SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Monday, July 20th, 2015 by

Releasing in-store and online at FittedHawaii.com this Tuesday, July 21st.

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Model: Sal Aloisio (@salvacio90)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Tuesday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ʻIliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

ʻIliahi Tree Camo Kamehameha Snapback
Featuring a full mesh crown in black, with our ʻIliahi Tree Camo pattern sublimated on polyester poplin peeking through underneath. The infrared eyelets and top button provide a nice contrast to the all black visor. The front, side and back embroideries are white along with the snap enclosure.

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ʻIliahi Quilt Tee – White
This design is based on traditional Hawaiian quilts and their beautiful, radially symmetric patterns. Printed in burgundy, we incorporated the ʻiliahi and enlarged it to the side for a unique look, wrapping from front to back.

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