RED MUA, “PORTLOCK” TANK TOPS, AND “CROSS THE SEA” SNAPBACK

Thursday, December 12th, 2013 by

Releasing in-store and online Saturday, December 14th, 2013.

Aloha kākou!

For this Saturdayʻs release, we wanted to drop a small yet powerful collection of items worthy of a prime release date right in-between the Holiday ʻ13 deliveries. We will be releasing two new hats and a classic tank top done up in new colors for both men and women.

 

“Mua” Fitted
A bold red 59FIFTY with black to white gradient Mua on the front and a full black visor and black button. A white crest and red crown complete the look.

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“Portlock” Menʻs and Womenʻs Tank Top
Our popular Portlock design in white ink on a black tank-top, with red embroidered crest on the front and crown on the back. Because of the special full-body screen printing technique, every shirt is unique and will feature slight variations in ink coverage.

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“Cross The Sea” Private Label Snapback
A slight throwback as we revive our “Cross the Sea” design from our Fall ’13 collection. The design and concept meant a lot to us so we decided to bring it back on a private label 5-panel snapback. For those that recall, the inspiration came from our ancestors who used to navigate strictly based on nature. The front of the hat sees a manu (bird) surrounded by 8 feathers, representing the cardinal directions, in the shape of a sun. “Navigators of the Unknown” sits at the bottom in script while the concept message arches along the back of the hat: ʻAu i ke kai me he manu ala (To sail across the sea).

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TEAL MUA SNAP BACK WITH WOODLAND CAMO BILL

Friday, November 1st, 2013 by

Releasing Saturday, November 2nd, 2013.

Aloha kākou!

To kick off November, we are releasing a brand new Mua snapback with a teal crown, Woodland camo visor, and a color-matched front logo. Great gift for yourself or a loved one as the holiday shopping begins!

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NAVY BLUE MUA

Monday, October 28th, 2013 by

Releasing Tuesday, October 29th.

Aloha kākou!

This Tuesday we will be releasing a new MUA snapback featuring a navy blue crown, charcoal grey visor, and a red to white gradient logo. Mahalo to everyone that came out to the shop on Saturday! We hope to see you guys tomorrow!

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MUA CAMO SNAPBACK X EQUILIBRIUM TEE

Friday, October 4th, 2013 by

Releasing Saturday, Oct. 5th.

Aloha kākou!
For this Saturdays drop we are releasing a sneak peak into our upcoming Fall line, Navigators of the Unknown. Here at Fitted we love our history and culture. By observing the moon, stars, birds, and ocean swell patterns, our ancestors were able to travel freely through the seas. This graphic is printed with white, olive, and infrared on a black tee that also includes a mil-spec tag. This tee will be limited to 48 pieces sold exclusively in-store and online. Also releasing is a camo Mua New Era snapback with a white visor featuring red stitching. The Mua itself is embroidered in black.

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ALOHA SUMMER SALE & SATURDAYʻS RELEASE

Wednesday, September 25th, 2013 by

Releasing Saturday, Sept. 28th.

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Aloha kākou!

Itʻs official guys.. Here at FITTED we are saying our final goodbyes to the end of Summer 2013. We’ve decided that there is no better way to honor this past summer than throwing an END OF SUMMER “ALOHA SALE.” This sale will be 50% off the entire store, SELECT ITEMS NOT INCLUDED, ONE DAY ONLY. Help us say aloha to this past summer! Doors open at 11AM.

For this saturdayʻs release we are debuting a new MUA fabricated with dark grey melton wool crown and a black melton wool brim. The MUA logo is threaded with sea glass, turquoise, and white. For this weeks tees we are bringing back the “Escape to paradise” design in a men’s tee and women’s racer back tank, this time in a pink, purple, and turquoise print.

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MUA GRAY BLACK NEW ERA SNAPBACK

Tuesday, September 3rd, 2013 by

Available in-store and online now.

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Aloha kākou!

New release available in-store and online now: Brand new Mua with gray melton wool upper and black brim (70% acrylic, 30% wool) with white stitching on the Mua logo and green underbrim. Great gift for yourself or loved one as a back-to-scool gift.

MUA GRAY/NEON NEW ERA SNAPBACK x KAPENA

Thursday, August 15th, 2013 by

Releasing Saturday, August 17th. In-store and online.

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Aloha kākou!

For this Saturday’s drop, we revisit our “Kāpena” tee which we originally released back in 2008. The tee was created to represent the local, hardcore waterman. Whether that be sport fisherman, boat captain, stand up paddler, surfer, etc. The tee features a seal utilizing modes of representation associated with life on the open seas: anchor, mooring lines, paddles, etc. All printed on black-on-black. Also releasing is a gray Mua New Era snapback with neon stitching and white snap.

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MUA KHAKI / BLUE NEW ERA SNAPBACK x 49 STARS

Thursday, August 1st, 2013 by

Releasing Saturday, August 3rd.

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Aloha kākou!

Saturday’s release is comprised of a brand new, khaki Mua snapback with royal blue stitching on the front, the FITTED crest on the back, tonal eyelets and a white snap. Coinciding with this release is our 49 Stars tee which is dipped in all navy blue with a white star printed on the front chest and the American flag with 49 stars printed in white on the back. So why 49 stars? Well, we can look at it in a few ways: For one, we were the last state to join the United States of America, therefore sometimes we may be overlooked. In another light, you could look at the single star representing Hawaiʻi being completely isolated from the rest of the continental U.S. Which also puts us on a platform on center stage. However you may look at it, we’re in a perpetual struggle to fight for our identity within politics and within a cultural aspect.

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MUA BEET ROOT NEW ERA SNAPBACK

Thursday, June 27th, 2013 by

Releasing Saturday, June 29th.

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Aloha kākou!

As some of you may know, our Mua hat is modeled off the great aliʻi Kekūhaupiʻo who was known as a master of lua (ʻōlohe lua), the ancient practice of hand-to-hand combat in which bones are usually broken. According to legend, Kekūhaupiʻo was born on the Big Island; Keʻei to be exact. As a youth, Kekūhaupiʻo would take part in mock battles near the Hikiau Heiau at Kealakekua Beach. The kahuna of that heiau witnessed Kekūhaupiʻo’s courage, valor and audacious spirit and told Kamehameha’s father that his son would one day become a legendary warrior, and eventually coerced his father to let Kekūhaupiʻo to study the art of lua. A few years later, after becoming “moa lawa”, “sufficiently adept to prevail in future battle,” Kekūhaupiʻo began to teach Kamehameha The Great the art of lua after joining the court of Kalaniʻōpuʻu whom ruled the island of Hawaiʻi. The rest of Kekūhaupiʻo’s storied career was spent fighting many battles alongside Kamehameha and would professionally serve in the name of Kamehameha.

Our Mua, pictured above, dubbed “Beet Root” pays homage to Kekūhaupiʻo’s celebrated legendary status. The word “Mua” means “forward” and ties into Kekūhaupiʻo’s devoted support he had for Kamehameha’s destined vision to amalgamate the Hawaiian islands under one rulership. This Mua is made of 100% polyester in a new color, “beet” with dark gray stitching, tonal, breathable eyelets and white stitching on the New Era logo, and white snap.

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MUA BLK/GOLD/CAMO (NEW ERA FITTED)

Thursday, March 21st, 2013 by

Releasing Sat., March 23rd.

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Aloha kākou!

Quick update for Saturday’s release. New Mua fitted: all black with gold Mua stitching, blacked out New Era and crest hits and a woodland camouflage underbrim. Very clean design!

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