FITSTRIKE RELEASE: MUA 59FIFTY

Monday, January 9th, 2017 by

Releasing exclusively in-store and online this Tuesday, January 10 at 11am HST.

FITSTRIKE

Aloha kākou!

We have an icy new Mua 59FIFTY releasing this Tuesday under our FITSTRIKE program. It features a light teal base with teal undervisor and eyelets. The front Mua logo is stitched in white and various shades of teal, with the side New Era logo and back crest sharing the same color palette.

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A/W TRADEWINDS COLLECTION

Thursday, January 5th, 2017 by

Releasing in-store, online, and at select stockists this Saturday, January 7 at 11am HST.

TRADEWINDS

TRADEWINDS
Photo: @jasonjko
Model: @chrisrockemwell & @salvacio90

 

Aloha kākou!

This Saturday, we continue our seasonal delivery with the next release from our A/W Tradewinds Collection. Our natural tradewinds are unique and special to our islands, evoking a welcoming and affectionate reaction when they breeze through. Frequently described as a “natural air conditioner,” we not only look forward to the trades for the cool climate it brings, but also as a signal of calm and pleasant weather for outdoor activities such as surfing, fishing, or boating, which all heavily depend on great weather conditions.

For visual inspiration, we look to the old Hawaiian olelo noʻeau (proverb): “Ke kupu, o ka ʻaina ua malie, ua au koaʻe,” which translates to “The natives of the land declare that the weather is calm when the tropic bird travels afar.” The koaʻe (tropic bird) thus became symbolic as a sign of great weather when soaring far out at sea. Throughout the collection, there are numerous references to the koaʻe, along with nautical elements and climate map imagery, to help strengthen the overall aesthetic vision.

Two new patterns were created based on a climate map of the Pacific Ocean—TRDWND_EARTHBLUE and TRDWND_BLACKNIGHT—showing the wind direction as it flows during the hoʻoilo (wet) season in Hawaiʻi. We’ve also put extensive focus and care into our cut & sew program, introducing new pieces throughout the collection that are geared toward highly technical construction through our new TropTech tier, as well as premium lifestyle construction through our new OutFitted tier. And as usual, all items from this A/W Tradewinds Collection are limited in size and quantity and will not be reproduced.

 

Tradewinds Mua Snapback
This seasonal Mua snapback showcases the TRDWND_BLACKNIGHT pattern covering the entire crown and visor, with dark green side embroideries, red and gold back embroidery, and a white snap enclosure. The front Mua logo is stitched in red, gold, dark green, white, and black.

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High Point Long-Sleeve Button Shirt – Red
We revisit our High Point Button Long-Sleeve Button Shirt in classic red and black plaid. The High Point Button Shirt is crafted to high specifications with unique signature details, like the large off-set patterned tri-lock gusset on the back and smaller tri-lock side seam gussets at the contoured bottom hem. It’s made out of breathable 100% cotton woven jacquard and features a traditional buttoned collar and button-down front with soft-touch rubber-coated buttons which have Aloha Served Daily engraved on the edges. The High Point Button Shirt also features a left chest pocket with embroidered koaʻe artwork and a tri-lock spec patch below the pocket near the bottom hem.

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FITSTRIKE RELEASE: MUA SNAPBACK

Monday, December 26th, 2016 by

Releasing exclusively in-store and online this Tuesday, December 27 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a new FITSTRIKE Mua snapback releasing on Tuesday, featuring an orange crown with contrasting dark red visor, top button, and eyelets. The front Mua logo features white and various shades of red, while the side New Era logo is stitched in dark red and the back crest is white and dark red. It also features a white snap enclosure.

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FITSTRIKE RELEASE: MUA 59FIFTY

Sunday, November 20th, 2016 by

Releasing exclusively in-store and online this Tuesday, November 22 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a new FITSTRIKE Mua 59FIFTY releasing this Tuesday, featuring a white crown and black visor. The front logo is stitched in a familiar colorway, reminiscent of the old UH logo. The black eyelets and top button match the visor, while the side logo is stitched in orange and the back crest is stitched in orange and green.

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A/W TRADEWINDS COLLECTION

Thursday, November 17th, 2016 by

Releasing exclusively in-store and online this Saturday, November 19 at 11am HST.

TRADEWINDS

TRADEWINDS
Photo: @jasonjko
Model: @salvacio90

 

Aloha kākou!

This Saturday, we continue our seasonal delivery with the next release from our A/W Tradewinds Collection. Our natural tradewinds are unique and special to our islands, evoking a welcoming and affectionate reaction when they breeze through. Frequently described as a “natural air conditioner,” we not only look forward to the trades for the cool climate it brings, but also as a signal of calm and pleasant weather for outdoor activities such as surfing, fishing, or boating, which all heavily depend on great weather conditions.

For visual inspiration, we look to the old Hawaiian olelo noʻeau (proverb): “Ke kupu, o ka ʻaina ua malie, ua au koaʻe,” which translates to “The natives of the land declare that the weather is calm when the tropic bird travels afar.” The koaʻe (tropic bird) thus became symbolic as a sign of great weather when soaring far out at sea. Throughout the collection, there are numerous references to the koaʻe, along with nautical elements and climate map imagery, to help strengthen the overall aesthetic vision.

Two new patterns were created based on a climate map of the Pacific Ocean—TRDWND_EARTHBLUE and TRDWND_BLACKNIGHT—showing the wind direction as it flows during the hoʻoilo (wet) season in Hawaiʻi. We’ve also put extensive focus and care into our cut & sew program, introducing new pieces throughout the collection that are geared toward highly technical construction through our new TropTech tier, as well as premium lifestyle construction through our new OutFitted tier. And as usual, all items from this A/W Tradewinds Collection are limited in size and quantity and will not be reproduced.

 

Tradewinds Mua 59FIFTY
Featuring a navy blue crown with our new TRDWND_EARTHBLUE pattern covering the visor. The front Mua logo is stitched in red, orange, turquoise, blue, and white to match the colors seen on the visor, with the side logos stitched in red and the back crest stitched in red and orange.

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FITSTRIKE RELEASE: MUA SNAPBACK

Monday, November 14th, 2016 by

Releasing exclusively in-store and online this Tuesday, November 15 at 11am HST.

FITSTRIKE

Aloha kākou!

This Tuesday, we’ll be releasing a brand new FITSTRIKE Mua snapback featuring—for the first time in our history—urban camouflage cloaked over the entire crown and visor. The front Mua logo and back crest are stitched in hot pink, while the eyelets and side logo are stitched in black. It also features a white snap enclosure around the back. Like all FITSTRIKES, this Mua was produced in limited quantities.

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FITSTRIKE RELEASE: MUA 59FIFTY & TRILOCKS TEE

Friday, September 23rd, 2016 by

Releasing exclusively in-store and online this Saturday, September 24 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a special FITSTRIKE release this Saturday, consisting of a Mua 59FIFTY and a Trilocks tee. The Mua 59FIFTY features a full desert camouflage crown, which is nicely contrasted with black embroidery, eyelets, top button, and visor. The new Trilocks tee showcases a smooth white-to-pink gradient fill across the front trilock block with a pink crown on the upper back, all printed on a black tee.

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FITSTRIKE RELEASE: MUA SNAPBACK & ASD BLOCK TEE

Sunday, September 18th, 2016 by

Releasing exclusively in-store and online this Tuesday, September 20 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a new FITSTRIKE Mua snapback releasing this Tuesday, which features a brown crown with contrasting light brown visor, eyelets, top button, side New Era logo, and back crest. The front logo features a smooth teal to white gradient, matching the white snap enclosure. Releasing alongside the Mua snapback is a new colorway in our ASD block tee, which features light orange printed on a teal tee.

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FITSTRIKE RELEASE: MUA SNAPBACK

Monday, September 5th, 2016 by

Releasing exclusively in-store and online this Tuesday, September 6 at 11am HST.

FITSTRIKE

Aloha kākou!

Tomorrow we’ll be releasing a new FITSTRIKE Mua snapback, featuring a royal blue crown along with deep navy blue visor, eyelets, and top button. The front Mua logo features a gradient from blue to white with shades light blues and greens in between, with those same shades moving to the side New Era logo and back crest as well. A white snap enclosure around the back completes the look.

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FITSTRIKE RELEASE: MUA SNAPBACK, ASD BLOCK TEE, & WTCF TEE

Monday, August 22nd, 2016 by

Releasing exclusively in-store and online this Tuesday, August 23 at 11am HST.

FITSTRIKE

Aloha kākou!

This Tuesday we’ll be releasing a brand new Mua snapback under our FITSTRIKE program. This clean Mua features a black crown and visor with a splash of woodland camouflage on the undervisor. The front Mua logo is stitched in white and bold pink, with a white New Era logo on the left side and a pink crest and white snap enclosure on the back. We’re also releasing two new tees to go along with the FITSTRIKE Mua—our new ASD Block tee features a white ASD block logo on the left chest and a white crown on the back printed on a light pink tee, while our newest colorway in the Who The Crown Fits design showcases olive print on a pink tee.

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