FITSTRIKE RELEASE: MUA SNAPBACK & BRIGANTE TANK TOP

Monday, June 18th, 2018 by

Releasing exclusively in-store and online this Tuesday, June 19 at 11am HST.

MUA

Aloha kākou!

We’re releasing a new Mua snapback and Brigante tank top this Tuesday under our FITSTRIKE program. The Mua features a forest green base with a white snap enclosure, light teal New Era logo, red and pink back crest, and a front Mua logo with red, shades of pink, light teal, and white stitching. The matching Brigante tank top features the pink, light teal, and white printed on a black base.

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

AGENT ORANGE MUA SNAPBACK & NATIVE OVERSIZED BACK TEE & TANK TOP

Thursday, May 31st, 2018 by

Releasing exclusively in-store and online this Saturday, June 2 at 11am HST.

AGENT ORANGE

Summer’s here and we’ve got the perfect release to get you ready for the sunny season. Utilizing one of our most popular camouflage patterns from years past—Island Camo—we’ve then paired it with the most rugged and weather-resistant materials out there, making the Agent Orange Mua snapback the ideal outdoor-ready hat.

The front panels and visor are made of quick-drying black neoprene, while the back panels are made of polyester trucker mesh, cloaked in our original Island Camo pattern. The undervisor, inner sweatband, and top button are all made of orange nylon micro-ripstop, for added strength and quick-drying functionality. Even the eyelets were switched out for white-painted metal grommets for increased durability. The embroidery color-blocking is equally as impressive, with the front Mua showcased in orange, white, and shades of green, all perfectly tying back to colors utilized throughout the hat. On the left side, the New Era logo is stitched in clean black and white, while the crown on the right is stitched in white, the Fasi shaka on the back is stitched in orange, and below that a black and orange crest tag finishes the look. All together, this hat is ready for any adventure you throw at it this summer.

Releasing alongside the Agent Orange Mua is a matching Native Oversized Back design printed on a black tee and black tank top. The front of both tops feature a small orange Nihi design on the left chest area, while the back has a small orange crown near the top and a large Native logo at the bottom with Island Camo fill.

FRONT

BACK

LEFT

RIGHT

BOTTOM

FRONT

BACK

FRONT

BACK

FITSTRIKE RELEASE: MUA 59FIFTY, BRIGANTE HOODIE, BRIGANTE CREW NECK, & WTCF TEE

Friday, May 25th, 2018 by

Releasing exclusively in-store and online this Saturday, May 26 at 11am HST.

MUA

Aloha kākou!

Tomorrow’s FITSTRIKE offerings include a new Mua 59FIFTY, two Brigante outerwear choices, and a Who The Crown Fits tee. The Mua 59FIFTY sports a camel base with tonal front logo and white stitching on the side and back. The Brigante zip-up hoodie and crew neck sweater both feature the same multi-color logo on a black base, while the WTCF tee features white print on a navy tee, along with a big crown making an appearance on the back.

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

FRONT

BACK

FRONT

BACK

FITSTRIKE RELEASE: MUA 59FIFTY & POG-A-LOLO TEE

Thursday, May 10th, 2018 by

Releasing exclusively in-store and online this Saturday, May 12 at 11am HST.

MUA

Aloha kākou!

This Saturday, we’re bringing back a spin on a local classic alongside a brand new FITSTRIKE Mua 59FIFTY. The Mua features a charcoal crown with black top button and visor. The front logo features black with a mix of bright colors—green, teal, blue, and yellow, while the side and back logos are stitched in yellow. Our classic Pog-a-lolo design makes a comeback after a long hiatus, this time printed on a matching charcoal tee with a white crown on the back.

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

FITSTRIKE RELEASE: MUA STRAPBACK & SADAMITSU LONG-SLEEVE TEES

Monday, April 23rd, 2018 by

Releasing exclusively in-store and online this Tuesday, April 24 at 11am HST.

MUA

Aloha kākou!

Tomorrow’s FITSTRIKE offerings include a new Mua 9TWENTY curved visor strapback and brand new tee design. The Mua is dipped in desert camouflage with red and white embroidery on the front and back and white embroidery on the side. The new Sadamitsu design is inspired by the Kauaʻi artist of the same name, an island boy that landed a gig at Columbia Records as the design and packaging director. The front features artwork inspired by one of his great cover art designs, while both sleeves feature a new “Glitch” WTCF logo printed toward the bottom. The Sadamitsu long-sleeve tee comes in both safety green and black. Keep reading below for the incredible moʻolelo behind the Sadamitsu design, told by Ola:

At first glance, this week’s tee has a very abstract feel and the vibe is difficult to place. One of my favorite jazz musicians is Charles Mingus—I love the frame of mind his music puts me in while I’m working! His jazz is upbeat, addictive, textured, heavily melodic, and feels extremely fresh, which puts me in a playful mindset. The first time I heard “Goodbye Pork Pie Hat,” I immediately had to stop what I was doing and dove into all of his works to find out more about him. I was rather fond of his 1959 album “Mingus Ah Um” (which became the inspiration for the Sadamitsu tee). “Boogie Stop Shuffle,” “Open Letter to Duke,” and “Jelly Roll” were some of the vibes that kept providing my work flow efficiency throughout the years. One day I grew curious of the artwork behind the “Mingus Ah Um” album, and as I researched, I found another gem.

This one starts on May 6th, 1921 in beautiful Waimea, Hawaii on the island of Kauai. Sadamitsu “S. Neil” Fujita was born the son of Japanese immigrants, and his father was a blacksmith on a sugar plantation where they lived. He studied in California at the Chouinard Art institution until 1942 where he was forced into Panoma Assembly Center, then into a concentration camp in Wyoming during the war. After service in the war he got back to his art studies, landing in graphic art courses, which moved him to Philadelphia, then he eventually got a job offer at Columbia records as design and packaging director.

It was there that he began this style of record covers where he used paintings, photographs and illustrations. This set the vibe of abstract images as the inspiration and mood of music or the aesthetic value that music creates. His work thrived on Dave Brubeck’s “Time out,” Dick Hyman’s “Provocative Piano,” and Jimmy Rushing’s “The Jazz oddessy of James Rushing Esq.” It ushered a new way to deliver album jackets, with art as vibrant as the music itself.

He went on to design book covers for Truman Capote’s “In cold blood” and most famously Mario Puzo’s “The Godfather” which the logo lasted through all versions of Book and movies and still very recognizable today.

I am a firm believer that with the proper guidance and leverage, Hawaiʻi has the talent to accomplish the smallest and biggest solutions in any field. Sports, music, art, design, engineering, architecture, computer programming—just about anything we put our minds to. Sadamitsu started as the son of immigrants and went on create some of the most iconic designs of his generation. He was a son of these islands and whenever we can wave Hae Hawaiʻi (Hawaiian Flag) we should and be proud of our heritage as the ceiling is high!!

 

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

FRONT

BACK

FITSTRIKE RELEASE: MUA SNAPBACK & HALF TIME TEE

Friday, April 6th, 2018 by

Releasing exclusively in-store and online this Saturday, April 7 at 11am HST.

MUA

Aloha kākou!

We have a new Mua snapback and all-new tee design releasing tomorrow under our FITSTRIKE program. The Mua snapback features a black base with white piping and black snap enclosure. The front Mua logo is stitched in white and a red-to-yellow gradient, while the back crest is stitched in red and white, and the side New Era logo is tonal black. The matching Half Time tee features a yellow, white, and red block print on the front with our name, number, and crest overlaid, along with a white crown on the back.

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

FITSTRIKE RELEASE: MUA SNAPBACK, TRILOCKS TEE, & WTCF TEE

Thursday, March 8th, 2018 by

Releasing exclusively in-store and online this Saturday, March 10 at 11am HST.

Mua

Aloha kākou!

Saturday’s FITSTRIKE offerings include a new Mua snapback and two tees. The Mua snapback features a dark grey crown, woodland camouflage visor and top button, grey embroidery, and white snap enclosure. The Trilocks tee features dark grey print on a silver tee, and the Who The Crown Fits tee features black and neon yellow print on a military green tee.

FRONT

BACK

LEFT

RIGHT

IMG_5050

IMG_5051

IMG_5048

IMG_5049

FITSTRIKE RELEASE: MUA SNAPBACK, ASD BLOCK STRAPBACK, ASHY TO CLASSY TEE, & KEIKI TRILOCKS TEE

Monday, March 5th, 2018 by

Releasing exclusively in-store and online this Tuesday, March 6 at 11am HST.

FITSTRIKE

Aloha kākou!

This Tuesday, we have a bunch of new FITSTRIKES releasing, headlined by a Mua snapback featuring a white crown, woodland camouflage visor and top button, and black embroidery, eyelets, and snap enclosure. Next is an ASD Block curved visor strapback featuring a dark khaki crown with navy embroidery and denim visor and top button. We reached deep into the vault and brought back one of our very first designs, Ashy To Classy, in a clean white on burgundy tee. Lastly, we have two keiki Trilocks tees releasing (sizes 2T–4T, 4, 5/6, 7), featuring white print on either heather grey or black tees.

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

LEFT

RIGHT

FRONT

BACK

FRONT

BACK

FRONT

BACK

FITSTRIKE RELEASE: KAMEHAMEHA 59FIFTY, MUA STRAPBACK, & THE PACIFIC STANDARD TEE

Thursday, March 1st, 2018 by

Releasing exclusively in-store and online this Saturday, March 3 at 11am HST.

FITSTRIKE

Aloha kākou!

We have a great new FITSTRIKE set releasing this Saturday, with nods to classic UH colors. The Kamehameha 59FIFTY features a green base with white embroidery and a light grey undervisor. The Mua 9TWENTY curved visor strapback features a forest green base with a rainbow Mua on the front and white embroidery on the side and back. Lastly, a matching The Pacific Standard tee is also releasing, featuring forest green and orange print on a white tee.

FRONT

BACK

LEFT

RIGHT

BOTTOM

FRONT

BACK

LEFT

RIGHT

FRONT

BACK