SLAPS WIND x MUA NEW ERA SNAPBACKS x CABERNET x RAMBLE ON

Thursday, May 2nd, 2013 by

Releasing Saturday, May 4th.

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Aloha kākou!

Nice little pack dropping this Saturday. We’ve revisited two of our tees for Spring, both of which were originally released in 2011. For the two shirts, we’ve brought back our Cabernet tee as well as our Ramble On tee, our ode to Robert Plant and Led Zeppelin. The latter is printed on all white with black print of FITTED HNL, Homegrown, trilocks, FITTED crest and Aloha Served Daily; black crown hit on the back. The former (Cabernet) is printed on charcoal heather gray with 2004 BLEND printed in white and teal; Premier Cru Superieure / Aloha Served Daily logo printed in white on the back. Our two hats that compliment the two shirts are both New Era snapbacks: black Slaps Wind and black Mua with a gradient that transitions from tiffany blue to sea glass. The significance of our Mua is the meaning behind the name, which simple translates to “move forward”, as in no matter the weather, always keep it moving! Our Slaps Wind hat is our way of standing up for all Hawaiians and our original flag, as it’s slowly raised in the air, the Hawaiian flag proudly slaps around in the wind.

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‘H’ PRIDE GRAY / CARMINE (NEW ERA SNAPBACK)

Tuesday, April 30th, 2013 by

Releasing today at 11 AM.

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Aloha kākou!

New release for today. Brand new ‘H’ Pride New Era snapback, all gray with carmine H logo and black snap.

MOʻOLELO: MAHALO

Thursday, April 25th, 2013 by

Mahalo

Aloha kākou!

This week’s Moʻolelo / #tbt is our Mahalo snapback which was never commercially released in-store or online. This specific hat was mailed out around Christmas a few years ago as a gift to our most loyal customers, family and friends who were with us since near day one, and stuck with us through thick-and-thin, stood in some of our most insane lines and continuously spent large amounts of money both in our shop and on our online store. This hat was our way of saying Mahalo for the many years of support and tied in all the main colors we used on our very first hat releases.

FITTED x ALOHA GOT SOUL: HAWAIIAN SALT (RELEASE)

Wednesday, April 17th, 2013 by

Releasing Saturday, April 20th.

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Aloha kåkou!

The time has finally arrived! We know, we know. It’s been nearly two years since we originally announced our collaboration with Aloha Got Soul, run by part-time skater-in-slacks-and-dress-shoes and full time hardcore digger Roger Bong. The mix, titled Hawaiian Salt, was originally inspired by triple-OG-digger DJ Muro’s mixed CD, Hawaiian Breaks, with each track hand selected by Roger. Clocking in at exactly 1:16:00 (get it?), the mix runs 27-tracks deep with selections that run the gamut from heavy funk to light jazz; all created by locals in Hawaiʻi. “Local Made, Local Played” is the motto. Our goal with this project is to 1: Educate those who may have never experienced or heard these amazing slabs of Hawaiian funk, soul, jazz and rare groove and 2: Let those who may remember these songs reminisce on the good ol’ days and lastly, but most importantly, let those overseas in the continental US and abroad know that even though we are extremely isolated from the US mainland, we were able to take the influence of the US genres and create something with our own twist spun to it.

The pack consists of a custom Aloha Got Soul t-shirt which features the project’s artwork on the front within the FITTED crest, printed on all black with tonal (black-on-black) Aloha Got Soul printed on the sleeve as well as the back. For every person that purchases the shirt, you’ll receive a free copy of the mix (which you can stream below. Please note: for online orders, it’s on a strict numbers basis).

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H PRIDE BLK/GOLD NEW ERA SNAPBACK

Friday, April 12th, 2013 by

Releasing tomorrow, April 13th.

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Aloha kākou!

We’re releasing a brand new, blacked out H Pride New Era snapback with tonal H and gold underbrim with black snap. Stay tuned in the next few days for the release details of our Aloha Got Soul x FITTED project!

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SPRING 2013 D. 2

Friday, March 29th, 2013 by

Available Sat, March 30th at 11 AM. Please note that most t-shirts will be released in-store only, with the exception of 3 designs; all caps will be available in-store and online.

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Aloha kākou!

This past week with the Team at FITTED, which includes Ezekiel Lau, were invited to Kaipoʻi’s hale where we had a chance to kuʻiʻai with him and Davin. There, we learned about the different varieties of hāloa, as well as how to malama. Hāloa: it feeds us and our ‘ohana, and in turn we Aloha the hāloa; a metaphor for the cycle of life. Itʻs up to us as a society to protect this gift that has been with us for centuries and to keep it in itʻs natural state. “Pupukahi i holomua.” Unite to move forward.

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MUA BLK/GOLD/CAMO (NEW ERA FITTED)

Thursday, March 21st, 2013 by

Releasing Sat., March 23rd.

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Aloha kākou!

Quick update for Saturday’s release. New Mua fitted: all black with gold Mua stitching, blacked out New Era and crest hits and a woodland camouflage underbrim. Very clean design!

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KAMEHAMEHA FORREST GREEN NEW ERA FITTED

Monday, March 18th, 2013 by

Releasing Tuesday, March 19th.

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Aloha kākou!

New release for Tuesday, March 19th: Kamehameha New Era FITTED in all forrest green with tonal Kamehameha stitching, New Era and crest. See you all tomorrow!

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