PUNA BUTTER x PAKALOLO SNAPBACK

Wednesday, April 18th, 2012 by

Releasing Friday, 4/20

Aloha kakou!

4.20 is just a couple of days away, and as usual, we got our medicinal marijuana connoisseurs covered. Literally and figuratively. For this year’s 4.20 release, we have a Pakalolo New Era snapback. Really simple but clean: Black snap with white Pakalolo stitching, black crown and New Era logo, white Shaka hit on the back, white snap and green FITTED tag. Also features a green underbrim and purple sweatband. Our special 4.20 tee, printed on black, has an Aloha Served Daily logo with a marijuana leaf. Backside features, and not to toot our own, but a really ILL Puna Butter graphic: Distributed by Big Island Growers Co-Op, 50 Kilos, Puna District, Hawaii

See you all on Friday! Cheee!

ALOHA TANKTOPS x FITTED BOX LOGO x KAMEHAMEHA (GREY/BLK) NEW ERA

Monday, April 16th, 2012 by

Releasing Tuesday, April 17

Aloha kakou!

Got some new tanktops for tomorrow’s release: three different colors to choose from. Red with black stroke, orange with white and black with grey. We’re also releasing a black box logo with yellow, all with crown hits on the back. Lastly, a grey Kamehameha with tonal Kamehameha logo, New Era, crown and crest hits.

HONOLULU BLUES x MUA (BLK/GRY) NEW ERA

Friday, April 13th, 2012 by

Releasing Saturday, April 14th

Aloha kakou!

Saturday’s release sees another brand new graphic tee: Honolulu Blues printed on an all white tee. You could interpret this in many ways: The blues from extremely high gas prices, traffic and overfishing. On the other hands, you could refer to the vibrant hues of blues that surround our little paradise, or the music our soulful local musicians belt out. Coinciding with this release is a black Mua New Era with gray Mua logo.

NOW AVAILABLE ONLINE & IN-STORES: SNAPBACKS & NEW ERA

Wednesday, April 11th, 2012 by


Snapback


Snapback


Snapback


New Era

AVAILABLE NOW: MANOA MIST (CREWNECK) REUP

Tuesday, April 10th, 2012 by

Available in-stores and online now

Reshipment of our Manoa Mist crewnecks which sold out quickly the first time around. Hurry down and grab yours, even if that means you have to leave class.

SPEAR TO A GUNFIGHT x ‘H’ PRIDE RED NEW ERA

Monday, April 9th, 2012 by

Releasing Tuesday, Apr. 10th

Aloha kakou!

Tuesday release update: New graphic tee, titled Spear To a Gunfight. This tee’s inspiration is influenced by both the idiom, “Bring a knife to a gunfight”, however, in typical FITTED fashion, we’ve flipped with our own little twist to make it relevant to our culture and what we represent. As a whole, the saying is defined as “being ill prepared.” In relevance to our history, we were severely unprepared for what lay ahead during the beginning of the acquisition of Hawai’i. We had no idea that Hawai’i would become what it has become. A humble way of reminding all of us we never know what lays ahead.

IN STORES NOW: WEST SIDE TEE

Friday, April 6th, 2012 by

Available now.

Yesterday, we were posted up at Waianae High School for a new event called Ground Up. FITTED was in the house with a booth set up where we were selling a new shipment of West Side tees. We have a more left and they are now available in-stores. Come through and snatch one up and represent. Mahalo to everyone who showed us love! Wrap up post coming within the next few days.

COOL BREEZE x KAMEHAMEHA (BLK / CAMO) NEW ERA

Friday, April 6th, 2012 by

Releasing tomorrow, April 7th.

Aloha kakou!

New release for Saturday, April 7th: Tee + Kamehameha combo. The tee: Called Cool Breeze, is inspired by the perfect breeze that blows from Mauka to Makai and gives us our near perfect weather. All black, with an Aloha script font in white and white crown hit on the back. The Kamehameha is all black with white Kamehameha head and crest, black crown, New Era logo with camouflage underbill. Very dope little kit for this spring.