FITSTRIKE RELEASE: KULĀIWI SNAPBACK

Sunday, January 15th, 2017 by

Releasing exclusively in-store and online this Tuesday, January 17 at 11am HST.

FITSTRIKE

Aloha kākou!

This Tuesday, we’ll be releasing a new FITSTRIKE Kulāiwi snapback, sporting a Real Tree Xtra Camouflage crown with black visor, eyelets, and snap enclosure. The front and side logos are stitched in neon yellow while the back crest is stitched in black and neon yellow.

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SPRING 2016 DELIVERY “HUI”

Thursday, April 21st, 2016 by

Releasing exclusively in-store and online this Saturday, April 23rd at 11am HST.

SEBASTIAN

SEBASTIAN

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Sebastian J. Valdes

AKA: Bobby Filipino

Title/Position: Wholesale Manager

Favorite place in Hawaiʻi? Wherever the BBQ and FITTED EZ ups are

One thing you can’t live without? My family

What are you doing when you aren’t working? Playing with my son

Favorite FITTED hat? Pantanama Snapback and Kala Set

What inspires you? My son, my family, my team

73-9: BAYWAII KULĀIWI SNAPBACK
By Sebastian Valdes

What’s good y’all?! For those who don’t know me, my name is Sebastian and for those who have been rocking with us since Day 1, it’s me, “the first kid on the team.” A young buck hired at the tender age of 19 and been riding this ride with my FITTED family ever since.

A quick little background story on me for those of you who don’t know me. I am originally from San Francisco, CA. I moved to Honolulu in August 2004 to attend Chaminade University on a tennis scholarship (yup, you read that right, tennis). It was January 2006, when I walked into FITTED with my 2XL tall tee, Girbaud jeans, SF hat and my gold fronts, which at that time was the SF and whole Bay Area dress code haha. Cuzzo was working the shop that day. We chopped it up for a bit, he sold me a SF hat and I was on my way. Now, growing up, I was all about New Era baseball hats—SF hats to be exact. It didn’t matter what color, as long as it had SF on it. It was a whole pride thing, repping for your city, your home. That pride of repping SF went with me everywhere I went, including Hawaiʻi. So, when I left the shop that day I thought to myself, “This is the perfect place for me to work!” The very next day, I went back to the shop and now Keola was working, so we chopped it up for a bit and I basically asked if they ever needed help at the shop, I would be more than down. That very next weekend, I got a call from Cuzzo to come in on a Saturday and it was a wrap ever since! Fast forward 10 years—which is like, a thousand-something Coors Lights later/rum and cokes later, infinite amount of BBQs at the beach/in front of the shop/at the warehouse, and countless amounts of Tuesday/Saturday releases—I am living back in the Bay Area, married, a father, and am bridging the gap between Hawaiʻi and the mainland by trying to build our wholesale program.

Now, to what you all have been waiting for, the background story of the hat! I mentioned that I was proud to be from SF, repped it everywhere I went and after living in Hawaiʻi for 9 years and working at FITTED, I developed that same amount of pride for Hawaiʻi that I have for SF—it’s home. So with my first hat, I tied together the color way of my NBA home team which is my favorite team (whom are the reigning NBA champs and about to repeat, by the way), the Golden State Warriors. The colorway is an ode to the throwback “City” logo colorway with its yellow crown along with blue featured on the visor, top button, eyelets, New Era logo, and snap enclosure. The front logo is stitched in white while the back crest combines both blue and white together. I also added the kelly green undervisor to add to the whole throwback feel, which represents the first 18 years of my life living in SF. To tie Hawaiʻi into the hat, I decided to use the Kulāiwi logo because like I said above, Honolulu is my second home. It is where my wife and I met (shoutout to Manifest), where I grew as an adult and as a man, lived on my own, met life-long friends who will forever be family to me, and it’s where I grew to learn, love, appreciate, and respect the culture and lifestyle of Hawaiʻi. So this hat is really my story, my life and the love I have for both my homes. San Francisco, Bay Area + Honolulu, Hawaiʻi = “Baywaii.” Oh yeah…and this hat is coming out after the Warriors finished at an NBA best 73-9 regular season record and it’s just in time for our playoff run and road to the repeat! So with all that said, I present to you the “73-9: Baywaii Kulāiwi” snapback. Go Dubs!

 

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Alongside Sebastian’s first release, we’ll also be releasing two matching Who The Crown Fits 2 tops. The first is a royal blue tee with white print, while the second is features blue print on a heather grey tank top.

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SPRING 2016 DELIVERY “HUI”

Thursday, March 17th, 2016 by

Releasing exclusively in-store and online this Saturday, March 19th at 11am HST.
Please note that because of the A-Frame’s unique fit, there will be two sizes to choose from: “Small–Medium” should fit sizes 6 7/8–7 1/2 while “Medium–Large” should fit sizes 7 1/4–7 3/4.

JOJO

JOJO

JOJO
Photo: @toshiichi

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Jonel Carlo T. Jugueta

AKA: Jojo, Merjojo, @thejoneljugueta

Title/Position: Product Shot Photographer

Favorite place in Hawaii? Alan Davis, UH Photolab, and Home

One thing you can’t live without? Family

What are you doing when you aren’t working? Working in the darkroom at UH

Favorite FITTED hat? Sailing ʻĀina and anything that’s shallow

What inspires you? God, Family, Friends, Analog Photography, Analog Photographers, Man Ray, Dan Estabrook, Ansel Adams, Edward Weston, and Alfred Stieglitz

KIʻI KULĀIWI A-FRAME SNAPBACK
By Jonel Jugueta

Some of you may know that I am a photographer. It has been my passion for almost seven years and during that time, I have done both digital and darkroom photography. I started out using my brother’s Canon Rebel XS. I had no idea how to use it so I watched YouTube videos on how to use DSLRs. I started out taking pictures of landscapes, which was simple to do. Over time, I began taking up portraiture, covering first birthdays, weddings, and graduation parties.

When I started attending the University of Hawaiʻi at Mānoa, I began studying darkroom (or analog) photography because it intrigued me. My passion for darkroom photography has taught me to be patient in creating a picture—from shooting a 35mm film camera, developing the film, and creating the print in the darkroom. When my first print started to dry and I finally started seeing the details, I began to appreciate the time I had put in the darkroom. Since then I have put in countless hours in the darkroom—from 9 a.m. to almost 5 a.m. the next day. Then, I repeat my routine. I have also used many types of cameras, which range from digital to 35mm film, medium- and large-format film.

This hat is dedicated to all aspiring darkroom photographers and those out in the world. Whether you’re a Canon, Nikon, or Leica user, and regardless of your preferences, this hat represents you. #filmisnotdead #FIND

This Kulāiwi is inspired by the Canon camera lenses, with the name “Kiʻi” meaning “image or photograph” in Hawaiian. The black base is the signature color of Canon’s luxury lenses called the L-glass. It also represents the absence of light in the darkroom. The leather all over represents the luxurious style of the lenses. It also boasts a red New Era flag which symbolizes the signature red ring on the high-end lenses, as well as the red light you see in the darkroom. The white “Honolulu” logo symbolizes the white Canon logo on each of their lenses. The undervisor, back crest, and snap enclosure are different shades of grey, characterizing the various grey tones of black-and-white photography.

 

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To coincide with the above release, we’ll also be releasing our Pineapple design on a red tee. The back features a play on the classic Dole pineapple man, with historical ties to the island of Lānaʻi, the Pineapple Isle. The ʻulu he’s holding is a reference to Kauluāʻau, the prince who was banished to Lānaʻi as a consequence for his pranks of uprooting ʻulu trees on Maui. In the background are the island’s famous pine trees. To symbolize the historical turnover of the Lānaʻi’s owners and its rough-and-tumble past, the pineapple’s face is shown with some slight abrasions. To further personify the pineapple, he’s been decked out in our NoRep Alakaʻi Boardshort and original Red/Gold Kamehameha 59FIFTY.

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SPRING 2016 DELIVERY “HUI”

Sunday, March 13th, 2016 by

Releasing exclusively in-store and online this Tuesday, March 15th at 11am HST.

MARY

MARY

MARY

Aloha kākou!

For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats in this collection were produced in limited quantities.

Each piece has a special story behind it, and what better way to hear those stories than from the creators themselves? Every release will be authored by the team member responsible for that design, for an even more personal touch. This Spring season, we hope to share a little more about our hui with you.

 

Name: Mary-Anne T. McMillin

AKA: Mary, Murrzzz, Murreh Girl, @miss_prettygirl

Title/Position: Shop Girl

Favorite place in Hawaii? Two places: Waimea Bay, Oʻahu. Kapaʻa, Kauaʻi.

One thing you can’t live without? Family including my dog Allie

What are you doing when you aren’t working? Teaching, coaching, shopping, eating, schooling or spending time with my family or my boyfriend

Favorite FITTED hat? Black Day Tripper Snapback

What inspires you? Education & a child’s Imagination

PAPAKŪ KULĀIWI SNAPBACK
By Mary-Anne T. McMillin

Dedicated to one of my best friends, my Mom. <3

Circa 1992. I don’t know much of the story, but from what I heard…this is how my parents met.

My dad was in the military for about 8 or 10 years and stationed in Hawaii. He worked at Denny’s Restaurant in Waikiki with my mom’s uncle. At that time, my mom was living in the Philippines, but my dad saw a picture of my mom from her uncle and was interested. (Obviously this is another typical hookup back in the day, right? LOL, just kidding mom and dad.)

From Hawaii to the Philippines, my parents began sending pen pal letters to each other. Long story short; they talked for a while, my dad flew up to the Philippines, got married and brought both my mom and her dad down to live in Hawaii in 1993. Couple of months later…comes out @miss_prettygirl. Ever since ʻ93 my mom has been chilling in Honolulu, living the “American Dream.”

If you haven’t met my mom, she’s a cute tiny Filipino lady who is another strict parent that just wants the best for her daughter. My mom has been on my case every second of every day. She would text me and call me every 5 minutes during high school, after school events, and even in college just to check up on me and see where I was. I’ve always wondered why she was on my case and wouldn’t leave me alone, but after a while it didn’t bother me. I just thought that she never wanted me to grow up, but I’ve grown to understand that she always has good intentions for me. She will always have my back, will always be around for me when times get tough, and will always be around to have a good laugh with. She has shaped me to be the woman I am today and without her, I don’t know how my life would have turned out. Thanks mom, this one is for you!

papa.kū
n. Foundation or surface, as of the earth

kulā.iwi
nvs. Native land, homeland; native. My own homeland.

I named this hat “Papakū” because my mom is my foundation. I choose the Kulāiwi design because it’s one of my favorite designs, but to relate to my mom even better…Honolulu, Hawaii is her new home and mines forever. Royal blue is our favorite color and is used on the entire crown. The front logo and back crest are stitched in metallic silver, while the undervisor and snap enclosure are finished in light grey, with both colors reminding me that there is always a silver lining to everything.

 

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Along with the Papakū Kulāiwi snapback, we’ll also be releasing our new Hui design, printed in grey on a white tee. The back features a large seal containing a handshake graphic and the words “Hawaiian Made” and “Registered” in the middle. The outer ring features the phrase “Ka Hui Ana O Na Mana” which roughly translates to “The Coalition of Forces” in Hawaiian, playing off the central theme of our Hui collection and the notion that we become stronger when we come together.

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FITSTRIKE RELEASE: KULĀIWI SNAPBACK

Sunday, May 17th, 2015 by

Releasing in-store and online this Tuesday, May 19th.

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Aloha kākou!

This Tuesday’s release consists of a FITSTRIKE Kulāiwi snapback featuring a full denim base. The front logo, side New Era logo, and back crest are stitched in olive, while the eyelets are stitched in navy blue. It also features a matching white top button and back snap enclosure. Limited to only 50 pieces.

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FITSTRIKE RELEASE: KULĀIWI SNAPBACK

Monday, April 6th, 2015 by

Releasing in-store and online this Tuesday, April 7th.

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Aloha kākou!

Tomorrow we will be releasing a new FITSTRIKE Kulāiwi snapback. It features a white crown as the base and is accented with a leather visor and top button in a bold scarlet red, which is also seen on the back crest embroidery. The undervisor and back snap enclosure share a silver color, which matches nicely with the metallic pewter front logo, eyelets, and side New Era embroidery. Limited to only 50 pieces.

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FITSTRIKE RELEASE: KULĀIWI 59FIFTY & FASI TEE

Sunday, February 15th, 2015 by

Releasing in-store only this Tuesday, February 17th.

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Aloha kākou!

We have a clean FITSTRIKE release for you this Tuesday. This Kulāiwi 59FIFTY is all black, featuring mesh panels around the back and tonal black embroidery throughout. Accompanying this release is a yellow Fasi tee featuring all black ink on the front and back.

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FITSTRIKE RELEASE: KULĀIWI SNAPBACK & FIRECRACKER TEES

Monday, January 26th, 2015 by

Releasing in-store and online this Tuesday, January 27th.

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Aloha kākou!

We have an explosive release waiting for you all tomorrow at the shop and online. The Kulāiwi snapback features a bold teal crown with black visor and top button. It also features a white snap enclosure and neon colored embroidery and eyelets. We also have some new tee designs releasing, inspired by the activity we all grew up with and still enjoy to this day. Loud, dangerous, explosive, yet always fun—and we count the days until the next Independence Day, New Year’s Eve, or Chinese New Year (coming up on Feb. 19) where we can pop firecrackers all over again. The Duck Brand 100,000 Size tee is a play on one of the most well-known firecracker boxes in the biz. Nowadays we need a permit for these, but for lovers of fireworks it’s well worth it. The pattern printed on the firecrackers themselves are emphasized on the Duck Brand Print tee, showcased in reflective ink. On the other side of the spectrum we have the Pop Pop tee, inspired by the small paper-wrapped poppers that we started with as keiki—so of course we had to print them in keiki sizes as well.

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FITSTRIKE KULĀIWI 59FIFTY & WTCF TEE/WOMEN’S CROP TOP/KEIKI TEE

Friday, October 24th, 2014 by

Releasing this Saturday, October 25th. See below for release information.

Aloha kākou!

This Saturday we will be releasing a new FITSTRIKE hat and three Who The Crown Fits tops. The Kulāiwi 59FIFTY features a full melton wool base in black with tonal New Era logo, silver front logo and white top button. It also features contrasting white stitching on the top of the visor along with a purple undervisor and back crest. The WTCF tee features a silver front logo and back crown printed on a turquoise tee. The same tee also comes in a keiki version, with sizes running small through large. We also have a white WTCF women’s crop top featuring our logo and back crown printed in pink.

The Kulāiwi 59FIFTY and adult WTCF tee will be available in-store and online, while the keiki WTCF tee and women’s WTCF crop top will be available in-store only.

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FITSTRIKE RELEASE: KULĀIWI SNAPBACK

Monday, September 29th, 2014 by

Releasing in-store and online this Tuesday, September 30th.

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Aloha kākou!

We will be releasing a Kulāiwi mesh snapback tomorrow as part of our ongoing FITSTRIKE program. This hat features denim on the front two panels, visor, and top button, while the other four panels are made up of white mesh. It also features red embroidery on the front logo, blue/white New Era logo, and red/white back crest. It’s finished off with a navy blue snap enclosure. Limited to only 50 pieces.

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