FITSTRIKE RELEASE: MUA 59FIFTY

Sunday, November 20th, 2016 by

Releasing exclusively in-store and online this Tuesday, November 22 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a new FITSTRIKE Mua 59FIFTY releasing this Tuesday, featuring a white crown and black visor. The front logo is stitched in a familiar colorway, reminiscent of the old UH logo. The black eyelets and top button match the visor, while the side logo is stitched in orange and the back crest is stitched in orange and green.

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A/W TRADEWINDS COLLECTION

Thursday, November 17th, 2016 by

Releasing exclusively in-store and online this Saturday, November 19 at 11am HST.

TRADEWINDS

TRADEWINDS
Photo: @jasonjko
Model: @salvacio90

 

Aloha kākou!

This Saturday, we continue our seasonal delivery with the next release from our A/W Tradewinds Collection. Our natural tradewinds are unique and special to our islands, evoking a welcoming and affectionate reaction when they breeze through. Frequently described as a “natural air conditioner,” we not only look forward to the trades for the cool climate it brings, but also as a signal of calm and pleasant weather for outdoor activities such as surfing, fishing, or boating, which all heavily depend on great weather conditions.

For visual inspiration, we look to the old Hawaiian olelo noʻeau (proverb): “Ke kupu, o ka ʻaina ua maile, ua au koaʻe,” which translates to “The natives of the land declare that the weather is calm when the tropic bird travels afar.” The koaʻe (tropic bird) thus became symbolic as a sign of great weather when soaring far out at sea. Throughout the collection, there are numerous references to the koaʻe, along with nautical elements and climate map imagery, to help strengthen the overall aesthetic vision.

Two new patterns were created based on a climate map of the Pacific Ocean—TRDWND_EARTHBLUE and TRDWND_BLACKNIGHT—showing the wind direction as it flows during the hoʻoilo (wet) season in Hawaiʻi. We’ve also put extensive focus and care into our cut & sew program, introducing new pieces throughout the collection that are geared toward highly technical construction through our new TropTech tier, as well as premium lifestyle construction through our new OutFitted tier. And as usual, all items from this A/W Tradewinds Collection are limited in size and quantity and will not be reproduced.

 

Tradewinds Mua 59FIFTY
Featuring a navy blue crown with our new TRDWND_EARTHBLUE pattern covering the visor. The front Mua logo is stitched in red, orange, turquoise, blue, and white to match the colors seen on the visor, with the side logos stitched in red and the back crest stitched in red and orange.

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FITSTRIKE RELEASE: MUA SNAPBACK

Monday, November 14th, 2016 by

Releasing exclusively in-store and online this Tuesday, November 15 at 11am HST.

FITSTRIKE

Aloha kākou!

This Tuesday, we’ll be releasing a brand new FITSTRIKE Mua snapback featuring—for the first time in our history—urban camouflage cloaked over the entire crown and visor. The front Mua logo and back crest are stitched in hot pink, while the eyelets and side logo are stitched in black. It also features a white snap enclosure around the back. Like all FITSTRIKES, this Mua was produced in limited quantities.

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FITSTRIKE RELEASE: MUA 59FIFTY & TRILOCKS TEE

Friday, September 23rd, 2016 by

Releasing exclusively in-store and online this Saturday, September 24 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a special FITSTRIKE release this Saturday, consisting of a Mua 59FIFTY and a Trilocks tee. The Mua 59FIFTY features a full desert camouflage crown, which is nicely contrasted with black embroidery, eyelets, top button, and visor. The new Trilocks tee showcases a smooth white-to-pink gradient fill across the front trilock block with a pink crown on the upper back, all printed on a black tee.

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FITSTRIKE RELEASE: MUA SNAPBACK & ASD BLOCK TEE

Sunday, September 18th, 2016 by

Releasing exclusively in-store and online this Tuesday, September 20 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a new FITSTRIKE Mua snapback releasing this Tuesday, which features a brown crown with contrasting light brown visor, eyelets, top button, side New Era logo, and back crest. The front logo features a smooth teal to white gradient, matching the white snap enclosure. Releasing alongside the Mua snapback is a new colorway in our ASD block tee, which features light orange printed on a teal tee.

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FITSTRIKE RELEASE: MUA SNAPBACK

Monday, September 5th, 2016 by

Releasing exclusively in-store and online this Tuesday, September 6 at 11am HST.

FITSTRIKE

Aloha kākou!

Tomorrow we’ll be releasing a new FITSTRIKE Mua snapback, featuring a royal blue crown along with deep navy blue visor, eyelets, and top button. The front Mua logo features a gradient from blue to white with shades light blues and greens in between, with those same shades moving to the side New Era logo and back crest as well. A white snap enclosure around the back completes the look.

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FITSTRIKE RELEASE: MUA SNAPBACK, ASD BLOCK TEE, & WTCF TEE

Monday, August 22nd, 2016 by

Releasing exclusively in-store and online this Tuesday, August 23 at 11am HST.

FITSTRIKE

Aloha kākou!

This Tuesday we’ll be releasing a brand new Mua snapback under our FITSTRIKE program. This clean Mua features a black crown and visor with a splash of woodland camouflage on the undervisor. The front Mua logo is stitched in white and bold pink, with a white New Era logo on the left side and a pink crest and white snap enclosure on the back. We’re also releasing two new tees to go along with the FITSTRIKE Mua—our new ASD Block tee features a white ASD block logo on the left chest and a white crown on the back printed on a light pink tee, while our newest colorway in the Who The Crown Fits design showcases olive print on a pink tee.

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FITSTRIKE RELEASE: MUA SNAPBACK & BRIGANTE & KTWA TEES

Monday, August 1st, 2016 by

Releasing exclusively in-store and online this Tuesday, August 2 at 11am HST.

FITSTRIKE

Aloha kākou!

This Tuesday we’ll be releasing a new Mua snapback and two matching tees under our FITSTRIKE program. The Mua features an all black base with green undervisor and white snap enclosure. The front logo features red, yellow, green, grey, and white stitching, while the side New Era logo is stitched in green and the back crest is a tonal black. It also features white eyelets for added pop. The heather grey Brigante tee features our logo on the front left chest in grey and a red, yellow, green, and grey Brigante logo on the back. The yellow Kill Them With Aloha tee features black print on the front and back with green on the lower left side and right sleeve.

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SUMMER 2016 AHOLOA COLLECTION

Friday, June 24th, 2016 by

Releasing in-store, online, and at select stockists this Saturday, June 25 at 11am HST.

BLOG IMAGE

BLOG IMAGE
Photo: @jasonjko
Model: @hobrahchee

Aloha kākou!

With the kau wela (summer) season in full swing, we are proud to present the second release from our Summer 2016 Aholoa Collection, releasing this Saturday.

Aholoa translates to “long breath” in Hawaiian, and to us, we think about the summer sun and our hopes that the sun holds its breath so that we can keep enjoying its ever-giving life before having to sink into the ocean. The Aholoa collection is a tribute to the summer sun and the memories made during this beautiful season, through the use of new stories, designs, and materials. A running theme this season is celebrating the old school street car culture we witnessed as keiki during the summers. Old school Datsuns, VWs, and lifted Toyotas, cruising all around the island or just cruising in a secret random parking lot, creating a party every time.

We’ve introduced two new patterns specifically for the Aholoa collection as well. Finish Line is a car-inspired pattern that resembles a checkered flag, but with niuhi tri-lock shapes making up the black squares. DPICT (Disruptive Pattern Island Camouflage Triangle) Camo combines our two proprietary camouflage patterns—Island Camo and Tri-Camo—into a seamless woodland-inspired camouflage, with highly stylized island shapes in the foreground and subtle Tri-Camo in the background.

This season, we’re also showcasing our first full collection of cut and sew silhouettes, built to live as timeless sportswear pieces, using high-quality material selections with intricate subtle details and constructed to the highest standards. These silhouettes will form the foundation of our entire cut and sew program, ushering in a new level of design technique as we continue to strive for the best quality product for our customers.

 

Quicksand Mua Snapback
DPICT Camo floods the entire crown and visor of this snapback, dubbed the Quicksand Mua. It’s made entirely of Poly Pique to help with quick drying. The front Mua is stitched in red, brown, green, white, and black, with red seen on the side logos and black/green on the back crest. The top button and eyelets are black, in stark contrast to the white snap enclosure.

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Plateau Technical Short – Black
The second cut and sew silhouette being introduced this season is the highly detailed Plateau Technical Short. The fabric is a premium cotton/polyester (65/35) blend, manufactured specifically for its durable, quick-drying, and sweat-wicking capabilities. The first detail you’ll notice is the row of printed woven X logos we debuted for our 10 Year anniversary across the top of the short, with our FITTED logo below the front left pocket. On the opposite side, our ʻio morale patch is stitched right below the front right pocket, with a sizing spec label stitched on the inside of the same pocket. The Plateau Technical Short also includes a double-stitched drawstring with heat-shrunk rubber aglets on the knotted ends, along with metal grommets. A custom-designed crotch gusset was added for extra durability, shaped to be two tri-locks together as a diamond. Other details include a large tri-lock back gusset, two mesh back pockets sealed by water-resistant reverse invisible zippers, a Mil Spec label above the back right pocket, and a keyring loop sewn into the waist on the wearer’s right side seam.

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DETAIL

 

Kaʻena Point Tee – Red or White
This new tee features the name FITTED in an old-school off-road rally style, mixed with a white-to-yellow gradient. The back features a stylized crown emblem with red, orange, and yellow racing stripes in the background.

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SPRING 2016 DELIVERY “HUI” – HNRS

Wednesday, June 8th, 2016 by

The Hnrs “United We Stand” Mua Snapback will release exclusively at Hnrs in Las Vegas on Saturday, June 11. This is the last of three hats for the “United We Stand” Collection.

HNRS

HNRS
Photos: Rudy Thompson

Aloha kākou!

Hnrs will be releasing the third installment of their “United We Stand” Collection this Saturday, with a bold all-red Mua New Era 9FIFTY snapback being the final piece to the American-themed puzzle. The woodland camo undervisor helps tie the entire collection together cohesively. Please visit their Instagram account @hnrslv or website hnrslv.com for further details on this release.

UNITED WE STAND

HNRS