Thursday, June 2nd, 2016 by

Releasing exclusively in-store, online, and at Paiʻea Projects’ online shop this Saturday, June 4.




Video and photos: @visionhorsemedia

Healing of the Nation: ‘Āina Ho‘opulapula ma Keaukaha
Pai‘ea Projects, Homesteady, and FITTED honor Prince Kūhiō
Words by Daniel Ikaika Ito of Pai‘ea Projects

Hilo County lifeguard and Alai‘a board builder, Brandon Ahuna, and his ‘ohana are the living the dream of Prince Jonah Kūhiō Kalaniana‘ole (March 26, 1871–January 7, 1922). In the early 1900s when Hawai‘i was still a U.S. Territory, it was the vision of Robert Wilcox and Prince Kūhiō to return the kanaka maoli back to the ‘āina with a land-based government program which we now commonly refer to as Hawaiian Homelands.

In the early 1900s, the Hawaiian population was in a massive decline due to Western diseases like cholera and displaced in their homeland. Many kanaka were living in squalor amongst the urban sprawl of Honolulu, residing in multi-family tenements with inadequate sewage systems and shared bathrooms and kitchens where the spread of disease ran rampant. Kūhiō observed his people’s plight and it was his deep belief that the way to heal the lāhui was to allow the kanaka to become homeowners, work the ‘āina and provide for their ‘ohana in the process.

“The only method to rehabilitate the race is to place them back upon the soil,” stated Kūhiō.

As the Congressional delegate from the Territory of Hawai‘i, the Prince worked tirelessly and accommodatingly to get the Hawaiian Homes Commission Act passed. On July 9, 1921, with numerous concessions like the required 50% blood quantum, the U.S. Congress passed the Hawaiian Homes Commission Act, allowing “any descendant of the not less than one-half part of the of the races inhabiting the Hawaiian Islands previous to 1778 [could acquire homestead leases for] one dollar year for a term on ninety-nine years.”

Originally called the Kūhiō Settlement, Keaukaha on Hawai‘i Island, was the second Hawaiian Homestead project, behind Kalama‘ula on Moloka‘i. The significance of this ‘Āina Ho‘opulapula in Hilo was the success of the original homesteaders and how their ‘ohana was allowed to thrive on these lots with 99-year leases. Brandon Ahuna is one of their descendants, living on a Homestead lot in Keaukaha with his two daughters, working the ‘āina with community leaders like Malani Alameda and protecting beach-goers as a lifeguard. Raising mana wahine and the practice of building traditional wooden, finless Hawaiian surfboards is proof that Kūhiō’s dream is being realized today.

In appreciation of the Hawaiian Homes Commission Act passed by Congress in 1921, Paiʻea Projects, FITTED Hawaii, and Homesteady have come together to release a special “Kūhiō Collection” on Saturday, June 4. This limited edition release consists of three unique products: a basketball jersey, H Pride New Era snapback, and t-shirt.

The Kūhiō Collection Basketball Jersey features the number 21 (for 1921, the year the Act was passed) stitched on the front and back of a royal blue and gold jersey with white and black accents. The term HOMESTEAD is stitched across the front along with an NBA-inpsired Paiʻea logo above it, while the back features the name PAIEA and the FITTED crown near the top in white. The logos from all three brands are embroidered on the bottom left of the front side.

The Kūhiō Collection H Pride New Era 9FIFTY Snapback features the collection’s signature royal blue and gold colors, along with a kelly green undervisor for an added classic touch. A bonus Paiʻea Projects logo pin is included with every H Pride purchase.

The Kūhiō Collection T-shirt features an illustrated portrait of Prince Kūhiō with his trademark mustache wearing a Paiʻea Projects lapel pin on the front, with stacked logos and “Mahalo e Kuhio” printed on the back.
















Thursday, August 27th, 2015 by

Releasing in-store and online at this Saturday, August 29th.

Video: Luke Aguinaldo (@loksi) & Skillet (@envol_skillet)
Photos: Paiʻea Projects (@paieaprojects)
Music: Curtis Helm (@mistah83)
Models: Ezekiel Lau (@haynsupahman), Race Skelton (@raceskelton), & Moani Hara (@moanihara)


The Path to Nu‘uanu
By Daniel Ikaika ito

The Pai‘ea Projects + FITTED Nu‘uanu capsule retraces Kamehameha the Great’s footsteps as he conquered O‘ahu in the late-1700s. Kamehameha aka Pai‘ea and his invading forces landed at Wai‘alae on the south shore strapped: they showed up to “Town” with their muskets cocked, cannons loaded and ready to bang. They marched westward and engaged the chief of O‘ahu, Kalanikūpule, and his defending army at Pūowaiana, where we now call Punchbowl. The battle raged on and spilled into Pauoa and Papakolea where Pai‘ea’s army had the O‘ahu warriors on the run and flanked.

Kalanikūpule’s forces retreated into Nu‘uanu because reinforcements awaited them at La‘imi. The O‘ahu army had cannons hidden on the Pu‘u Konahuanui ridgeline, and when Pai‘ea learns of this artillery he sends a division of invading warriors to flank Kalanikūpule’s army. As the battle ensued, Pai‘e’a’s superior training and artillery eventually had their enemies outmatched. Kalanikūpule’s forces fled to the fortified heiau of Pu‘uiwa and Ahipu‘u. After the loss of Kalanikūpule, the O‘ahu warriors are driven further up the valley in retreat. Eventually, Pai‘ea and his forces push the O‘ahu army off the Pali. Instead of living under the rule of Pai‘ea, many of Kalanikūpule’s defeated warriors choose to leap off he 500-foot cliff to their death.

This epic battle is immortalized in Hawaiian history as “Kaleleka‘anae,” or “the leaping mullet” in English to describe the O‘ahu army’s defeat off the Pali. This was a pivotal victory for Pai‘ea because it solidified his unification of the Hawaiian Islands, earning him rule of O‘ahu, Maui and Hawai‘i.

We honor this battle and the victory of Pai‘ea with the Nu‘uanu capsule: basketball jersey, t-shirt, tank top and three different New Era hats. The number “4” on the jersey and the design of the “Many Moons” t-shirt and tank top honor the multitude of warriors fighting for Pai‘ea and acknowledge the ancient Hawaiian “Kahului” battle formation. Warriors formed themselves into a “Kahului,” a crescent-shaped formation where the horns pointed toward the enemy. The number “4” is significant to this battle formation because ancient Hawaiians’ counting system was based on multiples of four: “Kauna” equals four, “ka‘au” equals 40, “lau” equals 400 and “mano” equals 4,000. It is said that when Pai‘ea’s army invaded O‘ahu his forces were up to 16,000 warriors or four “mano.”

FITTED team rider, Ezekiel Lau, is sporting the FITTED + Pai‘ea Projects Nu‘uanu basketball jersey and New Era spacer mesh logo snapback as he tears apart his homebreak on the South Shore. This hat features a unique spacer mesh that’s unlike what we’ve used in the past. The Paiʻea Projects logo is prominently displayed on the front of the hat in white, which matches the crown and crest embroideries as well as the snap enclosure. The red New Era logo ties in nicely to the red sweatband featured on the inside of the hat.

Contrast Magazine Publisher Race Skelton scans the cityscape from Punchbowl, rocking the FITTED + Pai‘ea Projects “Many Moons” t-shirt and Kamehameha New Era A-Frame snapback. This all-around clean snapback features a classic fit with a narrow visor and A-Frame five-panel setup. The front Kamehameha logo, side Paiʻea Projects logo and back crest are stitched in white, while the New Era logo and snap enclosure are seen in a tonal black. The kelly green undervisor is another nod to classic baseball hats.

The enchanting 2014 Miss Hawai‘i, Moani Hara, models the FITTED + Pai‘ea Projects “Many Moons” tank top and the “Path to Nu‘uanu” New Era five-panel. The artwork depicted on this five-panel camp hat is a map of Oʻahu along with the path that Paiʻea and his men took to their victory at Nuʻuanu. An all black rubber Nihi logo patch is stitched to the front panel, along with black embroidery and a black/white Paiʻea Projects logo tag around the sides and back.

A special mahalo to Curtis Helm for laying down the track “Champion Song” from Kalamaʻula, Molokaʻi. Performed with Ooklah the Moc, Father Psalms Studio & Inna Vision, as well as several solo projects under the name “Mr. 83.” Brother of Raiatea Helm, nephew of George Helm, music and Hawaiian culture run deep in his family’s roots.

The FITTED + Pai‘ea Projects Nu‘uanu capsule releases in-store and online this Saturday, August 29.







Saturday, December 8th, 2012 by

Releasing today at 11 AM. Tees and hats available in-store, we’ll only have the snapbacks available online.

Aloha kākou!

New release today: This one is strictly for the keiki! There are four different tees in this drop: Aloha Served Daily in gray, (sizes 2T – Youth Large), Home Grown Keiki in yellow (2T – 4T), Dreamer in red (2T – 4T) and Duck Tales in blue (2T – 4T); along with a navy blue Kamehameha snapback for youth and a red Aloha snapback also for youth. Big shout out to the keiki who participated in this shoot: Banks Boogie, Hailey, Zyah, Nyjah and Koda! FITTED is for the KEIKI!



Wednesday, September 5th, 2012 by

Releasing Saturday, Sept. 8th

The Bitter Water of Battle

The Paiʻea Projects x Fitted Kepaniwai Pack was inspired by one of the most-bitter battles recorded in Hawaiian History. It is said that this was the most pivotal assault for Kamehameha the Great while conquering Maui. In 1790, Kamehameha (aka Paiʻea) led a brutal campaign to take over the Valley Isle while its ruling Mōʻī (King), Kahekili, was conquering O’ahu. As a result, Maui was under the rule of Kahekili’s son, Kalanikūpule, and left vulnerable to invaders. Kamehameha and his peleleu (armada of canoes) landed on the shores of Kahului, Maui with approximately 1200 warriors.