FITSTRIKE RELEASE: SLAPS WIND 59FIFTY, NIHI SNAPBACK, ISLANDERS TEE, & ENDANGERED SPECIES TEE

Monday, August 6th, 2018 by

Releasing exclusively in-store and online this Tuesday, August 7 at 11am HST.

FITSTRIKES

Aloha kākou!

Tuesday’s FITSTRIKE release includes a new Slaps Wind 59FIFTY and Nihi snapback, along with a new colorway for our Islanders tee and a brand new version of our Endangered Species tee.

The Slaps Wind keeps it real clean with a full tonal grey make up, while the Nihi shows up with sleek metallic black pearl embroidery on an olive 100% nylon base, and also features black eyelets, top button, and snap enclosure. The Islanders tee brings back the beloved woodland camouflage fill with white outline, and adds a pop of yellow around it.

The newly revamped Endangered Species tee requires a deeper and thought-out moʻolelo, as told by Ola:

The ideology behind this tee provokes an interesting discussion, which we think often leads to a systemic inferiority complex. Allow me break it down—the difference between “pre-“ and “post-contact” as we know it today requires an understanding of the “pre-contact” version of Hawaiʻi. “Pre-” by all accounts reflects a utopian-esque society, free of most modern diseases and free of monetary precedence—or to better sum it up, a “want” vs. “need” mindset that often clouds a clear view of goodwill, the idea of giving without the anticipation of receiving (come to my house and I’ll feed you first, even if it’s my last bowl of luau stew). The graph displayed on the front of the tee depicts the timeline dating from pre-contact to post-contact, with yellow representing the native Hawaiian population and reflective black representing foreign population increasing over time. The decline of native Hawaiian population came sharp after the first contact with the outside world in 1778, with diseases such as small pox, cholera, and the flue introduced with horrendous results. Equivalent to a bubble filled with pure and pristine water as the utopian-esque society, and a sudden breach in the bubble causing a vacuum of toxins to seep in. The toll it took was evident, with future generations changed forever. But we must remain resilient in the face of imminent change, and we must prove to our ancestors that we can handle this challenge. Protect all of our resources, because they are not for us. They are for the future generations to enjoy all the good we have been blessed with.

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

FRONT

BACK

FITSTRIKE RELEASE: ASD BLOCK STRAPBACK, NIHI STRAPBACK, BRIGANTE TEE, & KEIKI BRIGANTE TEE

Monday, July 30th, 2018 by

Releasing exclusively in-store and online this Tuesday, July 31 at 11am HST.

FITSTRIKES

Aloha kākou!

This Tuesday, we’ll be releasing two new 9TWENTY curved visor strapbacks, alongside a Brigante tee in adult and keiki sizes. The ASD Block strapback features teal embroidery on a white base, while the Nihi strapback features white embroidery on a blush base. The colorful Brigante design is printed on light blue tees for keiki and adults, with the keiki sizes ranging from toddler to youth.

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

FRONT

BACK

FITSTRIKE RELEASE: NIHI SNAPBACK, LOCAL 116 TEE, & WTCF TEE

Sunday, May 27th, 2018 by

Releasing exclusively in-store and online this Tuesday, May 29 at 11am HST.

NIHI

Aloha kākou!

We’re bringing out a new FITSTRIKE Nihi snapback and two tees this Tuesday. The Nihi snapback features Real Tree camouflage on the front two panels and white trucker mesh on the other four panels, while the top button and visor are black. It also features a white front logo, white and black back logo, and black side logo and snap enclosure. The union-inspired Local 116 tee features an aqua print on a black tee, and the big crown Who The Crown Fits tee features black print on a white tee.

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

FRONT

BACK

FITSTRIKE RELEASE: NIHI 59FIFTY & ALOHA BALL TEE

Sunday, April 15th, 2018 by

Releasing exclusively in-store and online this Tuesday, April 17 at 11am HST.

NIHI

Aloha kākou!

We’ll be releasing a new Nihi 59FIFTY and a brand new tee design this Tuesday under our FITSTRIKE program. The Nihi 59FIFTY features a dark graphite base with tonal embroidery on the side and white embroidery on the front and back. The new Aloha Ball design sports a 90’s volleyball vibe with a small graphic on the front left chest and a large graphic on the back, printed on a black tee.

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

FITSTRIKE RELEASE: ʻĀINA SNAPBACK, NIHI STRAPBACK, & FRESH & SWEET TEE

Monday, April 2nd, 2018 by

Releasing exclusively in-store and online this Tuesday, April 3 at 11am HST.

FITSTRIKE

Aloha kākou!

Tomorrow, we’ll be releasing a gold-accented FITSTRIKE ʻĀina snapback and Nihi curved visor strapback, along with a matching Fresh & Sweet tee. The ʻĀina features a red crown with black visor, side embroidery, eyelets, and top button. The front and back logos are a clean metallic gold, while a white snap enclosure finishes the look. The Nihi curved visor strapback will look familiar to many as a perfect homage to the 5 Year Anniversary Nihi we released all those years ago, sporting a red base and metallic gold embroidery all around. The Fresh & Sweet tee is a nice throwback as well, featuring the words “Home Grown, Fresh & Sweet” creating the shape of a pineapple on the back, with a crest on the front left chest, both in red, yellow, and green print.

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

FITSTRIKE RELEASE: MUA SNAPBACK, NIHI STRAPBACK, BRIGANTE TEE, & WTCF TEE

Monday, September 25th, 2017 by

Releasing exclusively in-store and online this Tuesday, September 26 at 11am HST.

FITSTRIKE

Aloha kākou!

Tuesday’s release is comprised of two hats and two tees under our FITSTRIKE program. The Mua snapback features a black base with a variety of pastel colors stitched on all sides of the hat, finished off with a white snap enclosure. We also have a brand new addition to our New Era lineage, with the 9TWENTY Curved Visor Strapback making its debut with a small Nihi logo stitched in white atop the black base. It also features a white New Era logo and white back crest. To round out the pack, we have new Brigante and Who The Crown Fits tees, both in black with pastel colors tying back to the Mua.

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

FRONT

BACK

FITSTRIKE RELEASE: NIHI SNAPBACK, ISLAND TEE, & WTCF TEE

Thursday, September 7th, 2017 by

Releasing exclusively in-store and online this Saturday, September 9 at 11am HST.

NIHI

Aloha kākou!

We’re releasing a new FITSTRIKE Nihi snapback this Saturday that’s subtle yet flashy at the same time, along with new colorways in our Island and Who The Crown Fits tees. The Nihi features a black satin crown and visor, with a white undervisor and snap enclosure, while all the embroideries are stitched in tonal black. The matching Island tee features white print on a black tee, and the bright Who The Crown Fits tee features black print on a neon yellow tee.

FRONT

BACK

LEFT

RIGHT

BOTTOM

FRONT

BACK

FRONT

BACK

FITSTRIKE RELEASE: NIHI SNAPBACK & ALOHA CRUZ TEE

Sunday, June 4th, 2017 by

Releasing exclusively in-store and online this Tuesday, June 6 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a new Nihi snapback and Aloha Cruz tee releasing this Tuesday under our FITSTRIKE program. The bright neon Nihi snapback has a grey undervisor and black accents on the visor, top button, eyelets, embroidery, and snap enclosure, while the matching Aloha Cruz tee features a neon, white, and grey design printed on a black tee.

FRONT

BACK

LEFT

RIGHT

BOTTOM

FRONT

BACK

FITSTRIKE RELEASE: NIHI SNAPBACK & ALOHA CRUZ TEE

Friday, May 26th, 2017 by

Releasing exclusively in-store and online this Saturday, May 27 at 11am HST.

FITSTRIKE

Aloha kākou!

After a bit of a hiatus, we’re excited bring back our popular Nihi design as part of Saturday’s FITSTRIKE release. The Nihi snapback features a black base with teal accents on the visor stitching, top button, side New Era logo, and back crest. The front logo is stitched in white, while the eyelets and undervisor are military green. We’re also excited to bring our Aloha Cruz design out of the archives to perfectly compliment the Nihi snapback. Our homage to the iconic Santa Cruz Skateboards logo is printed in teal, yellow, black, and white on a military green tee.

FRONT

BACK

LEFT

RIGHT

BOTTOM

FRONT

BACK

HOLIDAY 2015 DELIVERY “WAIWAI”

Thursday, January 7th, 2016 by

Releasing in-store and online this Saturday, January 9th at 11am HST.

blog image
Photo: @jasonjko
Model: @hobrahchee

Aloha kākou!

This Saturday we continue with our Holiday 2015 Waiwai Collection, which embraces a time in Hawaiʻi’s history where waiwai (wealth) was based more on life, health, and thriving culture. The word “waiwai” is a duplication of the word “wai” which is the Hawaiian word for water. In the minds of our Hawaiian ancestors, when you had abundance of fresh water via a river or a spring, it meant you were very wealthy because you had access to a source of life. Because of this we honor Kākuhihewa, the 15th aliʻi ʻaimoku (ruling chief) of Oʻahu, who was revered throughout the islands and brought a time of peace, prosperity, and waiwai to the Hawaiian people.

The traditional makahiki season was also a peaceful time filled with sports and cheerful celebration in honor of Lono, the god associated with fertility, agriculture, rainfall, and peace. This helped influence the sports theme for the collection, with the aesthetic look inspired by vintage baseball and football uniforms through the use of classic colors and premium materials.

 

Nihi Snapback
Elevated in quality through use of premium materials, this snapback features a melton wool crown along with leather on the visor, top button, and front Nihi patch. It also features tonal embroidery on the sides, white embroidery on the back, and a white snap enclosure with a black crest tag.

front

back

left

right

bottom

 

Chin Music Tee – Black, Green, or Heather Ash Grey
This new design features an interlocking CC logo on the front left chest that stands for “City of Chiefs” which is displayed on the back below our brand name and Kākuhihewa’s likeness. It also features the 10 year patch on the lower left.

front

back

front

back

front

back