Aloha kakou!

New release for tomorrow. Simple and straight forward, you know what it is. Black FITTED logo tee with a white fill and neon green splatter pattern printed on the inside with a Negro League Hillside Giants New Era.

Aloha kakou!

Mahalo to everyone who came through on Saturday to support our Paiʻea x FITTED project. Thanks to you all, it was a great success. Tomorrow weʻre keeping it light with a brand new logo t-shirt called Hua which means print type in Hawaiian. Printed on all black with various different type faces, with a tonal black crown hit on the back.

Mahalo to everyone who came through to our Native Rights collaborative party with Cukui. We can’t thank you enough for your continued support! Also, many mahalos for supporting our J Boog x Westafa pack. For those who may have missed out the first time, we still have a few sizes left on our online store. They’re flying off the shelves quick, so be quick!

Tomorrow we’re releasing a black logo tee with a white logo fill and burgundy stroke, burgundy crown on the back.

Aloha kakou!

Saturday we’re releasing our Gold Rush pack featuring a black, brown and gold Kamehameha (Gold Rush) along with two logo tees. This pack is a homage to the genesis of Hawai’i's equivalent to the San Francisco Gold Rush, when immigrants started making the trek to our islands in search of work, eventually ending up tending to the booming sugar cane industry. The blood, sweat and tears spilled while relentlessly breaking their backs, attending to the acres of cane fields under the scorching hot Hawaiian sun.

The release: a black Kamehameha with brown brim, red underside and gold Kamehameha logo. Along with the Kamehameha are two logo tees: all white with red and gold accents, and all black with white fill and yellow accents.

If you dig this shirt, peep this matching cap, which is brand spanking new.

FYI: This release will be releasing simultaneously in-store and online, Saturday, May 8th at 11 AM.

Aloha kakou!

If you’ve been keeping up with major league baseball, and more specifically, the Philadelphia Phillies, you may have noticed that local boy Shane Victorino has been heavily killing it on the ball field. Victorino went 2-for-5 with a home run, a double, three RBI, and a run scored in Saturday’s win over the Mets. This Saturday’s is a homage of sorts to Victorino and the Phillies. Featuring a white logo tee with FITTED with colors that tie back to the Phillie’s colors (cardinal, white and blue). The tee is accompanied by an Aloha snapback which also pulls colors from the Philadelphia team, with a white Aloha and teal brim and top button.

Details: white trilock triangle on the left chest area with red Fitted lettering on both sleeves, white crown on the back.