SUMMER 2016 AHOLOA COLLECTION

Friday, June 24th, 2016 by

Releasing in-store, online, and at select stockists this Saturday, June 25 at 11am HST.

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Photo: @jasonjko
Model: @hobrahchee

Aloha kākou!

With the kau wela (summer) season in full swing, we are proud to present the second release from our Summer 2016 Aholoa Collection, releasing this Saturday.

Aholoa translates to “long breath” in Hawaiian, and to us, we think about the summer sun and our hopes that the sun holds its breath so that we can keep enjoying its ever-giving life before having to sink into the ocean. The Aholoa collection is a tribute to the summer sun and the memories made during this beautiful season, through the use of new stories, designs, and materials. A running theme this season is celebrating the old school street car culture we witnessed as keiki during the summers. Old school Datsuns, VWs, and lifted Toyotas, cruising all around the island or just cruising in a secret random parking lot, creating a party every time.

We’ve introduced two new patterns specifically for the Aholoa collection as well. Finish Line is a car-inspired pattern that resembles a checkered flag, but with niuhi tri-lock shapes making up the black squares. DPICT (Disruptive Pattern Island Camouflage Triangle) Camo combines our two proprietary camouflage patterns—Island Camo and Tri-Camo—into a seamless woodland-inspired camouflage, with highly stylized island shapes in the foreground and subtle Tri-Camo in the background.

This season, we’re also showcasing our first full collection of cut and sew silhouettes, built to live as timeless sportswear pieces, using high-quality material selections with intricate subtle details and constructed to the highest standards. These silhouettes will form the foundation of our entire cut and sew program, ushering in a new level of design technique as we continue to strive for the best quality product for our customers.

 

Quicksand Mua Snapback
DPICT Camo floods the entire crown and visor of this snapback, dubbed the Quicksand Mua. It’s made entirely of Poly Pique to help with quick drying. The front Mua is stitched in red, brown, green, white, and black, with red seen on the side logos and black/green on the back crest. The top button and eyelets are black, in stark contrast to the white snap enclosure.

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Plateau Technical Short – Black
The second cut and sew silhouette being introduced this season is the highly detailed Plateau Technical Short. The fabric is a premium cotton/polyester (65/35) blend, manufactured specifically for its durable, quick-drying, and sweat-wicking capabilities. The first detail you’ll notice is the row of printed woven X logos we debuted for our 10 Year anniversary across the top of the short, with our FITTED logo below the front left pocket. On the opposite side, our ʻio morale patch is stitched right below the front right pocket, with a sizing spec label stitched on the inside of the same pocket. The Plateau Technical Short also includes a double-stitched drawstring with heat-shrunk rubber aglets on the knotted ends, along with metal grommets. A custom-designed crotch gusset was added for extra durability, shaped to be two tri-locks together as a diamond. Other details include a large tri-lock back gusset, two mesh back pockets sealed by water-resistant reverse invisible zippers, a Mil Spec label above the back right pocket, and a keyring loop sewn into the waist on the wearer’s right side seam.

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Kaʻena Point Tee – Red or White
This new tee features the name FITTED in an old-school off-road rally style, mixed with a white-to-yellow gradient. The back features a stylized crown emblem with red, orange, and yellow racing stripes in the background.

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SPRING 2016 DELIVERY “HUI” – HNRS

Wednesday, June 8th, 2016 by

The Hnrs “United We Stand” Mua Snapback will release exclusively at Hnrs in Las Vegas on Saturday, June 11. This is the last of three hats for the “United We Stand” Collection.

HNRS

HNRS
Photos: Rudy Thompson

Aloha kākou!

Hnrs will be releasing the third installment of their “United We Stand” Collection this Saturday, with a bold all-red Mua New Era 9FIFTY snapback being the final piece to the American-themed puzzle. The woodland camo undervisor helps tie the entire collection together cohesively. Please visit their Instagram account @hnrslv or website hnrslv.com for further details on this release.

UNITED WE STAND

HNRS

SPRING 2016 DELIVERY “HUI” – HNRS

Saturday, May 28th, 2016 by

The Hnrs “United We Stand” H Pride Snapback will release exclusively at Hnrs in Las Vegas on Monday, May 30. This is the first of three hats for the “United We Stand” Collection.

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Photos: Rudy Thompson

Aloha kākou!

During our Spring 2016 Hui Collection, we’ve discovered and learned more about each of our team members through stories and hats they’ve created. Now we’d like to shine a light on several of our stockists that we also consider ʻOhana, by allowing them to create a mini collection and release it exclusively at their own shop, by their own terms. Please note that all hats in the Hui Collection were produced in limited quantities.

Our final collaborative effort for our Spring Hui collection comes from our ʻohana at Hnrs in Las Vegas. We’ve known the guys behind Hnrs for years, so it’s a privilege to work with them on this Hui Collection. They’ve created a mini collection entitled “United We Stand,” which is an ode to the country we live in, by utilizing three different designs. The H Pride above is the first of three hats for the Hnrs “United We Stand” Collection. Check out their own story below, and please visit their Instagram account @hnrslv or website hnrslv.com for further details on this release.

 

Company: Hnrs Apparel

Year Established: 2014

Location: 8174 Las Vegas Blvd. S Suite 100

Phone Number: (702) 823-4417

Website: hnrslv.com

Social Media: @hnrslv (IG)

Favorite FITTED hat? Anything Kulāiwi

 

UNITED WE STAND PACK
By Todd Shimabuku (Hnrs)

As this opportunity came up, I was thinking on just building a solid looking cap that takes aim toward the nation and the country we live in…which is the United States of America. The 3 styles and colorways of caps have a deep connection as Hnrs is rooted in the USA, but still gives tribute to the local lifestyles we left behind in Hawaii. The colors of America with its tonal range of embroidery will make this set of caps a collectors favorite. The caps’ underbill was just my way of connecting this whole project towards what I experienced with becoming great friends with the owners of Fitted Hawaii which was the bond of Skateboarding and the East Coast style of Music, i.e. Black Moon, Mobb Deep, Smif & Wesson, and of course…the Wu Era!

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SPRING 2016 DELIVERY “HUI” – ONE EIGHTY MAUI

Wednesday, May 18th, 2016 by

One Eighty Maui’s Bordeaux Mua Snapback will release in-store only, exclusively at One Eighty Maui this Saturday, May 21.

ONE EIGHTY
Photo: @brendanms

Aloha kākou!

One Eighty Maui is set to release their final Hui collaboration piece this Saturday. The Bordeaux Mua snapback was designed by Brendan Smith and is inspired by the Air Jordan VII “Bordeaux,” arguably the most popular colorway of the VII silhouette. It features a dark grey and black base similar to the shoe, along with all the bold accent colors that make it such a favorite among collectors. Please check out their Instagram account @oneeightymaui for further details.

ONE EIGHTY

ONE EIGHTY MAUI

ONE EIGHTY MAUI

FITSTRIKE RELEASE: MUA 59FIFTY & SOUNDS OF ALOHA TEE

Sunday, May 8th, 2016 by

Releasing exclusively in-store and online this Tuesday, May 10 at 11am HST.

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Aloha kākou!

This Tuesday we’ll be releasing a new FITSTRIKE Mua 59FIFTY and Sounds of Aloha tee. The Mua 59FIFTY shows off an extra clean look with its full denim build and white embroidery on all sides. The Sounds of Aloha tee features classic stereophonic banners and logos stacked on one another (also known as a “stereo stack”), flipped with FITTED branding, printed on a black tee. It acts as a visual representation of what our brand is known for—using our voice to share stories alongside our releases to help provide a deeper understanding beyond the visual surface.

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SPRING 2016 DELIVERY “HUI” – ONE EIGHTY MAUI

Wednesday, May 4th, 2016 by

One Eighty Maui’s 180 Mua Snapback will release in-store only, exclusively at One Eighty Maui this Saturday, May 7.

ONE EIGHTY MAUI
Photo: @brendanms

Aloha kākou!

Just a reminder that One Eighty Maui’s Hui collection continues this Saturday with the 180 Mua snapback, designed by Brandon Ortiz and inspired by their shop’s signature colors—teal and black. It features a bold teal crown with contrasting black accents throughout, including a rich black leather visor. Please check out their Instagram account @oneeightymaui for further details.

ONE EIGHTY MAUI

MAHALO FROM FITTED & ONE EIGHTY MAUI

Monday, May 2nd, 2016 by

ONE EIGHTY

On behalf of ourselves and One Eighty Maui, we’d just like to send out a quick MAHALO to everyone who stopped by One Eighty Maui’s shop this past Saturday to pick up their Maui Pack Mua and Kamehameha snapbacks, created especially for our Spring Hui Collection and released exclusively at their shop on Maui!

Originally, the Maui Pack Mua snapback was the only hat scheduled to release, with the Kamehameha remaining mysterious until its release a few weeks later. However, because the response was so positive and the line kept growing in size, the good folks at One Eighty Maui decided to surprise everyone by releasing both hats at the same time. They allowed each customer to choose either the Mua or the Kamehameha, to ensure that all customers would have the opportunity to walk home with something.

Stay tuned to their Instagram account (@oneeightymaui) for info on the rest of their Hui Collection releasing over the next few weeks.

ONE EIGHTY

ONE EIGHTY

SPRING 2016 DELIVERY “HUI”

Thursday, April 28th, 2016 by

Releasing exclusively in-store and online this Saturday, April 30th at 11am HST.

PARKZ

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: J

AKA: @jjparkz

Title/Position: Production Manager | Senior Graphic Designer | Logistics Coordinator

Favorite place in Hawaii? In front of a nice meal with family and friends.

One thing you can’t live without? Love.

What are you doing when you aren’t working? Working.

Favorite FITTED hat? Blue crown, red button, white logo, green undervisor FITSTRIKE Kamehameha

What inspires you? Seeing others wearing FITTED proudly.

GKBT200 MUA SNAPBACK
By Parkz

So I guess I’ll start with a quick background for those of you whom I haven’t had the pleasure of personally meeting…I go by a few nicknames, primarily JJ and/or Parkz and I’ve been through just about every position here at FITTED since I started with the company around ten years ago. Born and raised on ʻOahu, I took any and every chance I had to travel or broaden my scope of life through various activities/opportunities. At a very young age, I was heavily eager to learn things I enjoyed such as music, fashion, art, sports, and anything mechanical. Somehow, through a long series of friendships and events, I was led to FITTED. I still remenisce often about my younger years and how I was so set on working in the fashion industry. Shortly after FITTED opened its doors, I was in the shop sweeping the floor and dusting the hat cubbies. Fast forward to a few years later, I found myself sitting at my very own office desk in the old Varsity Building FITTED office, where I would work and learn design while I wasn’t at the Kona Street shop. Somewhere along the way, Ola and Cuzzo felt I had earned my very own leather office chair and desktop computer. After many good and stressful memories, I have now had the opportunity to learn nearly every aspect of the business. Over this last third of my life, I have developed a deep respect and humble appreciation for Ola and Cuzzo allowing me to join them on this journey. My experiences at FITTED have shaped so much of my being and serving aloha daily will forever be carved within me.

“GKBT200” MUA | limited to 100 pcs

This hat is simply inspired by most of my personal favorite FITSTRIKES I’ve designed in the past decade; It embodies my personal growth and path to refinement while condensing my life at FITTED into a single tangible representation. For as long as I can remember, I’ve diligently tried to live my life by three simple reminders and these had a huge influence on the many opportunities I’ve experienced through FITTED…

(1) Grow Knowledge.
It is important to always be hungry for new teachings, for this is the only way we can grow as individuals. Learn something daily. Knowledge is power.

(2) Be True.
Being trustworthy is one of the most important things in life. Sharing trust is often one of the hardest things to do, yet can be so simple with understanding. When you’re true to yourself, you feel better and live with more positivity.

(3) 200.
Always give your absolute best at anything you do and it will pave a wide road to productive possibilities. When the person next to you gives their hundred percent, there’s no need to worry because you just gave double of that.

This will be the only hat for my “Hui” Collection release this Spring season. Deepest mahalo to all of you who have supported me along the way…

Grow Knowledge | Be True | 200
GKBT200.

Side Note:

It is a great honor for me to dedicate this release to my anonymous brother, one of the best people I’ve met in all of my relationships here at FITTED. Recent unfortunate events have taken him to a better place and I just want him and his family to know that he’s been at the forefront of my thoughts and prayers.

Brother, you were truly a gem in this often harsh world. I may have never mentioned this, but I always found you to be a great inspiration. Through every conversation with you, I found it refreshing to know people like you exist. Always smiling, always positive; You were truly the perfect model of GKBT200. It is unfortunate for me to express my true thoughts of you in this manner, but please know you have been so much more than a friend and loyal supporter. I have no doubts in my mind that The Universe has very special plans for you… This hat is for you, brother!

 

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Along with the GKBT200 Mua snapback, we’ll also be releasing a brand new long sleeve tee in both black and white. Titled Primary, this design features the words ALOHA, SERVED, and DAILY on the chest, right sleeve, and left sleeve, respectively. It also features a green crown on the back. The name comes from the use of primary colors red, yellow, and blue on the front and sleeves. For an added special effect, the words come together to complete our signature motto when the wearer’s arms are crossed.

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SPRING 2016 DELIVERY “HUI” – ONE EIGHTY MAUI

Wednesday, April 27th, 2016 by

The Maui Pack Mua Snapback (part 1 of 2) will release exclusively in-store only at One Eighty Maui this Saturday, April 30.

ONE EIGHTY MAUI
Photo: @brendanms

Aloha kākou!

During our Spring 2016 Hui Collection, we’ve discovered and learned more about each of our team members through stories and hats they’ve created. Now we’d like to shine a light on several of our stockists that we also consider ʻOhana, by allowing them to create a mini collection and release it exclusively at their own shop, by their own terms. Please note that all hats in the Hui Collection were produced in limited quantities.

First up to the plate is One Eighty Maui, who’s been around since 2004. For our Hui Collection, they’ve graced us with five designs and they’ll be releasing one every Saturday for five weeks. This Saturday, April 30, One Eighty Maui will be releasing their “Maui Pack” Mua Snapback—the first in a two-part mini capsule (the second will release later)—inspired by Maui’s official island color, pink, and the rich natural ʻāina that Maui provides. Please follow them on Instagram (@oneeightymaui) for any further release details.

 

Company: One Eighty Maui

Year Established: 2004

Location: 275 W. Kaʻahumanu Ave. Kahului, HI 96732 (Maui)

Phone Number: (808) 873-8838

Website: oneeightymaui.com

Social Media: @oneeightymaui (IG)

Favorite FITTED hat? Koa Kamehameha

 

MAUI PACK MUA SNAPBACK
By One Eighty Maui

ONE EIGHTY MAUI

ONE EIGHTY MAUI

ONE EIGHTY MAUI

SPRING 2016 DELIVERY “HUI”

Thursday, April 14th, 2016 by

Releasing exclusively in-store and online this Saturday, April 16th at 11am HST.

HOUSE

HOUSE

OPIO
Illustration: © Mitch Waite Group

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Eric Newhouse

AKA: House, n00bhaus

Title/Position: “Guy Who Writes the Release Blogs”

Favorite place in Hawaii? The top of any mountain

One thing you can’t live without? Nature

What are you doing when you aren’t working? Probably eating

Favorite FITTED hat? Original Red/Gold Kamehameha and EK Kamehameha

What inspires you? Anything and everything

ʻŌPIO MUA SNAPBACK
By Eric Newhouse

Many of you may not know me since I’m primarily behind the scenes (actually, maybe “screen” would be a better word, haha). I sit behind the computer every week to write up the blogs for each upcoming release. I try to drop into the shop whenever I can, but unfortunately it isn’t very often. This Spring Hui Collection however, provides an amazing platform for the entire FITTED staff to send aloha to everyone and share a little bit of our personalities with you, strengthening the bond between the brand and its customers. I thought I should take this opportunity to introduce myself as well, before I get down to the real reason you’re all reading this—the hats! So with that said, ALOHA and mahalo for reading all of our stories!

Both of my releases relate to each other through several forms of inspiration, but all revolving around a central theme: GROWTH. The idea of evolving and maturing naturally paved the way for the names of my hats as well: ʻŌpio and Makua, with ʻōpio being the Hawaiian word for “youth” and makua being the Hawaiian word for “adult.” For my first release, I present the ʻŌpio Mua snapback, focusing on the early stages in life and the path to maturity.

I remember hearing about FITTED when they first opened. I was big into New Era fitteds at the time, so I was excited for another spot to pick up hats from. They started out by selling 59FIFTYs for sports teams and other streetwear brands, then in 2006 they released their own Kamehameha and H Pride 59FIFTYs. I knew instantly that it was a turning point in the hat game—finally, we could rep our own state! I was never a big baseball fan with diehard dedication to one team, so my collection consisted of random team hats from cities I’ve never visited, only because I liked the logo. So when they released Hawaiʻi-catered hats, it was a wrap. To me that was HUGE.

Watching their growth as a company has been nothing short of amazing, so I wanted to create my two hats as a fan, for the fans, and as a thank you to the brand for not only providing dope products, but more importantly being our kupuna for Hawaiian moʻolelo and instilling the Aloha Served Daily mentality in all of us. Last year, FITTED reached a milestone with their 10-year anniversary, and they visually celebrated their evolution by shedding the yellow signature color they’ve used for a decade and proudly revealing their new signature red color, representing the next stage of maturity. This transformation laid the foundation for my little two-part collection.

As FITTED matures from yellow to red, so too does my favorite native Hawaiian bird—the beautiful ʻiʻiwi. The similarities in color evolution sparked the inspiration for the color-blocking on both hats. Most people will instantly recognize the brilliant red color of the ʻiʻiwi’s plumage, but much less will recognize the ʻiʻiwi in its keiki stage. That’s because the colors of a young ʻiʻiwi are completely different, only keeping the black wing feathers and curved orange bill as it ages. Gold, grey, and off-white plumage graces the body of a keiki ʻiʻiwi, which molts as it matures with a bold red color. The crown of the ʻŌpio Mua snapback is gold to represent the golden feathers of the keiki ʻiʻiwi, while the metallic copper, metallic charcoal grey, orange, and white stitching on the Mua logo, as well as the white snap enclosure were made to represent the other colors mixed into the plumage. The orange stitching on the Mua and side New Era logo also match the orange of the ʻiʻiwi’s iconic curved bill. The undervisor and back crest are black to coincide with the black feathers along the wings, while the black eyelets represent the ʻiʻiwi’s maka (eyes).

 

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Releasing alongside the ʻŌpio Mua snapback is our new Extra Flavor design printed on a black tee, which was developed from the idea of “breaking bread” with your crew or hui. The front features the words “Aloha Served Daily” within our crest outline along with two coconut trees up top, as a nod to the famous Molokaʻi bread bags from Kanemitsu Bakery, down to their signature color palette. Below that, the words “Extra Flavor” and “All Over, Mo’ Betta” are displayed to continue the concept. A white crown is also printed on the upper back.

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