FITSTRIKE RELEASE: NIHI 59FIFTY & ALOHA BALL TEE

Sunday, April 15th, 2018 by

Releasing exclusively in-store and online this Tuesday, April 17 at 11am HST.

NIHI

Aloha kākou!

We’ll be releasing a new Nihi 59FIFTY and a brand new tee design this Tuesday under our FITSTRIKE program. The Nihi 59FIFTY features a dark graphite base with tonal embroidery on the side and white embroidery on the front and back. The new Aloha Ball design sports a 90’s volleyball vibe with a small graphic on the front left chest and a large graphic on the back, printed on a black tee.

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FITSTRIKE RELEASE: ʻĀINA SNAPBACK, NIHI STRAPBACK, & FRESH & SWEET TEE

Monday, April 2nd, 2018 by

Releasing exclusively in-store and online this Tuesday, April 3 at 11am HST.

FITSTRIKE

Aloha kākou!

Tomorrow, we’ll be releasing a gold-accented FITSTRIKE ʻĀina snapback and Nihi curved visor strapback, along with a matching Fresh & Sweet tee. The ʻĀina features a red crown with black visor, side embroidery, eyelets, and top button. The front and back logos are a clean metallic gold, while a white snap enclosure finishes the look. The Nihi curved visor strapback will look familiar to many as a perfect homage to the 5 Year Anniversary Nihi we released all those years ago, sporting a red base and metallic gold embroidery all around. The Fresh & Sweet tee is a nice throwback as well, featuring the words “Home Grown, Fresh & Sweet” creating the shape of a pineapple on the back, with a crest on the front left chest, both in red, yellow, and green print.

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FITSTRIKE RELEASE: MUA SNAPBACK, NIHI STRAPBACK, BRIGANTE TEE, & WTCF TEE

Monday, September 25th, 2017 by

Releasing exclusively in-store and online this Tuesday, September 26 at 11am HST.

FITSTRIKE

Aloha kākou!

Tuesday’s release is comprised of two hats and two tees under our FITSTRIKE program. The Mua snapback features a black base with a variety of pastel colors stitched on all sides of the hat, finished off with a white snap enclosure. We also have a brand new addition to our New Era lineage, with the 9TWENTY Curved Visor Strapback making its debut with a small Nihi logo stitched in white atop the black base. It also features a white New Era logo and white back crest. To round out the pack, we have new Brigante and Who The Crown Fits tees, both in black with pastel colors tying back to the Mua.

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FITSTRIKE RELEASE: NIHI SNAPBACK, ISLAND TEE, & WTCF TEE

Thursday, September 7th, 2017 by

Releasing exclusively in-store and online this Saturday, September 9 at 11am HST.

NIHI

Aloha kākou!

We’re releasing a new FITSTRIKE Nihi snapback this Saturday that’s subtle yet flashy at the same time, along with new colorways in our Island and Who The Crown Fits tees. The Nihi features a black satin crown and visor, with a white undervisor and snap enclosure, while all the embroideries are stitched in tonal black. The matching Island tee features white print on a black tee, and the bright Who The Crown Fits tee features black print on a neon yellow tee.

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FITSTRIKE RELEASE: NIHI SNAPBACK & ALOHA CRUZ TEE

Sunday, June 4th, 2017 by

Releasing exclusively in-store and online this Tuesday, June 6 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a new Nihi snapback and Aloha Cruz tee releasing this Tuesday under our FITSTRIKE program. The bright neon Nihi snapback has a grey undervisor and black accents on the visor, top button, eyelets, embroidery, and snap enclosure, while the matching Aloha Cruz tee features a neon, white, and grey design printed on a black tee.

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FITSTRIKE RELEASE: NIHI SNAPBACK & ALOHA CRUZ TEE

Friday, May 26th, 2017 by

Releasing exclusively in-store and online this Saturday, May 27 at 11am HST.

FITSTRIKE

Aloha kākou!

After a bit of a hiatus, we’re excited bring back our popular Nihi design as part of Saturday’s FITSTRIKE release. The Nihi snapback features a black base with teal accents on the visor stitching, top button, side New Era logo, and back crest. The front logo is stitched in white, while the eyelets and undervisor are military green. We’re also excited to bring our Aloha Cruz design out of the archives to perfectly compliment the Nihi snapback. Our homage to the iconic Santa Cruz Skateboards logo is printed in teal, yellow, black, and white on a military green tee.

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HOLIDAY 2015 DELIVERY “WAIWAI”

Thursday, January 7th, 2016 by

Releasing in-store and online this Saturday, January 9th at 11am HST.

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Photo: @jasonjko
Model: @hobrahchee

Aloha kākou!

This Saturday we continue with our Holiday 2015 Waiwai Collection, which embraces a time in Hawaiʻi’s history where waiwai (wealth) was based more on life, health, and thriving culture. The word “waiwai” is a duplication of the word “wai” which is the Hawaiian word for water. In the minds of our Hawaiian ancestors, when you had abundance of fresh water via a river or a spring, it meant you were very wealthy because you had access to a source of life. Because of this we honor Kākuhihewa, the 15th aliʻi ʻaimoku (ruling chief) of Oʻahu, who was revered throughout the islands and brought a time of peace, prosperity, and waiwai to the Hawaiian people.

The traditional makahiki season was also a peaceful time filled with sports and cheerful celebration in honor of Lono, the god associated with fertility, agriculture, rainfall, and peace. This helped influence the sports theme for the collection, with the aesthetic look inspired by vintage baseball and football uniforms through the use of classic colors and premium materials.

 

Nihi Snapback
Elevated in quality through use of premium materials, this snapback features a melton wool crown along with leather on the visor, top button, and front Nihi patch. It also features tonal embroidery on the sides, white embroidery on the back, and a white snap enclosure with a black crest tag.

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Chin Music Tee – Black, Green, or Heather Ash Grey
This new design features an interlocking CC logo on the front left chest that stands for “City of Chiefs” which is displayed on the back below our brand name and Kākuhihewa’s likeness. It also features the 10 year patch on the lower left.

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SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, July 2nd, 2015 by

Releasing in-store and online at FittedHawaii.com this Saturday, July 4th (holiday hours: 11am–3pm).
Releasing at select stockists next week.

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Model: Kelsie Megan (@kmwml)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ʻIliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

Koa Tree Camo Nihi 5-Panel Camp
Featuring the Koa Tree Camo on the visor and front panel, along with white mesh on the side panels and black on the top panels. The back shaka and side crown are embroidered in black, while the New Era logo is stitched in black and white. The front Nihi logo is presented as a stitched-on, molded rubber patch. It’s finished off with a black strap and clip enclosure around the back.

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Lawaiʻa Tee – Black
This tee’s name means “fisherman/to catch fish” in Hawaiian. The inspiration is clear on the back, which features a full sublimated print of a white fishing net, creating a surreal all-over pattern. The tee itself is a polyester blend fabric that is cut and sewn to our own standard-fit specifications. The front features a clean and simple FITTED crest on the upper left chest.

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Fitted Hawaii Fishing & Hunting Lodge Tee – Heather Gray
Created as a nod to traditional fishing/lodge shirts, but with a local twist. On the large back design, you’ll notice the Koʻolau Mountain Range along the top with a fighting mahimahi below the words. A small black and white FITTED crest is seen on the upper left chest area.

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NOW AVAILABLE IN-STORES: CUKUI x FITTED (NATIVE SHARKS)

Friday, November 19th, 2010 by

Brand new collaboration between our San Jose bredren Cukui and ourselves and is now available at both our store and Cukui’s location. We’ll let them explain it…

“This Friday, November 19th, we’ll be releasing our second collaboration tee with our extended ohana out in Hawaii, Fitted Hawaii dubbed “Native Sharks”. They will also be releasing an exclusive colorway in Hawai’i. To go along with this T we will also be releasing one of Fitted Hawaii’s newest designs in there ever growing collection: The Nihi. Nihi means to move stealthily, quietly. An example would be when one goes boar hunting in the forests, one must blend in with the surrounding environment and reshape from prey to predator. The cap is dipped in camouflage with a pyramid of purple trilocks on the front, purple New Era hit on the left.”

That’s not all… We also have another T shirt releasing “Tiki Logo T.” To go along with this T we have another Fitted Hawaii cap, the A’o Ikaika chambray Kamehameha, tan upper with a blue brim.”

LOCALLY OWNED PACK

Wednesday, November 17th, 2010 by

Releasing Saturday, Nov. 20th

Aloha kakou!

This Saturday we’re unveiling our aptly dubbed Locally Owned pack with our first zip-up hoody of the bottom of 2010. The hoodies reference a classic and iconic logo from the late 80′s / early 90′s era. If you were a young’n or teenager back then, you were guaranteed to see these logos everywhere. We’ve flipped this into our own design with the FITTED crest on the front and Locally Owned on the backside. Coinciding with this release is a black denim Nihi with red tr-locks, red crest, crown and New Era logo, a white tee dubbed Four Banger which features four Aloha Served Daily logos in orange, green, blue and yellow and black crown on the back. Last but not least, we have a white longsleeve tee with red trilocks on the front chest and FITTED in red running down both sleeves. This is a banger, don’t get caught with the cousin of death!