MAKANI TANKTOP x MUA (GREEN) NEW ERA

Monday, August 22nd, 2011 by FITTED

Releasing tomorrow, August 23rd

Aloha kakou!

Tomorrowʻs release is a tank top (Makani, which means “Wind” or “Breeze”). Itʻs a white tanktop with an abstract pattern printed on the bottom in black and different gradients of gray. Black crest on the front and black crown on the back. Releasing with it is a dark green Mua with black, grays and white which matches perfectly with the tanktop. The New Era and crest hits are in a tonal green. Itʻs summer time. Things done changed.

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LOCALLY OWNED x MUA (MELTON WOOL) x JE TʻAIME (WOMENʻS V-NECK)

Wednesday, August 17th, 2011 by FITTED

Releasing Saturday, August 20th

Aloha kakou!

Once again, weʻve brought back yet another fan favorite influenced by an iconic graphic from the 80s, our Locally Owned tee. The first time we ran with this, it was seen on an all black zip-up hoody. This time around weʻve translated it into an all black tee, albeit in the same featured colors: red, white and black. Up next we have a gray melton wool Mua with black brim, white Mua and red New Era and top button hits, white crest on the back. And finally, for the ladies, weʻve got an all black v-neck dubbed Je Tʻaime which translates from French into English, I Love You. The graphic features a white heart made out of a trilock pattern with Je Tʻaime in red script, with our trademark logo for womenʻs tees on the back in red. See yʻall Thursday!

KILL THEM WITH ALOHA x MUA (BLK / SILVER) NEW ERA

Monday, August 15th, 2011 by FITTED

Releasing tomorrow, August 16th

Aloha kakou!

We brought back a fan favorite, Kill Them With Aloha flipped in a black tee with white fill and gold taro leaf hits on the side. With it is an all black Mua with silver logo. Set it off!

MUA 95 (NEW ERA) x AERON

Friday, August 12th, 2011 by FITTED

Releasing tomorrow, August 13th

Aloha kakou!

Quick update for tomorrowʻs release. Apologies about the late post. New t-shirt and Mua pack dropping in-stores and online tomorrow, influenced by the highly acclaimed Air Max 95s. The Mua features gray all over with a white Mua logo on the front, black brim and neon green New Era logo and crest. Aeron is the name of the tee with colors that tie back to the Mua. The name of the tee is a play on words, partially influenced by Herman Millerʻs Aeron chair and a play on the words Air Max. Summer-type jump off.

ISLAND LOVE x MUA (CAMO) x PROTECT & SERVE x UH (WHITE SNAP) x SF WARRIORS (SNAP)

Monday, August 8th, 2011 by FITTED

Releasing tomorrow, August 9th

Aloha kakou!

First of all, mahalo to everyone who bought the all black Kamehameha New Era this weekend. Sold out very quick, big mahalos to you all. Tomorrow, we have yet more goodness for your backs and heads. Peep game:

First up, we have our Island Love tee which pulls lyrics from the classic Peter Moon Band cut, Island Love. (Island Love“Juice from the Mango, Milk from the Coconut, Bud from the Cannabis… I can’t smoke enough!”) Cue that song up in your iTunes, light up a spliff Backwoods and zone out to some classic, contemporary Hawaiian music. Releasing alongside is a camouflage Mua with colors that directly tie back to the colors on our Island Love tee. But, that’s not it! We also have a new graphic tee titled Protect & Serve printed on a gray tee. The story behind this is simple: as a company that has been taking a firm stance on preserving Hawaiian culture since our inception, we feel it is a part of our kuleana to protect this ongoing preservation. It’s about integrity to us, and we’ve kept ours intact and we feel responsible to protect our culture and serve the people! Releasing alongside is a white and black UH snapback with a red snap, and a black SF Warriors snap, also with a red snap.

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Peter Moon – Island Love

KONA STREET HOOLIGANS x MUA (BLK/GREEN/ORANGE)

Thursday, May 19th, 2011 by FITTED

Releasing Saturday, May 21st

Aloha kakou!

This Saturday we’re releasing a t-shirt / cap combo dubbed Kona Street Hooligans. With the t-shirt, we’ve collaborated with our good friends over at V-Lounge. Why Kona Street Hooligans? Well, contrary to popular belief that we’re all delinquent, derelict hooligans, we’re simply not that. We’re just young business-minded nonconformist individuals focused on enlightening others as well as ourselves. So in a way, it’s a way to poke fun at such expressions. Oh yeah, new Mua: all black with different gradients of green with orange and white on the Mua logo, orange underbrim and white top button.

ALOHA LOGO x MUA

Thursday, May 12th, 2011 by FITTED

Releasing Saturday, May 14th

Aloha kakou!

This release features a grey Aloha logo tee in grey and pink with a pink stroke and pink crown on the backside. Also releasing a new Mua: all black with pink, white and metallic black pearl hints, white stitching on the brim and white top button. Super clean and simple!

CUZZO LIGHT x ALL BLACK MUA

Monday, February 7th, 2011 by FITTED

Releasing tomorrow, Feb. 8th

Aloha kakou!

Tomorrow’s release is a nod to a favored beverage around these here parts (to be quite honest, any amount of alcohol in a chilled can is suited as a favorite beverage). Dubbed Cuzzo Light printed on a white tee with a small Cuzzo Light graphic on the front, larger graphic on the backside in red, blue and black. Releasing alongside is an all black Mua. Another grown winner!