FITTED HAWAII

Releasing exclusively in-store and online this Tuesday, January 12 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

This Tuesday, we have a new Brigante snapback and Beachcomber tee releasing under our FITSTRIKE program. The bright Brigante snapback features safety green front panels with black trucker mesh, black visor, black top button and blue snap enclosure. The front logo is stitched in pink, green and blue, while the side New Era logo is stitched in safety green and black and the back crest is stitched in pink and black. The Beachcomber tee features a graphic that first showed up on our Leilow collaboration 59FIFTY of the same name, and also features a tonal logotype underneath and a white crown on the back, printed on a black tee.

Releasing exclusively in-store and online this Saturday, January 9 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

We have a new Vanguard snapback and matching Port of Paradise tee releasing tomorrow under our FITSTRIKE program. The Vanguard snapback features a woodland camouflage crown, beetroot visor, dark gray undervisor, beetroot top button, black eyelets and dark gray snap enclosure. The front Vanguard logo is stitched in white and shades of gray, while the side New Era logo is stitched in dark gray and the back logo is stitched in black and dark gray. The new Port of Paradise tee gives off a vintage vibe, printed in pink on a charcoal tee.

Releasing exclusively in-store and online this Tuesday, January 5 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

Tuesday’s FITSTRIKE release consists of a Kamehameha snapback, Kamehameha strapback and a new tee design that will be familiar to all the local kids growing up in the 90’s. The Kamehameha snapback features blue front panels and visor, white trucker mesh, white snap enclosure, red top button, white eyelets, white front logo, and yellow and white side logo and back logo. The Kamehameha curved visor strapback features a base covered in tonal black camouflage weaved within the fabric instead of printed on it, along with a red undervisor, red top button and tonal embroidery all around. The new OK-Tee design is inspired by the MyTV/OKC cards that used to get you rad discounts back in the day. And once you repeat the letters “OKC! OKC!” with the weird kiddy voice like they did in the commercials, you’ll never get it out of your head. This multi-colored OK-Tee design is printed on a black tee.

Releasing exclusively in-store and online this Saturday, January 2 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

We hope everyone had a fun and safe New Year’s celebration! We’re keeping our celebration going with an icy Kamehameha set and a matching Kamehameha tee, releasing tomorrow under our FITSTRIKE program. Both the Kamehameha 59FIFTY and keiki Kamehameha snapback feature a teal base with metallic gold stitching on the front and white stitching on the side and back. The keiki snapback also features a white snap enclosure. The Kamehameha tee features metallic gold print on a white tee.

Releasing exclusively in-store and online this Friday, January 1 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou and Hauʻoli Makahiki Hou!

To ring in the new year, we decided to have a special release dropping on New Year’s Day. First up is a Mua 59FIFTY in black with white eyelets and yellow top button, while the front logo in stitched in dark graphite, white and shades of red, the side logo is stitched in white and the back logo stitched in black and yellow. Next is a Vanguard 59FIFTY also in black with white eyelets, a yellow top button, and white side logo, but this front logo is stitched in dark graphite, white and orange-to-yellow gradient, and the back logo is stitched in black and red. Accompanying the two fitted hats is a new tee dubbed Mānoa Escape, which features a vintage type treatment and our 15-year graphic on the back, printed on a white tee.

Releasing exclusively in-store and online this Tuesday, December 29 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

This Tuesday, we’re releasing a new Mua set and King’s Favorite tee. Both adult and keiki Mua snapbacks feature gray bases with red undervisor, red snap enclosure, red and gray-to-white gradient front logo and tonal gray side logo. The back logo is stitched in red and white on the adult Mua and just white on the keiki Mua. The King’s Favorite tee features red, white and gray print on a black base.

Releasing exclusively in-store and online this Saturday, December 26 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou and Mele Kalikimaka!

We have a plethora of hats releasing tomorrow under our FITSTRIKE program, along with a new Fish & Poi tee. The first Mua set consists of a Mua snapback, keiki Mua snapback and a Mua 9TWENTY strapback, all featuring a black base, green undervisor, white top button, red-to-yellow gradient stitching on the front, tonal stitching on the side and red and yellow stitching on the back. The two snapbacks feature white snap enclosures and the keiki version has just red stitching on the back. The next Mua set consists of a Mua snapback and Mua 9TWENTY snapback, both with woodland camouflage on the front panels and back trucker mesh, black eyelets, white snap enclosures, white and red-to-yellow stitching on the front, red and black stitching on the side and red and yellow stitching on the back. The 9FIFTY snapback features a black top button and black visor while the 9TWENTY snapback features woodland camouflage on the top button and visor and black on the undervisor. Accompanying the Mua sets is a black Fish & Poi tee with red and yellow print.

Releasing exclusively in-store and online this Tuesday, December 22 at 10am HST.
Please abide by the new safety guidelines while shopping in-store.

Photo: @calweezy_

Aloha kākou!

For tomorrow’s release, we have two snapbacks, a curved visor strapback and a couple of tees, all under our FITSTRIKE program. The Vanguard snapback pays homage to one of the favorites from our earlier years—the Kona Street Hooligans Mua from 2011. This Vanguard relives the same color blocking from the original, starting with the black base, orange undervisor and white top button, through to the front Vanguard in white, orange and shades of green. The side New Era on this Vanguard is stitched in white while the back crest is stitched in white and black, and it’s finished off with a white snap enclosure. The Slaps Wind snapback features a woodland camouflage base with a front flag stitched in red, white and black, surrounded by gold, along with black eyelets, black New Era logo, black and yellow back crest and a white snap enclosure. The H Pride curved visor strapback features a clean black and white color scheme which is perfect for an everyday staple. Also releasing is a new Original Aloha tee in green with white and orange print, as well as a new Vanguard tee in heather gray with colors tying back to the Vanguard snapback.

Releasing exclusively in-store and online this Thursday, December 17 at 10am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

We’ve worked with our friend and master craftsman Takehiko Hanafusa on another round of PASS [NUKU] Adjustable Shoulder/Waist Bags, handcrafted in Japan through Takehiko’s TAKES HANDS label. This time around, it’s presented in dark khaki and olive drab color blocking.

The PASS [NUKU] Adjustable Shoulder/Waist Bag falls under our premium, all-season TROPTECH™ line, utilizing high-quality fabrics and durable handcrafted construction. The name PASS is derived from a mountain pass, which is a navigable route through a mountain range or over a ridge. We have added the Hawaiian translation NUKU, passageway or trail, for further description.

The PASS [NUKU] bags are extremely limited and made from the highest quality materials with precise detail. Due to the limited nature of these pieces, please note there will be no holds or discounts. Mahalo for your understanding.

Details as follows:

Durable Shell Fabric
• Dark khaki and olive drab X-Pac™ Ripstop Polyester, Hydro State waterproof construction technology, and 200 denier nylon fabric face provide an ideal balance of weight and durability.
• Fabric made in the USA.
• Front FITTED label stitched on bottom right.

Bottom Shock Cording
• Silver 3M reflective cording stretches to hold an extra sweater, jacket, or packable umbrella.

YKK AquaGuard® Zippers
• High quality, water-repellent zippers created by laminating the reverse side of a coil zipper.

Breathable Back Panel/Pouch
• Highly breathable spacer mesh back panel provides breathable comfort to keep you cool during hot weather.

Versatile Side Panels
• Nylon webbing with spaced stitching provides additional points to add carabiners and other accessories.
• Takehiko Hanafusa’s signature TAKES HANDS eye logo stitched on wearer’s right side.

Releasing exclusively in-store and online this Tuesday, December 15 at 10am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

We’re releasing a new FITSTRIKE Mua 59FIFTY, Vanguard snapback, Mua tee, and a brand new tee design called Hawt Cakes tomorrow. The Mua snapback features a black base with a Mua logo stitched in primary colors with silver and white, as well as a side New Era logo and back crest stitched in white. The Vanguard snapback features a black base with a teal undervisor, teal top button, and white snap enclosure. The front Vanguard logo is stitched in white, pink, black, and metallic pewter, while the side New Era logo is stitched in metallic pewter and the back crest is stitched in black and pink. The Mua tee directly matches the Mua 59FIFTY with its primary colors, silver, and white print on a black tee. The brand new Hawt Cakes design will be familiar to everyone that grew up eating Haw Flakes, a unique Asian snack from the local corner store, with our FITTED twist of course. Printed in white and teal on a black tee to match the Vanguard snapback.