SUMMER 2016 AHOLOA COLLECTION

Thursday, September 1st, 2016 by

Releasing in-store, online, and at select stockists this Saturday, September 3 at 11am HST.

AHOLOA

AHOLOA
Photo: @jasonjko
Model: @chrisrockemwell

Aloha kākou!

With the kau wela (summer) season in full swing, we are proud to present the next release from our Summer 2016 Aholoa Collection, dropping this Saturday.

Aholoa translates to “long breath” in Hawaiian, and to us, we think about the summer sun and our hopes that the sun holds its breath so that we can keep enjoying its ever-giving life before having to sink into the ocean. The Aholoa collection is a tribute to the summer sun and the memories made during this beautiful season, through the use of new stories, designs, and materials. A running theme this season is celebrating the old school street car culture we witnessed as keiki during the summers. Old school Datsuns, VWs, and lifted Toyotas, cruising all around the island or just cruising in a secret random parking lot, creating a party every time.

We’ve introduced two new patterns specifically for the Aholoa collection as well. Finish Line is a car-inspired pattern that resembles a checkered flag, but with niuhi tri-lock shapes making up the black squares. DPICT (Disruptive Pattern Island Camouflage Triangle) Camo combines our two proprietary camouflage patterns—Island Camo and Tri-Camo—into a seamless woodland-inspired camouflage, with highly stylized island shapes in the foreground and subtle Tri-Camo in the background.

This season, we’re also showcasing our first full collection of cut and sew silhouettes, built to live as timeless sportswear pieces, using high-quality material selections with intricate subtle details and constructed to the highest standards. These silhouettes will form the foundation of our entire cut and sew program, ushering in a new level of design technique as we continue to strive for the best quality product for our customers.

 

Victory Lap Aloha Snapback
The Finish Line pattern makes a bold showing on the visor of this Victory Lap Aloha snapback, which also features a black crown and red undervisor. The front logo is stitched in white to match the white snap enclosure, while the side New Era logo is stitched in yellow. It also features a race-inspired side patch and for the first time ever, a white crest with tri-colored background on the back.

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Plateau Technical Short – Heather Grey
The next release of our Plateau Technical Short comes in heather grey with a solid black waistband. The fabric is a premium cotton/polyester (65/35) blend, manufactured specifically for its durable, quick-drying, and sweat-wicking capabilities. The first detail you’ll notice is the row of printed woven X logos we debuted for our 10 Year anniversary across the top of the short, with our FITTED logo below the front left pocket. On the opposite side, our ʻio morale patch is stitched right below the front right pocket, with a sizing spec label stitched on the inside of the same pocket. The Plateau Technical Short also includes a double-stitched drawstring with heat-shrunk rubber aglets on the knotted ends, along with metal grommets. A custom-designed crotch gusset was added for extra durability, shaped to be two tri-locks together as a diamond. Other details include a large tri-lock back gusset, two mesh back pockets sealed by water-resistant reverse invisible zippers, a Mil Spec label above the back right pocket, and a keyring loop sewn into the waist on the wearer’s right side seam.

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Night Bird Tee – Black or White
The Night Bird tee features a stylized ʻio (Hawaiian hawk) crest emblem on the back and our FITTED crest on the front left chest. The right sleeve features another emblem that is inspired by the center shield on the Hawaiʻi State Coat of Arms.

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FITTED FOR KOLTEN WONG & ST. LOUIS CARDINALS

Friday, July 15th, 2016 by

Releasing this Saturday, July 16.
The Kolten Wong PE Home Snapback (red) will be available exclusively at FITTED (in-store and online).
The Kolten Wong PE Away Snapback (navy) will be available in-store, online, and at select stockists.

Kolten Wong

Kolten Wong

Kolten Wong

Aloha kākou!

It gives us great pleasure to announce a collaboration of major league proportions—we’ve teamed up with the St. Louis Cardinals, one of the most successful baseball franchises in history, and Hawaiʻi’s own Kolten Wong, a local boy making big headlines as part of the Cardinals team. We’re completely honored to have the opportunity to work with Kolten in order to create a piece of franchise history with an officially licensed Kolten Wong PE (Player Exclusive) St. Louis Cardinals New Era snapback, which comes in special Home and Away versions to be released exclusively through FITTED and select stockists around the globe.

As a Kamehameha Schools alumnus and college baseball standout with the University of Hawaiʻi Rainbow Warriors, Kolten Wong was drafted by the St. Louis Cardinals in the first round of the 2011 MLB draft, and was promoted to the major leagues two short years later. In May 2014, he was prestigiously named the National League Rookie of the Month, cementing his status as a force to be reckoned with on the field.

Some of you may recall that almost a month ago, FITTED co-owner Ola was invited to fly up to St. Louis on behalf of Kolten and the Cardinals with the distinct honor of throwing the first pitch at their June 17 home game. The first 30,000 attendees at that game also received a free limited edition Kolten Wong Cardinals replica jersey, which we had the privilege of designing especially for that event. The jersey featured a custom-made Hawaiian print pattern, reminiscent of vintage Hawaiian shirts, in place of the classic solid red. Those who received the jersey got a taste of our deep-rooted collaborative relationship, culminating in tomorrow’s release of Kolten’s Player Exclusive New Era snapbacks.

The Kolten Wong PE snapback comes in two colorways, red for “Home” and navy for “Away.” The Home version features a full red crown with a natural woven visor to tie back to his Hawaiian roots and the art of lauhala weaving, while the undervisor showcases the colorful pattern that was created especially for Kolten’s replica jersey. The St. Louis Cardinals’ official monogram logo is embroidered on the front in navy blue and outlined in white, while the side New Era logo, side crown, and eyelets are all stitched in white. On the back, Kolten’s last name is stitched in navy blue and outlined in white, with his jersey number 16 appearing in white and outlined in navy blue. It also features a white snap enclosure and Hawaiian flag/ASD tag, as well as navy blue inner sweatband and top button. The Away version is identical to the Home version except all the red and navy blue colors are swapped, inspired by the tradition in sports to have separate home and away jerseys.

The red Kolten Wong PE Home snapback will be exclusive to FITTED, releasing solely at our flagship store and online store this Saturday, July 16 at 11am HST.

The navy blue Kolten Wong PE Away snapback will be released both at FITTED (in-store and online) and at select stockists this Saturday, July 16.

As an added bonus, Kolten has been kind enough to autograph 32 Home and 32 Away hats, with 16 of each color releasing at our flagship store and 16 of each color releasing online. The first 16 orders of each color online will automatically receive a special autographed hat. The first group of people in line at our shop will have the opportunity to purchase an autographed hat.

To be able to combine our Hawaiian heritage with an internationally known and respected baseball club in the midwest is truly an honor, and we’d like to send a big mahalo to New Era, the St. Louis Cardinals, and the Major League Baseball organization for this tremendous opportunity.

 

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Along with the two Kolten Wong PE snapbacks, we’ll also be releasing two tees from our Summer 2016 Aholoa collection. The Night Bird tee features the ʻio hawk emblem on the back and our FITTED crest on the front left chest. The right sleeve features another emblem that is inspired by the center shield on the Hawaiʻi State Coat of Arms. The tee comes in either black or heather grey.

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