SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL”

Thursday, May 28th, 2015 by

Releasing in-store this Saturday, May 30th. The tank top and women’s crop top will also be available online. Releasing at select stockists next week.

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Photos: Udella Auyoung (@ujfmaphotos)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

ʻIliahi Tree Camo Mua Snapback
Featuring our new ʻIliahi Tree Camo cloaked over the entire snapback, sublimated on polyester poplin. The front Mua logo and eyelets are embroidered in black, while the side crown and New Era logos are embroidered in white. It also features a black/white back crest and a white snap enclosure. Please note that this hat will only be available in-store.

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Hawaii’s Quality Hatfitter Tank Top – Heather Gray / Women’s Crop Top – Heather Gray
Featuring a timeless script logo and established verbiage underneath, coming together to create a classic, branded look. The script also features a subtle ʻIliahi Tree Camo print fill within the letters, while a small black crown is seen on the back. The women’s crop top differs slightly from the tank top, as it features only the script logo with no fill for a simple and clean feel.

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FITSTRIKE RELEASE: MUA SNAPBACK

Sunday, May 10th, 2015 by

Releasing in-store and online this Tuesday, May 12th.

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Aloha kākou!

We have a new FITSTRIKE Mua snapback releasing on Tuesday, featuring a heather oatmeal crown along with woodland camo visor and top button. The front logo features orange and shades of red, which continue throughout the eyelets, side crown, and back crest. It’s finished off with a white snap enclosure around the back. Only 50 pieces were produced.

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SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL” & FITSTRIKE H PRIDE

Friday, May 8th, 2015 by

Releasing in-store and online this Saturday, May 9th. Select stockists will be releasing the seasonal items at a later date.

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Photos: Chris Fujimori (@cfujifilms)
Model: Naz Kawakami (@wirtsdead)

Aloha kākou!

Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry on his shoulder” and equalled 133 1/3 pounds.

For this collection, we created two separate Real Tree Camouflage patterns based on the rare and endangered ‘Iliahi Tree and the fine grain Koa Tree, both of which are endemic to Hawaiʻi. In each pattern we strive to highlight the trees for their distinct beauty and importance in Hawaiʻi’s history.

 

Koa Tree Camo Mua Snapback
This clean Mua features black neoprene on the front two panels and visor, while the rest of the panels feature black spacer mesh. The undervisor and top button are sublimated with our Koa Tree Camo pattern on polyester poplin. Cerulean blue provides the perfect contrast, as seen on the front, sides, and back embroideries, as well as the stitching on the visor. The white snap enclosure completes the look.

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Vamp Tee – White
A nod to one of the best ukulele fabricators around, Kamaka, as they commonly use koa wood for its beautiful look and sound. The tee features a small logo on the front left chest and left sleeve, along with a large design on the back.

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Ala Waʻa Tee – White
Meaning “canoe course” in Hawaiian, the Ala Waʻa Tee features an illustration of a double-hull canoe on a journey across the Pacific, filled with men adorning makini helmets. The back of the tee features a small black crown.

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Along with the seasonal release, we also have a new FITSTRIKE H Pride snapback releasing in-store only. It features a deep navy base with tonal side and back embroidery, along with a white front logo and back snap enclosure.

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MSD FIST STRIKE MUA SNAPBACK & MSD TEES

Monday, April 27th, 2015 by

Releasing this Tuesday, April 28th. The black MSD tee will only be available online, while the white MSD tee will only be available in-store. The MSD FIST STRIKE Mua snapback will be available online and in-store.

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Aloha kākou!

After over five years of back and forth disagreements and negotiations, the matchup that’s been billed as “The Fight of the Century” is finally becoming a reality on May 2nd, and it’s expected to shatter current ticket and Pay-Per-View records, raking in hundreds of millions of dollars for the entertainment industry. For fans of The Destroyer, Manny “Pac-Man” Pacquiao, we’ve created a special “FIST STRIKE” Mua and brought back a classic tee in two new colorways.

The MSD FIST STRIKE Mua features a heather gray crown along with a black visor and snap enclosure. The front Mua logo features blue, yellow, red, and black stitching, tying back to the national flag of the Philippines. The blue New Era logo, yellow eyelets, and red crest and top button also help accentuate the flag’s colors.

Our Mabuhay Served Daily tee was originally released back in 2009 as a cultural play on our Aloha Served Daily logo and motto, as well as a respectful salute to the Filipino community here in Hawaii, which has greatly influenced local food, culture, language (pidgin), and work ethic ever since their arrival in the early 1900’s. Just in time for the fight, we’re bringing back the popular design on two new colors, black and white. The front design features “Mabuhay Served Daily” in blue, yellow, and red, while the back features a small blue crown. The black MSD tee will be an online exclusive while the white MSD tee will be an in-store exclusive.

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FITSTRIKE RELEASE: MUA SNAPBACK

Sunday, March 29th, 2015 by

Releasing in-store and online this Tuesday, March 31st.

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Aloha kākou!

This Tuesday we are releasing a new FITSTRIKE Mua snapback, featuring a gray Melton wool crown along with a heather oatmeal visor and top button. The front Mua logo is stitched in white and various shades of champagne, which trickles into the side New Era logo and back crest as well. A white snap enclosure completes the look. Only 50 pieces were produced.

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HAWAIIAN DIET COLLECTION (FOURTH COURSE)

Thursday, March 5th, 2015 by

Releasing in-store, online, and at select stockists this Saturday, March 7th.

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Aloha kākou!

This Saturday we’re bringing you the fourth course of our Hawaiian Diet collection. Based on the foods we ate as youngsters and still enjoy to this day, the collection features our new Hungy Time pattern and other designs that conjure up memories of our childhood. We hope you’re still hungry…

 

Hungy Time Kamehameha Snapback
A waxed linen snapback featuring a red crown along with a cream visor and top button. The front embroidery and back snap enclosure are both white, while the eyelets, side embroidery, back embroidery, and visor stitching are all a complementary slate blue color. The inner satin lining features our Hungy Time pattern.

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Hungy Time Mua Strapback
This clean Mua strapback features a crown and visor made of white Tyvek, which is a thin, durable, weather-resistant material normally used in construction for protecting drywall. The front Mua logo contains a mix of white, gray, and black, while the side embroideries are black and the back crest is black/white. A premium leather strap is seen around the back, while the Hungy Time pattern is showcased on the inner satin lining.

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Sweet & Sour Tee – Red
An ode to a popular li hing mui distributor from back in the day, before the Jades and Enjoys of this era. Yick Lung was the go-to for crack seed in all the stores—all we had to do was look out for their iconic yellow label with “Superior Quality” across the top! This tee features a large yellow label design appearing on a red tee to represent the red li hing mui in the jar. It also features a small crown on the back.

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Serving Daily Tee – White
This is our twist on one of our favorite sodas growing up. Diamond Head Soda, the famed 10¢ soda at Kahaluʻu Fire Station that had to be procured in the short minutes between the end-of-school bell and the school bus departing time. Its sugary sweetness is perfect for balancing out the salty flavors in many of our favorite foods. It’s also a popular ingredient in a dessert that’s a staple on Maui, making some of the best guri guri known to man. This design pays homage to that signature can with “Serving Daily” written across the block graphic. A small crown is seen on the back.

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Who The Crown Fits Tee – Slate Blue
Our classic logo design printed in white on a slate blue tee, matching well with the Hungy Time Kamehameha snapback.

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HAWAIIAN DIET COLLECTION (SECOND COURSE)

Thursday, February 19th, 2015 by

Releasing in-store, online, and at select stockists this Saturday, February 21st.

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Aloha kākou!

This Saturday we’re bringing you the second course of our Hawaiian Diet collection. Based on the foods we ate as youngsters and still enjoy to this day, the collection features our new Hungy Time pattern and other designs that conjure up memories of our childhood. We hope you’re still hungry…

 

Mua Snapback
Featuring a gray waxed linen base with a teal visor and top button, also in waxed linen. The Mua logo features white and shades of deep navy, while the side and back embroideries are all deep navy. A white snap enclosure completes the look.

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General Store Tee – White / Keiki Tee – Heather Gray
A new design that reminds us of the hanabata days, running to the crack seed store with whatever loose change we were able to find. Printed in black on either a white tee for adults or heather gray for the keiki.

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Aloha Served Daily Tee – Harbor Blue
Our classic ASD logo on a harbor blue tee, with both front and back prints in white.

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FITSTRIKE RELEASE: MUA SNAPBACK & FASI TEE

Sunday, February 8th, 2015 by

Releasing in-store and online this Tuesday, February 10th.

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Aloha kākou!

This Tuesday we will be releasing a new FITSTRIKE Mua snapback and Fasi tee. The Mua snapback features a duck moss crown and a jalapeño visor. The front embroidery features a gradient from natural to black, while the eyelets and snap enclosure are done in black. It also features a natural back crest and a dark slate side New Era logo, which also tie back to the front Mua. The Fasi tee features a yellow and white print on a black tee, with a small hit on the front left chest and a large hit on the back.

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WAXED LINEN MUA 59FIFTY

Friday, January 16th, 2015 by

Releasing in-store and online this Saturday, January 17th.

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Along with the bold pink colors releasing tomorrow, we have one more hat releasing in a clean and simple colorway, made to stand on its own. Utilizing a smooth waxed linen, this Mua features a cool gray crown with black visor, eyelets, and top button. It also features black embroidery around the sides and back, as well as black contrast stitching on the crown panels. The front Mua logo brings it all together with a mix of monochromatic colors.

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FITSTRIKE RELEASE: ‘AINA & MUA SNAPBACKS & FASI TEE

Thursday, January 15th, 2015 by

Releasing in-store and online this Saturday, January 17th.

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Aloha kākou!

This Saturday we have two new FITSTRIKES releasing along with a new Fasi tee. The ʻAina snapback features a buttery black suede covering the entire crown, along with a hot pink visor and top button. The front ʻAina logo and back crest are stitched in black pearl, while the side New Era logo, eyelets, and snap enclosure are contrasted in white. The Mua snapback features a bright rose crown with a heather black visor and top button. The white snap enclosure matches the white embroidery all around. The Fasi tee features a blue and purple design printed on a hot pink tee.

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