BOSTON RED SOX

Monday, November 18th, 2013 by

Releasing Tuesday, November 19th, 2013.

Aloha kākou!

For this Tuesday’s release, we are dropping an on-field authentic 59FIFTY fitted Boston Red Sox hat. This hat is designed to exact specifications that your favorite Boston players wear on the field. It has a navy crown with a red button, and embroidered with the famous “Hanging Socks” logo. Pick up yours tomorrow!

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FLYIN’ HAWAIIAN

Wednesday, November 13th, 2013 by

Available In-store Now.

shane

Aloha kākou!

This drop is for all you Boston Red Sox fans out there! We are releasing a classic Boston Red Sox hat from New Era’s Cooperstown Collection. This hat has a classic six panel design with the team colors all around and a nicely embroidered logo. Perfect way to support Hawaii’s very own Shane Victorino on his second World Series Championship and Gold Glove Award!

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AVAILABLE NOW: OPERATION ERADICATION x BLOOD, SWEAT & TEARS x 2 MLBs NEW ERA

Tuesday, June 5th, 2012 by

Available in-stores and online now

Aloha kakou!

Quick update for June 6th: Now sitting on the shelves of our online shop and physical shop are two new MLBs. Philadelphia Phillies in gray with black logo, and Boston Red Sox, navy blue with blue / white Boston logo; both fitted New Eras. Up next, is our ode to one of the greatest braggadocious artists to ever bless the mic: King Yellowman. The tee, dubbed (no pun intended) Operation Eradication, is printed on black and reads Them a Mad Over We. Year after year now, we’ve been releasing product twice a week, eight times a month, 96 times a year and we’re blessed and humbled to have customers who show their loyal support to our brand, lining up around Kona St. for our releases. Dem a mad over we and what we represent for sure! Many blesses and countless thanks to you all. Finally, we have a reprint of our Blood, Sweat & Tears shirt in black, with crest in gray on the front and Blood, Sweat & Tears seal on the back.

MINNESOTA TWINS x FITTED LOGO

Thursday, May 10th, 2012 by

Releasing Saturday, May 12

Aloha kakou!

New release for Saturday: logo tee dubbed Don’s and a custom Minnesota Twins New Era. Don’s is inspired by the bars of yesteryear that featured tiki decor lining the walls, and giant glass balls encapsulated in coastal fishing nets that hang from koa wooden cross beams on the ceiling. These bars reflected life in the 50s and 60s, with wooden bars supported by bamboo and straw thatched roofs, private rooms lit only by candles and sounds of ukuleles and steel guitars resonating outward. The logo on the tee has a yellow fill with teal stroke.

NOW AVAILABLE IN STORES AND ONLINE: SEATTLE MARINERS x PIRATES x SF GIANTS NEW ERA

Friday, October 14th, 2011 by

NOW AVAILABLE IN-STORES ONLY: MLB & NCAA SNAPBACKS

Wednesday, July 13th, 2011 by

Available for sale now

BOYS OF SUMMER x KAMEHAMEHA (RED / BLK)

Monday, May 16th, 2011 by

Releasing Tuesday, May 17th

The MLB season was officially set off on March 31, with the Civil Rights Game series finale wrapping up this past Sunday at Turner Field in ATL. We’re big fans and supporters of baseball and what better way to start off the summer than with a diamond-in-the-rough inspired t-shirt? The tee used a graphic we ran on one of our earliest shirts we put out, Rated Rookie, the back print sees a graphic of a baseball field with two bats and a baseball in white, gray and red. The front graphic is of a diamond with FITTED inside. Coinciding with this shirt is a red Kamehameha New Era with a black brim and white Kamehameha logo.

BOSTON BRAVES x BLACK V-NECK

Thursday, January 20th, 2011 by

Releasing Saturday, Jan. 22nd (Online and in-stores).

Aloha kakou!

As we continue on with our throwback caps, we revisit a period when the Braves were once located in Boston; Boston Braves, between the years of 1870 – 1913. The cap is gray melton wool with a red, white and black Braves logo, red button, underbrim and blacked out New Era and crest logos. Coinciding with this release is an all back v-neck with a tonal crest logo hit on the bottom left and crown on the back.

NOW AVAILABLE: MLB SNAPBACKS (IN-STORES ONLY)

Wednesday, December 1st, 2010 by

Available now

BABYLON SYSTEM IS A VAMPIRE x SAN FRANCISCO GIANTS

Thursday, August 26th, 2010 by

Available in stores now.

Aloha kakou!

Quick update: We’ve released a new hat and tee combo which is available in stores now. All black tee titled Babylon Is A Vampire inspired from the late, great Robert Nesta Marley’s Babylon System (song can be found below).The term “Babylon Is A Vampire” refers to the blood thirsty politicians whom prey on those of us who are at the bottom of the capitalist totem pole. Our entire government is structured as a capitalist caste system: rich / wealth = power, and obviously it’s those with power who are at the top of this pyramid. This same “power” is carried by religious leaders whom force their religion on the unknowledgeable, other wise known as tricknology. Tricknology introduces ideals to the masses not based on scientific evidence; basically based on untruths. But Babylon will see it’s demise soon enough! Along with the tee is a custom San Francisco Giants MLB in matching rasta colors.