New Era | FITTED HAWAII

FOLLOW THE LEADER ZIP-UP x INTELLIGENT DESIGN x HONOLULU’S FINEST NEW ERA

Thursday, February 2nd, 2012 by FITTED

Releasing Saturday, Feb. 4th.

Aloha kakou!

Big release come this Saturday, seen? First up, we’ve brought back our Honolulu’s Finest New Era in all red with white stitching. Honolulu in Old English font on the front, crown hit on the left, crest on the back. Next up, a new tee: Intelligent Design. Inspired by Bahaus, the legendary school of design in Germany, this t-shirt, just like the school, educates via theoretic subjects and highlights design experiments. Our design showcases a few things we pride ourselves in and study to further self-enlighten, including seeking Knowledge of Self, cosmology, nature, color theory and mastery of tools. Lastly, a navy blue zip-up hoodie: Follow the Leader. An ode to the GOD MC, Rakim Allah as well as our way of expressing how we, as an isolated island smack dab in the middle of the Pacific, are unique in our own way. This uniqueness can be a yin or a yang, sometimes we may be looked upon as an outcaste, and at other times, a leader. Hurry, hurry, step right up, and keep following!

Tags: New Era, Street Wear, Zip-Up Hoodie
Posted in Updates

QUĀLITĀS x KAMEHAMEHA NEW ERA W/ DENIM BRIM

Wednesday, October 26th, 2011 by FITTED

Releasing Saturday, Oct. 29th.

Aloha kakou!

This Saturday’s release is super illy! As the title says, Quālitās (“quality” in Latin). Black t-shirt with the slogan, Premium Quality Goods in white, with the same graphic on the front. We’re also releasing a new Kamehameha: gray upper, black denim brim, red Kamehameha logo and sweatband, and white New Era, crest and crown.

Tags: Denim, New Era, QUĀLITĀS
Posted in Updates

CHEE-HU (RED NEW ERA) x ISLAND BOYS NO KA OI

Monday, October 24th, 2011 by FITTED

Releasing Tuesday, Oct. 25th

Aloha kakou!

Another fan favorite is back: Island Boys No Ka Oi. It’s an ode to the locals as well as our UH team, despite their victory to loss ratio, they’ll always be #1 in our eyes. Printed on a white tee with the FITTED crest sitting in the place of the ‘O’, crown hit on the back. We also brought back our Chee-Hu New Era in red with black brim and white shaka, crest on back and crown on the side. Chee-Huuu!

Tags: Chee-Hu, Island Boys No Ka Oi, New Era
Posted in Updates

YOKES TANK & ‘H’ PRIDE

Thursday, October 20th, 2011 by FITTED

Releasing Saturday, Oct. 22nd

Aloha kakou!

This Saturday’s release is a tribute to Yokes (Yokohama Bay on the West side). Yokohama Bay (Keawaʻula Beach) was named for the Japanese fisherman who frequented the area in the early 1900s. Yokohama Bay is the Japanese port city that most immigrants to Hawaiʻi sailed from. The colorway references the wide open sands and brilliant blue waters that the West side of Oʻahu is so famous for. Yokohama is home to perhaps the only other break on Oʻahu that can hold a torch to Pipeline, and is considered by many to be even more dangerous. The product: an tan (for the sands) and teal (for the pristine waters) ‘H’ Pride with a teal underbrim. Also lined up is a gray tanktop with a white FITTED script across and white crown on the back.

Tags: Mens, New Era, Pride, Yokohama Bay
Posted in Updates

NOW AVAILABLE: ISLANDERS RAGLAN TEES (2 COLORS) x 2 KAMEHAMEHA NEW ERAS

Monday, October 17th, 2011 by FITTED

Available in-stores and online now

Tags: Islanders, Mens, New Era, Raglan
Posted in Updates

NOW AVAILABLE: STEPPING RAZOR x KAMEHAMEHA (GRAY / WHITE NEW ERA)

Tuesday, October 11th, 2011 by FITTED

Available today (Oct. 11th)

Aloha kakou!

Available now is a customer favorite that we ran a few years back: Stepping Razor, this time in white with an abstract pattern of our crowns, pineapple tops and shark’s teeth, with the FITTED crest in the middle. The front features a trilock pattern in black, gray and red. Also on deck is gray Kamehameha New Era with a white logo.

Tags: Kamehameha, Mens, New Era, Stepping Razor
Posted in Updates

ALL ROADS POINT TO HAWAI’I x KAMEHAMEHA (BLACK & TIFFANY NEW ERA)

Wednesday, October 5th, 2011 by FITTED

Releasing Saturday, Oct. 8th

Aloha kakou!

Along with our Primo pack dropping tomorrow, we also have a new pack dropping on Saturday. Dubbed All Roads Point To Hawai’i, the concept behind this is that we and a lot of the rest of the world look at Hawai’i as the center stage of the world. From a government / military perspective, it’s one of the most strategic places to set up military and naval bases (despite our objections). It’s a great place for import and export of commerce and if you ever plan on flying from the US mainland to anywhere across the Pacific, chances are you will end up stopping by Hawai’i anyway. Even in recent years, Hawaiian culture has infiltrated mainstream America in fashion, music and TV / movies. Ola has a saying… “There are some who have never been to Hawai’i and it’s a goal of theirs to come; they’ve been to Hawai’i and want to come back; or you live in Hawai’i and never want to leave.” Which is why, at some point or another, all roads truly point to Hawai’i. Along with the t-shirt is a black and Tiffany Kamehameha with white stitching on the brim.