HOLIDAY 2015 DELIVERY “WAIWAI”

Thursday, December 31st, 2015 by

Releasing in-store and online this Saturday, January 2nd at 11am HST.
The heather charcoal pocket tee, red long sleeve tee, and yellow tank top will only be available at FITTED.

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Hauʻoli Makahiki Hou!

This Saturday we continue with our Holiday 2015 Waiwai Collection, which embraces a time in Hawaiʻi’s history where waiwai (wealth) was based more on life, health, and thriving culture. The word “waiwai” is a duplication of the word “wai” which is the Hawaiian word for water. In the minds of our Hawaiian ancestors, when you had abundance of fresh water via a river or a spring, it meant you were very wealthy because you had access to a source of life. Because of this we honor Kākuhihewa, the 15th aliʻi ʻaimoku (ruling chief) of Oʻahu, who was revered throughout the islands and brought a time of peace, prosperity, and waiwai to the Hawaiian people.

The traditional makahiki season was also a peaceful time filled with sports and cheerful celebration in honor of Lono, the god associated with fertility, agriculture, rainfall, and peace. This helped influence the sports theme for the collection, with the aesthetic look inspired by vintage baseball and football uniforms through the use of classic colors and premium materials.

 

Slaps Wind Snapback
This unique snapback features a full denim base with white embroidery on the sides and back, along with a white snap enclosure and black crest tag. For the first time ever we’re introducing a premium leather flag patch with debossing in areas to create the separation between stripes and within the Union Jack.

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No Hitter Pocket Tee – Heather Grey / Pocket Tee – Heather Charcoal (FITTED Exclusive) / Long Sleeve Tee – Red (FITTED Exclusive) / Tank Top – Yellow (FITTED Exclusive) / Tank Top – Black
Our new No Hitter design features the Kākuhihewa side profile artwork prominently on the back and smaller on the front left chest, with “15” next to it as he was the 15th ruling king. The back also features the moniker “City of Chiefs” with the words “Peace – Prosperity – Wealth” and the islands of Oʻahu circling the side profile. Within the circle in small type, we have the six different moku (districts) of Oʻahu. The long sleeve tee also features the island of ʻOahu on the lower part of the wearer’s right sleeve. Please note that the heather charcoal pocket tee, red long sleeve tee, and yellow tank top will only be available at FITTED.

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