FITTED HAWAII

Releasing in-store. online, and at ʻIolani Palace in-store and online this Saturday, May 8 at 11am HST.
Please note the maroon WESN [Kūkolu] snapback, Mua Low Profile 59FIFTY, and Reign Supreme tee will be releasing exclusively at FITTED, in-store and online.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

We are extremely excited to present our latest collaboration with the deeply rooted and historical landmark that is ʻIolani Palace. We proudly present FITTED for ʻIolani Palace, a capsule collection inspired by the storied past time of baseball and its connection to ʻIolani Palace. The collection is consisting of Hats, Graphic Tees, a Coaches Jacket and Stickers.

In 1889, Honolulu had three baseball leagues—the Honolulu Baseball League (Roads & Bridges, Iwilei, Barracks, Aala, Kunawai, Pauahi, Aliʻiolani, Iwilei and Kawaiahao) , the Hawaii Baseball League (Kamehameha, Stars, Hawaiʻi, Honolulu and Kaʻiulani‘s) and the Junior League (ʻIolani, Kamehameha, Punahou and the Valley Boys). The ʻIolanis (the Palace baseball Club was organized in September 1889.

Shifting voices, shifting winds, shifting dust on the shifting plains amidst shifting times. Curiosity, excitement and anticipation converging in the shifting glimmer of a diamond. A formidable diamond, measuring 90 feet to a side, its value was not measured in carats but instead in dreams and legacy.

The FITTED for ʻIolani Palace Capsule consists of two new WESN [Kūkolu] snapbacks (with WESN being an acronym for the different cardinal directions—West, East, South, North—and Kūkolu meaning swing man), a Mua Low Profile 59FIFTY, two ʻIolanis tees, a reprint of our Reign Supreme tee, an ʻIolanis Coaches Jacket, and a FITTED for ʻIolani Palace sticker pack.

All proceeds will be donated to the ʻIolani Palace to help with ongoing efforts to maintain the Palace and its operations. We encourage continued interaction in these historic spaces as they rely on visitors both near and abroad. See where our Kings and Queens held space. Where Aliʻi met with dignitaries and heads of state. This place is the middle of the world, here, alive and well!

Releasing exclusively in-store and online this Tuesday, May 4 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

We’re releasing a new Vanguard snapback and matching Scrambled tee this Tuesday under our FITSTRIKE program. The Vanguard snapback features a royal blue base with a classic kelly green undervisor, red top button, navy eyelets, and a white snap closure. The front and back logos are stitched in red and white, while the side logo is stitched in white. The Scrambled tee features royal blue, navy, and red print on a white tee.

Releasing exclusively in-store and online this Saturday, May 1 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

This Saturday, we have a matching Mua pair and a new Oversized Native tee. The Mua snapback and curved visor strapback both feature oceanside blue bases with white top button, while the snapback sports a yellow undervisor, all in cotton canvas. On both, the front logo is stitched in a gold-to-white gradient, the side logo is stitched in a tonal oceanside blue, and the back logo is stitched in gold and oceanside blue. The snapback also features a white snap closure. The accompanying Oversized Native tee features navy print on a heather gray tee.

Releasing exclusively in-store and online this Tuesday, April 27 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

Tuesday’s FITSTRIKE release brings out the 90’s vibes with a pair of bright Mua snapbacks and a new tee design that harks back to those neon-clad beach days. The adult and keiki Mua snapbacks feature upright yellow on the crown with dark gray on the visor, top button, eyelets and snap closure. The front logo is stitched in shades of gray, while the side logo is stitched in dark gray and the back logo is stitched in two shades of gray (just gray on the keiki version). If you grew up in Hawaiʻi in the 90’s, the Moʻo Bettah design should be instantly recognizable. It’s inspired by the bright Gecko Hawaii designs from back in the day, with our own FITTED twist, of course—the name is now changed to FITTED HAWAII and the gecko is decked out in our Island Camo pattern, throwing a shaka. The Moʻo Bettah design is printed on a black tee, safety green tee, and black tank top.

Releasing exclusively in-store and online this Saturday, April 24 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

Saturday’s FITSTRIKE release consists of a new Brigante 59FIFTY, Brigante snapback, and Kill Them With Aloha tee. The Brigante 59FIFTY and snapback both feature gray crowns with black visors and top buttons, however the visor and button material are different on both—the 59FIFTY features buttery suede and the snapback features traditional polyester. On both, the front logo is stitched in white, red, teal, and light blue, while the side New Era logo is stitched in teal and the back crest is stitched in red and white. They both also feature white eyelets while the snapback features a white snap closure. The 59FIFTY version also holds the unique distinction of being branded with an official MLB sticker on the undervisor. The Kill Them With Aloha tee features a charcoal base with white, red, and teal print, tying back to the Brigante hats.

Releasing exclusively in-store and online this Tuesday, April 20 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

We’re bringing out a couple Nihi hats and a new Escape to Paradise tee for tomorrow’s FITSTRIKE release. The Nihi snapback features panama tan front panels and visor with black trucker mesh around the sides and back, black undervisor, black top button, white eyelets, and red snap closure. The front Nihi logo is stitched in red, while the side logo is stitched in red and black, and the back logo is stitched in red and white. The Nihi curved visor strapback features a panama tan base with white top button, white eyelets, red front logo, red side logo, and red and yellow back logo. The Escape to Paradise tee features a multicolored print on the front and a white crown on the back of a black tee.

Releasing exclusively in-store and online this Saturday, April 17 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

After a few sneak peeks and a special pre-release contest, we’re bringing you this premium Kamehameha snapback this Saturday, along with a brand new design on a tee and tank top. The Kamehameha snapback features durable and weather-resistant black nylon honeycomb ripstop covering the entire crown and visor, with red nylon honeycomb ripstop on the undervisor and inner sweatband. The front, right, and back embroideries are all red, while the eyelets, New Era logo, and snap closure are all white. A hae Hawaiʻi/ASD tag in the back completes the look. The new Unsinkable design honors the fishing and boating lifestyle, using the Boston Whaler logo as inspiration. For Saturday’s release, this new design is printed in white on a black tee or red on a white tank top.

Releasing exclusively in-store and online this Tuesday, April 13 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

We’re releasing a new Kamehameha snapback and Pacific Standard tee this Tuesday under our FITSTRIKE program. The Kamehameha snapback features a blush sky base with black visor, black top button, white eyelets, and black snap closure. The front logo is stitched in strawberry, while the side logo is stitched in white and the back logo is stitched in strawberry and white. The matching Pacific Standard tee features black and strawberry print on a white base.

Releasing exclusively in-store and online this Saturday, April 10 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

Saturday’s FITSTRIKE offerings include a set of family-sized snapbacks and tees. Both the Mua snapback and keiki Mua snapback feature white front panels, navy trucker mesh panels, navy visor, navy eyelets, red top button, and white snap closure. The front logo, side logo, and rear logo are all stitched in navy and red (rear logo on the keiki snapback is stitched in red). The new Luau Foot tees will arrive just in time for Sunday, Sunday, Sunday! Big Foot monster truck vibes hit on all cylinders with a large multi-colored print on the back and a small one-color print on the front of a white tee, in both adult and keiki (2T–6T) sizing.

Releasing exclusively in-store and online this Tuesday, April 6 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

We have a new Vanguard snapback and Quality Control tee releasing tomorrow under our FITSTRIKE program. The Vanguard snapback features a camel base with white eyelets and white snap enclosure, while the front logo is stitched in white, blue, and light blue, the side logo is stitched in white, and the back crest is stitched in white and blue. The matching Quality Control tee features colors from the Vanguard snapback printed on a black tee.