Releasing Saturday, Feb. 18th
Aloha kakou!
Saturday’s release reflects (no pun intended) days spent at some of the best beaches scattered across our island. You know, those secret spots that you need to hike to to get to. With water so glassy, you can shave while looking at it. The print on this shirt displays that beauty, pressed on a navy blue tee. Along with this tee is a navy blue Kamehameha New Era.
Available today, Feb. 14th at 11AM
Aloha kakou and Happy Valentines Day.
Quick blurb on today’s release, V-Day themed ‘H’ Pride in salmon tinted wool. Perfect for a gift for yourself or your significant other, and per request, we’ve adjusted our stock in sizes for our online store.
Releasing Feb. 11th.
Aloha kakou!
New release for Saturday, with a brand new design added to the mix. First up, new red tee which simply reads Native in white print. Clear and straightforward. Next up, a black Mua with yellow-gold, red and brown stitching on the front, green underbrim and tonal black crest and crown. Lastly, but certainly not least, a black 116 yellow-gold pull over hoodie; yellow draw cord, hoodie lining and crown hit on the back.
Releasing Feb. 7th
Aloha kakou!
Hope all of you have recouped from your Super Bowl Sunday hangovers. It’s Monday, roll out of that bed and make money, take money money. New release for Tueday, Feb. 7th, with another brand new design tee: The All FITTEDS, all black tee with white FITTED and feather on the front (if you know, you know… sweep it under the rug, B) and tonal black crown on the back. Coinciding with this tee is a dark green camouflage Kamehameha New Era with orange front logo, black crown hit on the right and crest on the back.
Releasing Saturday, Feb. 4th.
Aloha kakou!
Big release come this Saturday, seen? First up, we’ve brought back our Honolulu’s Finest New Era in all red with white stitching. Honolulu in Old English font on the front, crown hit on the left, crest on the back. Next up, a new tee: Intelligent Design. Inspired by Bahaus, the legendary school of design in Germany, this t-shirt, just like the school, educates via theoretic subjects and highlights design experiments. Our design showcases a few things we pride ourselves in and study to further self-enlighten, including seeking Knowledge of Self, cosmology, nature, color theory and mastery of tools. Lastly, a navy blue zip-up hoodie: Follow the Leader. An ode to the GOD MC, Rakim Allah as well as our way of expressing how we, as an isolated island smack dab in the middle of the Pacific, are unique in our own way. This uniqueness can be a yin or a yang, sometimes we may be looked upon as an outcaste, and at other times, a leader. Hurry, hurry, step right up, and keep following!
Releasing Saturday, Oct. 29th.
Aloha kakou!
This Saturday’s release is super illy! As the title says, Quālitās (“quality” in Latin). Black t-shirt with the slogan, Premium Quality Goods in white, with the same graphic on the front. We’re also releasing a new Kamehameha: gray upper, black denim brim, red Kamehameha logo and sweatband, and white New Era, crest and crown.
Releasing Tuesday, Oct. 25th
Aloha kakou!
Another fan favorite is back: Island Boys No Ka Oi. It’s an ode to the locals as well as our UH team, despite their victory to loss ratio, they’ll always be #1 in our eyes. Printed on a white tee with the FITTED crest sitting in the place of the ‘O’, crown hit on the back. We also brought back our Chee-Hu New Era in red with black brim and white shaka, crest on back and crown on the side. Chee-Huuu!
Releasing Saturday, Oct. 22nd
Aloha kakou!
This Saturday’s release is a tribute to Yokes (Yokohama Bay on the West side). Yokohama Bay (Keawaʻula Beach) was named for the Japanese fisherman who frequented the area in the early 1900s. Yokohama Bay is the Japanese port city that most immigrants to Hawaiʻi sailed from. The colorway references the wide open sands and brilliant blue waters that the West side of Oʻahu is so famous for. Yokohama is home to perhaps the only other break on Oʻahu that can hold a torch to Pipeline, and is considered by many to be even more dangerous. The product: an tan (for the sands) and teal (for the pristine waters) ‘H’ Pride with a teal underbrim. Also lined up is a gray tanktop with a white FITTED script across and white crown on the back.
