FITTED HAWAII

Releasing exclusively online this Saturday, September 19 at 11am HST.
Please note, due to the lockdown our Kona Street location will be closed for this release. All stock will be online only.

Aloha kākou!

This Saturday, we’re releasing two new Kamehameha hats and a new colorway in the AMH WTCF mash-up tee. The Kamehameha 59FIFTY and Kamehameha snapback both feature red crowns with woodland camouflage visors, along with white side logo and top button, royal blue front logo and eyelets and a blue and white back crest. The snapback also features a white snap enclosure. The matching AMH WTCF tee features a white WTCF print and subtle red AMH print on a red tee.

Releasing exclusively online this Tuesday, September 15 at 11am HST.
Please note, due to the lockdown our Kona Street location will be closed for this release. All stock will be online only.

Aloha kākou!

We have a pair of Vanguard hats and a new Sticker tee releasing this Tuesday under our FITSTRIKE program. Both the Vanguard 59FIFTY and snapback feature black bases with red undervisors, along with white New Era logos and red and white crests on the back. The front Vanguard logo is stitched in white, red and earthy tones on both hats, while the snapback also features a white snap enclosure. The same red and earthy tones are present in the matching Sticker design, printed on a white tee.

Releasing exclusively online this Saturday, September 12 at 11am HST.
Please note, due to the lockdown our Kona Street location will be closed for this release. All stock will be online only.

Aloha kākou!

It’s a family affair this Saturday, as we release a four-pack of FITSTRIKE Mua hats for the whole family, along with two new tees which experiment with letterforms. The Mua 59FIFTY, snapback, keiki snapback, and curved visor strapback all feature black bases with white eyelets and green top buttons and undervisors. On all four, the front logo is stitched in gold, orange, red, blue and white, while the side New Era logo is stitched in gold and the back crest is stitched in gold and red. Both snapbacks also feature white snap enclosures and the strapback features a white strap enclosure. The Stacks tee features colored letters of “Fitted” stacked on each other printed on a black tee, and the new Scrambled tee features the letters of “FITTED” scrambled and interlocking on the back, printed on a deep royal tee.

Releasing exclusively online this Tuesday, September 8 at 11am HST.
Please note, due to the lockdown our Kona Street location will be closed for this release. All stock will be online only.

Aloha kākou!

Tuesday’s FITSTRIKE release consists of a new Brigante snapback and T.R.O.Y. tee. The Brigante snapback features woodland camouflage covering the front panels, top button and visor, while the undervisor is yellow and the remaining panels are black trucker mesh. The front logo is stitched in red, yellow and white, while the side logo is red and black and the back crest is red and yellow. It also features a yellow undervisor and white snap enclosure. The T.R.O.Y. tee features matching red, yellow and white print on a black tee.

Releasing exclusively online this Saturday, September 5 at 11am HST.
Please note, due to the lockdown our Kona Street location will be closed for this release. All stock will be online only.

Aloha kākou!

We have a new Vanguard snapback and matching KillHate tee releasing this Saturday under our FITSTRIKE program. The Vanguard snapback features navy front panels surrounded by white trucker mesh and a teal visor with navy undervisor. The front logo is stitched in peach, white and shades of teal, while the side New Era logo is stitched in white and peach and the back crest is peach and teal. It also features a peach top button, white eyelets and a navy snap enclosure. The KillHate tee features a peach and teal print on a navy base, tying back perfectly to the Vanguard snapback.

Releasing exclusively online this Tuesday, September 1 at 11am HST.
Please note, due to the lockdown our Kona Street location will be closed for this release. All stock will be online only.

Aloha kākou!

This Tuesday, we’re releasing a new Mua snapback and brand new tee design under our FITSTRIKE program. The Mua features a cilantro base with red and white Mua on the front, red side logo, red and white back crest, red eyelets and a white snap enclosure. The new heather grey T.R.O.Y. tee features a design reminiscent of the logo used by the great Pete Rock and CL Smooth duo on their albums, while the illustration also pays homage to ancient Hawaiian kiʻi pōhaku (carved stone statues). For a full write-up of the moʻolelo behind this design, visit our Archive Series #0007.

Releasing exclusively online this Saturday, August 29 at 11am HST.
Please note, due to the lockdown our Kona Street location will be closed for this release. All stock will be online only.

Aloha kākou!

Saturday’s FITSTRIKE release consists of a Kamehameha snapback, Kamehameha curved visor strapback, and a new tee entitled ʻEkahi. Both the snapback and strapback sport denim bases with white embroidery all around, while the snapback also features white eyelets and a clear snap enclosure. The new ʻEkahi tee proudly showcases our revered King Kamehameha on the front in a black and white photo with a splash of yellow. It also features a small FITTED logo beneath the photo and a yellow crown on the back, printed on a black tee.

Aloha kākou!

With nearly every release, we see your comments on how quick items sell out. We see how upset and disappointed people are that releases are gone in seconds. We wanted to let you all know that your comments are not being ignored. For months now, we’ve been pro-actively battling “bots” which is basically a software with auto-checkout capabilities. People running bots can checkout in seconds which basically leaves people manually trying to checkout almost no chance. Often times these bots can make purchases for several people in seconds, wiping out the majority of our inventory. We’re never going to catch them all, but now we have a good idea on who is using them and how they are using them.

We have always strived to make releases fair for everyone, in-store and online. We used to give the benefit of the doubt and allow them to keep one hat/order cause we couldn’t prove they were using one for sure. Now we have a better idea with the help of a new Fraud Analysis tool that we’ve implemented. Another way to combat the bots is to simply make more hats, so we’ve increased our numbers to help supply the demand. Moving forward, we’re going to cancel every order that our Fraud Analysis tool catches and we will find a fair way to resell them.

We’re starting with the Lakers Mua! We have a bunch of hats available from cancelled orders that our Fraud Analysis tool detected. Here is your chance to fairly buy one at retail (shipping charges may apply). This contest starts now and will end 09/11/20 at 11:59p. We will do a live drawing and select the winners at the shop on Saturday 09/12/20.

To Enter:
- Follow @fitted on Instagram (your page must be public)
- Repost this image to your IG
- Tag and mention @fitted in your caption
- Hashtag #FITTEDLakersMua
- Tag three Lakers fans in your post

Good luck!

Releasing exclusively in-store and online this Tuesday, August 25 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

We’re releasing a new FITSTRIKE Kamehameha snapback and Stretch tee this Tuesday. The Kamehameha snapback features a black cotton canvas base, while the front logo is stitched in pink glow, the side logo is stitched in tonal black, and the back crest is stitched in black and white. It also features a pink snap enclosure white top button. The accompanying Stretch tee features matching pink and black print on a white base.

Releasing exclusively online this Tuesday, August 18 at 11am HST.
Please note our Kona Street location will be closed for this release. All stock will be online only.

Aloha kākou!

This Tuesday, we’re releasing a new Kamehameha snapback, Chiseled Low Profile 59FIFTY and Ripple tee under our FITSTRIKE program. The Kamehameha snapback features a black base with black trucker mesh and green undervisor, along with royal blue visor, top button and front Kamehameha logo. It also features a white and black New Era logo, white and blue back crest, and a white snap enclosure. The Chiseled Low Profile 59FIFTY shows up in a clean and simple black and white colorway, and the Ripple tee sports a black base with 3M reflective grey print.