself and to enter Hawaiian Studies at Maui Community College. After being in college for a little while, I got kicked out of an aunt’s house I was staying at, and became homeless. I secretly struggled without really revealing it to anybody. Eventually, I told a classmate of mine, and his family ended up taking me in as hānai.

With the little faith I had in myself to continue my education, I ended up having the same teachers my mom had when she was in college. The teachers immediately recognized me, and said I was kolohe when I sat in on their classes, but in a good way. These teachers, alongside my hānai family, inspired me to believe in my culture, and to use ʻŌlelo Hawaiʻi and gave me the opportunity to interact with others who are like-minded. Going to class with these people made me feel at home. Eventually, I moved back to Oʻahu (my birthplace) to continue my education. Now, I am in Graduate School at University of Hawaiʻi at Mānoa doing Hawaiian Studies, and am happy to be in school and feel like I can be myself around others.

This hat is made in the colors of vintage University of Hawaiʻi gear—with its green crown, along with orange undervisor, top button, and side New Era logo, as well as white eyelets and back crest—to honor the school my mom, my lady, and I attended, and perhaps even my soon-to-be-born child will attend. Tuahine which can be interpreted as “elder sister” is the name of a rain in half of Mānoa. I gave this name to my Slaps Wind snapback because of the positive influence my mom has had in my life through understanding the complexity of each area in Hawaiʻi through our mother tongue, ʻŌlelo Hawaiʻi. The front Hawaiian flag is made up of metallic red, metallic blue, and white thread, surrounded by yellow. Altogether, the colors are made to reflect the plethora of hues, and shades that make up ʻŌlelo Hawaiʻi, and because rain gives life.

 

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Releasing alongside the Tuahine Slaps Wind snapback is our newest design, Sounds of Aloha, printed on a heather grey tee. Throughout the years FITTED has strived to produce our own unique language though products. Our goal was to add to the rich tapestry of our ever-evolving culture by expressing our voice from a place that hasn’t been heard from. We learned that presenting our manaʻo (thoughts) visually only satisfied one part of our goal—the other manifested itself in the form of auditory immersion. When we close our eyes, our pepeiao (ears) become the gateway to our naʻau (heart and mind). This mentality helped shape the aesthetic of what FITTED is today—sharing stories alongside our releases to help provide a deeper understanding beyond the visual surface. Using classic stereophonic banners and logos in a famous collage process called a “stereo stack,” we aim to create a visual nod to the language we express through our products.

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SPRING 2016 DELIVERY “HUI”

Sunday, February 28th, 2016 by

Releasing exclusively in-store and online this Tuesday, March 1st at 11am HST.

haylee

haylee

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Haylee Watson

AKA: hele_wats

Title/Position: Shop Girl

Favorite place in Hawaii? Waipoli Rd., Kula, Maui

One thing you can’t live without? THREE things I canʻt live without. Family, friends and bread.

What are you doing when you aren’t working? Creating and thinking about the future.

Favorite FITTED hat? H Pride and 5 panels

What inspires you? “He ʻaʻaliʻi ku makani mai au; ʻaʻohe makani nana e kulaʻi.” The ʻaʻaliʻi bush can stand the worst of gales, twisting and bending but seldom breaking off or falling over.

BLUE ROOM SLAPS WIND SNAPBACK
By Haylee Watson

When I get a chance to visit ʻIolani Palace I always end up lingering in the “Blue Room.” It’s my favorite room in the entire palace. The colors, the paintings, the architecture are all very stunning and elegant. It’s crazy to think that almost all the original pieces within the room are still intact. In the Blue Room there are many portraits of the aliʻi. This room is also where the palace would entertain guests. Most of the dignitaries who visited the Palace spent majority of their leisurely time in the Blue Room. It is equally amazing to think that ʻIolani Palace had electricity before the White House.

Although the history of ʻIolani Palace is awe-striking and many dignitaries visited the palace, there is one event in the history of the palace that will live forever in infamy. On January 17, 1893, the overthrow and imprisonment of Queen Liliʻuokalani occurred. This event was met with much discourse and discontent. On January 16, 1895, Liliʻuokalani was imprisoned in the palace under the impression she had constructed the Kaua Kuloko (Counter Revolution in Hawaiʻi) which occurred a few days earlier and was led by Robert William Wilcox. She became imprisoned and confined to one of the upper rooms of the palace. There were petitions in opposition of the attempted annexation which would occur later. This was known as the Kūʻē Petition, which garnered over 40,000 signatures. This perhaps inspired the Leka Hoʻōle o Liliʻuokalani (Liliʻuokalani Letter of Protest) which was crafted in the Blue Room. It was eventually shown to the U.S. House of Representatives protesting the U.S. assertion of ownership of Hawaiʻi on December 19, 1898. It was a direct opposition to the supposed annexation of the Hawaiian Kingdom.

I chose to pay homage to the room, the palace, and the Hae Hawaiʻi—the flag that slaps the wind proudly and independently above any other. The blue, gold, and white colors on this hat resemble the Blue Room within the palace, along with the rich history and artistry which provide the foundation of the palace.

 

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Along with the Blue Room Slaps Wind, we’ll be releasing a new WTCF 2 tee featuring gold print on a white tee.

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