FITTED HAWAII

Releasing exclusively in-store and online this Tuesday, April 13 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

We’re releasing a new Kamehameha snapback and Pacific Standard tee this Tuesday under our FITSTRIKE program. The Kamehameha snapback features a blush sky base with black visor, black top button, white eyelets, and black snap closure. The front logo is stitched in strawberry, while the side logo is stitched in white and the back logo is stitched in strawberry and white. The matching Pacific Standard tee features black and strawberry print on a white base.

Releasing exclusively in-store and online this Saturday, April 10 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

Saturday’s FITSTRIKE offerings include a set of family-sized snapbacks and tees. Both the Mua snapback and keiki Mua snapback feature white front panels, navy trucker mesh panels, navy visor, navy eyelets, red top button, and white snap closure. The front logo, side logo, and rear logo are all stitched in navy and red (rear logo on the keiki snapback is stitched in red). The new Luau Foot tees will arrive just in time for Sunday, Sunday, Sunday! Big Foot monster truck vibes hit on all cylinders with a large multi-colored print on the back and a small one-color print on the front of a white tee, in both adult and keiki (2T–6T) sizing.

Releasing exclusively in-store and online this Tuesday, April 6 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

We have a new Vanguard snapback and Quality Control tee releasing tomorrow under our FITSTRIKE program. The Vanguard snapback features a camel base with white eyelets and white snap enclosure, while the front logo is stitched in white, blue, and light blue, the side logo is stitched in white, and the back crest is stitched in white and blue. The matching Quality Control tee features colors from the Vanguard snapback printed on a black tee.

Releasing exclusively in-store and online this Saturday, April 3 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

This Saturday, we have a new Brigante snapback, H Pride strapback, and Mua tee releasing under our FITSTRIKE program. The Brigante snapback features beetroot front panels with black trucker mesh on the sides and back, black visor, black top button, black eyelets, and white snap enclosure. The front logo is stitched in black and white, while the side logo is stitched in black and the back logo is stitched in pink and white. The H Pride sports a clean white-on-white look throughout, and the Mua tee features a black print on the front and a black, pink, and white print on the back of a black tee.

Releasing exclusively in-store and online this Tuesday, March 30 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

Tuesday’s FITSTRIKE release is comprised of three clean all-around Kamehameha 59FIFTYs and a new AMH WTCF tee. The black, red, and blue azure Kamehameha 59FIFTYs all feature white embroidery on the front, side and back, along with a kelly green undervisor. The AMH WTCF tee features white WTCF print atop a clear gel AMH print on the front and back of a heather gray tee.

Releasing exclusively in-store and online this Tuesday, March 23 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

This Tuesday, weʻre releasing a new Vanguard snapback and Rations tee under our FITSTRIKE program. The Vanguard snapback features a gray base with teal visor, white top button, white eyelets, and white snap enclosure. The front logo is stitched in yellow, shades of orange, teal, and white, while the side logo is stitched in orange and the back logo is stitched in orange and white. The matching Rations tee features colors tying back to the Vanguard printed on a black tee.

Releasing exclusively in-store and online this Saturday, March 20 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

Saturday’s FITSTRIKE release consists of a Mua snapback, Mua Low Profile 59FIFTY, and a trio of tropical Who The Crown Fits tees. The Mua snapback features a cilantro green base with a wheat visor and top button, while the snap enclosure, eyelets, and all the embroidery are white. The Mua Low Profile 59FIFTY features a woodland camouflage base with a black visor, black top button, black eyelets, white embroidery on the front and side, and black and white crest on the back. The colorful pack of WTCF tees include paprika, terracotta, and deep water blue varieties, all with white print.

Releasing exclusively in-store and online this Tuesday, March 16 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Aloha kākou!

We have a new Vanguard snapback and crossover Aloha Means Hello Who The Crown Fits tee releasing this Tuesday under our FITSTRIKE program. The Vanguard snapback features a black base with blue undervisor, blue top button and white snap enclosure. The front Vanguard logo is stitched in white, blue, red and yellow, while the side New Era logo is stitched in white and the back crest is stitched in black and white. The AMH WTCF tee features a subtle AMH tonal print and contrasting black WTCF print on a white tee.

Releasing in-store and online this Saturday, March 13 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.

Video: @redefined.media

FITTED + PAI‘EA PROJECTS: MĀNOA (KĀNAKA) PACK
By Paiʻea Projects

We do this for the people! The Fitted + Pai‘ea Projects Mānoa (Kānaka) Pack drops on Saturday, March 6 and is the final installment of the two-part collection themed Mānoa Ali‘i, Mānoa Kānaka (Mānoa of the Chiefs, Mānoa of the Commoners).

I ka wā kahiko (ancient times) an imaginary line was drawn from Puʻu o Mānoa (Rocky Hill) above Punahou School to the low, green hill, Puʻu Luahine (in back of the Chinese cemetery), at the head of Mānoa Valley. The chiefs resided on the west side, the commoners on the east.

This limited-edition Fitted + Pai‘ea Project Mānoa Kānaka collection features two 90’s throwback Bows’ basketball jerseys (green and black) and a white New Era 9FIFTY Ripstop Mua Snapback. The #2 on the jersey signifies the division of the valley separating aliʻi and kānaka.

Today, the people of O‘ahu regard Mānoa as a very popular residential neighborhood with many good schools in the district. Model Kahanu Cuban is a teacher at Punana Leo o Mānoa as well as a student of Hawai‘inuiakea School of Hawaiian Knowledge at the University of Hawai‘i at Mānoa. Before Kahanu, U.H. and the many houses in the valley there was hundreds of lo‘i that fed the kānaka of Mānoa. While there are not many lo‘i left there is Ka Papa Lo‘i o Kanewai on Dole Street. It serves as a Hawaiian cultural and education outreach program for the Hawai‘inuiakea School of Hawaiian Knowledge.

Over three decades ago, several U.H. Mānoa students re-discovered the abandoned ‘auwai at Kanewai. This group became known as Ho‘okahewai Ho‘oulu ‘Aina based on the philosophy “make the water flow, make the land productive” when they restored the flow of water, planted kalo and other native plants in the areas surrounding the lo‘i. The students received guidance from the kupuna such as Uncle Harry Kunihi Mitchell and ‘Anakala Eddie Kaanana. Today, the traditional mahi‘ai practices continue to be perpetuated at Ka Papa Lo‘i o Kanewai.

Let us celebrate the work of the Kānaka in Mānoa so this ‘āina may continue to educate and provide for the future generations.