FITSTRIKE RELEASE: MUA SNAPBACK & SUPER BOWL TEES

Friday, February 2nd, 2018 by

Releasing exclusively in-store and online this Saturday, February 3 at 11am HST.

MUA

Aloha kākou!

This Saturday, we have a FITSTRIKE Mua snapback releasing alongside a brand-new, specially themed tee design. The Mua features a navy base with white top button, side New Era logo, and back snap enclosure. The front logo is stitched in shades of blue along with white and a pop of gold, while the back crest is stitched in the same gold. Our new Super Bowl tee drops just in time for the Sunday spectacle, but of course we had to give it a FITTED twist, mixing two types of “bowls” into one super shirt.

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FITSTRIKE RELEASE: MUA SNAPBACK, H FEATHER TEE, & BST TEE

Monday, January 22nd, 2018 by

Releasing exclusively in-store and online this Tuesday, January 23 at 11am HST.

MUA

Aloha kākou!

We’ll be releasing a new red FITSTRIKE Mua snapback on Tuesday, sporting white, black, and yellow stitching on the front, along with a tonal New Era logo, black and yellow back crest, white snap enclosure, black eyelets, and a black undervisor. A matching H Feather tee will also be releasing, featuring the same colors seen on the Mua, along with a nice 3M reflective outline. The next tee is a heather grey Blood, Sweat, & Tears tee with black print.

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FITSTRIKE RELEASE: MUA STRAPBACK, KAMEHAMEHA STRAPBACK, MUA LOGO TEE, & BRIGANTE OVERSIZED CHEST TEE

Friday, January 12th, 2018 by

Releasing exclusively in-store and online this Saturday, January 13 at 11am HST.

FITSTRIKE

Aloha kākou!

We have two new 9TWENTY curved visor strapbacks releasing on Saturday under our FITSTRIKE program. First up is a Mua strapback with a black base, yellow side and back embroidery, and true-to-life colors for the Mua logo: red and yellow for the mahiole and brown for the face. Next is our very first Kamehameha strapback in all red with white embroidery. Releasing along with the two strapbacks are two matching tees: a Mua logo tee with yellow and white ink on a red tee as well as a Brigante Oversized Chest tee featuring yellow, red, green, white, and brown ink on a black tee.

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FITSTRIKE RELEASE: MUA SNAPBACK, BRIGANTE TEE, & BST TEE

Thursday, January 4th, 2018 by

Releasing exclusively in-store and online this Saturday, January 6 at 11am HST.

MUA

Aloha kākou!

Saturday’s FITSTRIKE release consists of a new Mua snapback and two tees. The heather grey Mua features navy, red, and white embroidery along with a green undervisor. A Brigante tee featuring matching navy, red, and white print on a heather charcoal base, as well as a Blood, Sweat, & Tears tee featuring grey print on a white base will release alongside the Mua.

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FITSTRIKE RELEASE: MUA SNAPBACK, BRIGANTE TEE, & BLOOD, SWEAT, & TEARS TEE

Monday, December 18th, 2017 by

Releasing exclusively in-store and online this Tuesday, December 19 at 10am HST.

MUA

Aloha kākou!

Tuesday’s FITSTRIKE release consists of a new Mua snapback and two new tees. The Mua features a black base with red visor, green undervisor, yellow snap enclosure and New Era logo, and white Mua logo and back crest. The matching Brigante tee features yellow, green, and red on the back, with clean white on the front of a black tee. Finally, our popular Blood, Sweat, & Tears design is brought back in a regal black and gold colorway.

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FITSTRIKE RELEASE: EASYEASY SNAPBACK & MUA TEE

Monday, November 13th, 2017 by

Releasing exclusively in-store and online this Tuesday, November 14 at 11am HST.

EASYEASY

Aloha kākou!

We’re bringing back the EasyEasy logo from last year’s Aholoa collection for Tuesday’s FITSTRIKE release. The saying “easy easy” encapsulates the no-stress, just-cruise, easy-going vibe here in Hawaiʻi, and it’s embroidered proudly on a 9FIFTY snapback for the first time ever. The entire base is woodland camouflage, the front logo and back snap enclosure are white, and the side New Era logo, back crest, and eyelets are all black. Releasing alongside the EasyEasy snapback is a new black Mua tee, with a white crest on the front and a multi-colored back, tying back to the colors on the snapback.

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OBSERVATION COLLECTION

Friday, November 10th, 2017 by

Releasing exclusively in-store and online this Saturday, November 11 at 11am HST.

OBSERVATION

OBSERVATION

OBSERVATION
Photo: @jasonjko
Model: @chrisrockemwell

Aloha kākou!

We continue the narrative of our Observation Collection with the next delivery this Saturday, exclusively in-store and online.

For the inspiration behind this collection, we look to our Hawaiian ancestors, who sparked innovation and change by being makaʻala (aware) and observing all things around them, then transforming that observation into constructive solutions.

The ahupuaʻa system, for instance, was a brilliant solution to the growing population and the need to sustain the community. They observed the land and organized the communities in a way that followed the slope of the land and resources were perfectly utilized. Everyone within their ahupuaʻa had a duty to fulfill, became masters of their skillset, and always practiced aloha and laulima (cooperation).

A more detailed example is undoubtedly the brilliant wayfinding navigational skills that brought our ancestors to Hawaiʻi and throughout Polynesia. The original voyagers observed birds that migrated away for long periods of time and came back every year, concluding there must be more land out there. Watching other species of birds helped them understand when land was near or which trees were perfect for carving into canoes. They studied the waʻa kaukahi (single-hull canoes) and learned that making a unique modification would help withstand a longer journey, resulting in waʻa kaulua (double-hull canoes). And most importantly, they observed the stars, ocean tides, and the earth’s rotation, giving them a measure of time, seasons, and direction.

Throughout the Observation Collection, three brand new patterns are utilized, each stemming from natural elements that provide daily life, as well as the tools our ancestors used through applied observation:

ELEMENT EARTH FIRE / EEF: Flowing strokes of warm colors mimic fire bellowing in the air, and the movement of the earth underneath.

ELEMENT WATER SKY / EWS: The cool wavy colors are inspired by the ocean’s currents and the movement of clouds through the sky.

ELEMENT PLANTS TREES / EPT: Shades of green intersect and cut through each other like wind-rustled leaves and tree canopies swaying in the wind.

We’re also showcasing brand-new and updated cut and sew pieces for this collection—utilizing premium materials in our own custom-tailored—with special attention paid to the technical construction, placing them within the highly stringent standards of our TropTech line.

 

MUA 59FIFTY
This new Mua features a black crown with washed denim visor and top button. The front and side embroideries are white while the back embroidery is black and white. It also features a tri-colored satin lining, showcasing all three seasonal patterns—EEF, EWS, and EPT.

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BASIN PREMIUM TEE – BLACK
Our premium Basin tee arrives in black, utilizing the same premium construction as past seasons, but with a few slight enhancements. Still built under our TropTech label due to its technical activewear properties, this silhouette also retains its signature large trilock gusset on the back and small trilock gussets on the sides, this time in the same color as the body, as well as the ASD tag stitched into the yoke and contrast-stitched trilock label on the back collar. New this time around is a Tyvek care label on the inside bottom left of the wearer’s front, and a straight bottom hem all the way around.

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SYSTEM PERFECTION CREST TEE – LIGHT BLUE OR OLIVE
A new seasonal design featuring an illustration of a traditional ahupuaʻa filled within our crest logo. A crown is printed on the back, with 30 phases of the moon and the words “360/365″ underneath, which are a nod to the old Hawaiian lunar calendar—30 days in a month, 12 months in a year—versus the modern calendar we use today (360 versus 365).

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SUPERIOR MOVEMENTS LONG-SLEEVE TEE – BLACK
This new Superior Movements tee comes in black and features a large watch face on the back with moon phases running down the sleeves, portraying a juxtaposition of modern time-keeping next to the old Hawaiian way of telling time.

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OBSERVATION COLLECTION

Friday, October 13th, 2017 by

Releasing exclusively in-store and online this Saturday, October 14 at 11am HST.

OBSERVATION

OBSERVATION

OBSERVATION

OBSERVATION
Photo: @jasonjko
Model: @chrisrockemwell

Aloha kākou!

This Saturday, we proudly introduce the first delivery our newest collection—aptly titled Observation—with its aesthetics born from the idea of developing fundamental solutions through applied observation.

As designers, our ultimate goal is to observe all aspects of a project and come up with a successful visual solution. And of course we strive to do that on a daily basis through our products—but in a more substantial capacity, we look to our Hawaiian ancestors for the truest examples of applied observation.

The ahupuaʻa system, for instance, was a brilliant solution to the growing population and the need to sustain the people within the community. They observed the land and organized the communities in a way that followed the slope of the land and utilized the resources perfectly. Everyone within their ahupuaʻa had a duty to fulfill, became masters of their skillset, and always practiced aloha and laulima (cooperation).

A more detailed example is undoubtedly the brilliant wayfinding navigational skills that brought our ancestors to Hawaiʻi and throughout Polynesia. The original voyagers observed birds that migrated away for long periods of time and came back every year, concluding there must be more land out there. Watching other species of birds helped them understand when land was near or which trees were perfect for carving into canoes. They studied the waʻa kaukahi (single-hull canoes) and learned that making a unique modification would help withstand a longer journey, resulting in waʻa kaulua (double-hull canoes). And most importantly, they observed the stars, ocean tides, and the earth’s rotation, giving them a measure of direction, seasons, and time.

With the Observation collection, we look to mahalo the hard workers that came before us, sparking innovation and change by being makaʻala (aware) and observing all things around them. Those who helped build the culture that we now strive to sustain.

Three patterns are used throughout the Observation Collection, each stemming from natural elements that provides daily life, as well as the tools our ancestors used through observation:

ELEMENT EARTH FIRE / EEF
Flowing strokes of warm colors mimic fire bellowing in the air, and the movement of the earth underneath.

ELEMENT WATER SKY / EWS
The cool wavy colors are inspired by the ocean’s currents and the movement of clouds through the sky.

ELEMENT PLANTS TREES / EPT
Shades of green intersect and cut through each other like wind-rustled leaves and tree canopies swaying in the wind.

We’re also showcasing brand-new and updated cut and sew pieces for this collection—utilizing premium materials in our own custom-tailored—with special attention paid to the technical construction, placing them within the highly stringent standards of our TropTech line.

 

Mua 9FIFTY Snapback
Crafted in 100% polyester poplin, this Mua features the EEF (Element Earth Fire) pattern covering the entire crown and visor, with brass eyelets and a white snap enclosure. The front Mua is stitched in white and shades of orange, while the side New Era logo and side crown are white, and the back crest is orange and white.

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Chiseled Scree Jersey – Black
The Scree jersey is a completely brand-new silhouette introduced under our TropTech cut and sew program. The body is a premium breathable mesh henley with a two-button collar, sporting a Hawaiian flag patch on the wearer’s right sleeve and a Tyvek care label is sewn into the back collar. The large stitched number 4 on the back is a nod to the traditional Hawaiian system of counting, in which they counted in multiples of four, based on the amount of fish that one could hold in each hand. “Fitted” is embroidered in white on the wearer’s left chest in a custom chiseled font, inspired by the way our ancestors used a koʻi (adze) to carve out the hulls of the canoes.

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Superior Movements Long-Sleeve Tee – Orange
Created just for this collection, this new design features a large watch face on the back with moon phases running down the sleeves, portraying a juxtaposition of modern time-keeping next to the old Hawaiian way of telling time.

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FITSTRIKE RELEASE: BRIGANTE SNAPBACK & MUA STRAPBACK

Monday, October 2nd, 2017 by

Releasing exclusively in-store and online this Tuesday, October 3 at 11am HST.

BRIGANTE

Aloha kākou!

This Tuesday, we’ll be releasing a new FITSTRIKE Brigante snapback, featuring a dark green crown with tonal New Era logo, white front and back stitching and snap enclosure, all matched up with khaki suede visor and top button and a khaki undervisor. Releasing alongside the Brigante is another brand new 9TWENTY Curved Visor Strapback, featuring a small white Mua logo on the front, along with a white side New Era logo and back crest.

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FITSTRIKE RELEASE: MUA SNAPBACK, NIHI STRAPBACK, BRIGANTE TEE, & WTCF TEE

Monday, September 25th, 2017 by

Releasing exclusively in-store and online this Tuesday, September 26 at 11am HST.

FITSTRIKE

Aloha kākou!

Tuesday’s release is comprised of two hats and two tees under our FITSTRIKE program. The Mua snapback features a black base with a variety of pastel colors stitched on all sides of the hat, finished off with a white snap enclosure. We also have a brand new addition to our New Era lineage, with the 9TWENTY Curved Visor Strapback making its debut with a small Nihi logo stitched in white atop the black base. It also features a white New Era logo and white back crest. To round out the pack, we have new Brigante and Who The Crown Fits tees, both in black with pastel colors tying back to the Mua.

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