FITSTRIKE RELEASE: MUA SNAPBACK & ISLAND TEE

Friday, April 14th, 2017 by

Releasing exclusively in-store and online this Saturday, April 15 at 11am HST.

FITSTRIKE

Aloha kākou!

This Saturday we’ll be releasing a new Mua snapback and Island tee under our FITSTRIKE program. The Mua features a navy base and snap enclosure with an olive undervisor and top button. The front Mua logo features white with shades of orange, while the side New Era logo is stitched in white and the back crest is stitched in white and orange. The new Island tee features a vintage Hawaiʻi-inspired design printed in cream on a navy blue tee, small on the front left chest and large on the back.

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FITSTRIKE RELEASE: MUA SNAPBACK & WTCF TEE

Monday, April 10th, 2017 by

Releasing exclusively in-store and online this Tuesday, April 11 at 11am HST.

FITSTRIKE

Aloha kākou!

We’re releasing a new FITSTRIKE Mua snapback and Who The Crown Fits tee tomorrow, both in store and online. The Mua features a light teal crown, while the eyelets, side New Era logo, and snap enclosure are all teal. The Mua and back crest are stitched in colors that perfectly match the woodland camouflage visor and top button. The WTCF tee features a black base with teal ink on the front and back.

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FITSTRIKE RELEASE: MUA SNAPBACK & WTCF TEE

Sunday, April 2nd, 2017 by

Releasing exclusively in-store and online this Tuesday, April 4 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a new FITSTRIKE Mua snapback and Who The Crown Fits tee releasing this Tuesday. The Mua features a full urban camouflage crown with black eyelets, visor, and top button. The front Mua logo is stitched in a white-to-teal gradient, while the side New Era logo is stitched in light teal and the back crest is stitched in white and teal. It’s finished off with a black snap enclosure. The matching WTCF tee features two shades of teal printed on a white tee.

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FITSTRIKE RELEASE: MUA SNAPBACK & WTCF TEE

Thursday, March 23rd, 2017 by

Releasing exclusively in-store and online this Saturday, March 25 at 11am HST.

FITSTRIKE

Aloha kākou!

A new FITSTRIKE Mua and Who The Crown Fits tee will be released in-store and online this Saturday. The Mua features an orange crown with a denim visor and top button. It also features a navy undervisor, white snap enclosure, tonal New Era logo, and shades of peach on the front and back logos. The WTCF tee is black with olive and orange print on the front and olive print on the back.

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FITSTRIKE RELEASE: MUA SNAPBACK & ROCKERS TEE

Thursday, March 16th, 2017 by

Releasing exclusively in-store and online this Saturday, March 18 at 11am HST.

FITSTRIKE

Aloha kākou!

We’re releasing a new FITSTRIKE Mua snapback this Saturday, featuring a deep navy base with red undervisor, white top button, and white snap enclosure. The front Mua logo is stitched in white and shades of grey, while the side New Era logo is white and the back crest is white and red. Accompanying the Mua is our Rockers tee with white and grey print on a red tee.

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FITSTRIKE RELEASE: MUA 59FIFTY & ESCAPE TO PARADISE TEE

Sunday, March 12th, 2017 by

Releasing exclusively in-store and online this Tuesday, March 14 at 11am HST.

FITSTRIKE

Aloha kākou!

This Tuesday’s release consists of a FITSTRIKE Mua 59FIFTY and a new Escape to Paradise tee. The Mua features a dark green crown with a teal visor and top button, along with a white New Era logo and shades of white and coral on the front and back embroideries. The tee features our Escape to Paradise design printed on a squash-colored tee with a white crown printed on the back.

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FITSTRIKE RELEASE: MUA SNAPBACK & ALOHA DECO TEE

Monday, February 27th, 2017 by

Releasing exclusively in-store and online this Tuesday, February 28 at 11am HST.

FITSTRIKE

Aloha kākou!

This Tuesday we’ll be releasing a FITSTRIKE Mua snapback featuring an olive crown and visor, with dark green undervisor, eyelets, top button, and snap enclosure. The Mua logo is stitched in greyscale colors, while the back crest is stitched in black and ivory, and the side New Era logo is stitched in a light orange. Releasing alongside the Mua snapback is a new Aloha Deco tee, featuring a white design printed on a dark green base.

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FITSTRIKE RELEASE: MUA 59FIFTY

Monday, January 9th, 2017 by

Releasing exclusively in-store and online this Tuesday, January 10 at 11am HST.

FITSTRIKE

Aloha kākou!

We have an icy new Mua 59FIFTY releasing this Tuesday under our FITSTRIKE program. It features a light teal base with teal undervisor and eyelets. The front Mua logo is stitched in white and various shades of teal, with the side New Era logo and back crest sharing the same color palette.

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A/W TRADEWINDS COLLECTION

Thursday, January 5th, 2017 by

Releasing in-store, online, and at select stockists this Saturday, January 7 at 11am HST.

TRADEWINDS

TRADEWINDS
Photo: @jasonjko
Model: @chrisrockemwell & @salvacio90

 

Aloha kākou!

This Saturday, we continue our seasonal delivery with the next release from our A/W Tradewinds Collection. Our natural tradewinds are unique and special to our islands, evoking a welcoming and affectionate reaction when they breeze through. Frequently described as a “natural air conditioner,” we not only look forward to the trades for the cool climate it brings, but also as a signal of calm and pleasant weather for outdoor activities such as surfing, fishing, or boating, which all heavily depend on great weather conditions.

For visual inspiration, we look to the old Hawaiian olelo noʻeau (proverb): “Ke kupu, o ka ʻaina ua malie, ua au koaʻe,” which translates to “The natives of the land declare that the weather is calm when the tropic bird travels afar.” The koaʻe (tropic bird) thus became symbolic as a sign of great weather when soaring far out at sea. Throughout the collection, there are numerous references to the koaʻe, along with nautical elements and climate map imagery, to help strengthen the overall aesthetic vision.

Two new patterns were created based on a climate map of the Pacific Ocean—TRDWND_EARTHBLUE and TRDWND_BLACKNIGHT—showing the wind direction as it flows during the hoʻoilo (wet) season in Hawaiʻi. We’ve also put extensive focus and care into our cut & sew program, introducing new pieces throughout the collection that are geared toward highly technical construction through our new TropTech tier, as well as premium lifestyle construction through our new OutFitted tier. And as usual, all items from this A/W Tradewinds Collection are limited in size and quantity and will not be reproduced.

 

Tradewinds Mua Snapback
This seasonal Mua snapback showcases the TRDWND_BLACKNIGHT pattern covering the entire crown and visor, with dark green side embroideries, red and gold back embroidery, and a white snap enclosure. The front Mua logo is stitched in red, gold, dark green, white, and black.

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High Point Long-Sleeve Button Shirt – Red
We revisit our High Point Button Long-Sleeve Button Shirt in classic red and black plaid. The High Point Button Shirt is crafted to high specifications with unique signature details, like the large off-set patterned tri-lock gusset on the back and smaller tri-lock side seam gussets at the contoured bottom hem. It’s made out of breathable 100% cotton woven jacquard and features a traditional buttoned collar and button-down front with soft-touch rubber-coated buttons which have Aloha Served Daily engraved on the edges. The High Point Button Shirt also features a left chest pocket with embroidered koaʻe artwork and a tri-lock spec patch below the pocket near the bottom hem.

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