Thursday, April 24th, 2014 by

Releasing in-store and online this Saturday, April 26th, 2014.

[Photo credit: @ryagra]

Aloha kākou!

Our Spring 2014 D2 “Legacy” Collection continues this weekend with the following releases, based off memorable designs from our past.


Koko Kālā 59FIFTY
Originally released in 2007, our Kālā hats have become some of our most popular and sought after releases. Utilizing unique design, embroidery, and material rarely seen before, the Kālā became an instant classic. Running stitch floral embroidery was seen covering the hat in various bright colors, all on a solid colored cotton linen crown. Over the years, we’ve reintroduced the pattern in various projects, notably in collaborations with established companies like Crooks & Castles and Vans/Blue Hawaii. Through our Legacy Collection, we have the opportunity to bring back the Kālā once again. We are both proud and excited to release the next installment in the franchise: the Red Kālā 59FIFTY. Literally translated to mean “Money,” the Red Kālā features the same cotton linen material with all-over floral embroidery, this time on a bold red base. The crown, crest, and New Era logo are all embroidered in the same red for a tonal look.
**PLEASE NOTE: The Red Kālā fits bigger than usual. Please order one size smaller for a better fit (i.e. if you are a 7 1/2, you may want to order a 7 3/8).**







Thursday, March 18th, 2010 by

Releasing Saturday, March 20th



Aloha Kakou!

This Saturday’s release is a bit nostalgic, as we’ve revisited two classics from our vaults. First up is our Escape To Paradise which was in one of our first ever releases back in October 2005. The phrase “Escape To Paradise” is from the infamous film Carlito’s Way with Al Pacino, alluding to a dream-like-state scene where Carlito sees a poster that reads the phrase, a scene which shows the poster in vibrant colors while the rest of it is shot in black and white. Instead of a t-shirt, we’re presenting it on an all black foam trucker hat. The front reads Escape To Paradise in white (printed), the right side features the crown and the backside, our crown with a white snap. These are going to be really cheap too, so don’t pass on this! Perfect for the beach / bbq / etc.

The second re-visitation of a classic is our Money In The Bank tee; this time printed on white with the legendary graphic printed on the front (black, green, gold and red) with a crown hit on the back. Limited supplies per the normal.

Also, please don’t forget, this Saturday we’ll be announcing the winner for our raffle contest. You still have a couple days to up your chances of winning!