FRESH & SWEET TANKTOP x ‘H’ PRIDE BLK/GOLD NEW ERA SNAPBACK

Monday, August 5th, 2013 by

Releasing Tuesday, August 6th.

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Aloha kākou!

We believe that in order to keep Hawaiian culture alive, one of the most important steps in the process is sowing the seed (or instilling the Knowledge and Wisdom in our keiki). Today’s generation is plagued with disinformation, similar to how Monsanto is slowly destroying organic farms and crops with their GMOs. Metaphorically, the idea of dis/misinformation and deliberately keeping the Knowledge of our rich culture away from our Keiki is parallel to destroying those same seeds we’re sowing into our children, much like the glyphosate herbicides Monsanto uses to “cure” their crops. That’s why it’s up to us as elders and ʻIke guardians to be able to hold on to the purity of this Knowledge and Wisdom and take the time to cultivate it properly. The positive result of this is a fresh and sweet plant that will in time mature, and grow it’s branches, bearing it’s own fruit and seeds which results in that same succession of Knowledge being passed down.

To represent this idea, we’re releasing our Fresh & Sweet tanktop in all yellow (100% cotton) along with a new ‘H’ Pride New Era snapback in navy blue with gold ‘H’ and green underbill. 100% wool.

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MUA KHAKI / BLUE NEW ERA SNAPBACK x 49 STARS

Thursday, August 1st, 2013 by

Releasing Saturday, August 3rd.

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Aloha kākou!

Saturday’s release is comprised of a brand new, khaki Mua snapback with royal blue stitching on the front, the FITTED crest on the back, tonal eyelets and a white snap. Coinciding with this release is our 49 Stars tee which is dipped in all navy blue with a white star printed on the front chest and the American flag with 49 stars printed in white on the back. So why 49 stars? Well, we can look at it in a few ways: For one, we were the last state to join the United States of America, therefore sometimes we may be overlooked. In another light, you could look at the single star representing Hawaiʻi being completely isolated from the rest of the continental U.S. Which also puts us on a platform on center stage. However you may look at it, we’re in a perpetual struggle to fight for our identity within politics and within a cultural aspect.

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ALOHA SERVED DAILY x BLK/BLK ‘H’ PRIDE NEW ERA SNAPBACK

Monday, July 22nd, 2013 by

Releasing Tuesday, July 23rd.

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Aloha kākou!

New release for tomorrow featuring a new colorway in our Aloha Served Daily in all black (100% cotton) with a white ASD hit on the front and ASD hit in pink on the back. Matching this kit is a black on black ‘H’ Pride New Era snapback including black snap.

Mahalo nui loa.

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SUMMER 13 “RAINBOW COUNTRY,” HATS

Monday, July 15th, 2013 by

Releasing Saturday, July 20th. Please note: only a select handful of Summer ’13 D. 1 hats will be available for purchase online.

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Aloha kākou!

For our Summer collection, we travel to Rainbow Country. From the mountain to the ocean, this is Hawaiian lifestyle at it’s best. Narrated through a series of graphics that tells the story of a Summer’s Day, taking you from Sunrise to Sunset. Gear up and break out your favorite Bob Marley disc, or better yet, load up Mr. Marley’s Soul Rebel CD and play “Rainbow Country” obnoxiously loud. Fill up the cooler with your beverages of choice and hit the road. If there’s one thing Hawaiʻi knows how to do, it’s how to take advantage of the season in these HI Times. Again, please note: only a select handful of Summer 2013 D. 1 hats will be available for purchase online. On top of the release that many of our ʻohana has been waiting for, we will be taking it back a few years when the entire FITTED team used to gather at the shop and hang out. We’ll be breaking out the grill and having a pāʻina in our parking lot. Come by and hang out, and we’d suggest to come out before opening time (11 AM HST) due to the very limited numbers in the hats. First come, first served, absolutely no holds. We will be taking phone orders after noon, so please be patient and we will try and get to all of you in a timely fashion. We expect it to be pretty busy. See you all Saturday!

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CHEEHUU ORANGE TEE x KAMEHAMEHA BLK/GREEN/ORANGE NEW ERA FITTED

Monday, July 15th, 2013 by

Releasing in-store and online Tuesday, June 16th.

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Aloha kākou!

You asked, and we answered. Our first New Era FITTED offering for Summer 2013 drops tomorrow, in-store and online. A brand new, fresh Kamehameha FITTED with green Kamehameha stitching on a black cap with orange underbill and button; blacked out FITTED crest, crown and New Era hits. Corresponding with the Kamehameha FITTED is an all orange Cheehuu t-shirt with hints of white and green on the front and back. 100%, breathable cotton. See you all tomorrow! Cheeehuuuu!

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MOʻOLELO: UA

Thursday, July 11th, 2013 by

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Aloha!

For today’s Moʻolelo / #tbt, we travel to Spring of 2011 when we released our Ua (rain) pack which consisted of the beautiful snapback pictured above and our Ua t-shirt. Ua (rain) brings fresh water which in turn brings us nutrients which is needed to sustain life. This same rain yields water which provides a steady flow of wai (fresh water) into our wailele (waterfalls) and loko wai (fresh water lakes) and luawai (fresh water reservoirs). As you know, during the days when our ancestors were not being disturbed by outsiders, the land was divided into boundaries (known as ahupua’a) which extended from the uplands (mountains) to the sea. The ua provided water that flowed from top to bottom and helped to sustain mea kanu (crops) and holoholona (animals) – and this cycle in turn sustained life for our ancestors. In other places around the World, water is used to provide energy, ie. hydroelectricpower. Unfortunately, it also plays heavy in socio-econimc development which can be seen in third world, poverty-stricken countries. According to certain reports, there are nearly “120 million people around the world who unfortunately lack access to clean drinking water, and nearly 300 million people do not have adequate [water] sanitation.” These money-hungry, poverty-mongers have a lot to do with the global management of water which is actually the cause of the so-called water crisis.

“Ua ka ua, ola ka nohona o ka ʻāina kula.” “The rain pours, life comes to the plains.”

SONS OF ALOHA x H PRIDE METALLIC SILVER NEW ERA SNAPBACK

Monday, July 8th, 2013 by

Releasing Tuesday, June 9th.

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Aloha kākou!

The true essence of “Aloha” is much more than a simple “Hello,” “Goodbye,” or “I love you.” Aloha is a lifestyle that is portrayed in the way we walk, how we talk, interact with others and how we behave. If we dig even deeper, there is a story that tells the tale of Hāloa, son of Papa and Wākea (Earth Mother and Sky Father), whom was born prematurely and unfortunately passed away at birth. After the child was buried, a shoot grew in its place, which Wākea named Hāloa, the first taro (kalo) plant. The word Hāloa can be looked at as a respelling of the word “Aloha” and is translated as “far reaching,” “long breath” or “waving stem,” while kalo was a staple food in the Hawaiian diet. In the way that kalo sustains us, so does Aloha; not just nutritionally but medicinally. And as with all plants, kalo provides us with oxygen. Simply put, the gift of LIFE.

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ENDANGERED SPECIES x KAMEHAMEHA CAMO / NEON NEW ERA SNAPBACK

Thursday, May 30th, 2013 by

Releasing Saturday, June 1st.

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Aloha kākou!

Although the 2010 Census reports state that the Native Hawaiian and Other Pacific Islander (NHPI) population has increased 35% from 2000 to 2010, here in the islands, the Kanaka Maoli make up only 9.0% of the population of Hawaiʻi. The expression “Hawaiian Endangered Species” still holds true today, and not only includes the native Hawaiian population but the Hawaiian monkseal, the green sea and hawksbill turtles, the crested honeycreeper, Hawaiian hawk, nene goose and along with over 200 plant species. It is our kuleana as Kanaka Maoli and locals to remind ourselves of the dwindling populations and educate the next generations so we can do our part to help conserve our people and the delicate inhabitants of our Hawaiʻi nei, and at the least, keep a balance. To help with this, we brought back our Hawaiian Endangered Species graphic on a yellow tanktop with a black ‘H’ print on the front and ‘Hawaiian Endangered Species” on the back in red, white and black. We’re also releasing a camouflage Kamehameha with a neon green Kamehameha logo and crest and black snap.

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