FITSTRIKE RELEASE: MUA SNAPBACK & NATIVE OVERSIZED BACK TEE

Monday, June 12th, 2017 by

Releasing exclusively in-store and online this Tuesday, June 13 at 11am HST.

MUA

Aloha kākou!

We’ll be releasing a hot pink FITSTRIKE set this Tuesday, consisting of a Mua snapback and Native Oversized Back tee. The Mua features a hot pink crown with black visor, eyelets, top button, New Era logo, and snap enclosure. The front logo is stitched in monochrome colors while the back crest is stitched in black and white. The matching Native Oversized Back tee features a hot pink design printed on a black tee.

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FITSTRIKE RELEASE: H PRIDE & NATIVE SNAPBACKS

Monday, December 19th, 2016 by

Releasing exclusively in-store and online this Tuesday, December 20 at 10am HST.

FITSTRIKE

Aloha kākou!

We’ll be releasing two new snapbacks from our FITSTRIKE program this Tuesday. The first is an H Pride snapback covered in a vibrant pink color with light orange embroidery on the front and back, tonal embroidery on the side, and a white snap enclosure. The second is a Native snapback featuring a black crown, Real Tree Xtra Camouflage visor and top button, white snap enclosure, and neon orange embroidery all around.

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HOLIDAY 2015 DELIVERY “WAIWAI”

Friday, December 4th, 2015 by

Releasing this Saturday, December 5th at 11am HST.
The Going Yard Raglan and Tee will be available in two styles each, with one being a FITTED exclusive and the other being a stockist exclusive. Please see the release information for each style below.

cityofchiefs

alohastand
Photos: @jasonjko

Aloha kākou!

This Saturday we continue with our Holiday 2015 Waiwai Collection, which embraces a time in Hawaiʻi’s history where waiwai (wealth) was based more on life, health, and thriving culture. The word “waiwai” is a duplication of the word “wai” which is the Hawaiian word for water. In the minds of our Hawaiian ancestors, when you had abundance of fresh water via a river or a spring, it meant you were very wealthy because you had access to a source of life. Because of this we honor Kākuhihewa, the 15th aliʻi ʻaimoku (ruling chief) of Oʻahu, who was revered throughout the islands and brought a time of peace, prosperity, and waiwai to the Hawaiian people.

The traditional makahiki season was also a peaceful time filled with sports and cheerful celebration in honor of Lono, the god associated with fertility, agriculture, rainfall, and peace. This helped influence the sports theme for the collection, with the aesthetic look inspired by vintage baseball and football uniforms through the use of classic colors and premium materials.

 

Aloha A-Frame Snapback
This A-Frame snapback uses felt appliqué for a varsity/collegiate look, stitched in red over a white outline for a nice pop. The entire crown is black and also features white stitching and white snap enclosure, along with a black crest tag.

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Native Snapback
Wool played a large part in classic American sport uniforms, so it’s only fitting that we bring premium melton wool to many of our pieces in this collection. This Native snapback features a scarlet red melton wool crown with a brown melton wool visor. The front and side embroideries are stitched in yellow while the back embroidery and eyelets are stitched in white to match the snap enclosure. A brown crest tag is also seen next to the enclosure.

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Kamehameha 59FIFTY
The first 59FIFTY of the collection features a full melton wool build, with cream on the crown and gray covering the visor, top button and eyelets. It also features a red felt appliqué on the front, gray side logos, and red and gray embroideries on the back.

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Kou Golfer
Our second rendition of the vintage style golfer hat that we introduced in our 10 Year Collection. The front features a new “K” logo that stands for Kou, one of the old names for Honolulu, referring to the “City of Chiefs” nickname stitched on the back. The entire hat is black with contrasting white logos, eyelets, button, and strap.

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Going Yard Raglan – Black (FITTED Exclusive) & White (Stockist Exclusive)
This baseball-inspired raglan features an athletic script logo on the front above an emblem that showcases Kākuhihewa and the number 15 as he was the 15th aliʻi ʻaimoku. Our 10 year anniversary patch is stitched on the wearer’s bottom left and a small red crown is seen on the back.

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Going Yard Tee – Brown (FITTED Exclusive) & Black (Stockist Exclusive)
This tee features the same front design as the raglan but on a short-sleeve tee. It also features the 10 year patch and red crown on the back.

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FITSTRIKE RELEASE: NATIVE SNAPBACK

Sunday, May 24th, 2015 by

Releasing in-store and online this Tuesday, May 26th.

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Aloha kākou!

We’re releasing a new FITSTRIKE Native snapback this Tuesday, featuring a black crown and teal visor. The eyelets and top button are also teal, while the front, side, and back embroideries are done in a contrasting teal. It also features a cloud gray undervisor and a white snap enclosure around the back. Like all other FITSTRIKES, this one is limited to only 50 pieces.

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PLATE LUNCH, NO GRAVY

Monday, May 4th, 2015 by

Been enjoying what the Kaplan boys are about since Rod Chmolack first brought them to the warehouse a couple of years ago. These guys carry some serious passion to life when it comes to their brand which is what we love and respect about them. Here is a quick launch video of what makes them who they are! Keep doing what you love boys!! enjoy…

Plate Lunch from Plate Lunch on Vimeo.

SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, April 23rd, 2015 by

Releasing in-store, online, and at select stockists this Saturday, April 25th. UPDATE: The Koa Tree Camo ʻAina snapback will now be available online also.

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Photos: Chris Fujimori (@cfujifilms)
Model: Jeff Bermoy

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

Koa Tree Camo ʻAina Snapback
Featuring our new Koa Tree Camo pattern sublimated on polyester poplin for the front two panels, top button, and the entire visor, along with a white mesh utilized for the other four panels. Details include white embroidery on the front HAWAII logo and visor leaves, black embroidery on the sides and eyelets, white/black embroidery on the back crest, black rope across the base of the front panels, and a black snap enclosure to top it off. UPDATE: We’ve shifted some inventory around so now we will be able to offer the Koa Tree Camo ‘Aina snapback online as well.

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Native Tee – Military Green
Our bold Native tee featuring a large white print on the front and a small infrared crown on the back.

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FITSTRIKE RELEASE: NATIVE SNAPBACK & LIFE’S A BEACH TEE

Sunday, February 22nd, 2015 by

Releasing in-store and online this Tuesday, February 24th.

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Aloha kākou!

This Tuesday’s release consists of a FITSTRIKE Native Snapback and a new tee dubbed Life’s a Beach. The Native Snapback features a scarlet crown and tonal New Era logo with a black visor and top button. The front logo and back snap enclosure are done in white while the back crest and eyelets are stitched in black. The new Life’s a Beach design is a play on the magnum opus single “Life’s a Bitch” featured on arguably the greatest hip hop album ever penned. Nasir Jones’ “Illmatic” is a crease in time that vividly spoke of street tales and continues to be the blueprint for many of your favorite rappers’ careers. As much as the streets dictate most youths’ success or failure, we in Hawai‘i are very lucky to grow up trading the street life for the beach life. On the front of this heather gray tee we have “Life’s a Beach” outlined in black and filled with red, done in a font similar to the “Illmatic” cover font. A red and black crown is also printed on the back.

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FITSTRIKE RELEASE: NATIVE SNAPBACK & VIBES TEE/TANK TOP

Monday, January 5th, 2015 by

Releasing in-store and online this Tuesday, January 6th.

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Aloha kākou!

Tomorrow we will be releasing a new FITSTRIKE snapback along with a brand new design spanning a tee and tank top. The Native snapback features a duck moss crown with black embroidery all around. The visor is black while the undervisor is cardinal red. It also features a black snap enclosure and scarlet red top button. Our new Vibes design is a melodic mix of typography and flowing shapes. Featuring a large shaka on the front with the words “Vibes” and “Fitted Hawaii” drawn within on a black tee and yellow tank top. The back features our small crown logo.

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FALL 2014 DELIVERY “WE FORWARD IN THIS GENERATION” (SEVENTH RELEASE)

Monday, December 15th, 2014 by

Releasing in-store, online, and at select stockists this Tuesday, December 16th, 2014.

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Aloha kākou!

We present to you the seventh release from our Fall 2014 Delivery One Collection, entitled “We Forward In This Generation.” Based on Bob Marley’s inspiring lyrics, we interpret the meaning as “adaptation through change.” Through special textiles and new designs, as well as a few classics from our archive, we strive to showcase Hawaiʻi’s ability to assimilate and move forward through the multitude of changes within its existence. May we move forward in this generation, and may we move forward in each generation to come.

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FITSTRIKE RELEASE: MUA SNAPBACK, NATIVE 59FIFTY, & WTCF TANK TOP

Monday, December 8th, 2014 by

Releasing this Tuesday, December 9th. The Mua snapback will be online only, while the Native 59FIFTY and WTCF tank top will be in-store only.

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Aloha kākou!

We have two new FITSTRIKE hats releasing tomorrow, along with a new Who The Crown Fits tank top. The online only Mua features a blue crown and black visor, with green undervisor and white back snap enclosure. The front Mua logo features a gradient containing shades of orange. It also features a tonal side New Era logo, orange back crest, and white top button. The FITSTRIKE Mua will only be available online. The Native 59FIFTY features black mesh on the side and back panels, with woodland camo on the front two panels and visor. A pop of neon highlighter is seen on the undervisor, top button, and back crest. The white front logo and white/black side New Era logo finish the look. The matching Who The Crown Fits tank top is black with the front logo and back crown printed in a neon highlighter color. The FITSTRIKE Native and WTCF tank top will only be available in-store.

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