IN-STORE TOMORROW: HONOLULU TEE

Friday, April 2nd, 2010 by

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We’ll be releasing a small amount of these Honolulu tees tomorrow, simple: gray tee with Honolulu written in blue, back features the crown in blue with a red and white stroke.

KAHOLO RELEASE COVERAGE

Monday, December 21st, 2009 by

A BIIIIG mahalo & shout out to everyone who came down this past Saturday for the unveiling / release of our first sneaker, Kaholo. It’s just as much a humbling and overbearing experience for you, the loyal customer, as it is for us, and the unceasing and continuous support means everything in the world to us. Please continue to keep it locked for all future updates, we’re more than confident you will not be disappointed. Aloha & mahalo, and happy holidays. Mele Kalikimaka!

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All Images: Paul Kema

BLACK FRIDAY RELEASE (ONLINE: NEW PRODUCT)

Wednesday, November 25th, 2009 by

Releasing online Black Friday (12 AM Friday morning)

Our online store will be releasing the following pack Friday morning at 12 AM, along with the in-store release. This pack features a Cooperstown Brooklyn Dodgers New Era in red with white stitching. Up next is a white pocket t-shirt called “Third Dimension” which features a black triangle filled with trilocks; on each side are two black thunderbolts with Fitted resting beneath. To cover all that up is an all black hoody with a Hawaiian black flag (tonal) on the backside and a tonal A (in reflective black ink) which stands for Anarchy; which pretty much sums up Black Friday, doesn’t it?

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BLACK FRIDAY RELEASE (IN-STORE: NEW PRODUCT)

Wednesday, November 25th, 2009 by

Releasing in-store Black Friday (12 AM Friday morning)

The in-store release, dubbed Front Lines features an all black Mua New Era, an all black hoody which sees white trilocks running down both sides of the sleeves, while the back features prominent Hawaiian weapons printed in white. Lastly we have a white Survival of the Fitted tee. Included alongside this release, we’re selling limited amounts in official Fitted x Bic pens and lighters. The pens feature Aloha Served Daily and Fitted inscriptions while the lighters features black trilocks on both sides. Both pen and lighters come in one color: yellow.

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MUCH MAHALOS

Tuesday, June 2nd, 2009 by

All photos by: Kema/Pai‘ea Projects

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Aloha Kakou,

We wanted to thank everyone who came out to support the Kekoa Cazimero x FITTED release this past Saturday. The weather was amazing but did not lack the summer temperature (the heat was off the hook). The line started from our front door and wrapped almost completely around the building adjacent to us. Vitamin Water came through to keep everyone filled with liquids as they waited to get in the door. Special shouts to Kekoa Cazimero and the whole Koa Tree Foundation, Ito, The Hawaiian Hurricane, Vitamin Water, Unko D at the door, Contrast Magazine for the documentation, and most importantly every single one of you guys who thought that this hat was worth standing in line for. THANK YOU VERY MUCH!!

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