SPRING 2014 D1 “WATER IS LIFE” PRODUCT SHOTS

Friday, February 14th, 2014 by

Releasing in-store and online this Saturday, February 15th.

Using Mt. Wai‘ale‘ale as our source of inspiration, we present the product shots and descriptions for the entire Spring Delivery One collection, entitled “Water is Life.”

 

“Wai‘ale‘ale” Aloha Snapback
As one of the cornerstones of this collection, this Aloha snapback utilizes nylon ripstop material covered in our new Wai‘ale‘ale pattern, based on the vibrant and flourishing rainforest of Mt. Wai‘ale‘ale on the island of Kaua‘i. It also features white embroidery on front and back, black embroidery on the sides, and white snap enclosure with red crest snap tag, as well as a red top button and undervisor.

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“Rain Camo” Kamehameha Snapback
Our first ever Kamehameha hat with a two-tone logo, featuring black on red embroidery. Based on a green crown, it also features 3M reflective rain camo on a red visor. Also includes black eyelets, top button, and side embroidery. White back embroidery, white snap enclosure and a black crest snap tag finish the look.

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NAVY KAMEHAMEHA & “NATIVE” TEE

Thursday, January 9th, 2014 by

Releasing in-store and online this Saturday, January 11th, 2014.

Aloha kākou!

This Saturday, we’re releasing a new Kamehameha snapback, with a deep navy crown and undervisor, tan visor, and red Kamehameha embroidery and snap enclosure. Also releasing with the hat is a new Native tee in heather gray with guava fill and white outline.

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NEW ERA ACCESSORIES

Friday, December 13th, 2013 by

Now available in-store only.

We just got a grip of New Era products in at the shop! From backpacks to carriers to protective sprays, we got all your hat care needs covered.

 

New Era Cap Guard
Helps keep your hat free of dirt, water, and stains.

New Era Cap Guard

 

New Era Cap Freshener
Can be used to remove dirt, stains, grime, and odors.

New Era Cap Freshener

 

New Era 6 Cap Carrier – Black or Camouflage
Provides a stylish way to transport, store, and protect your hats. This crush proof neoprene case stores 6 hats and features multiple eyelets for ventilation, removable shoulder strap for easy transport, convenient double zip closure, and New Era branding.

New Era Cap Carrier

New Era Cap Carrier

New Era Cap Carrier

New Era Cap Carrier

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BLACK FRIDAY 2013 “PŌ PAUʻOLE”

Tuesday, November 26th, 2013 by

Releasing in-store on Black Friday, November 29, 2013. We will open at midnight and we will close when everything is sold.

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Black Friday has always been an important day for us. We strive to create an event that you—our ‘ohana—will enjoy coming to and leaving from. For us itʻs not just a sale, but a great experience.

Last year we embraced the dark with our ‘Ele‘ele Ambush in the Night collection. This year we wanted to explore the dark a little deeper, through the teachings of our Hawaiian ancestors. While cultures around the world have their own beliefs on the creation of life, ancient Hawaiians used the Kumulipo (creation) chant to tell their story. They believed that the creation of life happened in 16 wā, or eras—the first 8 wā in darkness, and the second 8 wā in light.

The belief that essence preceded existence is the basis of our Black Friday collection, aptly titled “Pō Pau‘ole,” which roughly translates to “never-ending darkness.” It is our respectful nod to the Kumulipo chant and our way of sharing the story of creation with you.

Using five snapbacks as our canvas, we’ve commissioned our good friend Shawn Kaho‘olemanaʻs incredible natural photos to help paint the picture of Pō Pauʻole and creation in an amazing visual narrative.

Shawn is one of our oldest friends here at FITTED. We really respect and love what he is doing now, and to be able to work with him and showcase his amazing work is truly an honor.

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We asked him to tell us a little more about himself, and here are his words:

“O aloha mai kakou. O Shawn Kahoʻolemana Naone koʻu inoa a he Hawaiʻi. Noho au i Palehua aka no Aliapaʻakai mai au. My name is Shawn Kahoʻolemana Naone and I am Hawaiian. I live in Makakilo but was raised in Salt Lake. I am a student with two concurrent majors, one in Native Hawaiian Studies and one in Social Work.  I went through many years of life with minimal curiosity on what it meant to be kanaka ʻoiwi (Native Hawaiian), in fact I never realized that I had a kuleana (responsibility) to learn and share what my kupuna had practiced and lived so many hundreds of years ago. I lived with this huikau (confusion) for many years until I discovered the value of my culture, the Hawaiian culture. This huikau I feel is one of the main reasons Native Hawaiians are the leaders in the demographic of the incarcerated, the homeless, the substance abusers, and the diasporic.

“I started to document my journey of what I learned in and out of the classroom, and at the same time I got to share my culture to those who were in the same boat as I. My philosophy on photography is a complex one but then again, aren’t all Hawaiians living in this ever changing modern day and age. The word for picture is kiʻi, but it also means image, picture, statue, tiki, likeness (as in art imitating life or more importantly vice versa), and also it means to fetch, to acquire, and obtain. So it is my paradox as well my opportunity to be pono in my art by taking a picture without actually talking but observing and giving a response to what I see. I try to makawalu others by showing the multiple angles of a certain object, and how it’s juxtaposition affects everything around it and that we are all connected. There are many ways of seeing one thing.”

Below are the five pieces of the Pōpauʻole narrative, using descriptions based on Shawnʻs own writings. Each hat will be on sale for $39.99.

 

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KAHIKO LIHAU 5 PANEL

Wednesday, September 11th, 2013 by

Releasing Saturday, Sept. 14, in-store and online.

Aloha kākou!

This Saturday we bring to you another water resistant rip-stop nylon, but in a 5-panel in our sold out floral Aloha Lihau print from the summer D1 snapback. This 5-panel features a white strap and red clip, with our Pacific Standard tag, and a detailed embroidered hula girl on the front.

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ALOHA TANKTOP (MINT) x KAMEHAMEHA RED RIP-STOP NYLON NEW ERA SNAPBACK

Thursday, September 5th, 2013 by

Available in-store and online Sept. 7th.

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Aloha kākou!

We got a fresh drop for you guys this Saturday; a back-to-school pack. Brand new Aloha tanktop in mint with tonal “Aloha” with black stroke (New Era crown hit on the back). Coinciding with the tank is an all red rip-stop nylon Kamehameha with tonal red stitching and red snap.

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MUA GRAY BLACK NEW ERA SNAPBACK

Tuesday, September 3rd, 2013 by

Available in-store and online now.

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Aloha kākou!

New release available in-store and online now: Brand new Mua with gray melton wool upper and black brim (70% acrylic, 30% wool) with white stitching on the Mua logo and green underbrim. Great gift for yourself or loved one as a back-to-scool gift.

SUMMER 13 RAINBOW COUNTRY DELIVERY 2: DETAILED SHOTS

Thursday, August 22nd, 2013 by

Releasing Saturday, August 24th. In-store, online and at these fine retailers

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Aloha kākou!

Quick update: Here are the detailed images of all of our product dropping as a part of our Summer Delivery 2 this Saturday.

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SUMMER 2013 RAINBOW COUNTRY D2 (BTS) LOOK BOOK VIDEO

Wednesday, August 21st, 2013 by

“I got my home, in the promise land, i feel at home can you overstand.” – Bob Marley – Rainbow Country

(Product shots coming soon)

SUMMER 13 RAINBOW COUNTRY DELIVERY 2

Monday, August 19th, 2013 by

Releasing Saturday, August 24th. In-store, online and at these fine retailers

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Aloha kākou!

The last of our Summer 13 (Rainbow Country) delivery two is finally here! Rainbow Country is the theme for our entire Summer 13 line and encapsulates Hawaiian lifestyle, from the Mountain to the Ocean; from Sunrise to Sunset. The Endless Summers of Hawaiʻi, where the tents are always pitched, the coolers always stocked with beverages, board shorts and tanktops worn as everyday attire and roots reggae blaring from our speakers. Hawaiʻi Lifestyle. For delivery 2, we have ten caps to offer (Aloha Served Daily – Men’s & Keiki, Rainbow Country, two Kamehamehas, Honolulu Rose, Chee Hu, Aloha digi-camo snapback and 5-panel and ‘H’ Pride). A perfect way to end yet another beautiful Summer season in Hawaiʻi nei.

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COVER_BACK

Models: Travis Watanabe, Jah Maoli, Austin Kino
Photos: Mai Sollner | IG: @mailovephotography