Wednesday, January 26th, 2011 by

Releasing tomorrow, Jan 27th (in-stores and online)

Just two years ago, the Pro Bowl had moved from the islands which was a surprise to us Islanders, being that the coveted bowl game was held here for nearly 30 consecutive years. Luckily, the Pro Bowl has returned rightfully to O’ahu- after being held in Miami last year. This should hopefully recondition the economy which has been lacking a bit lately. To mark the return, we’re releasing another Pro Bowl pack tomorrow, just in time for the game this Sunday. Two shirts: our Pro Bowl shirt that we released two years ago in black with the same graphics in red, white and blue. The other tee we’re releasing is more than appropriate with the big return, an all blue tee with white writing in script that reads HOME IN THE ISLANDS with a white crown on the back. These are expected to fly off the shelves as usual, so make sure to get here early!


Thursday, February 5th, 2009 by



For 29 years now, the Pro Bowl has made it’s home here in our islands, which has helped our thriving tourism industry tremendously. It’s one of the most watched Bowl games, which succeeds the ‘Big Sunday’ game. Just recently the NFL made a decision to move the Pro Bowl one week before the Super Bowl as well as moving it to whichever city it’s being hosted in, starting in 2010. Both Governor Lingle & Mayor Hannemann were in pressing negotiations to keep the coveted Bowl game in the islands, but NFL commissioner Roger Goodell spoke to the press and disclosed that not only will the next game be played in Miami, but that “Having the game precede the Super Bowl would avoid a “somewhat anticlimactic” ending to the season.” However, according to ESPN, “It’s probable that the game will return to Hawaii after 2010, although not on the permanent basis as has been the case over the past three decades.” To further the possibilities of a return to Hawaii, the 2011 Super Bowl will be held in Dallas, Texas while the 2012 game will be held in Indianapolis, both of these states are pretty stale as tourist destinations during the winter season. Despite the “probable return,” this is sort of a low blow; with the current state of our economical climate that we’re stuck in, it’s almost as if the NFL is dipping into OUR pockets, inadvertently – but none the less, the Pro Bowl is a big slice of our bread & butter. Either way, it’s a done deal and all we can do is hope & pray they make the smart decision to bring it back to the ‘aina where it belongs, served with a main course of Aloha.