SUMMER 2014 “PERCEPTION” DELIVERY 1 (FINAL RELEASE)

Thursday, July 17th, 2014 by

Releasing in-store, online, and at select stockists this Saturday, July 19th, 2014.

blogimage

Aloha kākou!

We proudly present to you the final release of our Summer 2014 “Perception” Delivery 1 collection. With three new patterns (Maiʻa, Vanquish, and Kālā Pepa) as our foundation, we explore the perception of Hawaii from the outside looking in as well as the inside looking out.

We’d like to send out a big MAHALO to everyone that supported our Summer 2014 Delivery 1 Collection, wether it be from our brick and mortar shop, our online shop, or one of our many great stockists. We will see you all soon for our Summer 2014 Delivery 2 Collection!

(more…)

PACIFIC STANDARD

Friday, November 18th, 2011 by

Releasing tomorrow, Nov. 19th

Aloha kakou!

Little late on the update here, but we digress. Straight to business (as usual): tomorrow we do have a release, a white tee dubbed Pacific Standard. There are two ways we can break this down: 1] Is that this represents the entire Pacific coast, and basically, what you see is what you get. Palm trees, beautiful women, prestigious beaches and surf, ‘ono food combined from cultures from across the globe. Sure, your typical cliches which you will find from Hawai’i all the way East to the coastlines of California as well as our neighboring islands in the Pacific. Standard fare. 2] We believe that in our attempt to educate about, and preserve the Hawaiian culture we hold so dear to our hearts, soul and mind, there has to be a level of quality with a perfectly balanced level of executed aesthetics. We strive our hardest to stick by this and not put out rushed or gaudy product. And we feel we do it with a great amount of humility, after all, it runs in our DNA, and humility is in some shape or form, Aloha. Aloha is a part of that Pacific Standard.