FITSTRIKE RELEASE: MUA 59FIFTY

Monday, January 25th, 2016 by

Releasing exclusively in-store and online this Tuesday, January 26th at 11am HST.

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Aloha kākou!

We have a new 59FIFTY releasing on Tuesday under our FITSTRIKE program. This Mua features regal color-blocking on the front logo, using yellow, red, and brown as a nod to mahiʻole (feather helmets) worn by ancient Hawaiian aliʻi. Yellow is used on the side New Era logo and the undervisor, while red shows up on the back crest. The visor, eyelets, and top button are brown, creating a nice contrast against the heather grey crown.

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FITSTRIKE RELEASE: MUA A-FRAME SNAPBACK

Sunday, January 17th, 2016 by

Releasing exclusively in-store and online this Tuesday, January 19th at 11am HST.

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Aloha kākou!

This Tuesday’s FITSTRIKE release consists of a Mua A-Frame snapback featuring very nostalgic color-blocking—perfectly reminiscent of the Les Murakami era of UH baseball. The front Mua logo is stitched in red, green, yellow, blue, and white, while the side New Era logo and back crest are stitched in orange. It also features an orange top button and undervisor, along with a white snap enclosure to complete the throwback look.

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HOLIDAY 2015 DELIVERY “WAIWAI”

Thursday, January 14th, 2016 by

Releasing in-store and online this Saturday, January 16th at 11am HST.

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Aloha kākou!

This Saturday we continue with our Holiday 2015 Waiwai Collection, which embraces a time in Hawaiʻi’s history where waiwai (wealth) was based more on life, health, and thriving culture. The word “waiwai” is a duplication of the word “wai” which is the Hawaiian word for water. In the minds of our Hawaiian ancestors, when you had abundance of fresh water via a river or a spring, it meant you were very wealthy because you had access to a source of life. Because of this we honor Kākuhihewa, the 15th aliʻi ʻaimoku (ruling chief) of Oʻahu, who was revered throughout the islands and brought a time of peace, prosperity, and waiwai to the Hawaiian people.

The traditional makahiki season was also a peaceful time filled with sports and cheerful celebration in honor of Lono, the god associated with fertility, agriculture, rainfall, and peace. This helped influence the sports theme for the collection, with the aesthetic look inspired by vintage baseball and football uniforms through the use of classic colors and premium materials.

 

Mua Snapback
A great mix of colors and materials come together on this snapback. The crown is made out of light grey melton wool, while the visor is made out of brown leather on the upper and red melton wool underneath. It also features a dark grey Mua logo on the front and a white snap enclosure on the back. The side logos, back text, eyelets, and top button are all featured in red, matching the back red crest tag.

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FITSTRIKE RELEASE: MUA SNAPBACK & ESCAPE TEE

Monday, January 4th, 2016 by

Releasing exclusively in-store and online this Tuesday, January 5th at 11am HST.

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Aloha kākou!

This Tuesday we will be releasing a new Mua snapback under our FITSTRIKE program. The snapback features soft, rich suede on the crown and visor, in cardinal red and black, respectively. The Mua logo features fiery shades of red, orange, and yellow which then flow over to the yellow crest logo on the back as well as the orange side New Era logo, snap enclosure, and undervisor. Also releasing is a light blue Escape to Paradise tee, featuring the multi-colored print on the front and a white crown on the upper back.

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FITSTRIKE RELEASE: MUA SNAPBACK; ESCAPE & HONOLULUAN TEES

Friday, December 18th, 2015 by

Releasing exclusively in-store and online this Saturday, December 19th at 10am HST.

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Photos: @jarettblake
Model: @chrisrockemwell

Aloha kākou!

We are releasing another FITSTRIKE set this Saturday by way of an A-Frame snapback, a long-sleeve tee, and a short-sleeve tee. The Mua A-Frame snapback features a black base with blue undervisor and blue contrast stitching on the top of the visor. The front logo is stitched in white and shades of grey and silver, while the eyelets are stitched in grey. It also features blue embroideries on the side and back which match the top button, along with a white snap enclosure. The Escape to Paradise long-sleeve tee features our popular trilock photo and type design on a heather grey base, with a white crown on the back. The Honoluluan tee features the classic design in bold colors on a heather charcoal tee, also with a white crown on the back.

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FITSTRIKE RELEASE: KAMEHAMEHA, H PRIDE, & MUA SNAPBACKS; ESCAPE & KTWA TEES

Monday, December 7th, 2015 by

Releasing exclusively in-store and online this Tuesday, December 8th at 10am HST.

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Aloha kākou!

We have a big FITSTRIKE line-up releasing tomorrow. The Kamehameha snapback features a unique colorblocking on the crown, split right down the middle with woodland camo on the wearer’s left side and black on the right side, top button, and visor. It also features black embroidery and a white snap enclosure. The H Pride snapback features a wheat crown with shades of olive on the visor, top button, eyelets and embroideries. Wheat contrast stitching is seen on the visor while a white snap enclosure finishes the look. The Mua snapback features a black crown with a green visor and top button, along with a white snap enclosure and cream eyelets. The front logo features shades of brown and olive, while the side New Era logo is stitched in cream and the back logo is stitched in olive.

We’re also releasing two new tees that follow the same color scheme as the snapbacks above. The Escape tee features our popular “Escape to Paradise” slogan and trilock photo on the front of an olive tee, with a white crown on the back. The Kill Them With Aloha tee features the KTWA military-inspired design on an olive tee, printed in white and brown.

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HOLIDAY 2015 DELIVERY “WAIWAI”

Friday, November 20th, 2015 by

Releasing in-store and online this Saturday, November 21st at 11am HST.

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Aloha kākou!

This Saturday we continue with our Holiday 2015 Waiwai Collection, which embraces a time in Hawaiʻi’s history where waiwai (wealth) was based more on life, health, and thriving culture. The word “waiwai” is a duplication of the word “wai” which is the Hawaiian word for water. In the minds of our Hawaiian ancestors, when you had abundance of fresh water via a river or a spring, it meant you were very wealthy because you had access to a source of life. Because of this we honor Kākuhihewa, the 15th aliʻi ʻaimoku (ruling chief) of Oʻahu, who was revered throughout the islands and brought a time of peace, prosperity, and waiwai to the Hawaiian people.

The traditional makahiki season was also a peaceful time filled with sports and cheerful celebration in honor of Lono, the god associated with fertility, agriculture, rainfall, and peace. This helped influence the sports theme for the collection, with the aesthetic look inspired by vintage baseball and football uniforms through the use of classic colors and premium materials.

 

Mua Strapback
This clean strapback features premium materials to help accentuate the vintage sports feel, utilizing dark green melton wool on the crown and rich leather on the visor and strap enclosure. It also features yellow embroidery all around, along with a black crest tag in the back to complete the look.

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FITSTRIKE RELEASE: MUA SNAPBACK

Thursday, September 17th, 2015 by

Releasing in-store and online this Saturday, September 19th.

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Aloha kākou!

We have a new Mua snapback releasing this Saturday under our FITSTRIKE program. It features a woodland camo crown along with black visor, eyelets, and top button. The front Mua logo features a white-to-aqua gradient, while the aqua color carries through the New Era logo and back crest. A white snap enclosure is seen around the back. Limited to only 50 pieces.

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FITSTRIKE RELEASE: MUA SNAPBACK

Monday, June 29th, 2015 by

Releasing in-store and online this Tuesday, June 30th.

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Aloha kākou!

Tuesday’s release consists of a FITSTRIKE Mua snapback featuring a forest green crown, white snap enclosure, and black visor and top button. A balanced mix of colors are stitched throughout to give the Mua some well-deserved character, with light green eyelets, volt green New Era logo, red back crest, and a warm white-to-red gradient on the front Mua logo. Only 50 pieces were produced.

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FITSTRIKE RELEASE: MUA SNAPBACK

Monday, June 8th, 2015 by

Releasing in-store and online this Tuesday, June 9th.

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Aloha kākou!

We have a new FITSTRIKE Mua snapback releasing on Tuesday featuring another material that’s new to our stable—perforated leather—seen in red covering the entire crown. The visor and top button are made of black tumbled leather while the undervisor is made of black poly twill. It also features a front Mua logo stitched in a black-to-white gradient along with black eyelets, New Era logo, back crest, and snap enclosure. Limited to only 50 pieces.

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