RED MUA, “PORTLOCK” TANK TOPS, AND “CROSS THE SEA” SNAPBACK

Thursday, December 12th, 2013 by

Releasing in-store and online Saturday, December 14th, 2013.

Aloha kākou!

For this Saturdayʻs release, we wanted to drop a small yet powerful collection of items worthy of a prime release date right in-between the Holiday ʻ13 deliveries. We will be releasing two new hats and a classic tank top done up in new colors for both men and women.

 

“Mua” Fitted
A bold red 59FIFTY with black to white gradient Mua on the front and a full black visor and black button. A white crest and red crown complete the look.

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“Portlock” Menʻs and Womenʻs Tank Top
Our popular Portlock design in white ink on a black tank-top, with red embroidered crest on the front and crown on the back. Because of the special full-body screen printing technique, every shirt is unique and will feature slight variations in ink coverage.

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“Cross The Sea” Private Label Snapback
A slight throwback as we revive our “Cross the Sea” design from our Fall ’13 collection. The design and concept meant a lot to us so we decided to bring it back on a private label 5-panel snapback. For those that recall, the inspiration came from our ancestors who used to navigate strictly based on nature. The front of the hat sees a manu (bird) surrounded by 8 feathers, representing the cardinal directions, in the shape of a sun. “Navigators of the Unknown” sits at the bottom in script while the concept message arches along the back of the hat: ʻAu i ke kai me he manu ala (To sail across the sea).

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NAVIGATORS OF THE UNKNOWN FALL LOOK BOOK 2013

Tuesday, October 22nd, 2013 by

Releasing Saturday, October 26, 2013.

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The deeper modern science delves into history, the more evidence is uncovered proving that the ancient Kanaka Maoli of Hawai‘i were far from primitive or unsophisticated civilization. Many of the Western world’s great navigators were using rudimentary navigational tools. However, despite the lack of such essential instruments, the Kanaka Maoli were able to circumnavigate the seas using a basic fundamental set of skills that involved the “altitude of stars passing overhead, a mental record of courses steered, the places on the horizon of rising and setting of familiar stars, ocean swells”, and their expert mastery of clouds.

With these superb capabilities, such highly distinguished men, such as the High Priest Pa‘ao, were able to sail back and forth between the Leeward islands of Tahiti and Hawai‘i, where he mustered the reinforcement of Pili, who was “a prince of the purest lineage.” With Pili on his side, Pa‘ao sailed back to Hawai‘i where he appointed Pili king, who would go on to develop the Kingdom, which Kamehameha would later succeed, as rightfully so, as Kamehameha is direct descendent of Pili.

We all know about such esteemed navigators which include Vespucci, Colombus, Vasco de Gama, and James Cook. However, our focus is on our hero’s such as Tupaia, Mau Pialug, Nainoa Thompson or Kaulu; the great Navigators of the Unknown.

The Navigators of the Unknown is our illustrative testimony to the celebrated navigational prowess of the great seafarers of the Pacific who were able to navigate by strict use of nature, sans any modern tools.
(Product shots featured soon.)

MAUKA:
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MAKAI:
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Mauka scene models : Sal Alicio / Kurtis Loo / Logan Penz / Tyler Penz / Amber Pocock
w/ special thanks to Kelsey Jandoc of KxJKinis. Jake and Sheila Penz (Parents of Logan and Tyler Penz)

Makai scene models : Kalena Kealani Cueto / Kaleena Kwe / Robert Kapuni Patcho / Peter Valenti / Austin Zavala

Photos Courtesy of: Stephen Suzuki (@prototypical808)

(Product shots featured soon.)