Pride | FITTED HAWAII

ESCAPE TO PARADISE x PRIDE (PURPLE/SILVER/BLACK)

Monday, September 6th, 2010 by FITTED

Releasing tomorrow, Sept. 7th

Tomorrow, we’re revisiting another classic from the FITTED vaults, Escape to Paradise, a phrase synonymous with classic films and Hawai’i. All black tee with the infamous expression uttered by Al Pacino’s character, Carlito in Carlito’s Way, in purple. Purple crown on the back. Accompanied by a purple Pride with silver ‘H’ and black brim. Stay tuned, as we’ll be making an announcement regarding a few changes to the website and online store, as we’ve been alluding to recently.

Tags: Escape To Paradise, Pride
Posted in Updates

PIMPER’S PARADISE x PRIDE (RED / TAN)

Thursday, August 26th, 2010 by FITTED

Releasing Saturday, August 28th.

Aloha kakou!

This Saturday we’re unleashing our Pimper’s Paradise tee plus a brand new, custom Pride. The inspiration is pretty straightforward: although we live in a beautiful city that nearly the entire World considers paradise, beneath the surface there is a darker, grittier side, as with every city. It’s a great contrast of good and bad, yin and yang; we do sort of need both to have it balanced. Pride cap is all red upper with a white logo and tan brim / top button.

Tags: Cap, Custom, FITTED, Pride, Tees
Posted in Updates

FREEWHEELIN’ x PRIDE

Wednesday, August 4th, 2010 by FITTED

Releasing Saturday, August 7th

Aloha kakou!

Saturday’s release is a salute of sorts to the world renowned skateboarding company known as Santa Cruz Skateboards, taking elements from their legendary icon and adding our esteemed slogan and Hawaiian flavor to it. Releasing alongside the Freewheelin’ tee is a custom Pride fitted saturated in red and gold, drawing back to the colors featured on the shirt.

Tags: 80s, Pride, Santa Cruz, Skateboarding
Posted in Updates

PRIDE x HOLUMUA TANK TOP

Wednesday, June 30th, 2010 by FITTED

Releasing July 3rd

Aloha kakou!

Saturday’s release was made available to help you cool off in this hot ass, humid weather, along with a fresh Pride to cool off your dome. This navy blue tank top (called Holomua) features a pattern of trilocks surrounded by feathers and the crest on the back, front features the crest on the front left chest. The Pride hat features navy blue on the upper with a red brim and white Pride logo.

Tags: Holomua, Pride
Posted in Updates

ONCE UPON A TIME IN HONOLULU x PRIDE W/ BLACK PIPING

Monday, June 28th, 2010 by FITTED

Releasing tomorrow, June 29th

A tribute to the humble beginnings and HIStory of the heart of Oahu, Honolulu. The acculturation of a variety of different cultures and languages (the latter which gave us “pidgin”), the application of commercial economics and the preservation of the history of our civilization. When one meditates on the Old Honolulu, images of a grimey underworld in old Chinatown emerge, imagery of Duke Kahanamoku coursing the streets of Waikiki with all the other Big players of that era and a booming economy rapidly unfolding n front of our elders’ eyes. It’s a beautiful thing that we can walk down these memory lanes while still living in the present. That’s an inspiring avenue of time traveling right there.

The product: all black t-shirt with the words Once Upon A Time In Honolulu inscribed on the front in white. Word to Frankie Minaldi. Backside is a white crown. Alongside is a red Pride H with black piping and a black brim.

Tags: Once Upon A Time In Honolulu, Pride
Posted in Updates

ISOLATION V-NECK x HANAHOU x MORNING DAY NIGHT LINEN PACK

Thursday, June 17th, 2010 by FITTED

Releasing Saturday, June 19th

Aloha kakou.

We’ve got a pretty big and significant release lined up for this Saturday, including an 3 cap and logo tee combo linen pack, a white v-neck and tanktop, all of them ready to set off your summer in the right direction. First, let’s start off with the linen pack (Morning Day Night) which includes 3 caps: a salmon-red Pride representing the brightest star in our Universe, the beautiful, life-sustaining Sun which we soak up on the daily; a greenish-blue Aloha (New Era) representing the vast green / blue Pacific Ocean which covers 68,634,000 square miles (also represents the blue skies above); and a grayish-purple Kamehameha, a representation of the nightlife that stirs when the Sun goes down and our planet’s sister satellite (the Moon) shows itself. A hat for the 3 major times that cover our lives within a 24 hour period. To go along with the three caps, we have a white logo tee which employs all three colors used in the three caps to balance out the cipher.

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Tags: Aloha, Day, Kamehameha, Linen, Morning, Night, Pride, V-neck
Posted in Updates

ASD ON ROCKS x PRIDE (YELLOW/BLK)

Monday, May 17th, 2010 by FITTED

Releasing tomorrow, Tuesday, May 18th.

Aloha kakou!

Quick update on tomorrow’s release: Aloha Served Daily, served on rocks with a slice of lemon. Cool-out styles. Shirt: teal tee with Aloha Served Daily in yellow with a black stroke, yellow crown on the back. Pride hat: all black cap with a tonal black Pride logo, yellow brim with yellow button and blacked out crest. Hats are limited to 30 pieces only!

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Tags: Aloha Served Daily, Pride, summer
Posted in Updates