FITSTRIKE RELEASE: MUA 59FIFTY & TRILOCKS TEE

Friday, September 23rd, 2016 by

Releasing exclusively in-store and online this Saturday, September 24 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a special FITSTRIKE release this Saturday, consisting of a Mua 59FIFTY and a Trilocks tee. The Mua 59FIFTY features a full desert camouflage crown, which is nicely contrasted with black embroidery, eyelets, top button, and visor. The new Trilocks tee showcases a smooth white-to-pink gradient fill across the front trilock block with a pink crown on the upper back, all printed on a black tee.

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FITSTRIKE RELEASE: MUA SNAPBACK & ASD BLOCK TEE

Sunday, September 18th, 2016 by

Releasing exclusively in-store and online this Tuesday, September 20 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a new FITSTRIKE Mua snapback releasing this Tuesday, which features a brown crown with contrasting light brown visor, eyelets, top button, side New Era logo, and back crest. The front logo features a smooth teal to white gradient, matching the white snap enclosure. Releasing alongside the Mua snapback is a new colorway in our ASD block tee, which features light orange printed on a teal tee.

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FITSTRIKE RELEASE: MUA SNAPBACK

Monday, September 5th, 2016 by

Releasing exclusively in-store and online this Tuesday, September 6 at 11am HST.

FITSTRIKE

Aloha kākou!

Tomorrow we’ll be releasing a new FITSTRIKE Mua snapback, featuring a royal blue crown along with deep navy blue visor, eyelets, and top button. The front Mua logo features a gradient from blue to white with shades light blues and greens in between, with those same shades moving to the side New Era logo and back crest as well. A white snap enclosure around the back completes the look.

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FITSTRIKE RELEASE: MUA SNAPBACK, ASD BLOCK TEE, & WTCF TEE

Monday, August 22nd, 2016 by

Releasing exclusively in-store and online this Tuesday, August 23 at 11am HST.

FITSTRIKE

Aloha kākou!

This Tuesday we’ll be releasing a brand new Mua snapback under our FITSTRIKE program. This clean Mua features a black crown and visor with a splash of woodland camouflage on the undervisor. The front Mua logo is stitched in white and bold pink, with a white New Era logo on the left side and a pink crest and white snap enclosure on the back. We’re also releasing two new tees to go along with the FITSTRIKE Mua—our new ASD Block tee features a white ASD block logo on the left chest and a white crown on the back printed on a light pink tee, while our newest colorway in the Who The Crown Fits design showcases olive print on a pink tee.

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FITSTRIKE RELEASE: MUA SNAPBACK & BRIGANTE & KTWA TEES

Monday, August 1st, 2016 by

Releasing exclusively in-store and online this Tuesday, August 2 at 11am HST.

FITSTRIKE

Aloha kākou!

This Tuesday we’ll be releasing a new Mua snapback and two matching tees under our FITSTRIKE program. The Mua features an all black base with green undervisor and white snap enclosure. The front logo features red, yellow, green, grey, and white stitching, while the side New Era logo is stitched in green and the back crest is a tonal black. It also features white eyelets for added pop. The heather grey Brigante tee features our logo on the front left chest in grey and a red, yellow, green, and grey Brigante logo on the back. The yellow Kill Them With Aloha tee features black print on the front and back with green on the lower left side and right sleeve.

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SUMMER 2016 AHOLOA COLLECTION

Friday, June 24th, 2016 by

Releasing in-store, online, and at select stockists this Saturday, June 25 at 11am HST.

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BLOG IMAGE
Photo: @jasonjko
Model: @hobrahchee

Aloha kākou!

With the kau wela (summer) season in full swing, we are proud to present the second release from our Summer 2016 Aholoa Collection, releasing this Saturday.

Aholoa translates to “long breath” in Hawaiian, and to us, we think about the summer sun and our hopes that the sun holds its breath so that we can keep enjoying its ever-giving life before having to sink into the ocean. The Aholoa collection is a tribute to the summer sun and the memories made during this beautiful season, through the use of new stories, designs, and materials. A running theme this season is celebrating the old school street car culture we witnessed as keiki during the summers. Old school Datsuns, VWs, and lifted Toyotas, cruising all around the island or just cruising in a secret random parking lot, creating a party every time.

We’ve introduced two new patterns specifically for the Aholoa collection as well. Finish Line is a car-inspired pattern that resembles a checkered flag, but with niuhi tri-lock shapes making up the black squares. DPICT (Disruptive Pattern Island Camouflage Triangle) Camo combines our two proprietary camouflage patterns—Island Camo and Tri-Camo—into a seamless woodland-inspired camouflage, with highly stylized island shapes in the foreground and subtle Tri-Camo in the background.

This season, we’re also showcasing our first full collection of cut and sew silhouettes, built to live as timeless sportswear pieces, using high-quality material selections with intricate subtle details and constructed to the highest standards. These silhouettes will form the foundation of our entire cut and sew program, ushering in a new level of design technique as we continue to strive for the best quality product for our customers.

 

Quicksand Mua Snapback
DPICT Camo floods the entire crown and visor of this snapback, dubbed the Quicksand Mua. It’s made entirely of Poly Pique to help with quick drying. The front Mua is stitched in red, brown, green, white, and black, with red seen on the side logos and black/green on the back crest. The top button and eyelets are black, in stark contrast to the white snap enclosure.

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Plateau Technical Short – Black
The second cut and sew silhouette being introduced this season is the highly detailed Plateau Technical Short. The fabric is a premium cotton/polyester (65/35) blend, manufactured specifically for its durable, quick-drying, and sweat-wicking capabilities. The first detail you’ll notice is the row of printed woven X logos we debuted for our 10 Year anniversary across the top of the short, with our FITTED logo below the front left pocket. On the opposite side, our ʻio morale patch is stitched right below the front right pocket, with a sizing spec label stitched on the inside of the same pocket. The Plateau Technical Short also includes a double-stitched drawstring with heat-shrunk rubber aglets on the knotted ends, along with metal grommets. A custom-designed crotch gusset was added for extra durability, shaped to be two tri-locks together as a diamond. Other details include a large tri-lock back gusset, two mesh back pockets sealed by water-resistant reverse invisible zippers, a Mil Spec label above the back right pocket, and a keyring loop sewn into the waist on the wearer’s right side seam.

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DETAIL

 

Kaʻena Point Tee – Red or White
This new tee features the name FITTED in an old-school off-road rally style, mixed with a white-to-yellow gradient. The back features a stylized crown emblem with red, orange, and yellow racing stripes in the background.

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SPRING 2016 DELIVERY “HUI” – HNRS

Wednesday, June 8th, 2016 by

The Hnrs “United We Stand” Mua Snapback will release exclusively at Hnrs in Las Vegas on Saturday, June 11. This is the last of three hats for the “United We Stand” Collection.

HNRS

HNRS
Photos: Rudy Thompson

Aloha kākou!

Hnrs will be releasing the third installment of their “United We Stand” Collection this Saturday, with a bold all-red Mua New Era 9FIFTY snapback being the final piece to the American-themed puzzle. The woodland camo undervisor helps tie the entire collection together cohesively. Please visit their Instagram account @hnrslv or website hnrslv.com for further details on this release.

UNITED WE STAND

HNRS

SPRING 2016 DELIVERY “HUI” – HNRS

Saturday, May 28th, 2016 by

The Hnrs “United We Stand” H Pride Snapback will release exclusively at Hnrs in Las Vegas on Monday, May 30. This is the first of three hats for the “United We Stand” Collection.

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Photos: Rudy Thompson

Aloha kākou!

During our Spring 2016 Hui Collection, we’ve discovered and learned more about each of our team members through stories and hats they’ve created. Now we’d like to shine a light on several of our stockists that we also consider ʻOhana, by allowing them to create a mini collection and release it exclusively at their own shop, by their own terms. Please note that all hats in the Hui Collection were produced in limited quantities.

Our final collaborative effort for our Spring Hui collection comes from our ʻohana at Hnrs in Las Vegas. We’ve known the guys behind Hnrs for years, so it’s a privilege to work with them on this Hui Collection. They’ve created a mini collection entitled “United We Stand,” which is an ode to the country we live in, by utilizing three different designs. The H Pride above is the first of three hats for the Hnrs “United We Stand” Collection. Check out their own story below, and please visit their Instagram account @hnrslv or website hnrslv.com for further details on this release.

 

Company: Hnrs Apparel

Year Established: 2014

Location: 8174 Las Vegas Blvd. S Suite 100

Phone Number: (702) 823-4417

Website: hnrslv.com

Social Media: @hnrslv (IG)

Favorite FITTED hat? Anything Kulāiwi

 

UNITED WE STAND PACK
By Todd Shimabuku (Hnrs)

As this opportunity came up, I was thinking on just building a solid looking cap that takes aim toward the nation and the country we live in…which is the United States of America. The 3 styles and colorways of caps have a deep connection as Hnrs is rooted in the USA, but still gives tribute to the local lifestyles we left behind in Hawaii. The colors of America with its tonal range of embroidery will make this set of caps a collectors favorite. The caps’ underbill was just my way of connecting this whole project towards what I experienced with becoming great friends with the owners of Fitted Hawaii which was the bond of Skateboarding and the East Coast style of Music, i.e. Black Moon, Mobb Deep, Smif & Wesson, and of course…the Wu Era!

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HNRS

SPRING 2016 DELIVERY “HUI” – ONE EIGHTY MAUI

Wednesday, May 18th, 2016 by

One Eighty Maui’s Bordeaux Mua Snapback will release in-store only, exclusively at One Eighty Maui this Saturday, May 21.

ONE EIGHTY
Photo: @brendanms

Aloha kākou!

One Eighty Maui is set to release their final Hui collaboration piece this Saturday. The Bordeaux Mua snapback was designed by Brendan Smith and is inspired by the Air Jordan VII “Bordeaux,” arguably the most popular colorway of the VII silhouette. It features a dark grey and black base similar to the shoe, along with all the bold accent colors that make it such a favorite among collectors. Please check out their Instagram account @oneeightymaui for further details.

ONE EIGHTY

ONE EIGHTY MAUI

ONE EIGHTY MAUI

FITSTRIKE RELEASE: MUA 59FIFTY & SOUNDS OF ALOHA TEE

Sunday, May 8th, 2016 by

Releasing exclusively in-store and online this Tuesday, May 10 at 11am HST.

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Aloha kākou!

This Tuesday we’ll be releasing a new FITSTRIKE Mua 59FIFTY and Sounds of Aloha tee. The Mua 59FIFTY shows off an extra clean look with its full denim build and white embroidery on all sides. The Sounds of Aloha tee features classic stereophonic banners and logos stacked on one another (also known as a “stereo stack”), flipped with FITTED branding, printed on a black tee. It acts as a visual representation of what our brand is known for—using our voice to share stories alongside our releases to help provide a deeper understanding beyond the visual surface.

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