SPRING 2016 DELIVERY “HUI” – ONE EIGHTY MAUI

Wednesday, May 4th, 2016 by

One Eighty Maui’s 180 Mua Snapback will release in-store only, exclusively at One Eighty Maui this Saturday, May 7.

ONE EIGHTY MAUI
Photo: @brendanms

Aloha kākou!

Just a reminder that One Eighty Maui’s Hui collection continues this Saturday with the 180 Mua snapback, designed by Brandon Ortiz and inspired by their shop’s signature colors—teal and black. It features a bold teal crown with contrasting black accents throughout, including a rich black leather visor. Please check out their Instagram account @oneeightymaui for further details.

ONE EIGHTY MAUI

MAHALO FROM FITTED & ONE EIGHTY MAUI

Monday, May 2nd, 2016 by

ONE EIGHTY

On behalf of ourselves and One Eighty Maui, we’d just like to send out a quick MAHALO to everyone who stopped by One Eighty Maui’s shop this past Saturday to pick up their Maui Pack Mua and Kamehameha snapbacks, created especially for our Spring Hui Collection and released exclusively at their shop on Maui!

Originally, the Maui Pack Mua snapback was the only hat scheduled to release, with the Kamehameha remaining mysterious until its release a few weeks later. However, because the response was so positive and the line kept growing in size, the good folks at One Eighty Maui decided to surprise everyone by releasing both hats at the same time. They allowed each customer to choose either the Mua or the Kamehameha, to ensure that all customers would have the opportunity to walk home with something.

Stay tuned to their Instagram account (@oneeightymaui) for info on the rest of their Hui Collection releasing over the next few weeks.

ONE EIGHTY

ONE EIGHTY

SPRING 2016 DELIVERY “HUI”

Thursday, April 28th, 2016 by

Releasing exclusively in-store and online this Saturday, April 30th at 11am HST.

PARKZ

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: J

AKA: @jjparkz

Title/Position: Production Manager | Senior Graphic Designer | Logistics Coordinator

Favorite place in Hawaii? In front of a nice meal with family and friends.

One thing you can’t live without? Love.

What are you doing when you aren’t working? Working.

Favorite FITTED hat? Blue crown, red button, white logo, green undervisor FITSTRIKE Kamehameha

What inspires you? Seeing others wearing FITTED proudly.

GKBT200 MUA SNAPBACK
By Parkz

So I guess I’ll start with a quick background for those of you whom I haven’t had the pleasure of personally meeting…I go by a few nicknames, primarily JJ and/or Parkz and I’ve been through just about every position here at FITTED since I started with the company around ten years ago. Born and raised on ʻOahu, I took any and every chance I had to travel or broaden my scope of life through various activities/opportunities. At a very young age, I was heavily eager to learn things I enjoyed such as music, fashion, art, sports, and anything mechanical. Somehow, through a long series of friendships and events, I was led to FITTED. I still remenisce often about my younger years and how I was so set on working in the fashion industry. Shortly after FITTED opened its doors, I was in the shop sweeping the floor and dusting the hat cubbies. Fast forward to a few years later, I found myself sitting at my very own office desk in the old Varsity Building FITTED office, where I would work and learn design while I wasn’t at the Kona Street shop. Somewhere along the way, Ola and Cuzzo felt I had earned my very own leather office chair and desktop computer. After many good and stressful memories, I have now had the opportunity to learn nearly every aspect of the business. Over this last third of my life, I have developed a deep respect and humble appreciation for Ola and Cuzzo allowing me to join them on this journey. My experiences at FITTED have shaped so much of my being and serving aloha daily will forever be carved within me.

“GKBT200” MUA | limited to 100 pcs

This hat is simply inspired by most of my personal favorite FITSTRIKES I’ve designed in the past decade; It embodies my personal growth and path to refinement while condensing my life at FITTED into a single tangible representation. For as long as I can remember, I’ve diligently tried to live my life by three simple reminders and these had a huge influence on the many opportunities I’ve experienced through FITTED…

(1) Grow Knowledge.
It is important to always be hungry for new teachings, for this is the only way we can grow as individuals. Learn something daily. Knowledge is power.

(2) Be True.
Being trustworthy is one of the most important things in life. Sharing trust is often one of the hardest things to do, yet can be so simple with understanding. When you’re true to yourself, you feel better and live with more positivity.

(3) 200.
Always give your absolute best at anything you do and it will pave a wide road to productive possibilities. When the person next to you gives their hundred percent, there’s no need to worry because you just gave double of that.

This will be the only hat for my “Hui” Collection release this Spring season. Deepest mahalo to all of you who have supported me along the way…

Grow Knowledge | Be True | 200
GKBT200.

Side Note:

It is a great honor for me to dedicate this release to my anonymous brother, one of the best people I’ve met in all of my relationships here at FITTED. Recent unfortunate events have taken him to a better place and I just want him and his family to know that he’s been at the forefront of my thoughts and prayers.

Brother, you were truly a gem in this often harsh world. I may have never mentioned this, but I always found you to be a great inspiration. Through every conversation with you, I found it refreshing to know people like you exist. Always smiling, always positive; You were truly the perfect model of GKBT200. It is unfortunate for me to express my true thoughts of you in this manner, but please know you have been so much more than a friend and loyal supporter. I have no doubts in my mind that The Universe has very special plans for you… This hat is for you, brother!

 

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Along with the GKBT200 Mua snapback, we’ll also be releasing a brand new long sleeve tee in both black and white. Titled Primary, this design features the words ALOHA, SERVED, and DAILY on the chest, right sleeve, and left sleeve, respectively. It also features a green crown on the back. The name comes from the use of primary colors red, yellow, and blue on the front and sleeves. For an added special effect, the words come together to complete our signature motto when the wearer’s arms are crossed.

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SPRING 2016 DELIVERY “HUI” – ONE EIGHTY MAUI

Wednesday, April 27th, 2016 by

The Maui Pack Mua Snapback (part 1 of 2) will release exclusively in-store only at One Eighty Maui this Saturday, April 30.

ONE EIGHTY MAUI
Photo: @brendanms

Aloha kākou!

During our Spring 2016 Hui Collection, we’ve discovered and learned more about each of our team members through stories and hats they’ve created. Now we’d like to shine a light on several of our stockists that we also consider ʻOhana, by allowing them to create a mini collection and release it exclusively at their own shop, by their own terms. Please note that all hats in the Hui Collection were produced in limited quantities.

First up to the plate is One Eighty Maui, who’s been around since 2004. For our Hui Collection, they’ve graced us with five designs and they’ll be releasing one every Saturday for five weeks. This Saturday, April 30, One Eighty Maui will be releasing their “Maui Pack” Mua Snapback—the first in a two-part mini capsule (the second will release later)—inspired by Maui’s official island color, pink, and the rich natural ʻāina that Maui provides. Please follow them on Instagram (@oneeightymaui) for any further release details.

 

Company: One Eighty Maui

Year Established: 2004

Location: 275 W. Kaʻahumanu Ave. Kahului, HI 96732 (Maui)

Phone Number: (808) 873-8838

Website: oneeightymaui.com

Social Media: @oneeightymaui (IG)

Favorite FITTED hat? Koa Kamehameha

 

MAUI PACK MUA SNAPBACK
By One Eighty Maui

ONE EIGHTY MAUI

ONE EIGHTY MAUI

ONE EIGHTY MAUI

SPRING 2016 DELIVERY “HUI”

Thursday, April 14th, 2016 by

Releasing exclusively in-store and online this Saturday, April 16th at 11am HST.

HOUSE

HOUSE

OPIO
Illustration: © Mitch Waite Group

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Eric Newhouse

AKA: House, n00bhaus

Title/Position: “Guy Who Writes the Release Blogs”

Favorite place in Hawaii? The top of any mountain

One thing you can’t live without? Nature

What are you doing when you aren’t working? Probably eating

Favorite FITTED hat? Original Red/Gold Kamehameha and EK Kamehameha

What inspires you? Anything and everything

ʻŌPIO MUA SNAPBACK
By Eric Newhouse

Many of you may not know me since I’m primarily behind the scenes (actually, maybe “screen” would be a better word, haha). I sit behind the computer every week to write up the blogs for each upcoming release. I try to drop into the shop whenever I can, but unfortunately it isn’t very often. This Spring Hui Collection however, provides an amazing platform for the entire FITTED staff to send aloha to everyone and share a little bit of our personalities with you, strengthening the bond between the brand and its customers. I thought I should take this opportunity to introduce myself as well, before I get down to the real reason you’re all reading this—the hats! So with that said, ALOHA and mahalo for reading all of our stories!

Both of my releases relate to each other through several forms of inspiration, but all revolving around a central theme: GROWTH. The idea of evolving and maturing naturally paved the way for the names of my hats as well: ʻŌpio and Makua, with ʻōpio being the Hawaiian word for “youth” and makua being the Hawaiian word for “adult.” For my first release, I present the ʻŌpio Mua snapback, focusing on the early stages in life and the path to maturity.

I remember hearing about FITTED when they first opened. I was big into New Era fitteds at the time, so I was excited for another spot to pick up hats from. They started out by selling 59FIFTYs for sports teams and other streetwear brands, then in 2006 they released their own Kamehameha and H Pride 59FIFTYs. I knew instantly that it was a turning point in the hat game—finally, we could rep our own state! I was never a big baseball fan with diehard dedication to one team, so my collection consisted of random team hats from cities I’ve never visited, only because I liked the logo. So when they released Hawaiʻi-catered hats, it was a wrap. To me that was HUGE.

Watching their growth as a company has been nothing short of amazing, so I wanted to create my two hats as a fan, for the fans, and as a thank you to the brand for not only providing dope products, but more importantly being our kupuna for Hawaiian moʻolelo and instilling the Aloha Served Daily mentality in all of us. Last year, FITTED reached a milestone with their 10-year anniversary, and they visually celebrated their evolution by shedding the yellow signature color they’ve used for a decade and proudly revealing their new signature red color, representing the next stage of maturity. This transformation laid the foundation for my little two-part collection.

As FITTED matures from yellow to red, so too does my favorite native Hawaiian bird—the beautiful ʻiʻiwi. The similarities in color evolution sparked the inspiration for the color-blocking on both hats. Most people will instantly recognize the brilliant red color of the ʻiʻiwi’s plumage, but much less will recognize the ʻiʻiwi in its keiki stage. That’s because the colors of a young ʻiʻiwi are completely different, only keeping the black wing feathers and curved orange bill as it ages. Gold, grey, and off-white plumage graces the body of a keiki ʻiʻiwi, which molts as it matures with a bold red color. The crown of the ʻŌpio Mua snapback is gold to represent the golden feathers of the keiki ʻiʻiwi, while the metallic copper, metallic charcoal grey, orange, and white stitching on the Mua logo, as well as the white snap enclosure were made to represent the other colors mixed into the plumage. The orange stitching on the Mua and side New Era logo also match the orange of the ʻiʻiwi’s iconic curved bill. The undervisor and back crest are black to coincide with the black feathers along the wings, while the black eyelets represent the ʻiʻiwi’s maka (eyes).

 

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Releasing alongside the ʻŌpio Mua snapback is our new Extra Flavor design printed on a black tee, which was developed from the idea of “breaking bread” with your crew or hui. The front features the words “Aloha Served Daily” within our crest outline along with two coconut trees up top, as a nod to the famous Molokaʻi bread bags from Kanemitsu Bakery, down to their signature color palette. Below that, the words “Extra Flavor” and “All Over, Mo’ Betta” are displayed to continue the concept. A white crown is also printed on the upper back.

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SPRING 2016 DELIVERY “HUI”

Thursday, March 31st, 2016 by

Releasing exclusively in-store and online this Saturday, April 2nd at 11am HST.

IMI

IMI

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Kaimiloa Yoshida

AKA: Imi, Imi Yo, Eemz

Title/Position: Title? #SOTY. Position? Shop-Rat-Turned-Shop-Girl.

Favorite place in Hawaii? Punaluʻu, Kaʻu, Hawaiʻi

One thing you can’t live without? Laughter

What are you doing when you aren’t working? Homework. Reading. Sleeping. Running the line.

Favorite FITTED hat? Teal Thai Batik Tori Richards X FITTED Hawaii Snapback

What inspires you? The creative energy of others

UA MUA SNAPBACK
By Kaimiloa Yoshida

When we were given the opportunity to design a hat, I knew that I wanted to do something that represented my favorite…but my favorite what? My favorite place? My favorite memory? When I finally decided what I wanted to design a few of the team members joked around, “typical Big Island, Imi.” Typical, because I used the rainy weather as my inspiration for this hat. As true as that is, it’s almost cliche to say this Big Island girl loves the rain.

The rain has always been my favorite weather. I grew up playing in the rain, always hoping that it would pour so that my driveway would flood and my brother and I could go outside and make cinder pies (because Puna doesn’t have dirt). Really bad storms would mean no school and who can complain about that?! I even remember a few years ago, a huge storm was hanging over my subdivision and it got so cold that it started to hail, something that never happens there! Another time, we were visiting my family here on Oʻahu and it poured so my brother, my cousin, my papa and I played in the rain gutter on the street in front of my papa’s house. The ironic thing about loving the rain, though, is that growing up I had the world’s biggest fear of thunder and lightning. I remember my brother and I playing in the rain and as soon as we heard the first crack of thunder we’d be screaming like little girls full sprinting back into the house. Even now, I still get a little jumpy.

Rainy weather back home always meant sweaters, lots of blankets, and the guaranteed phone call from my grandma (R.I.P. Mama) asking if we had our flashlights and extra batteries just in case the electricity went out. My mom would make us saimin from George’s Meat Market on rainy nights because somehow the rain made her too lazy to cook (but again, who can complain?). When I got my drivers permit I was the DD after a family party, and you guessed it, it was pouring! Barely a new driver, driving in the dark while it was pouring, with a passenger who wasn’t any help. Not the most ideal way to get those behind-the-wheel hours. Thankfully we got home in one piece! To me, rain brings about a happy nostalgia, reminding me of great stories that I enjoy sharing.

To materialize all of this into a hat was a welcome challenge. The gradient grayscale Mua is my representation of all forms of rain—whether it’s misty in the morning or coming down like crazy, rain in all its forms is a beautiful thing. Grey is carried over to the top button, while black covers the front two panels and visor. Clean black and white is used on the side New Era logo and back crest. Put together with the white trucker mesh and snap enclosure, it’s a perfect hat to take with you on your rainy day adventures.

 

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Releasing alongside the Ua Mua is our new Greetings design printed on a black tee. The design is based on the idyllic Hawaiian postcard, flipping it on its end. It features a scene from the movie “North Shore” as the postcard photo, with the words “Greetings from the North Shore” written on it. This is a tongue-in-cheek play on the “greeting” Rick receives from the local boys who regulate the breaks up north in the movie. In real life, the pride and respect on the north shore is second to none, and it’s all about earning your keep. The back features a crown seal and “Bumbai you learn,” reminding everyone that both respect and knowledge come in due time.

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SPRING 2016 DELIVERY “HUI”

Sunday, March 27th, 2016 by

Releasing exclusively in-store and online this Tuesday, March 29th at 11am HST.

JC

JC

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Jose Caban III

AKA: JC

Title/Position: Wholesale/Warehouse Assistant

Favorite place in Hawaii? Ewa Beach

One thing you can’t live without? Skateboard/Family

What are you doing when you aren’t working? Skating or spending time with family/friends

Favorite FITTED hat? Hoʻomālama Mua

What inspires you? Everyone and everything

HOʻOHANO MUA SNAPBACK
By Jose Caban III

I was born and raised in Ewa Beach, Oʻahu. Being an Ewa Beach native, I take pride in my passion, culture and where I come from. Basically it has shaped me to be the man that I am today. For several generations now, my family has lived in Ewa Beach and has attended at James Campbell high school. I call this place my home, and as a proud alumni I’m glad I got to spend four amazing and unforgettable years there—even more so knowing that my family attended the same school as well.

Bold black and orange are the iconic colors of our prestigious Saber, which provided the inspiration for my second hat. I know people have probably heard that Campbell High School (or Ewa Beach in general) was once known for being a rural, blighted area where multiple fights a day was a common occurrence and our education system was poor. But over the years, this school has been refined into one of the most driven schools on the island, accelerating in academics as well as sports—even making history last year by taking home the State Championship in softball and baseball.

I’ve met so many great people, shared the most unforgettable memories with them, and it has been the starting point for my passion in skateboarding. With that being said, there’s nothing more I could ever be thankful for in my life. Since I was 12 years old I started skating on Campbell’s campus and street skating in Ewa Beach just about every day to pursue my love for skateboarding. My tenure at Campbell has been a long journey but it was all worth it in the end when I finally got to use my cap and gown this past year, receiving my diploma and looking up in the stands at Aloha Stadium seeing my ʻohana who was so proud of me, and who supported me throughout my highest and lowest points in my life.

I named the hat “Hoʻohano” which means “to honor” in Hawaiian, honoring the years I spent at Campbell High School. The base of the hat is black, including the snap enclosure, while the top visor stitching, undervisor, back crest, and top button are orange to represent the iconic school colors. The front Mua is stitched in shades of orange along with gold and brown, while the eyelets are stitched in white and the New Era logo is stitched in tonal black.

 

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Along with the Hoʻohano Mua snapback, we’ll also be releasing our Hui design on a standard tee and long-sleeve tee, both in heather grey. The back features a large seal containing a handshake graphic and the words “Hawaiian Made” and “Registered” in the middle. The outer ring features the phrase “Ka Hui Ana O Na Mana” which roughly translates to “The Coalition of Forces” in Hawaiian, playing off the central theme of our Hui collection and the notion that we become stronger when we come together.

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SPRING 2016 DELIVERY “HUI”

Thursday, March 24th, 2016 by

Releasing exclusively in-store and online this Saturday, March 26th at 11am HST.

JC

JC

JC
Model: @blakone (JC’s Dad)

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Jose Caban III

AKA: JC

Title/Position: Wholesale/Warehouse Assistant

Favorite place in Hawaii? Ewa Beach

One thing you can’t live without? Skateboard/Family

What are you doing when you aren’t working? Skating or spending time with family/friends

Favorite FITTED hat? Hoʻomālama Mua

What inspires you? Everyone and everything

HOʻOMĀLAMA MUA SNAPBACK
By Jose Caban III

For my first hat, I have created a Mua snapback based on a colorway inspired by my family members and the passion that they share in hunting, paddling, and fishing.

Within my family I have two uncles, Ala and Mana, who live on the West Side of Oʻahu and share a passion for hunting. It’s a good way for them to bond and spend some quality time together. They have been hunting wild boars for quite some years now and have inspired me to create a hat for them when they are out on their journey hunting in the valley. I used woodland camouflage on the entire crown and visor to cloak them within the forest, while the black undervisor helps eliminate distracting colors near their eyes when worn forward.

And as much as it is built for hunters on the land, I also created this hat for those who have a deep love for the ocean. My ʻohana has been paddling for many years, not only as a recreational activity but even as a competitive sport all around the globe—like the Molokaʻi Channel Race from Molokaʻi to Oʻahu, which my father Jose has completed seven times and crossed five times. The hi-vis yellow stitching on the Mua logo and the back crest was strategically chosen for those in my ʻohana who paddle canoes and fish on their kayaks, because when they are out on the open water, they’ll be highly visible to anyone near and far. This provides a sense of security, knowing people are aware of their presence and can spot them in a time of need. The white eyelets, New Era logo, and back snap enclosure are inspired by the clouds above both land and sea, watching over everything below.

This hat was made with its specific print and colorway as an item that can help to ensure my ʻohana’s safety and safe return whether they are out hunting on land or paddling out in the ocean, which is why I gave this Mua the name “Hoʻomālama,” defined as the action of caring for, attending to, protecting, or being loyal to someone or something.

 

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We’ll also be releasing a matching Who The Crown Fits 2 tee on the same day, featuring hi-vis yellow front and back designs printed on a black tee.

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SPRING 2016 DELIVERY “HUI”

Sunday, March 6th, 2016 by

Releasing exclusively in-store and online this Tuesday, March 8th at 11am HST.

fuj

fuj

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Chris Fujimori

AKA: Fuj, @cfujifilms, FYF

Title/Position: Lifestyle Photographer

Favorite place in Hawaii? Everywhere. There’s no place like home.

One thing you can’t live without? My camera.

What are you doing when you aren’t working? Traveling, watching movies, drinking.

Favorite FITTED hat? Anything Kamehameha.

What inspires you? Anything and everything.

KAULELE MUA SNAPBACK
By Chris Fujimori

First of all, mahalo to those of you that read my first story! I talked about my past with FITTED, how it shaped me into who I am today, and how it was the inspiration behind the conception of my first hat. This next hat is geared toward the future, and the adventures in store. In the past year, I have been extremely fortunate to land a job as a flight attendant for Hawaiian Airlines. I had never thought about becoming a flight attendant before, but if it wasn’t for JG telling me to apply the day that the hiring process started, my life would have been very different. This job has given me an opportunity like no other—the chance to see the world, and as a photographer, it gives me a chance to capture it in my own perspective.

Now I know what you’re thinking, Kamehameha graduate = Hawaiian Airlines employee huh? Pretty much. Except I think there’s more to it than that. I’d like to think that in life, timing is everything. It has the ability to transform bad times into incredible opportunities. As I was starting my inflight training at Hawaiian, I took a leave of absence from my current job at the Aliʻi Kai Catamaran, where I had worked for six years. Then, midway through training, due to Coast Guard issues, the boat shut down and laid off all of its employees, as you may have seen in the news. Thankfully, most of my coworkers had secondary jobs and were only working there part-time, except for me. How crazy was it that I got hired when I did?! Like I said, timing is everything. Now, as I look back to a year ago, I realize what a blessing it’s been to have landed this job. I have just started my career here and have already been to such amazing places as New York, Sydney, Brisbane, Tokyo, and Beijing. Working at Hawaiian has also allowed me to be a frequent visitor to one of my most favorite places, Disneyland. I can only imagine what amazing adventures and destinations my future holds.

I’ve dubbed this hat “Kaulele” which means “to take flight,” referencing the start of an incredible journey at my new job. Starting with a black base, the Mua consists of purple, pink, orange, grey, and white—inspired by the Hawaiian Airlines logo. The lime green side New Era logo, pink back crest, and white eyelets take inspiration from the famed Pualani snapback that previously released directly through Hawaiian Airlines. A white snap enclosure around back finishes off the look. It’s also quite fitting that my hats drop on March 5th and 8th, because it marks the dates that I was invited to become a flight attendant at Hawaiian. Like I said, timing is everything.

 

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Releasing alongside the Kaulele Mua is our new Greetings tee and tank top, both in heather grey. The design is based on the idyllic Hawaiian postcard, flipping it on its end. It features a scene from the movie “North Shore” as the postcard photo, with the words “Greetings from the North Shore” written on it. This is a tongue-in-cheek play on the “greeting” Rick receives from the local boys who regulate the breaks up north in the movie. In real life, the pride and respect on the north shore is second to none, and it’s all about earning your keep. The back features a crown seal and “Bumbai you learn,” reminding everyone that both respect and knowledge come in due time.

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SPRING 2016 DELIVERY “HUI”

Monday, February 22nd, 2016 by

Releasing exclusively in-store and online this Tuesday, February 23rd at 11am HST.

@RYAGRA

@RYAGRA

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Ryan Auyoung

AKA: Ryagra

Title/Position: @fitted | Hat Selfies | Handsomest Dude on the Register

Favorite place in Hawaii? 96822 | 96763

One thing you can’t live without? Air/Water | Family/Friends (a close second)

What are you doing when you aren’t working? Breaking Belts & Pant Buttons | Living Out of Suitcases | Land Roving | Yelling Politely at 1438 Kona Street

Favorite FITTED hat? Pantanama Snapback | Hunters Mahalo Snapback

What inspires you? Originality | Creativity | Positivity | Aloha Served

MANELE MUA SNAPBACK
By Ryan Auyoung

Dedicated to my wife and Lanaʻi native, Del Auyoung (Myers).

I am the stereotypical “townie,” born and raised here in the city of Honolulu. Rarely did I partake in outdoor activities like going to the beach, hiking, fishing or surfing, taking in what this beautiful island has to offer for granted. I love my tall buildings, bar hopping, clubs, Starbucks, malls, boutiques, food chains and the “fast” life this island is known for.

Rewind to several years ago when I met a girl from Lanaʻi who I ended up falling in love with. She took me back home with her for my first time and honestly I was a little shell shocked. This townie wasn’t used to small town country life and to be surrounded by so much nature. Wait what, everything closes at 7:30pm? It took me a couple more visits to Lanaʻi to really appreciate the beauty of the island and the spirit of the people. Fortunately for me, I was able to visit places of the island that most people (tourists) don’t know about and don’t get to see. Lanaʻi has become my second home which I try to visit at least three times a year. There aren’t many places in Hawaiʻi where there are no traffic lights, where you wave to everyone you drive by on the street, where you don’t have to lock your car or house at night or where you pick up ice from someone’s garage and leave cash based on the honor system. Most beaches are secluded and the land and ocean can still provide ample food for your family. Old Hawaiʻi. It takes you back to a simpler time and a stronger sense of community.

The snapback I designed represents Lanaʻi and its amazing culture which I’ve grown to love. I’ve dubbed it Manele Mua since Manele Bay is one of the most popular spots on the island. Since hunting is one of the biggest sports on Lanaʻi, I chose a woodland camo crown. It also consists of gold eyelets, white New Era logo and a white crest over a white snapback. Lanaʻi only has one school on the island and the colors are green and gold which I used in the Mua. The irony of the word Mua is that it roughly translates to “advance, ahead, forward (move forward)” which can be a touchy subject to Lanaʻi locals since they go to great lengths to preserve their way of life. I often correlate the FITTED design “Hawaiʻi Is Not For Sale” with Lanaʻi because although it is privately owned, no wealthy owner can take the spirit, culture and aloha away from the residents of this beautiful island.

 

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We’ll also be releasing our Eagles tee on Tuesday to pair up with the Manele Mua. This brand new design is inspired by classic Eagles album covers, with its stylized lettering along with a uniquely patterned animal skull underneath. Our signature crown adorns the upper back as well.

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