FITSTRIKE RELEASE: SCRIPT 59FIFTY, UNION BRIGANTE TEES & UNION HERALDRY TEES

Monday, March 8th, 2021 by

Releasing exclusively in-store and online this Tuesday, March 9 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

This Tuesday we’re releasing a new Script Low Profile 59FIFTY along with another round of Union Brigante and Union Heraldry tees, all under our FITSTRIKE program. The Script Low Profile 59FIFTY features a gray cotton canvas base and dark gray undervisor, with dark gray embroidery on the front, white embroidery on the side, and white and gray embroidery on the back. Both the Union Brigante and Union Heraldry designs come in two colors—safety yellow and safety orange—and in short-sleeve and long-sleeve varieties, for a total of four tees per design. All Union-designated tees are ANSI Class II compliant, made from 100% polyester moisture-wicking material, and feature 2-inch reflective stripes on both sides as well as front left chest pockets.

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ALOHA 59FIFTY & WTCF HOODIE

Friday, March 5th, 2021 by

Releasing exclusively in-store and online this Saturday, March 6 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

ALOHA

Aloha kākou!

ALOHA, it’s back! It’s been on hiatus for a while, but we have a new Aloha design releasing this Saturday, this time sporting a perfectly crisp, everyday colorway. The Aloha 59FIFTY starts off with a black 100% cotton base, with white embroidery on the front and left sides, yellow embroidery on the right and back sides, and is finished off with woodland camouflage on the undervisor and inner sweatband. The accompanying Who The Crown Fits zip-up hoodie features the same clean color-blocking scheme, with white print on a black base.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & SCRAMBLE TEE

Monday, March 1st, 2021 by

Releasing exclusively in-store and online this Tuesday, March 2 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

Tuesday’s FITSTRIKE release consists of a new Kamehameha snapback and Scramble tee. The Kamehameha snapback features woodland camouflage on the front panels, trucker mesh panels and visor. The undervisor and top button are teal, while the front logo is stitched in white, the side and back logos are stitched in teal and white, and also features a white snap enclosure in the back. The Scramble tee features teal and shades of green printed on a black base.

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FITSTRIKE RELEASE: CHEEHUU CORDUROY STRAPBACKS & BRIGANTE RUGBY JERSEYS

Friday, February 26th, 2021 by

Releasing exclusively in-store and online this Saturday, February 27 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

CHEEHUU

Aloha kākou!

This Saturday we’re releasing a six-pack of Cheehuu corduroy strapbacks utilizing a new unstructured silhouette, along with a new Brigante rugby jersey in two colors. Each Cheehuu corduroy strapback features white embroidery stitched into soft, buttery corduroy in six colors: black, green, mustard, rust, rose and slate. The Brigante rugby jersey is made from 100% carded cotton and details include a white drill collar, herringbone taped placket, ribbed cuffs and a side split hem. It also features white print on the front and back and the jersey comes in black and heather gray.

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FITSTRIKE RELEASE: MUA CUFF BEANIES, CHEEHUU CUFF BEANIES & WTCF HOODIE

Monday, February 22nd, 2021 by

Releasing exclusively in-store and online this Tuesday, February 23 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

We have a bunch of new beanies and a Who The Crown Fits zip-up hoodie releasing this Tuesday under our FITSTRIKE program. The Mua and Cheehuu logos are both stitched in white on five different colors of mid-weight, cuff-hemmed beanies: black, white heather, petrol blue, army and copper. The accompanying purple WTCF zip-up hoodie features the FITTED logo on both sleeves along with a Nihi logo on the front left chest and a crown on the upper back, all printed in white.

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KAMEHAMEHA SNAPBACK, WTCF TEES & PLATEAU TECHNICAL SHORT

Friday, February 19th, 2021 by

Releasing exclusively in-store and online this Saturday, February 20 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

KAMEHAMEHA

Aloha kākou!

Saturday’s special release features a new premium Kamehameha snapback, two Who The Crown Fits tees, and a premium Plateau Technical Short. The Kamehameha snapback is crafted from 100% nylon honeycomb ripstop in navy, and features a white snap enclosure with hae Hawaiʻi/ASD tag, white eyelets, teal front logo, teal side crown, white New Era logo, and teal Cheehuu logo on the back. Both the white and navy WTCF tees feature an island camo fill on the front outlined in metallic gold, along with a metallic gold crown on the back. The navy Plateau Technical Short features a blend of 98% polyester and 2% spandex, adhering to high craftsmanship standards under our TropTech Division. The front left side features our FITTED logo, and on the opposite side our Morale side seam tag is stitched right below the front right pocket, with a sizing spec label stitched on the inside of the same pocket, along with a TropTech label above the back right pocket. Technical details include a double-stitched elastic waistband, lengthened drawstring with heat-shrunk rubber aglets over knotted ends, custom Trilock drop-crotch gusset, two mesh back pockets sealed by water-resistant reverse invisible zippers, and a keyring loop sewn into the waist on the wearer’s right side seam.

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FITSTRIKE RELEASE: H PRIDE SNAPBACK & ALOHA TEE

Monday, February 15th, 2021 by

Releasing exclusively in-store and online this Tuesday, February 16 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

This Tuesday, we’re releasing a new FITSTRIKE H Pride snapback and Aloha tee. The H Pride snapback features black front panels and a black visor, while the undervisor and trucker mesh side and pack panels are woodland camouflage. It also features white front embroidery, black and white side and back embroidery, and a white snap enclosure. The Aloha tee features white print on an olive base.

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FITSTRIKE RELEASE: BRIGANTE SNAPBACK & HERALDRY COACH JACKETS

Friday, February 12th, 2021 by

Releasing exclusively in-store and online this Saturday, February 13 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

FITSTRIKE

Aloha kākou!

We have a new Brigante snapback and two new coach jackets releasing this Saturday under our FITSTRIKE program. The Brigante snapback features a light teal base with black visor, black top button, rifle green undervisor and white snap enclosure. It also features rifle green eyelets, rifle green side New Era logo, black and red back crest and a front logo stitched in red, white and rifle green. Both the black and woodland camouflage colorways of the Heraldry coach jacket feature 100% nylon outer shells for protection from the elements and 100% polyester lining for comfort. They also feature elastic cuffs, a drawstring waist, and button up front. The Heraldry logo stack design is printed in white on the front and back. SIZING NOTE: We recommend going one size down for the coach jackets.

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VALENTINE’S RELEASE: CHEEHUU SNAPBACK, BRIGANTE VALENTINE’S TEE & BRIGANTE VALENTINE’S LONG-SLEEVE TEE

Monday, February 8th, 2021 by

Releasing exclusively in-store and online this Tuesday, February 9 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

CHEEHUU

Aloha kākou!

We have a special release this Tuesday, just in time for Valentine’s Day. The Cheehuu snapback features red 100% nylon honeycomb ripstop over the entire crown and visor, with white eyelets, white embroidery on the front and sides, red and white embroidery on the back, and a white snap enclosure with a hae Hawaiʻi/ASD tag attached. We brought back a fan favorite tee design from Valentine’s Day two years ago, the Brigante Valentine’s, which changes the palm tree and ocean scene for a large red rose, and the ASD slogan changes to “Aloha Served Nightly” because, you know. This time around, the design is printed on a mineral black tee and mineral black long-sleeve tee.

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“BET A TRIP TO MAUI ON IT” CAPSULE & GIVEAWAY

Friday, February 5th, 2021 by

Releasing exclusively in-store and online this Saturday, February 6 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

B.A.T.T.M.

MAHALO

B.A.T.T.M.

 

Aloha kākou!

When I first heard the line “I bet a trip to Maui on it” from track 8, “Can I Live” from the debut album from Jay-Z, I rewound it six times to make sure I heard it correctly. Did Jay-Z just spit Maui on what I considered a five mic album? In 1996 getting info was slow—very slow! Magazines, random MTV spots, and the back of album covers were the extent of catching a glimpse into what our favorite artists were up to. Being from Hawaiʻi, and the country at that, New York hip hop might as well been three planets away. I dug this line so much that 24 years later, it still bugs me out when I hear it.

Maui holds an exceptional place in Hawaiian cultural politics and power, and many paramount chiefs come from Maui families. A couple of years ago, we referenced Pi’ilani with our Vanguard design, and it has steadily risen in popularity. Tutu Keōpūolani, Mother of Liholiho, Kauikeaoli, and Naheinaena is a descendant of the Pi’ilani line as well as the daughter of Kīwalaʻō and granddaughter of Kalaniʻōpu’u, both were Hawaiʻi island Kings. With its beautiful lands and abundance of Wai, Maui makes it very famous for Kamaʻaina and visitors.

This collection’s theme took us on a journey through my roots, heavily influenced by “underground” hip hop and obscure references. Digging further into Jay-Zʻs career, you’ll find a song he was featured on with his mentor Jaz-O called “Hawaiian Sophie.” Maybe just an affinity at the time, but when one thought, Hawaii then was its exoticness, cheeky-vibed, and definitely misunderstood. We want to give Jay his props; he inspired us as young adults and continue to chart a path as an icon. Raised with metaphors and aspirational raps, we dreamt with these tales woven into our reality of life.

B.A.T.T.M. includes many feels of nostalgia and freshness. But it also consists of a chance to catch a quick getaway to the island of Maui! While CV-19 kept us close to the crib all 2020, we kept thinking how can we help people break these lock-down blues. So we partnered with some friends and formulated a plan to give two lucky customers and their guest of choice a two-night, three-day quick getaway (Didi Ah Yo style). It’s simple—any purchase of this collection will automatically enter you in the drawing. On Valentineʻs Day (Feb. 14), we will be announcing the winners on our @FITTED Instagram account. Some restrictions apply, but we will do our best to accommodate selected winners. Good luck!!!

 

Bet a Trip to Maui on it (B.A.T.T.M.) giveaway details:

Two prize packs, each including:
• Round trip tickets for two to Maui via Hawaiian Airlines
• Two-night stay at Andaz Maui at Wailea Resort
• Meal for two at Chef Sheldon’s restaurant, Tin Roof
• Tour of Maui Gold Pineapple Farm and Haliʻimaile Distilling Company

Must be at least 18 years old. Winners will need to make their reservations at least 30 days in advance and may be subject to blackout dates and flight availability. Prize expires Dec 31, 2021.

 

MAHALO SOPHIE 9FIFTY SNAPBACK
100% nylon ripstop base covered in a floral pattern inspired by the “Hawaiian Sophie” single album cover, with white embroidery on the front, right and back, yellow embroidery on the left side, and a black crest tag next to a white snap enclosure.

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PLATEAU TECHNICAL SHORT – Sophie Floral
Features the floral pattern inspired by the “Hawaiian Sophie” single artwork in a blend of 98% polyester and 2% spandex, adhering to high craftsmanship standards under our TropTech Division. The front left side features our FITTED logo, and on the opposite side our Morale side seam tag is stitched right below the front right pocket, with a sizing spec label stitched on the inside of the same pocket, along with a TropTech label above the back right pocket. Technical details include a double-stitched elastic waistband, lenghtened drawstring with heat-shrunk rubber aglets over knotted ends, custom Trilock drop-crotch gusset, two mesh back pockets sealed by water-resistant reverse invisible zippers, and a keyring loop sewn into the waist on the wearer’s right side seam.

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WORD LONG-SLEEVE TEE – Lagoon
Custom tie-dyed long-sleeve tee with the front design inspired by the overlaid text in the “Hawaiian Sophie” music video, and the back design inspired by Jaz-Oʻs Word to the Jaz album cover.

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JAZ-O SOPHIE TEE – Pepper
Vintage band tee-style design featuring Jaz-O and Jay-Z with “Hawaiian Sophie” custom artwork and a white crown on the upper back.

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CAN I LIVE TEE – Black
Design inspired by Jay-Z’s Reasonable Doubt album, which featured the track “Can I Live” and the line that inspired the giveaway, “I bet a trip to Maui on it.” A large, tonal and distressed graphic of Maui wraps from front to back, with the line from the song on the front and FITTED on the back printed in pink.

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LEI SD TEE – Yellow / Black
LEI SD HOODIE – White / Heather Gray

Back design inspired by Jaz-O’s “Hawaiian Sophie” single artwork, with our logo on the front left chest.

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