Friday, May 17th, 2013 by FITTED
Releasing Saturday, May 18th.
Aloha kākou!
Tomorrow, along with our regular release, we’re dropping our collaboration with HellaFlush whom will also be at the Slammed Society event at Ke’ehi Lagoon. on Sunday The event goes down at 12 pm. You’ll be able to purchase them at our shop as well as online.
Keehi Lagoon Memorial
2685 N Nimitz Highway
Honolulu, HI 96819
Staging Roll-in: 9AM
Please arrive on time, but not earlier than 9AM.
Roads may be closed due to another event.
Gates open to the public at 12PM
Tags: FITTED, Hawaii, Hawaiian Streetwear, HellaFlush, Mens, T-shirts, Tees
Posted in Updates
Thursday, May 16th, 2013 by FITTED
Releasing Saturday, May 18th.
Aloha kākou!
Thank God the trade winds are back, right? At least for now. Hopefully the weather we experienced in Spring is not an indication of what Summer will be bringing us. Either way, we got you covered for Summer with a fresh new tank top (“City Lights”) which features Honolulu on the front which gives it a metropolitan ambience. Also dropping is a fan favorite, our “Aeron” tee which is a nod to Herman Miller’s chair of the same name, featuring the clean lines as seen on the iconic ergonomic chair.
Tags: Aeron, City Lights, FITTED, Hawaii, Hawaiian Streetwear, Honolulu, Mens, Tanktops
Posted in Updates
Monday, May 13th, 2013 by FITTED
Releasing Tuesday, May 14th.
Aloha kākou!
The iʻiwi or Hawaiian honeycreeper bird of Hawaiʻi is considered to be of significant value within our rich culture and history. The feathers of the iʻiwi were championed by the aliʻi which were used to decorate ʻahuʻula and mahiole; where some of these cloaks for the elite class contained up to hundreds of thousands of the fiery red feathers of the iʻiwi. Unfortunately, due to their native forests being cleared for farming and unnecessary urban development, the iʻiwi species has declined significantly in numbers and is now listed as a threatened species, which portrays a similar parallel to the Kanaka Maoli due to the introduction of diseases from Western contact which slowly decimated the Native population. To remain aware and alert of this, we’ve brought back our FITTED Faithful tee in charcoal heather gray with the I’iwi bird in red outlined in white. The print appears on the front and the back with FITTED Hawai’i and complimented by two yellow FITTED crests.
Tags: FITTED Hawaii, Hawaii, Hawaiian Streetwear, Iʻiwi, Mens
Posted in Updates
Friday, May 10th, 2013 by FITTED
Releasing Saturday, May 11th.
Aloha kākou!
Releasing Saturday is our Protect & Serve tee printed on all black with a tonal Kamehameha logo on the front and the Kingdom of Hawaiʻi Coat of Arms on the back. The significance of the Coat of Arms are the twins Kameʻeiamoku and Kamanawa who were considered Nīʻaupiʻo (a class of High Chiefs), the descendants of a royal brother and sister. Kamanawa stands on the left side of the Coat of Arms, holding a spear, while his brother Kameʻeiamoku is pictured on the right carrying a kahili. The two twins were among the Five Fierce Warriors of Kona, as well as Uncles of Kamehameha. You can learn a little more about the Kahu by visiting our editorial / interview with Uncle Bill (William John Kaihe’ekai Mai’oho) right here.
Tags: FITTED, Hawaii, Hawaiian, Hawaiian Streetwear, History, Mens
Posted in Updates
Thursday, May 2nd, 2013 by FITTED
Releasing Saturday, May 4th.
Aloha kākou!
Nice little pack dropping this Saturday. We’ve revisited two of our tees for Spring, both of which were originally released in 2011. For the two shirts, we’ve brought back our Cabernet tee as well as our Ramble On tee, our ode to Robert Plant and Led Zeppelin. The latter is printed on all white with black print of FITTED HNL, Homegrown, trilocks, FITTED crest and Aloha Served Daily; black crown hit on the back. The former (Cabernet) is printed on charcoal heather gray with 2004 BLEND printed in white and teal; Premier Cru Superieure / Aloha Served Daily logo printed in white on the back. Our two hats that compliment the two shirts are both New Era snapbacks: black Slaps Wind and black Mua with a gradient that transitions from tiffany blue to sea glass. The significance of our Mua is the meaning behind the name, which simple translates to “move forward”, as in no matter the weather, always keep it moving! Our Slaps Wind hat is our way of standing up for all Hawaiians and our original flag, as it’s slowly raised in the air, the Hawaiian flag proudly slaps around in the wind.
Tags: FITTED, FITTED Hawaii, Hawaiian Streetwear, Mens, New Era, snapback
Posted in Updates
Thursday, April 18th, 2013 by FITTED
Available today online and in-store (for shop release, the tanktops may be available a little later).
Aloha kākou!
Today we’re releasing two new Kalakoa (which means: variegated in color) tanktops. Perfect timing too, as our dear trade winds are reportedly departing the islands again tomorrow. Back to the depressing, voggy humid weather, but you can still enjoy it at the beach in our tanktops. Both tanktops come with the Kalakoa print on each side: Black version features reflective print with tonal crown, the red features a multitude of colors with a black crown. Online stock will be available at 11 AM, shop should be getting theres in a little later during the day!
Tags: FITTED, Hawaiian Streetwear, Kalakoa, Mens
Posted in Updates
Friday, April 5th, 2013 by FITTED
Releasing Saturday, April 6th.
Aloha kākou!
We’re proud to present Saturday’s drop which consists of 2 brand new hats, a camp 5-panel and Hulu snapback. The first in this line-up is all black with our Hulu graphic which features our FITTED crest surrounded by a stack of trilocks and two feathers all stitched in black tonal; red sweatband and white snap. On top of this, we have our FITTED script “Scribe” which features gray on the two side panels and red in the middle, with FITTED in script stitched on the front; red sweatband, black brim and eyelets. To tie everything together, we have our Trilocks tee printed on all black with a gradient trilock print that goes from dark to bright neon green on the front, running the length of the t-shirt (a nod to the Airmax 95s); black crown hit on the back, as well as our Scribe FITTED script tees in red with white print and gray with black print.
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Tags: Airmax, FITTED, FITTED Hawaii, Hawaiian Streetwear, Mens, Scribe, Script, Tees
Posted in Updates
Monday, March 18th, 2013 by FITTED
Releasing Tuesday, March 19th.
Aloha kākou!
New release for Tuesday, March 19th: Kamehameha New Era FITTED in all forrest green with tonal Kamehameha stitching, New Era and crest. See you all tomorrow!
Tags: FITTED, Hawaiian Streetwear, Kamehameha, Mens, New Era
Posted in Updates
