Releasing Tuesday, November 19th, 2013.
Aloha kākou!
For this Tuesday’s release, we are dropping an on-field authentic 59FIFTY fitted Boston Red Sox hat. This hat is designed to exact specifications that your favorite Boston players wear on the field. It has a navy crown with a red button, and embroidered with the famous “Hanging Socks” logo. Pick up yours tomorrow!
Available In-store Now.
Aloha kākou!
This drop is for all you Boston Red Sox fans out there! We are releasing a classic Boston Red Sox hat from New Era’s Cooperstown Collection. This hat has a classic six panel design with the team colors all around and a nicely embroidered logo. Perfect way to support Hawaii’s very own Shane Victorino on his second World Series Championship and Gold Glove Award!
Releasing Saturday, November 16th.
Aloha kākou!
This upcoming Saturday we are releasing a new Kamehameha snapback in navy, with a green button and a Shamrock green embroidered logo. To match, we are also dropping a white on navy “Day Tripper” tee. See you Saturday!
Releasing Tuesday, November 11th, 2013.
Aloha kākou!
New release for tomorrow featuring an “H Pride” snap back in black with a brown visor, green underbill, red button, and a gold embroidered logo. Also introducing for the very first time is our “Day Tripper” Tee; A new “Aloha Served Daily” graphic in white on a black tank top. First come, first served!
Releasing Saturday, November 9th, 2013.
Aloha kākou!
We also are dropping a brand new Kamehameha snapback in camo, with a black visor and logo in carmine embroidery.
Releasing Saturday, November 2nd, 2013.
Aloha kākou!
To kick off November, we are releasing a brand new Mua snapback with a teal crown, Woodland camo visor, and a color-matched front logo. Great gift for yourself or a loved one as the holiday shopping begins!
Releasing Tuesday, October 29th.
Aloha kākou!
This Tuesday we will be releasing a new MUA snapback featuring a navy blue crown, charcoal grey visor, and a red to white gradient logo. Mahalo to everyone that came out to the shop on Saturday! We hope to see you guys tomorrow!
Releasing Saturday, October 26th. In-store, online and at these fine retailers.
Aloha kākou!
Update: Releasing this Saturday is FALL 2013 wholesale line “Navigators of the Unknown.” Here are the detailed images of all of our product from the fall look book.
FITTED “Logo” Tee – Black – Military Green / Infrared
Click for more images
(more…)
Releasing Saturday, Oct. 19th.
Aloha kākou!
This weeks drop is inspired by the old Hawaiian license plate that was issued in 1981. The license plate featured white reflective with the silhouette of King Kamehameha Ekahi in orange, while the “Hawaii” (top center), “Aloha State” (bottom center), and numbers were embossed in brown. Using the license plate color scheme, this hat features our Kamehameha logo in orange, with a white crown, and brown visor. Also dropping is a new Honoluluan tee in white, with a red, brown, and gold design.
Releasing Tuesday, October 1st.
Aloha kākou!
AHUPUA’A is a land division usually extending from the mountains to the sea. The word itself is very literal. It was called this because the boundary was marked by a heap (ahu) of stoned surmounted by an image of a pig (pua’a), or because a tribute was laid on the altar as tax to the chief. This tuesdayʻs shirt release was inspired by Ahupuaʻa. Here at fitted we strongly believe in traditions. Just like the old ahupua’a, everyone has a job to do to make sure there is balance in the system. If it wasnʻt for all of us working together we wouldnʻt be a cohesive brand. Visually, it shows the mountains, “FITTED” representing the land division and it extending to the ocean. This graphic is on a black tee printed with red, white, and aqua. This weeks new era snapback is made of 100% wool on black cap and black embroidery for our Kamehameha logo. ONE SIZE FITS ALL.
