FITSTRIKE RELEASE: KULĀIWI SNAPBACK

Monday, September 29th, 2014 by

Releasing in-store and online this Tuesday, September 30th.

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Aloha kākou!

We will be releasing a Kulāiwi mesh snapback tomorrow as part of our ongoing FITSTRIKE program. This hat features denim on the front two panels, visor, and top button, while the other four panels are made up of white mesh. It also features red embroidery on the front logo, blue/white New Era logo, and red/white back crest. It’s finished off with a navy blue snap enclosure. Limited to only 50 pieces.

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FITSTRIKE RELEASE: KULĀIWI 59FIFTY

Monday, June 30th, 2014 by

Releasing in-store and online this Tuesday, July 1st.

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Aloha kākou!

This Tuesday, we will be releasing a Kulāiwi 59FIFTY under our FITSTRIKE program. This hat features a navy base with a black uppervisor, along with a gray undervisor and side New Era logo. The front “honolulu” logotype is embroidered in white along with the crest in the back. Only 50 pieces were produced.

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FITSTRIKE RELEASE: KULĀIWI SNAPBACK

Monday, June 16th, 2014 by

Releasing in-store and online this Tuesday, June 17th.

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Aloha kākou!

On Tuesday, we will be releasing a Kulāiwi snapback under our FITSTRIKE program. This hat features a cardinal base with black undervisor, side New Era logo, eyelets, and top button. The front “honolulu” logotype is embroidered in white along with the crest in the back. The white snap enclosure completes the look. Only 50 pieces were produced.

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FITSTRIKE RELEASE: KULĀIWI SNAPBACK

Wednesday, May 28th, 2014 by

Releasing in-store and online this Thursday, May 29th.

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Aloha kākou!

On Thursday, we will be releasing a Kulāiwi snapback under our FITSTRIKE program. This hat features a cardinal base with black undervisor, side New Era logo, and top button. The front “honolulu” logotype is embroidered in gold along with the crest in the back. A white snap enclosure completes the look. Only 50 pieces were produced.

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FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & KULĀIWI 59FIFTY

Wednesday, May 7th, 2014 by

Releasing in-store and online this Thursday, May 8th.

Aloha kākou!

Tomorrow’s FITSTRIKE release will consist of two hats dressed up in camouflage. The Kamehameha snapback features a crown cloaked in woodland camo with scarlet visor, eyelets, and top button. The Kamehameha embroidery is contrasted in white, along with the side New Era logo, back crest, and snap enclosure. The Kulāiwi 59FIFTY features a stone crown with woodland camo uppervisor and moss undervisor. It also features navy front embroidery and top button, as well as maroon New Era logo and back crest embroidery. These two hats are limited to only 50 pieces each.

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FITSTRIKE RELEASE: KULĀIWI SNAPBACK

Monday, April 14th, 2014 by

Releasing in-store and online this Tuesday, April 15th.

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Aloha kākou!

Tomorrow’s FITSTRIKE release consists of a Kulāiwi snapback in all black with a green undervisor, featuring “honolulu” embroidered in gold across the front. The back crest and side New Era logo are embroidered in tonal black, while the snap enclosure is contrasted in white. Only 50 pieces were produced.

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“KEKUANOHU” KULĀIWI 59FIFTY

Friday, January 24th, 2014 by

Releasing in-store and online this Saturday, January 25th, 2014.

Kekuanohu
[Model Ryan Yamamoto looking toward the site of the old Honolulu Fort.]

Aloha kākou!

As many of you know, we here at FITTED have a deep affinity for Hawaiian culture and we enjoy passing anything we learn on to our friends and family. This Saturday, we have a special quickstrike release, aptly titled “Kekuanohu.” Utilizing our newly dubbed Kulāiwi (homeland) graphic, we pay homage to the old Honolulu Fort.

In the early 19th century, King Kamehameha granted Russian fur traders permission to build a simple storehouse close to where Aloha Tower stands today, but they instead constructed a fort and raised their Russian flag. When King Kamehameha learned of this, he kicked them out and claimed the fort as his own, eventually adding many large-caliber guns along the walls, which gave the fort its clever nickname “Kekuanohu” (the back of the scorpion fish).

Mahalo to Christian Yee, who did a great write-up on this story. Please check out his blog, Pohukaina Cave, for more info and images on Fort Kekuanohu.

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[Old photo of the Honolulu Fort.]

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