PŌHAI NEW ERA FITTED x THE MOVEMEANT x SMALL BUSINESS SATURDAYS

Saturday, November 24th, 2012 by

Releasing today, Nov. 24th.

Mahalo nui loa to everyone who came out for our Black Friday event / sale / party. We’ll have a wrap up post here shortly and will announce the winner of the Skydive Hawaiʻi raffle on Monday. In the mean time, we’re gearing up for today’s release: Our Pōhai New Era fitted and The Movemeant tee. Pōhai, roughly translated, means a circle, or close group of friends. FITTED is considered our piko, and all of you loyal fans are considered our pōhai, a part of our extended ʻohana. The graphic of the Pōhai fitted is also an ode to Aloha Shoyu. Coinciding with this release is our Movemeant tee in red with white print. In support of Small Business Saturdays, weʻre offering 10% off everything in the store, today only.